Izingozi idumela. Image nedumela lenkampani

Njalo inkampani obandakanya emisebenzini yebhizinisi, kukhona ithuluzi esibaluleke kangaka, njengoba nedumela. Kanjani emhlabeni ebuhlotsheni babantu abavamile kwezamabhizinisi, kulesi sigaba has a imvelo ezimbili: kulolu hlangothi, kungaba ithuba elihle kakhulu ukwenza amanye ubudlelwano obusha, ukuheha counterparties entsha kukhishwe inzuzo; ngakolunye - ne idumela elibi - inkampani ingase nje uze ukwazi ukuqala ngokubambisana ibhizinisi nomuntu.

Njengoba sazi ukuthi idumela - akuyona into unomphela, futhi imisebenzi wanoma iyiphi inhlangano ibhizinisi, kungaba ukushintshwa kokubili ngcono futhi ngenjongo yokubi, inkampani kumele njalo ukumnakekela.

Ngakolunye uhlangothi, ezifana "ukunakekela" kungenziwa ngokuthi kuthathwe izinyathelo ngcono okuqhubekayo ukuthuthukisa isimo sengqondo esiqondile kwezinye izinkampani kanye umphakathi kule lebhizinisi. Ngakolunye, kungase kube ukuphathwa ingozi ekhona inkampani ngayinye.

Kulesi sihloko, sizoxoxa ngayo, njengoba kufanele kube, kungakuhle kakhulu, ukuthi kufanele uzivikele kanjani inkampani yakho kusuka ukulahleka idumela nendlela yokubhekana naso sonke nabanye abadlali emakethe.

Ukunqunywa idumela

Siqala, mhlawumbe, ihlathululo ezivamile isigaba ezifana "idumela". Ngempela, njengoba kuphawulwe ngenhla, ekuphileni kwangempela, siyazi ukuthi leli gama lisikisela isimo sengqondo kwabanye abantu maqondana kumuntu oyedwa ngokukhethekile ongumnikazi lokhu idumela. Eqinisweni, lena iqoqo izimfanelo ezinikeza oda ngedumela kothile kithi kusengozini.

Ezweni ubudlelwane bebhizinisi, konke kwenzeka ngempela ngendlela efanayo. Uma omunye isakhiwo ibhizinisi ufuna ukuqala ubuhlobo nabanye, kwasekuqaleni ukuthi iyini ukuzulazula, ngakho-ke esithombeni yenkampani (okungukuthi, indlela ubona abanye abahlanganyeli emakethe, ikakhulukazi labo usunolwazi oluhle kakade yokusebenza nalo ).

Futhi-ke, kuye ngokuthi yiziphi has idumela inkampani, ibhizinisi layo ozokhula noma, kungenjalo, ukuncipha. Yilokho kubaluleke kangaka kuleli ndaba we kuqhathaniswa isihloko umsebenti wetemnotfo.

izingozi idumela

Izinsongo ukuthi Cishe kulimaze umfanekiso inkampani maqondana nabanye ababambiqhaza bayo, abizwa ngokuthi, ngokulandelana, "izingozi idumela". Uma ukuba nokuzikhandla kwawo, isikhathi indlela efanele ukuze ukhombe lapho bangafihla nalokho usongo oluthile iyinkampani ungakwazi ukuvimbela okuningi imiphumela engemihle ibhizinisi lonke.

Kuyinto umsebenzi abaphathi ingozi abasebenza emkhakheni ibhizinisi. Ababandakanyeka kwezinhlekelele, nokugcina isithombe yenkampani kusuka kunoma iyiphi izinsongo. Ngakwelinye ihlangothi, indlela efanele kule ndaba ivumela ibhizinisi nokuthuthukisa ke ngazo zonke izindlela ukwenza ngcono ukusebenza kwezimali zenkampani.

izinhlobo ingozi

Nalapha futhi, njengoba ukuqonda kwethu isithombe yenkampani - kungcono yamandla, akusiyo njalo kungenzeka ukuba aqonde ukuthi yini izingozi manifest eshiwo ngenhla. Bangakwenza kanjani singenakulinganiswa ukuhlola lokho okudinga ukwenziwa ukuze baqonde ukuthi bakuphi azibonakali, yebo, ungazivikela kanjani kuzo?

Ngakwelinye ihlangothi, siqonda indlela ukubheka izingozi zezimali. Lokhu, empeleni, ikhono athwale ukulahlekelwa ngokwezimali ngo ngandlela-thile. Lapho ibhizinisi ungalahlekelwa izimali zabo, lapho kunemizila ecacile izingozi zezimali. Ukuze uzivikele kubo akusho ukuze utshale izimali ezinjalo, ukuba uyeke kubo, soberly ekuhloleni isilinganiso ithuba lokwenza inzuzo, futhi yikho konke.

Osebenzisa isimiso esifana umsebenzi nedumela izingozi. Le nkampani kungenzeka ukuthola isimo sengqondo esingaqondile ngehlangothini labo-ke igcina udaba izibopho, kanye ingxenye umphakathi - abantu abangekho abathengi ngqo imikhiqizo noma amasevisi ayo. Kuphela ukuze uqonde kabanzi ngokuqondile lokho ungaboniswa izingozi idumela zingahlukaniswa izigaba ezintathu. Funda kabanzi mayelana nabo izigaba ezilandelayo.

izingozi Corporate

Iqembu ezivamile ngokusongelwa, injongo okuyinto ngedumela laleyo nkampani, izingozi ezinkampani ukuphi. Babhekisela umsebenzi othile ibhizinisi futhi ngaleyo ndlela ungaboniswa izikhathi ezahlukene kakhulu umsebenzi wakhe. Inhloso ukukhiqiza, yokuthengisa, ukuphathwa kwenkampani kanye nabanye abaningi, futhi konke lokhu kungase kube kuncike yenkampani ingozi idumela. Ngenxa yalesi sizathu, wonke umphathi ingozi ukuze siqiniseke ukuthi ngamunye salezi zigaba livikelwe. Njengoba lubonakaliswa umkhuba? Silula: ngamunye wethu ubhekene izibonelo izinyathelo ezinjalo ngokumelene izingozi yenkampani ekuphileni kwansuku zonke.

Ngokwesibonelo, ukuvikelwa idumela inkampani ethile siyofezwa e iqiniso lokuthi yokugcina ikhiqiza imvelo, kuba imisebenzi emphakathini okunenjongo, iqalise imisebenzi ehlukahlukene ehlobene esiza abantulayo nokunye. Lokho Ingumfanekiso inkampani kusekelwe lokuthi kunethonya elihle kulawo noma kwezinye izici zokuphila, ukuhlela kahle izinqubo zabo zangaphakathi.

izingozi Global

Esinye isigaba izinto yakha izingozi idumela lenkampani, wonke umhlaba ngaphezulu imvelo. Ikakhulukazi, lawa zici ukuthi ziyingozi lonke emkhakheni zokukhiqiza. Ngokwesibonelo, nendawo endabeni lapho umphakathi kungekuhle zihlanganisa, isibonelo, tinhlobo letehlukene amabhizinisi ngesizathu ukuthi zingabantu, kunalokho, nomthelela ongemuhle ezinye izici zokuphila kwaso soke isintu. indawo kuphela ukuthi kuthathwe kwaba "izingozi", kubalulekile ukuthi izinto ezithinta umfanekiso yonke umkhakha, kwavela ngokuzuma. Lokhu kungasho ukuthi izingozi ezinjalo idumela walungisiswa namabhizinisi ukuthi musa babanakekele zaphazamiseka kakhulu.

izingozi wendawo

Ekugcineni, uhlobo wesithathu izici ezingase zibulale ukuhlolwa yezinye izinhlangano yebhizinisi yenkampani noma abathengi izimpahla kanye nezinsizakalo - lawa izingozi ezisebenza iyiphi ingxenye yenkampani. Isibonelo esiyinhloko zalesi simo kungenzeka, isibonelo, izinga abaphathi phezulu inkampani noma abaphathi bayo, ukuthi ziye zabonakala kwezinye ezimbi (kusukela luvo lomphakathi) izindaba. Noma ezingozini ezinjalo kungenzeka kwenzeka ukuthi abaphathi inkampani aseqalile ukusebenzisa kabi (futhi mhlawumbe ezisolekayo) ngokuya nezinye mass nokudilizwa, ukusikeka amaholo nokunye zabantu.

Yingakho zonke umholi uzama ukusebenza ukuze udale sisihle ngokwabo (ngakhoke inkampani) ezihlobene nabasebenzi, ethula ezihlukahlukene ukukhushulwa, ukukhokha inyuka nokuthatha ezinye izinyathelo ezifanayo. Akukhona lokho kuphela, ke ushukumisa bonke abasebenzi, lezi zenzo nazo zokungenelela kungakonakali kanjalo idumela izingozi ezingase zilimaze ibhizinisi.

izingozi kuqala

Empeleni, zonke umphathi ingozi ngubani ngokwanele ukuhlola isimo emakethe, kungaba (futhi kufanele) asho ngokucacile ukuthi yiziphi izingozi ziza kuqala. Nasi isibonelo esilula. Ngakolunye uhlangothi, inkampani ubelokhu ekukhiqizeni imikhiqizo ukuthi babe izithasiselo ezilimazayo; ngakolunye - uyahamba ukubamba nokudilizwa mass. Ngokombono umthengi, yebo, okubaluleke kakhulu yindlela izinga umkhiqizo kanye umphumela wawo umzimba womuntu. Phela, uma ukudalula ulwazi mayelana harmfulness komkhiqizo, yokuthengisa ungawa kakhulu. Ngakolunye uhlangothi, umphathi ingozi uyaqonda ukuthi amathuba wokuba "umonakalo" imikhiqizo incane, kuyilapho nokudilizwa bazi ngokushesha.

Kulokhu, esikhathini esifushane inkampani kufanele ucabange indlela yokubhekana ingozi ukulahleka isithombe ngenxa walala-offs kanye yesikhathi eside - ukuba "ngomcako" emehlweni umthengi kanye yokumbonisa ukuthi khona imikhiqizo eyingozi empilweni - akusiwona kwethusa. Isibonelo esimangalisayo endleleni, "amacala" bephumelela kuleli isiqondiso - iyona enkulu kunazo zonke mega-corporations McDonald kanye CocaCola. Sonke siyazi ukuthi ukudla "Mac", njengoba "Cola", baphathe okungathi sina. Noma kunjalo, siyaqhubeka ukuthenga kokubili.

Kahle ibekwe izingozi igunya inquma yimpumelelo kangakanani inkampani ngeke ukubhekana nabo futhi kanjalo ukulondoloza umfanekiso waso. Yilokhu okubizwa ngokuthi i "ukulawula ubungozi idumela" abanekhono futhi nokugwema yabo.

Idumela emehlweni counterparties

Kubalulekile ukuqonda futhi ukuthi ngedumela laleyo nkampani ekuqondeni le namanye amabhizinisi emehlweni ikhasimende - lena akuyona into efanayo. Phela, ubonisa inkampani kusukela timvo letehlukene. Njengoba idumela le nkampani washintsha, uma ukubheka "ngemehlo ibhizinisi" futhi "amehlo yekhasimende", baqonde silula. Esimweni sokuqala, ukhiye ukwethembeka yenkampani, isimo sakhe sengqondo ukuze abalingani, ukusatshalaliswa izindima ukusebenza ibhizinisi izibopho zayo, ukuhambisana nesikhathi salo.

Idumela emehlweni ikhasimende

Njengoba lokho ifana lebhizinisi emehlweni ikhasimende - is best kufakazelwa impumelelo inkampani endaweni esebenza kuwo. Ngakho, uma inkampani enkulu noma brand owaziwa, kusobala ukuthi amasevisi zayo / imikhiqizo bayindlala futhi bayindlala kakhulu emakethe. Uma isihloko idumela wayephila, ngokulandelana, yokuthengisa kungabangela izinkinga. Kulokhu, kunesici phezu ingxenye ochwepheshe ingozi-ukuphathwa, benzi zobudlelwano nomphakathi inkampani.

amabhizinisi isithombe

Elinye iphuzu elibalulekile ngazo Ngithanda ukugcizelela kulesi sihloko - iyona ngqo lenkampani noma ibhizinisi. Ngokusobala, kukhona umehluko omkhulu phakathi umphumela idumela namabala kwanoma iyiphi giant zezimboni emsebenzini wakhe futhi, athi, umfanekiso zendawo zokudla esitolo. Esimweni sokuqala, inkampani amathuba okuthi ingozi, ngoba wahlanganyela ukukhiqizwa owodwa injongo izimpahla. Izibonelo ezinjalo eziningi: izimboni ezinkulu ngokuvamile hhayi enviable kakhulu isithombe yomphakathi.

Enye into - kungcono ibhizinisi idumela kwenhlangano engokomthetho, ukuhlinzeka amasevisi oqondile. Lapha indima yabanye abantu anda kakhulu, kanti owokugcina uyoba ngo iqala umthelela aqinile kokuphelele ibhizinisi. Uma ubhala iphephandaba lendawo ukuthi ithengiswe imikhiqizo lidala ubisi, ukuzidayisa lapha kuyoba nzima kakhulu ngaphezulu isitolo esincane.

Idumela le yasebhange

Into - lena izingozi yebhange idumela. Njengoba izikhungo zezimali babe siqu, isakhiwo sabo esikhethekile emakethe, kumele kube ithemba olukhethekile abantu (ikakhulukazi, uma kuziwa izimali). Umuntu kumelwe azimisele epha bo mali njengoba idiphozi, ngakho kulesi simo, isithombe yebhange Kufanele ube ngaphezulu kakhulu. Uma kuphela ubonisa ulwazi mayelana nezinkinga nge lokukhokha noma kushintshwe ubuholi yesikhungo semfundo yasebhange, zimali angase azame imali yabo ebhange ngokushesha ngangokunokwenzeka, okungukuthi, futhi, nomthelela ongemuhle yonke imisebenzi yayo.

"Ungalahlekelwa ubuso"

Umsebenzi oyinhloko zonke umphathi ubungozi kwaba kulinganiselwa kahle ingozi idumela. Kuyinto, okokuqala lezo zinto, ezingasetshenziswa omubi ukuboniswa isithombe isakhiwo, "uyibeka" emehlweni amakhasimende kanye nezinye izinkampani. Ukuze ugweme lokhu, kudingeka nje kuphela uzame "hhayi ukulahlekelwa isithunzi," kodwa futhi ngokuqhubekayo ngcono ke, alethe kuya ezingeni entsha. Kuze kube yimanje, izinkampani ezinkulu udala kwezimali ezikhethekile, bamba eziningi izenzakalo, ubheke amathuluzi ahlukahlukene ukuze idumela kuphela yenkampani yathuthuka, futhi "ezisusiwe".

Ukubuyisela idumela

Ekugcineni, uma kwakukhona scandal noma yanyatheliswa Imininingwane okungafunwa, isithombe wenhlangano ungasindiswa. Noma ngabe ibhizinisi idumela inhlangano engokomthetho noma iklayenti umbono - zonke lezi ezingelapheka uma ukhethe isu esifanele ukuziphatha esikhathini esizayo. Ibhizinisi abaphathi ngokuvamile, ogama idumela oye wahlupheka ngenxa amahlazo ezithile ulwazi, kwezinye izimo ezimbi emphakathini, nokunye okunjalo, okokuqala nje, xolisani futhi zibonisa ukuthi baphatheke ngokugcweleyo kundlela le nqubo, ukuqonda ukuthi kubaluleke kangakanani lokhu. Okulandelayo uqale countervailing izinyathelo, nokunye. Nokho, lokhu - izinto kuhlukile, akuhlobene esihlokweni.