IR - kuyingxenye ebalulekile egijima elichumayo

Ukuxhumana kwanoma iyiphi inkampani - Kuyinto ephelele inqubo. Ulwazi kubikwa zimali, kungaholela ezithile imiphumela yenkampani ubudlelwano uhulumeni izikhulu, abasebenzi, abathengi. Ukuze ngenxa yazo zonke izinselele zokuxhumana ebhekene inkampani, futhi kukhona ukuxhumana ngokubhanqwa zimali, noma Investor Relations.

Umlando nesenzakalo

Umqondo "ubudlelwane zimali" waba owasungulwa Ralph Cordiner (inkampani General Electric) ngo-1953. Eyokuqala IR-amasevisi basakaza ulwazi lwezimali mayelana inkampani, emaphepheni phezu imibiko yonyaka kanye imiphumela yezezimali. Ngo-1969 idaliwe-National Institute of Investor Relations (US) - inhlangano yokuqala professional. Kamuva, lezi zinhlangano ziye zavela eNtshonalanga Yurophu, lapho ngo-2008 kumiswa Global Network IR (GIRN).

Uyini IR ngomqondo zanamuhla?

Investor Relations - a mkhakha womsebenzi lenkampani, esemgwaqweni ezimpambanweni zomgwaqo ezezimali, ukuxhumana, umthetho nokumaketha. Injongo IR - ukwakha ngempumelelo asebenza ngezindlela ezimbili zokuxhumana isixhumanisi phakathi kwenhlangano nomphakathi utshalomali esithinta ngempela, noma kungase sinomthelela ukuhlolwa inani lemakethe lenkampani. Kaningi igama elifanayo ichaze umnyango inkampani, okuyinto waziphatha ukuxhumana izixhumanisi zimali.

IR - ngokuyinhloko ukusetshenziswa kwezokuxhumana zomphakathi kanye neziteshi Imininingwane ukuthola ukusabela edingekayo kusukela bamasheya noma zimali, okungukuthi ukwandisa isithakazelo sabo izibambiso we wezitifiketi ethile.

Ubani nokuthi yini edingekayo Investor Relations

Ubani nendlela ungafaka isicelo IR emsebenzini?

1. izinkampani zomphakathi, inhlokodolobha ukwanda okuyinto incike nobudlelwano zomphakathi.
2. issuers okusha ngempumelelo beka izibambiso.
3. Izinkampani ukuthi ukuheha notshwala wezimali ngokusebenzisa ukubekwa wahulumende nobe wangasese lamasheya ukwandisa dolobha ziyamaniswa nokungangeni.
4. Initiators ibhizinisi elisha, okuyinto ukuheha ngezimali nge Sokuzivikela elinganiselwe kuphrojekthi zenzeka.
5. Ababoleka imali wesikweletu imithombo, ukunciphisa izindleko loan.
6. Abathengi nabathengisi bezimpahla zezinhlobo ibhizinisi ukuze bathole imigomo esihle kuthengiselana.
7. Amabhange, izinkampani zomshwalense kanye nezinye Retailers ukutshalwa ukuba inzuzo yokuncintisana.
8. Abakhi ukuheha abatshalizimali.

Investor Relations eRussia

Emazweni ayengaphansi kweSoviet Union, kuhlanganise Russian Federation, IR - lokhu kuhle abasha ibhizinisi ububanzi, okuyinto ngezigaba zawo okwakhayo. Kodwa kusukela ngo-ukuphila akemi namanje, izazi izinkampani yesimanje ukuthuthukisa amakghono esisha, nokusungula ethile nokugcina link zokuxhumana. Inani elikhulu izinhlelo ezikhethekile imfundo ukuqeqesha izisebenzi abaqeqeshiwe kule ndawo.

Iningi abadlali ebalulekile emakethe European kwezokuxhumana zezimali kanye nemisebenzi IR namhlanje futhi izikhala yasekhaya, kodwa akubona bonke abantu abanalolu emahhovisi abo lapha. SaseMelika sezokuxhumana umxhumanisi cishe ayikho emakethe Russian. Njengoba izinkampani zasekhaya ezisebenza kule nsimu, awayona kakhulu, kodwa inani labo kuzokhulisa kakhulu esikhathini esizayo esiseduze.

Ezinye izinkampani ozama ukuya emakethe lasetulu kanye nezokuxhumana zezimali. Nokho, IR - kuyinto umsebenzi lusho ukucwiliswa ngokuphelele. ukwesekwa ngempumelelo zokukhokhelwa kudinga ukuvumelanisa imisebenzi zokuxhumana ngamazwe nezikazwelonke, ukuqwashisa izikhathi ezikhethekile ibhizinisi yasekhaya futhi banqobe izithiyo zolimi.