Inkampani ezibizayo kakhulu emhlabeni - Apple, i-Google noma i-Microsoft?

ukuthuthukiswa Rapid, inzuzo namafa Imininingwane - namuhla Sinethulela phezulu izinkampani ezibizayo kakhulu emhlabeni.

In imvelo ibhizinisi, Kumagazini i-Forbes kubhekwa edition ogunyaziwe, izingcweti elibanzi esikalini, ulungise izikhathi ezinhle nezimbi phakathi kukhona nosomabhizinisi abadumile kanjalo corporations emhlabeni. I rankings zihilelekile ejensi ahlukahlukene, isibonelo, BrandZ futhi Interbrand.

Forbes ochwepheshe acabangele izinkomba ezilandelayo:

• inzuzo;
• ofeleba;
• ngenzuzo;
• ngevolumu amafa.

BrandZ unyaka ngamunye amele izinkampani ezibizayo kakhulu emhlabeni esekelwe idatha kusuka ochwepheshe kanye abathengi, uqhathanisa engaphezu kwengu-23 eziyinkulungwane amamaki.

Apple

Kungakhathaliseki ukuthi Agency, ukuhambisa uhlu, ku emihlanu phezulu kukhona elifanayo corporation. Phezulu rankings of iminyaka emibili agcinwe Apple. Inkampani eqolo lahlotshaniswa nokuba ubuchwepheshe ezintsha kanye nomklamo kakhulu emhlabeni. kuqala kukhompyutha siqu sakhe Apple abasunguli Stiv Voznyak futhi Stiv Dzhobs wadala 70s. Ngemva ukudayiswa amakhophi kweshumi osomabhizinisi wakwazi ukuthola uxhaso futhi ngokusemthethweni ukubhalisa inkampani entsha.

Kuze ekuseni kowezi-2000, i-Apple imikhiqizo owaziwa ku ukushicilela ibhizinisi, imfundo kanye uhulumeni imikhakha, Nokho okwandile akuzange wathola. Isimo sashintsha ngokuphelele ngo-2001 lapho i-iPod bavele emakethe, futhi ngemva kweminyaka eyisithupha inkampani ukhiphe owokuqala iPhone isikrini sokuthinta smartphone. Ekugcineni kuvikelwe impumelelo ukusungulwa ngekhompyutha yethebhulethi. Ngenxa yobuchwepheshe zikanokusho zobuchwepheshe, Apple lithole inzuzo irekhodi ngo-2011 okokuqala waba umholi we isilinganiso brand eqolo.

-Google

Ngokwezwi nezwi igama elithi on the izithende of umholi kulandele enye inkampani American - Google Inc. Adume injini ekuqaleni kwaba wocwaningo abafundi ababili iziqu at Stanford University. Sergey Brin futhi Larri Peydzh wadala PageRank - ubuchwepheshe inquma ukuhlobana amawebhusayithi.

Ngo-1998, inkampani eyingxenye, eyenziwe futhi Umthombo oyinhloko wemali kwaba zokukhangisa eziphathelene ne search angukhiye. Brin futhi Page kancane kancane ukunwetshwa ngokusebenzisa yokufuna izinkampani ezincane ezenza ukuba amasevisi ethandwa enjalo owaziwa, njenge-Google Earth, i-YouTube, i-Google Voice, i-Gmail, i-Google Chrome kanye nabanye.

Ngokusho ezinye izincwadi, inkampani ezibizayo kakhulu emhlabeni - nje-Google. It wawungokoqobo ngo-2011, ngaphambi ukuvelela "apula" abancintisana naye. Namuhla, Brin futhi Page uba abawasukelayo - ohlelweni lwabo zamadivayisi eselula Android akuyona kunabayeni iOS, kodwa Apple cult akulula ukubhubhisa.

Coca-Cola

Kuyiphutha ukukholelwa ukuthi e ezinhlanu eziqine emelelwa ngokukhethekile izinkampani zobuchwepheshe. Indawo kahle deserved yesithathu The Coca-Cola Inkampani - inkampani ezibizayo kakhulu emhlabeni ukuthi ukhiqiza iziphuzo ezibandayo. Soda abadumile uvele 1886. Recipe nguJohane Pemberton esethula isiphuzo njengoba izidakamizwa esisiza iziyaluyalu isimiso sezinzwa. Izithako main kwakungamadodana amahlamvu e-coca namantongomane i-kola, isihlahla ezishisayo.

Unyaka nonyaka lo yokudayisa futhi ukuthandwa Coca-Cola anda. Esiwaphuzayo abaphikisi uvele owayephikisa ngokuthi ngezingozi fresh coca leaf ne-cocaine equkethwe kuwo. Indlela kushintshiwe, futhi kwakukhona amakhophi amaningi soda, futhi ukuphathwa kwenkampani bacabangisise kumangala. Kuze kube manje, lesi siphuzo umelwe emazweni angaphezu kuka-200 - Coca-Cola ingenye brand liyabonakala kakhulu emhlabeni.

Microsoft

Endaweni yesine e simo sethu kwaba waphinda inkampani zihlotshaniswa nezwe ubuchwepheshe okusezingeni eliphezulu. Microsoft, ngeshwa, hhayi inkampani ezibizayo kakhulu emhlabeni - nale minyaka eyishumi edlule uye wayemhlonipha ngezinyathelo ezimbalwa nje kude ukunqoba.

Indlunkulu, elise Redmond (eWashington, eU.SA), ochwepheshe abasebenza ngalolu ezintsha isofthiwe ye-PC kanye Xbox aduduze abadumile. imikhiqizo yakwa-Microsoft ngezilimi 45 ku futhi ithengiswe emazweni angu-80, futhi uhlelo lwe-Windows ezisebenza, sibonga-Bill Gates ne nethimba lakhe, isibe ezivamile isofthiwe platform emhlabeni.

McDonald

Ekugcineni 'isizotha' isilinganiso sethu yinkampani ezibizayo kakhulu emhlabeni emkhakheni nokudayisa ukudla okungabizi. restaurant yakhe yokuqala Mac ne Dick McDonald wavula ngo-1940. Ngemva kweminyaka engu-12 yenkonzo McDonald Rey Krok balithanda umqondo, okuyinto usezuze ilungelo abazalwane ukuvula yokudlela elinegama elifanayo kanye nokuqukethwe. Franchise kwenethiwekhi beqala ukwanda ngokushesha. Ngokuhamba kwesikhathi, Kroc wathenga wonke lamalungelo kubhaliswe le McDonald System, Inc. Usomabhizinisi necebo amazinga ajwayelekile kanye indlela ekhethekile imfundo.

McDonald Yiqiniso, sikhungo esidume kunazo zonke "ukudla okusheshayo", kodwa ngezinye izikhathi namanje izimbangi bakhiphe elezinga eliphansi. Ngokwesibonelo, kusukela ngo-2010 e inani zokudla inkampani yesibili kuphela kunethiwekhi Subway. I McDonald ngobukhulu eYurophu kubhekwa yokudlela eMoscow ku Pushkin Square, wavula ngo-1990. Kuyinto isikhungo ku 2008th Uphule irekhodi e inethiwekhi - izivakashi 2.8 million ..