Elingukhiye ucwaningo izimbangi

Ngokuvamile, abanikazi indawo kufanele uzwa igama elithi "angukhiye" indlela uyibeke kahle umbhalo, futhi ungakhohlwa ahlaziye kubo, ngoba ayikho into unomphela. Kodwa kufanele uqale kuphi nokuthi yini odinga ukukwazi mayelana elisemqoka ukuhlaziywa nokuthi ukusebenza na?

Yiziphi angukhiye?

Izinjini, uhlinzeka Ukukhishwa ezithile amasayithi kunoma iyiphi isicelo, ubheke amagama angukhiye embhalweni, izihloko kanye izihlokwana, okwenza futhi baqonde ukuthi kusayithi lakho linikeza siphi isihloko sakhe, futhi kungakhathaliseki ukuthi wayenokuthile okunenani ukunikeza abasebenzisi .

Ngokwesibonelo, uma uhlobo ibha yokusesha e igama noma ibinzana - "ithoyizi", "ukuthenga ithoyizi", "enze ithoyizi ngezandla zabo", injini yokusesha uyonika uhlu imithombo lapho ukuthola amazwi.

Hf, MF futhi LF - Iyini?

Ngaphambi kokuthi uqale ukubeka angukhiye embhalweni izihloko kufanele uqaphele ukuthi ziyahlukahluka imvamisa yabo. Ngokwesibonelo, uma ekuhlaziyweni angukhiye for "izingubo", ungabona ukuthi izwi ithandwa kakhulu, ngakhoke ephezulu imvamisa. Uma sitadisha "izingubo zezingane e Rostov" ibinzana, isidingo kuyoba ezincane kakhulu, futhi ngenxa yalokho, kuba ongaphakeme-imvamisa.

Kanjani ukuze kunqunywe ukuthi yiziphi izwi kungokwalabo isigaba:

• High-imvamisa noma ephezulu imvamisa - inani lezicelo ngenyanga angaphezu kwangu-5,000.
• Mid noma MF - nenani 1000 kuya 5000.
• Low-imvamisa noma imvamisa ongaphakeme - inombolo esingaphansi 1,000.

Yiqiniso, lokhu kufanele kuqondwe ukuthi maningi ngokufunwa, ayanda mncintiswano, nezisetshenziswa abasha ngamazwi esiyinhloko siyoba nzima ukungena nkinga kwekhasi kuqala, ukuze ukukhethwa kanye nokuhlaziywa angukhiye ekhasini kuwufanele ukwenza kahle.

Indlela ukhethe angukhiye

Ukuze ugcwalise kusayithi lakho okuqukethwe okuhle kuyadingeka ukukhetha amagama angukhiye alungile usebenzisa "Yandex" kanye ne-Google, ozokusiza ukuba siqonde lokho Kuyathakazelisa umthengi namuhla nokuthi kukhona izimbangi.

Uma nikwenza umkhuba ukufeza Ukukhetha kanye nokuhlaziywa angukhiye usebenzisa "Yandex", isidingo sokuyokhonza Yandex.Wordstat, elibonisa Imiphumela eyisibonelo Ukukhishwa amagama athile nemishwana. Kuyacaca ukuthi lena izokwethulwa amakholomu amabili, lapho ngakwesokunxele libonisa inombolo izicelo kanye, t. E. kanjani abantu abaningi banesithakazelo ukuthi izwi, futhi ilungelo engeza "vordstate" libonisa imibuzo ukuthi afakiwe ngumsebenzisi ne elisemqoka ezifanele.

Ukuze usebenze nge-Google kuyinkimbinkimbi kancane, ngoba udinga ukusebenzisa isevisi ye-AdWords, kodwa kuzomele uqale ungene kuwo, kuyilapho i-akhawunti yomsebenzi. Esikhathini "Amathuluzi" ukukhethwa kwamagama angukhiye ongakwenza.

Okokuqala, ungakha uhlu lwawo wonke amazwi eziye wayenikeza abantu izinkonzo esikhathini esizayo futhi wayeqonda ukuthi amanye amagama bengakwamukeli, ngoba kuphela, isibonelo, ukudayisa, futhi alwenziwa. Futhi besaba ingxenye imibuzo ongaphakeme-imvamisa, ngoba wena, isibonelo, azisebenzi ubusuku nemini, kodwa kuphela ngezinsuku zeviki. Futhi lokhu kuzoba ukuhlaziywa angukhiye "Yandex" noma i-Google, njengoba okwamanje uyaqaphela ukuthi inkampani anganikeza yini ehleliwe esikhathini esizayo, nokunye. D.

Ukufunda encintisana

Ngaphambi kokuba uqale ukuba bahlanganyele ukuhlaziya amagama ayisihluthulelo izimbangi, kubalulekile ukuba baqonde indlela ukunquma degree of umncintiswano, futhi yiziphi izinto ezithinta ke. Okokuqala, ungakwazi ukubheka amasayithi encintisana, enisezweni TOP we Ukukhishwa nophenyo ethize, futhi ukufunda nabo ngezindlela ezihlukahlukene. Kuzothatha isikhathi esithile, ezinye izinhlelo nolwazi abanye, kuhlanganise ukuqonda ukuthi kuyinto nokwenza bangaphakathi nabangaphandle, yeka ukuthi lihle kanjani sebeseduze kwamanye amasayithi, nokuthi ingabe uyafisa yini ukuncintisana nabo kuwebhusayithi ethile.

nokwenza yangaphakathi

Ziningi izici ezithinta isayithi futhi Ukukhishwa yayo, futhi umsebenzi oyinhloko walabo abasungula nokulikhuthaza, ukwenza ikhasi zihlobane ngendlela esingakwazi ngayo, ie, esiphezulu elisemqoka ezifanele ..:

• Inombolo edingekayo angukhiye, njengoba e ngqo ngokujoyina, noma buhlanjululwe.
• Izihloko.
• Imibhalo engezansi.
• Image.
• Izinkomba.
• Uhlu enumerations.

Ngisho noma akhona wonke amakhasi kugqugquzelwa, ungakhohlwa mayelana ukugcwaliswa lesifanele, okungukuthi, acabangele meta tags: .. Isihloko, incazelo kanye angukhiye.

nokwenza yangaphandle

Ngamunye injini yokusesha has algorithm ayo ngalo ukhetha amasayithi ngesicelo. Kwamanye nokwenza ezibalulekile yangaphakathi ngoba omunye wangaphandle, ezifana, isib, i-Google okhokhela eziningi ukunaka kulo. Ngakho nokwenza zangaphandle kuhlanganisa izici ezilandelayo:

• isixhumanisi izinga.
• Inani lezixhumanisi amasayithi ezinhle.
• Ukuba khona izixhumanisi amanethiwekhi omphakathi.

Trust isayithi

Endaweni ehlukile, kuyafaneleka ukuthi okwamanje, njengoba indawo Trust noma inkomba ethile, ukuthi asikwazi ngokunembile kulinganiswa, kodwa ngesikhathi esifanayo ukuze ahlole-ke usebenzisa eziguquguqukayo eziningana: yobudala isayithi kanye nesizinda, yisiphi isizinda zone esakhiweni, izixhumanisi zangaphandle, izinga lokuphila kwabo kanye nobungako, ngokwezifiso izici ( inombolo yezingcingo, imibono, indawo kanye nesikhathi t. d.)

Izinto eziningi kuphelile, wenza ukuhlolisiswa angukhiye, isayithi iyobukeka kahle, futhi ngaphezu sihlolwe izinjini kanye nabasebenzisi. Zonke lezi kwemigomo izimbangi zayo kungenziwa ihlaziye ngesandla, bheka amakhasi ikhodi bese ufunda umbhalo, kanye kwamanye amasayithi ukuze ufunde mayelana izinkomba ezifana TIC, ubudala, izivakashi eziningi, nokunye. D.

Hlaziya esincintisana elisemqoka

Uhlelo Wordstat kungasiza kakhulu ukunquma ukuvama isicelo, kodwa akashongo ukuthi ukuncintisana isicelo futhi ukuthi sisetshenziswa ngabanye. Ukuze wenze lokhu, udinga ukufaka isicelo umsebenzi wezandla ukwethula amagama adingekayo ebhokisini lokusesha. Ngemva injini yokusesha uzobuya uhlu amasayithi, ungakwazi ukuhlola kwabo.

Ngokwesibonelo, umbuzo vvoditsyaschim "ukuthenga izingubo e Krasnodar" esikhishwe uhlu lapho ukufunda okungenani amasayithi ekucala lasihlanu. Lapho ehlaziya indawo esincintisana sika angukhiye, ungase ucabangele izinkomba ezilandelayo:

• Lisebenzisa entry ngqo noma buhlanjululwe.
• Isetshenziswa ekhasini eliyinhloko noma yangaphakathi.
• Yikuphi isixhumanisi uyoletha leli zwi lokuthi: ukufunda noma engaqondakali.
• Asetshenziswa izihloko noma incazelo, noma kokubili.

Ngaphezu kwalokho, kufanele futhi acabangele idatha efana inani kumasayithi athandwayo. Kunzima noma cishe engenakwenzeka ancintisane imithombo enjenge izindaba inthanethi, "Wikipedia", "Youtube". Uma asebenzisa ukukhuthaza lezi angukhiye, kungase kudingeke ukuba uthathe nezinye angukhiye.

Hlaziya ukuncintisana izicelo kungaba futhi letitfombe, video ukukhangisa kwemgomo. Uma isicelo "umntwana ezigqokisa" kukhona izigidi izithombe, khona-ke isicelo esinjalo, njengoba "izingubo zezingane e Rostov-on-Don" a isivele kancane.

Ngemva Ukukhishwa injini yokusesha uzobe ihlaziye, ungaya amasayithi ukubona nokwenza yangaphakathi futhi uqonde ukuthi kungani uhlelo olufanayo wakunikela kuqala.

Program ukuhlaziywa elisemqoka

Namuhla, kunezindlela eziningi kanye namathuba ukwakha umongo ezinhle semantic futhi sihlaziye angukhiye engenayo. Lokhu kungenziwa ngesandla, njengoba kuchaziwe ngenhla, usebenzisa ukuhlaziywa elisemqoka "Yandex" noma i-Google, noma esebenzisa izinhlelo ezithile kanye nezinsiza. Kodwa kuwufanele ukukhumbula ukuthi uma isevisi imahhala, awusebenzi ukunikeza eziningi imininingwane ewusizo, ngakho ezinye izisetshenziswa kuwufanele ukukhokhela ukuze uthole ezinemininingwane eminingi.

Kukhona zezindaba eziningana ewusizo, bakhululekile, kodwa kancane olungalungile futhi kungagcini ekunikezeni ukwaziswa. Ngokwesibonelo, Webeffector, ngaphambi kokuthi ulisebenzise, kumele udale i-akhawunti, bese uchofoza ku- "inkampani entsha". Ifomu izovela lapho udinga ukucacisa angukhiye kwezinhloso zenzuzo, ukukhuthazwa esifundeni, ikheli ikhasi. Okulandelayo udinga chofoza "Yakha Iqembu" futhi isevisi uzokhipha isabelomali ethize ekunyusweni, owawuthi kuyoba sobala isicelo kanjani ukuncintisana.

Amasevisi ezimbili ezilandelayo khulula, kodwa esinembile. Ngokwesibonelo, Seolib, lapho uphinde ucacise esifundeni futhi uhlu lwamagama angukhiye. Wonke amazwi likhokhelwa mayelana 3 ruble, futhi lolu hlelo uyonika ukuhlolwa esiqondile igama elikhethiwe. Ngakho le nkulumo ethi "impahla eziqashisayo" inenani ukuhlolwa score kanye nokuncintisana, futhi ngokwesilinganiso, inkulumo ethi "ezishibhile ukuqasha ifulethi" umncintiswano ongaphakeme ngaphezulu.

Uhlelo Seobudget abakwazi kuphela sihlaziye angukhiye, kodwa futhi emakhasini ngazinye amasayithi izimbangi '. Le sevisi ihlaziya amagama ayisihluthulelo ngokucophelela, inqubo kungathatha amaminithi angu-10 futhi kubiza kancane xaxa ezibizayo (ngawo wonke amagama noma ikhasi likhokhelwa 10 deda.).

ezinye angukhiye, ngoba ngesikhathi luqedwe ngokuphelele ngokusebenzisa zezindaba ezifana namasevisi ngeke sisetshenziswe, futhi izinzuzo bekhulisa, ngaphandle-ke ngeke umsindise isabelomali kanye SEO.

Kungani sihlaziye izimbangi

okuncintiswana ukuhlaziywa namuhla kumelwe, ngoba mncintiswano likhulu kakhulu, futhi wonke umuntu ufuna ukuba ngcono. Ngaso sonke isikhathi yiba ukwazi izimfanelo ezinhle nobuthakathaka babantu abaphikisi ukuze bakwazi ukuba aphumele obala, noma okungenani uhambisane uma uqala inkampani.

Ukuhlaziya amazwi ayisihluthulelo ezibekwe kuwebhusayithi yakho izimbangi, ukubonisa ukuthi inkampani basebenzisane abasebenzisi. It angabonisa yiziphi iziteshi esetshenziswa ukuheha. Ngokwesibonelo, ungabona inkampani hhayi kuphela ohlwini kwezinsiza, kodwa futhi njengoba ukukhangisa kokuqukethwe, noma kusetshenziswe umbhalo kuphela kodwa futhi vidiyo. Ungafunda imininingwane izimpahla, isb. E. Yimiphi imikhiqizo ethandwa, okuyinto njalo athengisa at isaphulelo.

Ngesikhathi ukuhlaziywa ungakhohlwa ngalabo "ophafuza emhlane" futhi uzama ukuba ukuhambahamba, ngoba nathi kuthatha 30 indawo kuyi namuhla, kusasa isisezweni kakade phakathi kwabayishumi abaphasa ngamalengiso, ngoba ukuthi ngingakwazi ukuthuthukisa okuthile, futhi injini uyamqaphela.

Iphuzu okubalulekile ukuthi ukuhlaziywa ayidingi ukukopisha izimbangi zakho, futhi udinga ukudala umkhiqizo wakho and chips yakho, ozokusiza ukuba abe ngcono kunabanye. Ukuze wenze lokhu, udinga ukusebenzisa izindlela eziningi ukuze bahlanganyele nokwenza bangaphakathi nabangaphandle, ukudala okuhle isosha neziqu, lapho angukhiye anikezwa ngendlela efanele.

Eminye imikhandlu zisebenzisa angukhiye

ukucinga ngegama eliyisihluthulelo kanye nokuhlaziywa kufanele sigcwaliswe ngendlela efanele, kodwa futhi kufanele asebenzise ngendlela eyamukelekile emathekisthini futhi izihloko, ungakhohlwa mayelana umqondo ezifana kwabantu. Inani lamagama udinga ukubeka ekhasini ukuze yelucwaningo ungazange kubhekwe lo mthombo njengenhlangano indawo yokukhangisa, kodwa zonke umphathi wewebhusayithi unombono ukuhlaziywa angukhiye kwabantu.

Kodwa uma sicabangela emhlabeni bese ukhetha izicelo ezahlukene imvamisa obuhlukahlukene ke ezingu-1000 kufanele kube emazwini 4 kuya ku-9, noma 2% umbhalo Imininingwane. Akufanele sisebenzise igama efanayo ngaso sonke isikhathi, kufanele ukwazi ukuba alulaze ngayo Ngamanye amazwi kanye izaba, nokuthi zonke kahle angena umbhalo, futhi umsebenzisi angafunda imininingwane ewusizo bona. Sebenzisa kuphela kudingeka amazwi efundekayo ezifana "ukuthenga unodoli eMoscow" noma "ukuthenga unodoli eMoscow" kukhona ukungezwani phakathi kwakho, futhi yebo, ukhetho lokuqala azokuthanda ngaphezulu.

Ungakhohlwa ukuthi angukhiye ungaboniswa futhi kufanele igcwaliswe kusihloko isihlokwana, encazelweni kwekhasi nokusetshenziswa njengoba isignesha ngezansi kwesithombe esihlokweni, njengoba incazelo izimpahla noma amasevisi.