Lokuthola imfundo seo.

Mark Dzhekson (Marku Jackson)

Leli viki ngathola isicelo enkampanini, a sokuqalisa ukuthi wayefuna oda nokwenza injini website yakho (SEO). izinkampani Bangaki phambi kwabo, udale iwebhusayithi futhi zazibuza: "Kungani lezi zinto awaveli yelucwaningo namagama angukhiye ukuthi zibalulekile ibhizinisi lethu?" Ngemva kokubukeza kule webhusayithi ngokushesha kwaba sobala ukuthi kungani engayithathanga bangene nempikiswano yobukhosi kunoma iyiphi elisemqoka: ngenxa yanoma yisiphi okuqukethwe kule webhusayithi noma ithegi isihloko (isihloko) yewebhusayithi kwakungelona ukuphathwa eyodwa labo angukhiye, futhi kwakungekho cishe akukho izixhumanisi okuholela kule webhusayithi (kuba kunethiwekhi mayelana yizinyanga eziyisithupha kuphela) .Okokuqala, kwakudingekile ukuba sd Elat le nkampani ngaphambi angachithi imali kunoma iyiphi consultant noma ukuchitha isikhathi sabo bezama ukuthonya isikhundla isayithi in the Ukukhishwa kanye / noma i-traffic kusuka kusesho yemvelo - ifundwa bese ofundile kule SEO.Prochitav, abanye bangase bathi, 'Kungani ukufunda? Yingakho eqasha abathile. Vele mabakwenze. " Nokho, kunzima ukuthenga lokho ongayiqondi, futhi, ngaphezu kwalokho, kungaba yingozi lona outsource ezinye inkampani, engazi noma cha baba nenza umsebenzi ukuthi kuyadingeka ukuze ikusize uyifinyelele rezultatov.Obrazovanie kule ndawo kuzokusiza impumelelo enkulu, ngisho noma outsource spetsialistov.Chem ngaphezulu uqonde SEO, cishe ukuthi uvumelana futhi sisebenzise izincomo okuqinile futhi inselele izincomo, okuyinto, njengoba uthola ngaphambili, akakwazi ukuba ngithuthuke noma ngeke sere UNowa RIO (ukubuya ezingeni ukuhlolwa) ngesikhathi kwakuzodingekani vnedrenie.Ya yabo lithuthukise iminyaka eminingi futhi iqondiswa amakhulu amaphrojekthi. Ngezinye izikhathi ngathatha kalula ukuthi, ngemva kwayo yonke le minyaka, abantu baqonde izinto eziyisisekelo SEO. Inani elikhulu labantu abeza emhlanganweni wokugcina Search Engine Marketing Association of Dallas-Fort Worth, babeqiniseka ukuthi kubaluleke kangakanani ukuba uqhubeke ukuhlola osnovy.DomenHoroshaya nokwenza (nebhizinisi ezinhle ku-inthanethi) iqala nge isizinda okukhulu. Ngokuvamile, kufanele uthenge isizinda eselivele siphile kuwebhu isikhathi esiningi (ngokuvamile iminyaka emibili noma ngaphezulu), okubandakanya angukhiye yokuncintisana kakhulu ongathanda ukuba natselitsya.Esli lokhu akunakwenzeka, nje ukuqaphela ukuthi iyadingeka isikhathi esithile out ukuze uthole isizinda igunya, usebenzisa yokufuna kancane futhi izinze izixhumanisi ekhombe kuwe kwamanye amawebhusayithi, futhi ukwandisa okuqukethwe eliphezulu kuwebhusayithi yakho. Ungabi inkampani ukuthi uvula isizinda esisha, bese ukuthenga 1000 izixhumanisi zewebhusayithi yakho. Khumbula ukuthi inqubo isixhumanisi isakhiwo kumele ubukeke estestvenno.Issledovanie slovKlyuchevye amagama ayisihluthulelo ukuthi unesithakazelo inkampani yakho uqale-ups eshiwo ngenhla ngangithambekele ekutholeni ngokushesha inani izikhathi 100 inyanga ngayinye, ngokuvumelana Ithuluzi elingukhiye ye-Google. Yingakho ucwaningo elisemqoka kunjalo vazhno.Predstavte ukuthi uke wachitha isikhathi esithile noma imali ku SEO, futhi ekugcineni wathola isikhundla eliphakeme, okuyinto abukhali nokunye angukhiye ukholwa ukuthi kukhona isihluthulelo sempumelelo, kuphela kamuva bethola ukuthi umphumela lesi sikhundla phezulu - ingqikithi yezivakashi ezintsha 50 kuya zewebhusayithi yakho (iyafana ungakwazi cishe ukuthenga ngokusebenzisa i-AdWords $ 0.25 ngokuchofoza). Kubaluleke kangakanani-ke, uma ucabangela isikhathi kanye / noma imali wena abiza ukuthi ubungakwazi ukuthenga i $ 12,50 ngenyanga? Kungcono nakakhulu uma ucwaningo elisemqoka kwenziwa ukuthenga ukukhangisa ku izinjini for angukhiye kwesokudla, bese kudala indaba lokho angukhiye alethwe ukuchofoza hhayi kuphela, kodwa futhi wabonisa ukuthambekela ukuguqula! SEO lunikezelwe hhayi kuphela ezikhundleni angukhiye ethize; Ukuthuthukisa lunikezelwe edonsa inqwaba izivakashi izinga kuwebhusayithi yakho ukuthi ufuna ukuvula ukugeleza ubuholi noma wokuncintisana prodazhi.Analiz ekupheleni, ukukhomba amagama angukhiye akhawunti eziningi ukusesha, futhi okuyinto naye wabonisa ukuthi kungenzeka ukuguqulela, akwanele . Ukuze sifinyelele khona e Ukukhishwa lawa magama angukhiye ngokusebenzisa ikhokhwe-search - into eyodwa ... ukufeza khona e Ukukhishwa angukhiye efanayo ngokwemvelo - yilokho enye delo.Chtoby ngokushesha banqume ukuthi yini edingekayo ukuze uwine umncintiswano, ukucinga omunye akho athandwa kakhulu / imishwana wokuncintisana ku-Google. Yakha uhlu izizinda 10 zokuqala. Khona-ke ukwenza "indawo: www.nameofdomain.com" (ngaphandle izingcaphuno) e ucinge Yahoo uzobona nenani lamakhasi futhi inani BackLinks ukuthi ayatholakala ngasinye salezi zingosi. Nakuba akusiyo konke okudingekayo ukuze afanelekele la izikhundla, kuba inkomba ezinhle ukuthi hlobo luni lomsebenzi kungase kudingeke ukuba zanyat.Kompaniya zokuqala yabo, okuyinto thina khuluma, kwadingeka namakhasi ayisithupha okuqukethwe lukhonjwe yi-Yahoo, futhi BackLinks ezintathu, ngenkathi esincintisana yimpumelelo kakhulu (imibuzo ongaphakeme-imvamisa) has 374 Amakhasi kokuqukethwe 2,000 ssylok.Kontent reverse - ke korolBez ikhwalithi yokuqukethwe kuzodingeka sekunzima izixhumanisi nomthamo. Thuthukisa iwebhusayithi yakho Amakhasi okuqukethwe okusha okuyikhwalithi. Sebenzisa amagama angukhiye zibalulekile ibhizinisi lakho oye ezitholakala inqubo ikhasi issledovaniya.Kazhdaya uhlukile. Futhi amathegi isihloko amakhasi akho kufanele yehluke futhi olufanele ngamunye stranitse.Vse ikhasi isayithi isihloko zokuqala inkampani wavelelwa ezifanayo isihloko tag. Futhi, yebo ... wena ukuyichaza ke ... kusihloko ithegi kwalotshwa egameni kompanii.Esli uqinisekile ukuthi zihlanganisa igama lenkampani yakho kusihloko sakho ithegi, wakufaka ukuphela. Imibono ngokuqondene izihloko engcono kuzohluka, kodwa uma ufuna ukuba amagama wakho obaluleke kakhulu ahlelwe wokuqala, yenza isihloko tag emhlabeni izinhlamvu ezingu-66, kuhlanganise probely.SsylkiGonku uwine kancane kodwa baphikelele. Uma uqala entsha Iwebhusayithi (noma nje uqale ukukhokha ethile ukunakekela SEO), kusukela ekuqaleni ukudala inombolo ethile izixhumanisi kusayithi lakho. Ungakwazi ngempela kalula uthole uhlu Yahoo Directory, BOTW.org, noma Business.com. Futhi ungahambisa isicelo ukuba ibhekisiswe DMOZ (nakuba yokuthi kukhona ngempela kungenzeka isikhathi eside edingekayo ohlwini). Ungase futhi uthumele cindezela relizy.Skazhu futhi, musa ukusheshe ukuthenga omningi izixhumanisi, njengoba-ke izinjini anganquma ukuthi ozama ukuba bangasizakali Imiphumela yabo. SEOs ungashintshi imiphumela izinjini; thina ukusiza izinkampani libeke ngokwabo ezinjinini ngendlela ekhangayo. Cabanga kithi njengoba lochwepheshe PR amakhasi ewebhu kwemiphumela poiska.AnalitikaUspeshnost imizamo nokwenza ngempela ayilinganiswa yini ungakwazi noma awukwazi ukubona umbiko simo injini - okungenani, hhayi ngqo. Uma kungukuthi usebenzisa esikhundleni umhlaziyi, ukukwenza manje. I-Google Analytics likhululekile futhi inikeza abanye yokubika okuqinile. Yahoo Analytics futhi emangalisayo (futhi mahhala, uma ungumkhangisi) .Uma ozama ukukala umsebenzi SEO ke ungase ufune ukuthola analytics imininingwane yakho enhle eyisisekelo ku traffic bese nokuqalisa izincomo zabo futhi ukulandela izinguquko zakho kuthinte umthamo wakho zemvelo kusukela izinjini. Izinguquko zakho kuzomele sifake ukulandela ingxoxo, ukuze ungenawo nje ukuhlaziya ithrafikhi, kodwa futhi ziqashwe angukhiye amaphesenti ukuguqulwa.
© Translation: UKUKHANGISA DRIVE
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