Diversification zokukhiqiza njengendlela ngcono imisebenzi yebhizinisi

Njengoba indlela yokuthuthukisa impumelelo imisebenzi ibhizinisi ezimakethe kazwelonke kanye nemiphakathi yomhlaba, nokwahlukana kwezimboni zokukhiqiza Sekuyisikhathi eside ibhekwa njengenye yezinto ukuyedlula, futhi ngenxa yalokho - ezivamile. Esikhathini Imibandela kakhulu, nokwahlukana kwezimboni zokukhiqiza kuyinto amasu athile futhi ohahela isikhundla nemikhuba ezihlobene izinguquko ezinkulu ukhiye imingcele ibhizinisi futhi umkhiqizo ukuphrofayela umkhiqizi. Njengomthetho, ukuqaliswa kwalolu hlelo, inkampani uyenqaba sokuqala noma imisebenzi odlule futhi liya uhlobo ngokuyinhloko entsha zokukhiqiza lezimpahla. Isizathu esiyinhloko kube nezinhlobo ezahlukahlukene zokwenziwa, njengoba umthetho, imele isifiso sokuthutha kude kwencika ngokweqile umkhiqizo zithenga futhi reorient imisebenzi inkampani kwamanye, izimakethe ethembisa ngaphezulu.

Ngenxa yezizathu endawo diversification kungabonwa stagnating isimo emakethe wendabuko, lapho inkampani ikhona, isifiso ukuthola izinzuzo ezingokwezimali eyengeziwe kanye izintandokazi nesifiso ukunciphisa usongo izingozi ehlukahlukene ezivela okwenzekayo okuphathelene nomnotho yenkampani.

Diversification zokukhiqiza, njengoba umthetho, kusekelwe ukugcwaliseka ezinye zimo - amasu, lapho ushintsho oyifunayo futhi ezisebenzayo. I steel ezivamile practice yesimanje ngala masu amathathu:

1. Isu igxile diversification noma njengoba ibizwa -kontsentricheskoy, kuhilela ukusetshenziswa amandla amabhizinisi usumisiwe ukuze sandise amathuba ukukhula wenkampani. Ngokuvamile, lelisu kuhilela ukunwetshwa ukukhiqizwa, ukuthuthukiswa ukukhiqiza amasha imikhiqizo izothandwa, ukuhlinzekwa kwezinsizakalo ezintsha, kanye nezinsiza.

2. ovundlile diversification isu luyasetshenziswa ngokusebenzisa ukuthuthukiswa kwemikhiqizo ngokuyinhloko entsha futhi linikeza ke emakethe esikhundleni ubudala. Nge lelisu ukubala ukuthi imikhiqizo emisha kuyoshiswa ikhasimende esifanayo, le njongo, e lwesigameko, uholwa imikhakha eyahlukahlukene ezifana, unikeze ukuhlolwa olunzulu marketing emakethe umthengi futhi ukuqhathanisa sayo amathuba kwemigomo inkampani.

3. Ingqikithi isu diversification, nhlanganisela awakholelwa, ukwanda ngokomzimba wekhono ukukhiqizwa, ngokuyinhloko ngenxa izinsiza ibhizinisi ezingenziwanga kuhlobane ngokuqondile imisebenzi ukukhiqiza nenqubo. Lona samuntu kuyinkimbinkimbi kunazo diversification, edinga imithombo yezimali noma ukutshalwa kwezimali, imisebenzi ebanzi nokukhangisa nokumaketha kanye nabasebenzi abaqeqeshiwe.

Eminye imithombo, njengenhlangano isu esizimele nokwahlukana kwezimboni ingozi diversification kubhekwe. Lokhu nokwahlukana kwezimboni zokukhiqiza kuhilela uhlelo lokuhlelwa kabusha inkampani izimpahla zalo etikhungweni letahlukahlukene zezimali futhi iguqulwe lezi zimpahla ku ezihlukahlukene kwezezimali.

I yesiteleka kakhulu futhi cishe incwadi isibonelo kusetjentiswa ngemphumelelo isu diversification, umqondo nje onjalo akukho ukusebenza ngo 90 leminyaka elidlule, inkampani Finnish Nokia oveza nezinto toilet paper. Futhi ngenkathi umthengi oyinhloko imikhiqizo yenkampani kwaba eSoviet Union. Uma izinkinga zomnotho eSoviet Union zaqala ukuhluma, Nokia ukuphathwa wanquma reorient amandla ukukhiqizwa lenkampani ekukhiqizeni omakhalekhukhwini. Inqubomgomo ngempumelelo inkampani, abanekhono Diversification isu ukuthi avunyelwe Nokia ukuthatha phezu mobile ukuxhumana emakethe isikhundla sobuholi futhi sigweme ukuphinda osekushiwo abaholi yangaphambili emakethe - the Ericsson corporation kanye Motorola.