Bukela "Nick" - umthengi Izibuyekezo

Inkampani iwashi "Nika" - sha empeleni esasisesisha, kodwa kakade ethandwa kakhulu emakethe yasekhaya. Umsuka sha kuthatha ngo-2003, ngenkathi zokukhiqiza wema ngasemnyango umsuka Andrei Karpov futhi Dmitry Kuzmin.

Kulo nyaka, Ngomlindo wokuqala mechanical ngegolide zavezwa. Kuvele Ngokwesibonelo Wawugujelwani wamaqoqo ezinhlanu zokuqala brand "Nike". Mechanics baye basungula ukukhiqizwa ethu amawashi nobuchwepheshe bayo lobunikazi. Ngenxa yalesi kokutholakala, inkampani isibe nomkhiqizi ntambama "capsule" ubuchwepheshe eliyingqayizivele. Kakade 2006, "Nick" amahora (izibuyekezo zamakhasimende uqinisekise lesi) kwakuqala ukwanda. Ukuphathwa ithole imiklomelo yokuqala evela iConsumer Protection Fund, kanti ivolumu sales anda ukuze ayizinkulungwane eziningana ngonyaka. Esikhathini esizayo, inkampani ngenkuthalo asathuthuka, ukwandisa, imikhiqizo ezilethwa emazweni CIS kanye esiseduze phesheya. Ukukhiqizwa amazinga wakhula ngenkuthalo, ngo-2008 inani Izitolo eRussia ifinyelele anamane amawaka. Bukela "Nick" futhi ukuthola impendulo kusuka abalingani bamazwe omhlaba abafanele, abaholi kufanele lathola isitifiketi ngokuvumelana ISO namazinga. Ngawo lowo nyaka, inkampani iba isitshalo bese engena abakhiqizi 20 phezulu ngegolide elihlanzekile. Ngonyaka wezi-2009, futhi phesheya sesiye kungenzeka ukuthenga amawashi "Nick". Izibuyekezo yabathengi angaphandle okungenani omuhle. Ngo-2010, lesi sitshalo ngenkuthalo ekwandiseni imisebenzi yayo, izesekeli iyatholakala futhi namasongo zokuhlobisa ngaphansi kwegama lomkhiqizo "Nike".

"Okusha Face" brand "Nike"

Ekupheleni kuka-2011 thina uqedele rebranding lenkampani. ukukhangisa global federal ngesiqubulo esithi wethulwa: "Nick - watch indinganiso ephakeme." Uma kuhlelelwa kusakhiwo wokumemezela amaqiniso angokomlando brand yasetshenziswa. I amaphosta abangu zaveza bezigaxa zegolide nge ukuphrinta ka iwashi. infomercial ezibizayo futhi ngempumelelo bakhangwa amakhasimende amasha futhi wabonisa ukuthi abathengi Russian ukuthi amawashi "Nick", ukubuyekezwa babo awuzwanga lutho, ngempela njengabawufanelekele umkhiqizo, okuyinto kalula ancintisane abaziwa umhlaba wonke Rolex, Carrera nokunye. Akungatshazwa, ngakho umkhiqizo wema ukuphuma emakethe Russian futhi lifanelwe yesikhulumi.

Image ingxenye sha "Nike" idlala indima enkulu okwamanje, kodwa abakhiqizi ungakhohlwa mayelana izinga kanye wedwa imikhiqizo. Ubucwebe imikhiqizo premium zidalwe hhayi umthengi, futhi ngokwesilinganiso, abantu abazi ukuthi yini ehilelekile iwashi legolide "Nick", ukubuyekezwa okuyinto kwafana umkhiqizo uphawu eSwitzerland. Ukufaneleka kwemali ekhokhwayo ifakazela ukuthi iwashi izimboni Russian bayakwazi ancintisane Western, hhayi ukukhohlisa abathengi. Kubalulekile ukuphawula ukuthi phakathi imikhiqizo abakhiqizi Japanese futhi European kunzima ukuthola imodeli elicwengekileyo, kuyilapho inkampani "Nika" kuqinisekisa metal ezibalulekile.

abathengi Russian akuzona qakala sha "Nike". Amahora, izibuyekezo ongatholakala owawezwa abaningi, hhayi ukuklanywa futhi accessory ye kunalokho yakudala nezihlakaniphi olandelanayo. Sithemba ukuthi ekunwetshweni lokuphatha ukukhiqiza kuzoqinisekisa ukuthi abaklami ukuba ezihlukahlukene imifanekiso.