Brand - ke kuyisisekelo sha

Namuhla, ezidayiswayo, nezitolo ezinkulu eziningi ezincane nezinkulu, zonke izinhlobo abakhiqizi, amagama brand, bese agqoke phambi kwamehlo, norovyaschih bangene emkhakheni kwethu umbono kuya phezulu emafasiteleni esitolo, amaphosta, izibani zasedolobheni, izikrini TV, kulula ukuba lost izigaba eziyinhloko uhlelo umthengi yesimanje. Eqinisweni, abantu abaningi bakholelwa ukuthi umqondo we sha kanye lokuhweba - lokho kukunye nokuthi okufanayo. Nokho, akuyona. Imiqondo ehlobene ngempela Cishe njalo bahlobene. Ungase uthi ngisho ukuthi le miqondo emibili kukhona abangane angunaphakade nolimi. Ngokwengxenye, lokhu kuyiqiniso. Noma kunjalo, kusadingeka umehluko othize. Abakwazi kanje. Brand - it is ngokomthetho eqinisekisiwe uphrojusa umkhiqizo ufaneleke ukuthola ukukhiqizwa. Lena yini liwuhlukanise kusukela kweminye abakhiqizi bodokotela, ungase uthi. Sha futhi ekhona kakhulu ezingqondweni zethu. Lena iqoqo eyeqisayo ezithile ezinhle. mayelana nomkhiqizo, acatshangelwe kahle by abakhangisi. Mhlawumbe uphawu lokuqala abadumile - a brand of ingcweti waseGibhithe oshiye uphawu lwakhe umkhiqizo. Sasisebenzisa i-trade mark njengoba enjalo futhi NgeNkathi Ephakathi, lapho inkosi inhlangano ngendlela ekhethekile umake imikhiqizo.

Njengoba ubona, umkhuba sigubha ngemisebenzi yabo iya emuva eminyakeni. Phela, nguye semthethweni amalungelo endawo. Kodwa umqondo brand, nakuba kwakudingeka abawandulela yayo okufanayo Ephakathi, Nokho, ozalwa ngokugcwele kuphela kule nkathi ye ukusetshenziswa global. Isifiso ukuheha amakhasimende esiphikisayo ayo futhi yokuwuthola izimbangi olukhohlisayo, kwaholela ekusungulweni kwe-brilliant ukukhangisa imikhankaso kula mashumi eminyaka amuva. Ngakho, akukho ekhangayo ukunambitheka kwalo sandwich kusuka McDonald abazalwane kwakwaziwa vesmir. A Xerox igama lenkampani isibe nesifenqo kuwo wonke amadivayisi yalolu hlobo. Zonke lezi zibonelo yokukhangisa yimpumelelo.

Futhi uma ngokudalwa sha itholakala ukubhaliswa kwaso, lapho kusungulwa i-brand - iphrojekthi eside kakhulu futhi eziyinkimbinkimbi. It ixhomeke isiphetho umakhi. Akumangazi ukuthi siphila emhlabeni yokukhangisa! abenzi Chocolate bayaqiniseka ukuthi umkhiqizo wabo iyona amnandi, zezingane izingubo brand bagcizelele ukuthi amajazi abo - olufudumele izingane. Zonke okuhloswe ngawo ukudala umfanekiso omuhle, okuyinto umphakathi umthengi outshines izinga ngeso elibanzi. Ngakho, nesilinganiso for ukuthandwa sha, njengoba abathengi bayibheka njengelungelo ebalulekile komkhiqizo.

Kuyathakazelisa ukuthi sha - awusebenzi ngaso sonke isikhathi kuvumelana negama brand. Ngokomthetho, kungaba ngempela igama elihlukile yizigidi kuka yaziwa. Ngaphezu kwalokho, eziwubukhazikhazi impi brand, okuthiwa ukuncintisana nabanye umkhuba ngezinye izikhathi uhlakaniphile PR hambisa ekunyusweni zombili izinkampani. Njengoba kwenzeka ne izimbangi okuphakade Pepsi kanye Coca-Cola, enomnikazi zimali olulodwa PepsiCo.