Beer "Ibhali Indlebe" - ukuvuselelwa sha

Ngemva itiye, amanzi kanye ubhiya ukuthandwa lifaka lwesithathu. Izinhlobonhlobo ubhiya ziningi. Kanye 'Zhiguli "in the 80s elikude, abaningi Soviet ubhiya abaphuza wayekhetha" izindlebe lebhali. " Indaba le isiphuzo ngempela ezithakazelisayo.

Provenance

Beer "Ibhali Indlebe" kuyinto ekuqaleni ukuphuma ngaphansi kweSoviet Union. Lokhu isiphuzo umsuka dolobha. Uvele eMoscow ngasekupheleni '70. Kodwa ekuqaleni kwawo-'90s, kanye kokuwa kweSoviet Union, ukukhiqizwa ubhiya wayekwa. ekuvuselelweni kwalo kwaqala eminyakeni engama-10 kamuva, e Krasnodar, lapho abathanda of sokuphisa wendawo wakhetha ukunika ukuphila yesibili brand ukhohlwe. Esifundazweni eseningizimu ubhiya imzuzele impumelelo ezingalindelekile futhi ngokushesha kwanqunywa ukuba avuselele ukukhiqizwa yayo wedolobha.

Kwathatha izinyanga eziyisithupha ukuba iresiphi yasekuqaleni Soviet ingashintshwa ukuze imishini yesimanje.

Ngo-2002 eMoscow, ngaleso Brewery "Ochakovo", futhi waqala ukuveza ubhiya "Ibhali indlebe."

Ingabe sha ubudala ukhohlwe?

Ngemva cwaningo bese ibheka isidingo abathengi yasekhaya, abakhiqizi wencike brand Soviet ngilukhohliwe. Futhi akukho iphutha. Kakade ekuqaleni 2002, ukunambitheka ubhiya khumbula 18% abathengi. Ukuze uqhathanise, cishe inani elifanayo nizoyazi Red Bull noma Corona.

Ukwaba isigamu ayisigidi umkhankaso wokukhangisa "izindlebe zebhali" (lokhu siyingxenye anolaka we kwezigidi ezinhlanu sandiswe jikelele umkhankaso ubhiya ukukhangisa), umenzi ibalwa ukuthi u-20% umthamo isamba ubhiya ezivezwa ziyithinte umkhiqizo wavuseleleka. Beer "Ibhali Spike ababezilindele ifinyelelwe. Ngokushesha sihlanganise "Ochakovo" wavela legatsha Sifundazwe Penza.

Nambithani, ikhwalithi yini ukuphuza

Ukuze kuzuzwe ukunambitheka eyohlobo ngamaqoqo ahlukene ubhiya, bocwepheshe ngesandla akhethiwe kwengoma. Ochwepheshe ukuqapha isivuno kanye nekhwalithi ibhali, isikhathi iqoqo yayo.

Beer "Ibhali Indlebe" Yenziwe ezikhethwe ngokucophelela, eliphezulu izinto zemvelo eluhlaza. izithako ezikhethwe ngokucophelela futhi ukunamathela ekwelashweni ubuchwepheshe ukuvumela ukufeza ukunambitheka esiyingqayizivele eliphezulu.

Beer "Izibuyekezo Ibhali Spike ' okuyinto kahle ke njengoba isiphuzo ngamanothi ukukhanya hop ukufutheka kanti iphunga lwemithombo okugazingiwe ka, ibhekisela imikhiqizo zamanani aphansi, futhi iyatholakala kubantu abahola ongaphakeme.

Inguqulo yakudala Ungadla ukuba ubhiya ukukhanya ushizi, izimfanzi, izinkalankala, inhlanzi eyomisiwe yomiswa. Kufanele ukuba abe ngumsizi wakhe izinkukhu izitsha. Ziphakelwa nge Hlobisa zemifino. Beer ukunikela Tapas kwezinye okuhlukahlukene yobuhlanga. Kufanele ikhumbule ukuthi ukudla acute ithambisa munyu ubhiya futhi ugcizelela ukunambitheka kwako.