Amaphromoshini - kuyini? Inhlangano futhi ekufezeni izenzo

lokuncintisana kuzo zonke izimakethe ngaphandle kokukhetha, kuholela yokuthi abathengisi ukuthi uzama ukuthola izindlela ezintsha zokukhangisa imikhiqizo. Namuhla, ukukhangisa ziba mandla ekusebenziseni izindlela ezicashile kanye ababezibheka ka ezinomthelela umthengi. Ngenxa yalokho, search for izindlela ezintsha zokuthola izinsuku ukukhuthazwa kukhona uhlobo ukukhangisa, efana BTL, t. E. ukukhangisa ongaqondile, okuhlanganisa kanye izikhundla. Yiziphi ukukhushulwa? Kanjani ukuba azigcine? Futhi ziyini izinhlobo zabo lapho? Konke lokhu kuzoxoxwa ngakho esihlokweni sethu.

Umcabango

Ngakho, sinesithakazelo ekutheni izikhundla. Kuyini isenzo ukuchaza, Cishe akudingeki uqale, kodwa kusho ukuthini "Promo"? NgesiNgisi izwi lisho ... "ukukhangisa". Kulula ndawo, akunjalo? Nokho, sinikeza wena kancane ujule ehlathini ukumaketha kanye ukucacisa umqondo umkhiqizo ukukhuthazwa. Le nkulumo ibhekisela iqoqo izinyathelo ukuletha ulwazi umthengi izinzuzo kanye nezinzuzo lokhu noma lokhuya into (isevisi uphawu, umkhiqizi) nqgo ukwenza ukuthenga. Insimbi eyinhloko wokunyusa ukukhangisa. Kuyinto iqonde nge Ukubonisa (ATL), lapho sonke esetshenziswa: TV nasemsakazweni izindawo, ezikhangiso emigwaqweni, njll Kodwa abathengi angasabeli kangako ukuba zindlela zokukhangisa, futhi ukuvuthwa isidingo beveza ezintsha imibiko ulwazi ukumaketha umphakathi ... Ngakho kukhona ngokungaqondile, ukukhangisa efihliwe, noma BTL, okuphathelene ukukhuthazwa. Basuke aqondwe njengokufaka isenzo okungezona ezijwayelekile ukuze isigijimi ulwazi mayelana nomkhiqizo kumthengi. Kugcine abahilelekile yokuthola ulwazi futhi ngokuvamile musa asiqapheli imilayezo yokukhangisa noma uyibheka njengesibonakaliso inzuzo eyengeziwe, futhi ngenxa yalokho angase anqume ukuyibuyisela lezo iqhaza lesi senzo.

Izinhloso kanye nezinhloso ze-ukwabelana

Noma yimuphi ukukhuthazwa njalo umgomo oyinhloko - ukwandisa ukudayiswa kwezimpahla. Kodwa lokhu kwenza supergoal izinyathelo ezahlukene t. H. Futhi izikhundla. Le ndlela isebenza kahle: umphumela ingafinyelela imisebenzi eqondile evumela kuyiwe target global. Bona ingathunyelwa:

- ukuqaphela ukwanda yabathengi izakhiwo izimpahla;

- ukuze sikhuthaze Isivivinyo kanye zokuthenga eziphindayo;

- ukusungulwa inhlangano umthengi imiyalezo ukukhangisa nge nezinye izinto ezithwala (imidiya) nge umkhiqizo othize;

- ukuheha amakhasimende amasha;

- kwethulwa imikhiqizo emisha kanye brand;

- ekulweni eyeqisayo mayelana umkhiqizo;

- kumiswa imizwelo eyakhayo ngokuqondene izimpahla.

ukuhlela

Kunezinhlobo eziningana ukukhushulwa, futhi nenombolo yabo kuphela ezikhulayo njengoba abakhangisi njalo ukulwela ukuthola izindlela ezintsha imikhiqizo nokukhangisa. Nokho, izigaba ukulungiswa okunjalo imisebenzi marketing sisonke ahlelwe neketanga olulodwa. Okokuqala, udinga ukuchaza inhloso ukukhomba izilaleli izikhundla. Kuyini izethameli eziqondiwe? Lokhu abathengi neqoqo oluthile izici (ubulili, ubudala, iholo, nokunye. N.) Nge ukuxhumana Kumiswa. Bese ukhetha efomini elifanele kakhulu isenzo, nemigomo yakhona zinqunywa, ububanzi ezindawo isabelomali. Khona-ke iskripthi senzo ihlanganiswe, abasebenzi akhethiwe, wenza izinto ezidingekayo (amapheshana, imele, iyunifomu kanye nokunye. N.). Yonke idatha eqoqwe kweluhlelo loluhlangene lapho fixed ukukhokhiswa uhlobo isenzo ngasinye. Khona-ke isenzo luyasetshenziswa, futhi ukuhlolwa ekulenzeni libe namandla.

izinhlobo ukwabelana

Indlela elula uphendula lo mbuzo: "? Amaphromoshini - kuyini" ngokusebenzisa ngezigaba zabo. Uhlobo endala - kuyinto izibonelo zalokho. Kusha kancane, kodwa manje-ajwayelekile: leafleting, tastings, imincintiswano, ukwabelana isipho. Of izinhlobo entsha Kuhle kokusho inkinobho-ukuthengisa, t. E. exchange imikhiqizo ukuncintisana ku umkhiqizo kugqugquzelwa, ibhonasi ukwabelana, amakhuphoni, cross-ukukhushulwa, t. E. Promotion abhanqiwe nge imikhiqizo non-yokuncintisana, flash izixuku. Futhi ubheke kwenkululeko merchandising ukukhushulwa, t. E. Ukubhaliswa amaphuzu yedivayisi yokuthengisa pos-izinto, kokukhuluma phansi zokuhweba, ukubonisa kwezimpahla , nokunye. N. Abanye abacwaningi isibiza ngokuthi imisebenzi marketing ku-intanethi.

amasampuli

Ukusatshalaliswa amasampula - indlela eqinisekile ukubangela umuntu ukuhlola umkhiqizo. izimpahla Mahhala kakhulu bakhangwa kanti nabantu abahlosiwe. Kunezinhlobo eziningana izibonelo zalokho: ukusatshalaliswa amasampula ezindaweni sokuhlangana mass abathengi, embula wabezindaba (omagazini nokunamathisela ku sachets imoto, ukhilimu, amakha), exchange of amaphakethe uhhafu ezingenalutho ukuqedela isitaki kwezimpahla. Uma usebenzisa izibonelo zalokho kufanele kube bahlolisise nezithameli okulo nezidingo zalo. Ngakho, thatha isikhwama imayonnaise ezishibhile endaweni yokwamukela izivakashi esitolo ezibizayo abalokothi zonke Shopper, ngoba can "buhlungu" umfanekiso waso emehlweni izivakashi yokuxhuma. Ngakolunye uhlangothi, ukusabalalisa i-premium umkhiqizo ezibizayo emnothweni esitolo alusho lutho. Njengoba abathengi asisebenzise ngenjabulo isampula, kodwa mancane kakhulu amathuba okuthi enze ukuthengwa naphakade.

leafleting

Ukusatshalaliswa amapheshana, amakhuphoni, emaflaya eminyakeni embalwa edlule kube yimpumelelo enkulu. Namuhla, le indlela eshibhile ukukhangisa isibe ziyinsakavukela kangangokuba ehlisa yena ayinikezi umphumela oyifunayo. Nakuba leafleting - lokhu kuyindlela esheshayo kakhulu ukuba uqaphele izethameli eziqondiwe ngokuthize, isibonelo, mayelana isenzo oluzayo esitolo. Kodwa enifeza ekusakazeni amapheshana amaphromoshini kumele acabangisise. Umthengi akuthathi noma musa ukufunda imibhalo nje ulwazi. Yena prochet nokugcina kuphela lokho kusiza kuye. Ngakho-ke amapheshana kuye kudingeke ukuba banikeze ukubaluleka emehlweni umthengi. Lokho, umbhalo okuholela uzathwala inzuzo: isaphulelo, kungenzeka exchange isipho, njll Kungenjalo, kufanele abe nesithakazelo kuwo umthengi - ngokwesibonelo, muva nje, abantu bayajabula ukuthatha ephaketheni amakhalenda ... Namuhla kungenzeka ukuvusa isithakazelo ongase abe ikhasimende, libhalwe phezu Ipheshana kwanoma iyiphi iresiphi, iseluleko, neminye imininingwane ewusizo.

Isipho ngokuthenga nakumalotho

Kuyinto engokwemvelo ukuthi ngasiphi yobudala uthanda izipho. Ngakho-ke, izitokwe ukusatshalaliswa izipho ukujabulela impumelelo efanayo. Lokhu kuyindlela enhle ukuze sikhuthaze umthengi enze isibalo esikhulu ukuthenga, noma okungenani ukuthenga kwecala. Okuhlukile amaphromoshini anjalo kakhulu. Kungaba exchange amakhuphoni noma amaphakheji imiklomelo. Isibonelo kusengaphambili abanjalo bangase baveze "magnate" ice cream - isenzo "Thenga-ayisikhilimu bese win imoto." Ngo-2014, inkampani wayedlala ezimbili Porsche Cayman pink futhi omnyama, futhi ngaleyo ndlela ukugqugquzela abathengi ukuzama izinhlobo ezintsha dessert abandayo. Ngo-2016, inkampani ye ice cream "Tycoon" isenzo "Lamborghini" okuyinto beat amarekhodi udumo, okuphindaphindiwe impumelelo yakhe futhi izinyanga 3 ejwayele abathengi ukuba uhlobo olusha umkhiqizo. Wabelana ngezipho nakumalotho okunenzuzo ikakhulukazi kulabo amafemu, izimpahla zazo sinqatshiwe ukukhangisa ku abezindaba (utshwala, ugwayi). Njengoba isibonelo, inkampani "Ochakovo" umkhankaso yokukhangisa "Win zegolide nezesiliva ingots," okuyinto baletha izinzuzo.

Imincintiswano futhi kwakha

Enye giveaways ezihlukahlukene imincintiswano, okuyinto hhayi kuphela push abathengi ukuthenga izimpahla, kodwa futhi ukumenza ahlanganyele ingxoxo. Kuvame kwenziwe, isibonelo, isithombe imincintiswano, okuzokwenza uwine umuntu othola amavoti amaningi. Lokhu kwenza umthengi hhayi kuphela iqhaza emncintiswaneni, kodwa futhi ukhuthaza ukuba usebenzise abazana naye, ukuze uvotele kuye. Lokhu kuholela yokuthi abahlanganyeli ngokwabo zokusakaza ulwazi mayelana project tinhlelo kanye nekunciphisa tindleko yokukhangisa. Ngokwesibonelo, umagazini EUROMAG olwenziwa imibuzo "Wina uhambo Norway," ekhuthaza abathengi ukuze ufunde kabanzi mayelana nezindawo zezivakashi wezwe nokudala funa abelokhu evalelekile. Izenzo ezinjalo Ungasingenisi yi commercial osheshayo, kodwa ube nomphumela isikhathi eside accumulative.

Zokuhlolwa kanye nokuhlolwa

Uma abathengi wazama umkhiqizo, kungenzeka ukuthi uyokwenza ukuthengwa, anda kakhulu. Ngakho-ke, tastings kanye nezivivinyo ezidume ngakho ne ukukhuthazwa kwezimpahla. Yebo, kungcono indlela ezibizayo yokukhangisa, idinga ukuqeqeshwa okukhethekile, kodwa ukuhlelwa okufanele buyafaneleka ngokugcwele. Kuyinto kudingekile kuphela ukukhetha ngokucophelela esikhundleni senzo. Ngakho, izakhamuzi eziningi emadolobheni uzokhumbula ukuthi eminyakeni embalwa edlule kulempelasonto e Hypermarkets kwaba ngokoqobo ebesigcwele ngokweqile phakathi zezitsha sokukhangisa yokunambitha. Kufanele kuqondwe ukuthi phakathi kwabathengi kanye okusezingeni eliphezulu iqembu imali ngeke zama umkhiqizo esitolo. Kodwa endaweni yokudlela noma club, wajabulela iwayini yokunambitha noma ugwayi.

Izinzuzo ukwabelana

Ukumbandakanywa abathengi e ukuxhumana umkhiqizo - ke manje indlela lesichubekako kakhulu ukukhuthaza yokugcina. Amaphromoshini (ukukhushulwa) enze kube nokwenzeka ukuba batshele umthengi mayelana nomkhiqizo futhi banqobe Umbono ophambene ukukhangisa. Promo - enzima futhi ngokuvamile lithandana ezibizayo, kodwa ngokuvamile kuletha imiphumela ngokushesha futhi iyabonakala.