Umsebenzi "Mystery Shopper" - libuyekeza isisindo sayo ngegolide

Zonke sivakashela nsuku zonke ezihlukahlukene ezitolo, ukuthenga ukudla, izimpahla zasendlini, izimpahla zasendlini. Kodwa uma ufuna ukufunda kanjani kulesi simo futhi ukuthola imali, ungazama ukukhetha umsebenzi, njengoba Shopper imfihlo. Izibuyekezo Izitolo ukuthi ukushiya izivakashi abavamile Yiqiniso, kubalulekile abanikazi eziqinile futhi kungase kuthinte amazinga okusebenza. Kodwa "imfihlakalo Shopper" (iklayenti imfihlo) usebenzela lwesigameko ethize, futhi umbono wakhe kuyoba ebalulekile.

Umshayeli esiteshini igesi, umfundi, ngimi emgqeni ethilomu ku "McDonald", noma umbhangqwana isebenzisa loan mortgage ebhange - bonke zingahlangana ubuthishela - Shopper imfihlo. Ngempendulo they hamba, kumele kusize ukutadisha izinga lenkonzo weyesi inikezwe. Lokhu indlela izinzuzo umsebenzi kukhona kahle entsha eYurophu Central neRussia. Ezimakethe kukhona izinkampani professional ezimbalwa kakhulu ngokunikwa lolu hlobo lokungcebeleka amabhizinisi service ukuhweba, amabhange, imoto dealerships. Muva nje, kukhona enye okukhethekile - umthengi imfihlo izakhiwo ezintsha. Kuzwakala ezimangalisa kangaka? Nokho, abathuthukisi kanye abakhi, abanikazi nokuphathwa ingcebo ejenti futhi ufuna ukwazi ukuthi ukukhonza amakhasimende ejenti zabo - abaphathi phakathi nabaphathi junior. Isidingo yemakethe enjalo ukuqonda izinkampani bayanda. Nge ukuncintisana okunjalo elukhuni, okumanje elikhona emakethe, amabhizinisi engingeke ngikwazi ukuyikhokhela Okuqukethwe akuzwakali futhi ukuphathwa kabi kwamakhasimende. Ekugcineni, kungakhathaliseki yeka ukuthi kwakukuhle kanjani umklamo noma iphrojekthi lalizolunikeza izaphulelo noma umnikazi we-iphuzu ukuhweba, uma isikhonzi noma umthengisi luhlaza noma beyizehluleki - amakhasimende ngeke bavote ngokuphambene. imali yabo bazohamba kwenye indawo.

Injongo eyinhloko yawo sifundo ngokuphendula "Mystery Shopper" - ngempendulo wathola emva zokuxhumana uqobo, ngemuva kokuthenga okuhleliwe noma langempela noma ukuvakashela iphuzu inikezwe. Ukutadisha izinga kwamakhasimende lwenteke hhayi kuphela esebenzisa imibuzo enemininingwane. Kungaba uqophe izingxoxo bhalisiwe ezifihliwe sicophamavi, kanye nezithombe. Esikalini lonke inqubo kwamakhasimende iyonke: ukubukeka kwento, ukulinda ukunakekelwa isikhathi abasebenzi, indlela kanye nendlela yokuxazulula ethile inkinga isisebenzi, inhlanzeko nenduduzo, umphumela - kokuphothula, noma ukwala ukuthenga.

Ukuba kufundiswe ekhethekile, ukuqeqesha bese evakashela indawo ekhethiwe, libuyekeza Shopper imfihlo engena lwemibuzo enemininingwane, ahlola zonke izici ofuna ukuhlola ukuphathwa le nkampani. Kufanele futhi baveze siqu umbono wami siqu kule ndaba, ukuchaza imizwa yabo kanye nemigqondo. Abanye abathengi imfihlakalo sisebenze izitolo, abanye - emabhange zokudlela. Kule mikhakha emibili yokugcina kukhona umzabalazo omkhulu yokuncintisana kwikhasimende. Futhi uma ibingase awanelisekile ngesevisi, ezikhathini eziningi bafaka isikhalazo, kodwa babemane baye esifundeni somunye yokudlela uzosusa ebhange, futhi ngaphezu kwalokho, utshele abangane bakho mayelana zonke izinkinga nazo. Futhi kuyindlela enamandla kakhulu yokukhangisa (noma anti-ukukhangisa). Ikhasimende wanelisekile ngeke abangane nomndeni, udumazeke - angase okwesabisa nedlanzana ezimbalwa izivakashi ezingaba khona. Ngakho-ke akuyona abaholi inkampani nomqondo ezinengqondo uyokwenza konke ukwenza izivakashi bajabule. Futhi lokhu kuyozisiza Shopper imfihlo. Izibuyekezo ukuthi ashiye lokhu "ejenti imfihlo", kuthiwa bahlolisisa ngokucophelela ngabaphathi ngesisekelo ziphetho efinyelela kude kangaka. Yingakho abantu abazokwenza umsebenzi onjalo yizimfanelo kubaluleke kakhulu ezifana observation, ukuhlolisisa, inkumbulo omuhle, ikhono ukuba baveze abakucabangayo.

Ufuna ukuzama ukuzibeka kulesi umsebenzi njengoba Shopper imfihlo? Imisebenzi kufanele sibheke kuqala kunazo zonke ngaleso ejensi ucwaningo nokumaketha. Bona azigcini imibuzo, bese uzama ukunika amabhizinisi ehlukahlukene yasakazwa amasevisi kohlaziyo. Mystery Shopper uchitha ingxenye ukubhekwa imfihlo yesevisi ezihlukahlukene Izitolo okudayisa (izitolo, salon, boutiques, ezidayiswa), ukudlala ikhasimende ejwayelekile lenkampani. Inhloso cwaningo iwukuba ukuhlola ezingeni langempela yesevisi, okusho ukuthi umuntu owayeqhuba isifundo hhayi kungembula indima yayo uqobo. Ngezinye izikhathi, abacubunguli mabhuku kufanele ukuqhuba ingxoxo okuthunyelwe consultant on tape, kodwa ukuze akekho oqaphelile, futhi akazange ake ucabange ngalokhu. abathengi Imfihlo baqhuba ucwaningo emphakathini noma ezindaweni lapho ngezinye izikhathi, ngokuvamile ngesikhathi esifanayo uholwe zabo okuthandwa siqu, hhayi nje iskripthi. Lona uhlobo olufanele imali eyengeziwe ukuze abafundi, omama ku womama ukuhamba, abazisebenzayo.

Ngeshwa, kusekhona umbono stereotypical ukuthi "Mystery Ukuthenga" indlela ucwaningo iyithuluzi ukuxoshwa kwabasebenzi. Nokho, umkhuba lokhu neze iqiniso. Inkampani izimisele uyala socwaningo olufanayo, ahlaziye imiphumela bese, yini ubuthakathaka basesimweni ibhizinisi nokuthi yini amaphutha avumele abasebenzi. Nokho, ngokuvamile kakhulu ukuphathwa ayazi lutho umuntu ngenxa abasebenzi sibuyekezwe mabhuku, ngoba lolu lwazi wakwambula. osomabhizinisi Savvy aqonde ukuthi ushibhile futhi ngokushesha uphinde uqeqeshe abuye esekele abasebenzi ekhona yokuthuthukisa kuka ukuba amxoshe futhi afundise izinto ezintsha. Ngakho, ubungcweti entsha "Mystery Shopper" kunomthelela ngqo nokugcinwa kwamazinga kanye nomthelela omuhle kwezemvelo.