Sikhungo umsebenzi eRussia

imisebenzi ehlelekile yazo zonke izinhlobo nemibukiso Fairs emazweni amaningi kuyinto wemboni ebalulekile emnothweni. Market Ingqalasizinda eRussia futhi elinesimo nebhizinisi elichumayo njengoba embukisweni nemisebenzi fair. Lokhu kuyabasiza kubenze hhayi kuphela lwekutfutfukisa izimakethe zendawo, umnotho utshalomali, kodwa futhi ukuthuthukiswa ngokushesha izifunda, ngoba ingenye amabutho ukushayela ukuthuthukiswa komnotho.

Umqondo umsebenzi embukisweni futhi kungani kudingeka

Lo msebenzi kuhloswe ekutholeni amafomu kahle kunazo zonke yokuxhumana wezoHwebo ukuthola izimakethe ezintsha zemikhiqizo imikhiqizo eminingi yendawo. Ngalesi sikhathi, imisebenzi yenhlangano nemibukiso eRussia has a inombolo ezanele imithombo lochwepheshe ezidingekayo:

• ukuphathwa;
• kwezomnotho;
• ubuchwepheshe;
• yobunjiniyela;
• kwezomnotho;
• ukukhangisa;
• Imininingwane.

Jikelele ezindabeni zentuthuko imisebenzi ubuchwepheshe embukisweni ziye ngokwanele wafunda eRussia. Okwamanje, kuphuthuma kakhulu kuba isihloko ekulenzeni libe namandla. Isizathu salokhu kwaba ukucacisa izinguquko emnothweni: isikhathi lapho inhloko-dolobha ngokushesha ukuqongelela, indawo inkathi mncintiswano.

Isikhundla wemboni emkhakheni nezomnotho kuleli zwe namuhla

Manje abaningi ibhizinisi wasemakhishini baqonde ukuthi inzuzo akuyona okukhipha inzuzo phesheya futhi ukutshala elulwimini lwabo umnotho. Ukushintsha ngisho okushiwo mncintiswano: abakhiqizi kanye nabasabalalisi manje sikhathazeke ukukhangisa kakhulu umkhiqizo ngokwayo, indlela ukusebenza inzuzo kakhulu ukuba samukelwe ngu umthengi, ngokukhetha umkhiqizo othize. Yingakho lo mbukiso nomsebenzi okufanele kwezinto futhi bedayisa imikhiqizo izinhlangano kanye namabhizinisi kuhloswe ukudala ukufunwa into ithengiswe. Kulesisimo-ke, futhi iphawula ukubaluleka ukuhlela zonke izinhlobo imibukiso.

Lemisebenti zenzelwe zona izilaleli abathakazelayo ukuthuthukiswa kohlelo umkhakha othize, futhi ekhiqizwa ezimpahla zawo nemisebenzi kanye ukuhlonza ukufunwa kubo. Inani wabo ukwakha isimo yokuxhumana umlingani Exhibitor nge umthengi ezingaba khona. Lo mbukiso efanele ihlelwe, aba maningi abazuzayo kuso kungalindeleka. Ngeshwa, manje Russian embukisweni abagqugquzeli ukuxazulula le nkinga engiwenzayo ngeke zisebenzise indlela okuqhubekayo enhlanganweni yabo futhi ngokwanele ahlola imiphumela lesi senzo. umbukiso Abaningi abawazi ukwehluleka kwabo iqhaza fair, ngoba akusho banomphefumulo indlela eyanele ekuhloleni lenhlangano lomcimbi.

Nokho kulesi siqondiso sezivele bathathe izinyathelo eziningi: esigabeni izindlela yenhlangano, ngesisekelo lapho ekuhlela nekuhlelenjiswa kwalokucuketfwe zenzakalo ezichazwa:

• onobuhle theory, okunikeza ukuhlaziywa kanye nezincomo lapho inkampani iqhaza kulo mbukiso;
• iqoqo idatha kohlaziyo ku imisebenzi ibhizinisi ngokuhamba Ukufakwa;
• umsebenzi lombukiso ulwazi olujwayelekile kanye nemithetho yenhlangano yayo.

Amafomu nemibukiso

Ifomu inhlangano nemibukiso (SMME) kukhona okukhulu onganelisa zonke izimfuno abahlanganyeli ubudlelwane emakethe. Okwamanje, la masevisi ziyasetshenziswa ngokusebenzisa imisebenzi elandelayo: izindali, amasonto evumelanisiwe, imibukiso, imihlangano yokufundisana, ezidayiswa, Fairs, izingqungquthela, imikhosi, Ukuhwebelana, iwayini, njll ..

Naphezu ukufana sobala, izenzakalo ezinjalo ihluke nomunye ezintweni eziningi izici:

• ukuqondisa;
• ukuze lenhlangano;
• yokubamba iqhaza;
• Ukwakheka bakhangwa abahlanganyeli nezivakashi nesithakazelo, nokunye. d.

Okwamanje, imisebenzi, isihloko salesi Sigaba ngeka idluliselwe SMME main kanye nemibukiso labetibambile ngesimo:

• imibuthano yezohwebo;
• nemibukiso emazingeni ahlukahlukene (international, yesifunda, kamasipala, njll ...);
• ezikhethekile salon, imibukiso kanye nabanye.

Izici imisebenzi Congress

Congress nomsebenzi embukisweni akukho amathuluzi kangako yokukhangisa, ukuthuthukisa imikhiqizo ehlukahlukene kanye namasevisi. Ngaphezu kwalokho, inzuzo lo mkhuba ukholelwa ukuthi kungenzeka kolwazi okusheshayo ulwazi exchange. Ububanzi kuhlanganisa inhlangano imicimbi amafomethi ezahlukene nosayizi. Ngokuvamile, kuba:

• uchungechunge;
• izinkundla;
• izingqungquthela;
• emikhulu;
• Izingqungquthela;
• izingqungquthela nokunye. d.

Ngokuvamile, vector embukisweni futhi ibhizinisi fair ngokuthi "isenzakalo enophephela", okuyinto wachaza ingxenye yezokuvakasha. Congress nemisebenzi Isentha nethonya abalulekile kwi ukubunjwa nokuthuthukiswa kwezokuvakasha professional kanye zebhizinisi zesifunda, kuzwelonke nasemhlabeni wonke nohlaka. Kufanele kuqashelwe ukuthi Imibukiso enjalo ukusiza ukuze sikhuthaze ukuvakashela izigaba ezimbili abantu. Eyokuqala abahlanganyeli ngokuqondile nemibukiso labetibambile ekufuneni ukukhuthazwa kanye nokukhangisa amakhasimende ukuthengisa izimpahla zabo. Iqembu lesibili - labo ngokuvakashela imisebenzi embukisweni ngenhloso iyazazi nokutholwa eminye imikhiqizo, izivumelwano eside ngokubambisana noma ukulethwa.

Kubaluleka imisebenzi embukisweni emkhakheni congress ezokuvakasha ziyisisekelo isimo sokuthuthuka komnotho. Inhloso umkhakha is dalo of entsha kanye nokwenza wamabhizinisi yokusebenza kuyo yonke imikhakha yezomnotho kanye Luhambo kwezimali ukutshalwa kwezimali angaphandle, ogama ukufika kuyoba lunqume sokuzimisela okwanda ezokuvakasha professional kanye ibhizinisi.

Indawo iminyuziyamu ezweni umsebenzi embukisweni

umsebenzi Modern embukisweni kuhlanganisa ohlelweni lwaso kungenye esibalulekile vector kwezamasiko kanye nezemfundo. Ushintsho E-nokuphila social kwekhulu lamashumi amabili, isimo kuye kwaba nethonya layo omubi Museum nemibukiso, umsebenzi oyinhloko kwaba ukuba bayofundisa abantu, ajwayelane isitayela ezobuciko kanye orientation izinhlobo ezihlukahlukene zomculo. Exposition futhi embukisweni umsebenzi kwesikhathi cishe kwavela kumile. Ukusebenza iminyaka engaphezu kwengu-20 kule "usuku" lukaNkulunkulu nemibukiso, iminyuziyamu, futhi namuhla bayaqhubeka besebenza kanye imizila efanayo.

Museum Active nomsebenzi embukisweni iyagcinwa kuphela izikhungo, ukulungele ukuziqhayisa ukuhamba mcimbi. Kuvumela abahlanganyeli commercial futhi ezingezona ezentengiselwano ukuchayeka imvelo ukuba ngokushesha aphendule imibuzo yomphakathi, ukwethula umsebenzi we okucwaninga nemibukiso kanye nokunikeza izivakashi zabo.

Naphezu kweqiniso lokuthi Museum embukisweni umsebenzi - sekuyahwalala ncamashí ilingane umqondo, ingxenye kwezomnotho kwamuva kwedlula kube into eza kuqala ezingeni wombuso.

Inani nemibukiso SMME

Shagnuvshaya kude ekuthuthukisweni yayo emnothweni Russian esigabeni samanje ucabangela umsebenzi embukisweni hhayi kuphela njengoba ithuluzi zamanani, search for abalingani ezingase zivele, inhlokodolobha ukhulisa, kodwa futhi njengoba izimboni ivuselela esekelwe ezinkulu zesayensi ithuluzi bezikhali budlelwane emkhatsini wetincenye izimakethe bethi basemazweni omhlaba kanye. Inhlangano womsebenzi embukisweni kuhilela isikhala kangaka zezomnotho, okwenza kube lula baye bathuthela ubuchwepheshe, izinsizakalo kanye izimpahla avele ezintsha libhizinisi. Akukhona nje inhlangano yokuthekelisa ungenise exchange ngalesi sikhathi kuba kuncike umsebenzi embukisweni, ngaphandle kwalo ingathiyeki ekuthuthukisweni komnotho ezindaweni ngaphakathi ezweni. Lokhu kwenzeka ngenxa yokuba khona kwalesi uhlobo umsebenzi okunenjongo ukuhlanganiswa ezingaba izinzuzo phezu nezinye izinhlobo zokuxhumana kanye nekhono ukufanisa umnotho wezwe ukuze wonke.

Izinhlobo futhi umehluko nemibukiso kanye Fairs

International ngezigaba uhlelo ikuvumela ukuba bahlukanise embukisweni (fair) ngalezi zizathu ezilandelayo:

• ukwakheka ezindawo ka the abahlanganyeli;
• Umkhakha (isihloko) inkomba;
• ukubaluleka kwezomnotho;
• uphawu indawo;
• ubude besikhathi (ubude).

Lena akusiyo kuphela kwendlela lapho imisebenzi embukisweni labetibambile ngezigaba, nakuba obonwa umphakathi wamazwe omhlaba. kwaba khona isidingo sezisebenzi lula imisebenzi yenhlangano nemibukiso, okusekelwe nsuku indawo ukubamba iqhaza uma kwenzeka ababambiqhaza be kwenani elithile amazwe ngokuqondene nezinguquko emnothweni European. Ukwahlukaniswa elandelayo yakhelwe ukuhlola ukubaluleka kwezomnotho i kokungenela kule ndawo.

1. Sikhungo Global (umcimbi ube umkhakha othize embulungeni yonke, edonsela abahlanganyeli ezivela emhlabeni wonke).
2. Sikhungo European (umcimbi esikalini European, edonsa ababambiqhaza abavela kuwo wonke amazwe alo).

Izinhlaka elandelayo ongenza lolu hlobo lomsebenzi:

• emizimbeni kwamandla esiphezulu ezingeni federal kanye nezinhlangano federated;
• izakhiwo ezikhethekile inhlangano izenzakalo ezinjalo;
• CCI (Chamber of Commerce);
• kokubili imikhakha kanye inter-zesifunda izinhlangano;
• inhlangano ezihlukahlukene ubunikazi, ngisho noma umsebenzi akuyona esiyinhloko kubo.

Libhekene kahle oludonsa, ukuzinza kwezezimali, izinga lomsebenzi inhlangano komasipala akunakwenzeka ngaphandle ukuthuthukiswa umsebenti wetemnotfo. Inhlangano womsebenzi mbukiso wagxila ekwakheni isimo ezokwenza ukuthuthukisa imikhiqizo kanye nezinsizakalo hhayi kuphela etimakethe tasekhaya kodwa futhi angaphandle, uyongena osomabhizinisi bendawo bakha ubudlelwane bezomnotho nezomnotho abalingani angaphandle.

Kukanjani Ububanzi bemisebenzi embukisweni emhlabeni?

Ukuthuthukiswa kwenhlangano ka Fairs imisebenzi (nemibukiso) emhlabeni akuyona emi namanje, kuletha ngezigidigidi zamaRandi dollar izimali yezwe aphethe, okubenza babe sonke isikhathi ukuncintisana kule ndawo. Ikota izinkontileka yiso ngesikhathi semicimbi ngamazwe. Sikhungo umsebenzi njengoba ibhizinisi e-Asia, ukwenze eqa qualitative phambili, ngaphambi eYurophu nase Melika, futhi ukuthola ubuholi kule ndawo. Ezweni lethu konke okwenzekayo kodwa ngendlela ehlukile.

ERussia, ukuthuthukiswa umsebenzi embukisweni asitholayo ushintsho qualitative. Kancane kancane zasondela sphere iba legatsha ezimele. Inani le misebenzi uba ezidinga lenyuka, ebavumela ukuthi athathe indawo yakhe e niche global. Lokhu kufakazelwa idatha evulekile kusukela ku-International Union of Imibukiso futhi Fairs: IRussia mayelana 250 embukisweni abagqugquzeli, 55 zazo bangamalungu International Union ngaphandle kokuphazanyiswa; baye baqhuba ngaphezu 1,200 nemibukiso emazingeni ahlukahlukene. Imali yonyaka kusukela kule umsebenzi kuleli zwe ingaphezu 193 kwezigidi ezingu-USD., Futhi landa ngamaphesenti angaphezu kuka-30% njalo ngonyaka. Kusukela ngo-1991, inani imisebenzi kule ndawo kunyuke ngo-17% ngonyaka. Konke kubonisa ukuthi le ngxenye umnotho wezwe eba ngokwanele.

Imininingwane yalolu izenzakalo embukisweni ezifundeni Russian

Sikhungo izenzakalo ezweni lethu aphethwe emadolobheni amaningi, ngaphezu Petersburg naseMoscow, nakuba umuzi iqhubeka obonwa izikhungo zamazwe omhlaba lenhlangano nemibukiso.

Kungenzeka ukukhomba abanye izitayela ekuthuthukiseni umsebenzi e-Russia. Ukulandela isibonelo umphakathi wezwe lonke izwe liyasondela ukunciphisa isibalo nemibukiso jikelele, okumelela inani elikhulu izimboni. umcimbi ngamunye okwalandela isiba ezikhethekile ngaphezulu, sifisa Ukusabalala egcwele izindawo ezithile imisebenzi embukisweni, nomkhiqizi izimpahla noma amasevisi. Kwenyusa kukhuliswa zezimboni akuhileli kwandziswa kwelinani letikhungo nemibukiso (fair) tesifundvo.

Inhlokodolobha isiRashiya, eMoscow, namanje edolobheni, lapho iningi (ngaphezu ikota) kwemicimbi efana lizwe, uhlala maphakathi ukuhanjiswa inqwaba izimboni. Kodwa futhi ngokucace kakhudlwana ukwanda umkhuba inani nemibukiso (kuhlanganise zamazwe ngamazwe) owawuba izifunda, namadolobha, lapho bagxila inqwaba abameleli abanentshisekelo ukusetshenziswa komkhiqizo yokukhiqiza kanye namasevisi.

Iqiniso lokuthi umsebenzi embukisweni ithuthuka ngokushesha manje, uthi isibalo esenyuka umbukiso, ngubani ngalezi zigigaba ukwethula imikhiqizo yabo. Manje nenombolo yabo eduze kwesigamu inani eliphelele abahlanganyeli.

Okwamanje, ukwakhiwa enkulu amasayithi embukisweni wenziwa eMoscow (ngenhla konke kumayelana All-Russian Exhibition Centre Isikhungo). Sanda embukisweni Petersburg. Kubuyekeziwe, kanye nokwakhiwa izikhungo ezintsha lenhlangano nemibukiso emazingeni ahlukahlukene e-Irkutsk, Samara, Volgograd, Tyumen, Khanty-Mansiysk, eKhabarovsk, Sochi nakwamanye amadolobha.

ezingaphelele kulesigaba bokuba khona umsebenzi embukisweni

Ngeshwa, izinguquko ezinkulu ezinhle e nemibukiso ezenzeka ngokumelene isizinda eziningi izinkinga zingaxazululwa kancane futhi lula.

1. Okokuqala kufanele kuphawulwe ukungapheleli lomthetho, okuyinto insufficiently ulawula lo msebenzi. Udinga ukuthuthukisa kwezinkambiso eyengeziwe futhi imibhalo efanele.
2. Nekubate ekuhleleni yale misebenzi: akukho ukuxoxisana imigomo, kuncike, ezisemqoka, okuphazamisa ukulinywa ekubambisaneni kwezizwe ngezizwe; ingxenye kazwelonke wavuma wazwakalisa.
3. Ayikho ezinhlanganweni izibalo wahlanganyela kule umkhakha embukisweni, okuphazamisa ukulinywa ukuhlaziywa umsebenzi wabo futhi kwenza kube nzima sezulu ukuthuthukiswa.
4. Ayikho indlela nekutfutfuka kwelizinga iziphathimandla zikahulumeni emazingeni ehlukene ukuze lolu hlobo lomsebenzi, naphezu okukushoyo sokuthuthukisa umnotho kazwelonke iyonke.
5. Izinga eliphansi usekelo neminyango ethile yakhelwe izenzo zabo ehlelekile ukunikeza umsebenzi embukisweni Russian isimo ukwesekwa.
6. Izinga isisekelo impahla kanye lobuchwepheshe yalemisebenzi namazinga omhlaba, kanti njengoba omunye nemiphumela ethile engathandeki ngqangi mayelana nalokhu enganele space sombukiso ezweni lonke.
7. Okwamanje, umbukiso angaphandle ukwazi okwengeziwe ukuthuthukisa imikhiqizo yabo, amasevisi kanye nobuchwepheshe emakethe Russian. izimpahla Russian at Fairs international singamelwe ngokwanele, ngakho-ke kuyadingeka ukuba asebenze isiqondiso wesimethri of ukugeleza ukungeniswa nokukhishelwa emazweni angaphandle.
8. Abahleli balo lenqwaba amaphrojekthi Fairground zezikhonzi ezifanayo kungukuthi ukuncintisana njalo ngokwethembeka nomunye, esehlisa popularization imisebenzi enjalo kanye nomthelela omubi phezu ukuthuthukiswa imboni iyonke.
9. Ukusetshenziswa for Imibukiso (SMME) engafanele kule ndawo, igama bebengenayo into yokuhamba ukutholakala, ukungakwazi ukuheha inani elanele izivakashi, okungukuthi, nokwentuleka kwezingqalasizinda.

Naphezu uhlu olude lokunemphilo, ibhizinisi e-Russia uya emsebenzini ngakuthathu kwenhlangano kanye ngcono emakethe yasekhaya, e ngesilinganiso sesizwe sonke jikelele ngempela. Lokhu kwenzeka ngenxa ukuqashelwa ukubaluleka zawo zezombangazwe kanye yamasu ukuthuthukiswa emnothweni kazwelonke.