Kungani "TsentrObuv" evala izitolo eRussia? Kungani shaqa "TsentrObuv" e Moscow, saseTomsk, eYekaterinburg?

Emuva ngo-2015-2016 GG. abathengi abaningi babekhathalela ukuthi umnotho isigaba nezicathulo emakethe isibe neuklonchivo wehlise. Ngaphezu kwakho konke, izakhamuzi zethu nabo ukhathazekile ngu mbuzo: "Kungani" TsentrObuv "evala izitolo eRussia?" Kulesi sihloko sizozama ukunikeza impendulo eningiliziwe esibanzi.

"TsentrObuv": kafushane

Ngakho, ngenxa yini isithakazelo esikhulu kangaka kule nkampani zokuhweba? "TsentrObuv" kubhekwa esikhulu kunazo zonke eRussia inethiwekhi yokuthengisa izicathulo nezinye izinsimbi. I Corporation usebenza ngaphansi brand amabili - Centro futhi "TsentrObuv". Ngokusho idatha esemthethweni, it is kubhaliswe ku Plazia Consulting Ltd, etholakala Cyprus, engabanikazi bephephandaba 99,9% lamasheya. Kufanele kuqashelwe ukuthi masheya TsentrObuv "nazo abaseRussia - Dmitry Svetlov futhi Anatoly Gurevich. Lezi zakhamuzi ngumnikazi 0,06% kanye 0.14% ngokulandelana izibambiso.

Inkampani lavulwa ngo-1992. Ngo-2011, it landiswa 598 ezitolo "TsentrObuv" Centro futhi 148 amaphuzu. Baletha abanikazi inzuzo yonyaka ruble 30 bhiliyoni. A wayesema 1200 ngo-2013 Inombolo ephelele emahhovisi ezinkampani endaweni WaseRussia.

Njengoba for nomholo yenkampani esizayo, ngesikhathi isiqongo impumelelo yakhe - ngo-2014, base zaba ruble 34.1 billion. inzuzo Net yayingase ibizwe ngokuthi ruble ayizigidi ezingu 146,8. 95% of the izitolo ngqo iziqondiso inkampani enika, futhi 5% abangu okungewakho abanikazi Franchise.

"TsentrObuv" uye abe intandokazi ye abaseRussia ngoba isici ekhangayo: inethiwekhi ezitolo zayo yethulwa okunezinhlobonhlobo ocebile izicathulo engabizi emoyeni we fashion izitayela zakamuva kakhulu, kodwa ngesikhathi esifanayo futhi intengo efanele izinga. izindleko okuphansi ngenxa yokuthi ukungeniswa kwemikhiqizo eRussia senzeka "grey" futhi izikimu "black" ukuthi ukunciphisa izindleko namasiko. Kodwa kungani ukumboza "TsentrObuv"?

Crisis, izinkinga kanye nezikhalo

Njengezinye izinkampani eziningi, ogama inzuzo zincike isilinganiso dollar ngokumelene ruble, izinkinga "TsentrObuv 'waqala kakade elifanayo 2014. Ngokuyinhloko, lokhu kuye kwasho ukuthi corporation wayengakwazi abaqapheli ngokugcwele umsebenzi wayo oyinhloko: "spin" ngamaRefa uphendulela ukungena Ipo (ukudayiswa yenengi lamasheya), ukuba uqaphele izibambiso yabo futhi ukuphuma ebhizinisini.

Kungani shaqa "TsentrObuv" eMoscow, eSt Petersburg nakwamanye amadolobha? Isizathu esiyinhloko izikweletu ngokweqile inkampani, okuyinto kwadingeka ukukhulisa amanani ku imikhiqizo yayo ongaphakeme-grade. Lokhu ngokuyinhloko 'wanqunywa' yesikhalazo yayo - e Centro uwela okwesikhathi izicathulo cute, nemfashini, kodwa ezishibhile. Ngenxa yalokho - ziphoqa uhlobo kwehle ngo-20% (2015) kanye yimali - 10% (0.55 isigidintathu ruble). Ngo "TsentrObuv" wawubumba izikweletu abakhiqizi samaShayina, kulendawo isiRashiya, izinkinga ngesikhathi amasiko. Umphumela waba "ukusonga" amaphuzu ukudayiswa.

Ngakho, umdayisi elikhulu nezicathulo eRussia lezwakala kule minyaka 2014-2015. on the esengozini ezikweletini. Kusukela ezinsukwini zokuqala 2015 izinkontileka yayo futhi kulendawo wathola 160 izimangalo isamba semali eyizigidi eziyi 230 ruble Russian, kuhlanganise phambi "Savings Bank" VTB Bank "Gazprombank". Yingakho-ke kuyacaca ukuthi kungani ivaliwe "TsentrObuv" e eYekaterinburg, eMoscow, saseTomsk , nakwamanye amadolobha. Nazi isibonelo amanye inani kumangala:

• ngu Itella Logistics: ruble ayizigidi ezingu-24;
• kusukela "eMoscow Credit Bank" futhi "Santorini": ruble 4.090.000;
• kusukela "Ryazan Shopping Mall Ltd.": 5 million;
• kunethiwekhi "Isiqhingi": ruble ayizigidi ezingu 3, njll

Ngokusho "inhlansi-Interfax", yonke imali izikweletu izicathulo corporation ekugcineni kudlulwe ruble 25 bhiliyoni, okuyiqembu eside - ruble 15.3 billion kanti wesikhathi esifishane -. Ruble 10.1 billion. Ngo-May 2016 maqondana abanikazi Centro futhi "TsentrObuv" kwaba icala lobugebengu ngaphansi Art. 159, into 1 we Criminal Code. Basolwa lokukhwabanisa imvelo obolekisayo.

Kulesi simo, inhlanhla, omunye hhayi kuphela "TsentrObuv". Maqondana ngonyaka odlule, ngo-2015 inani eliphelele yokuthengisa izingubo nezicathulo kwehle ngo-42%. Cash nabathengisi ukulahlekelwa zaba 523,4 isigidintathu ruble (19% inzuzo evamile).

Kungani shaqa "TsentrObuv": izibalo

Ukuze uthole ukwaziswa jikelele, ngo-2015, "TsentrObuv" kwadingeka ukuvala 250 Izitolo yayo WaseRussia nesigaba sokuqala sonyaka ka-2016 - mayelana 100 Ngo Petersburg, kwakukhona ezitolo ezintathu kuzo 33 waseChelyabinsk - eziyisishiyagalombili Omsk avaliwe 6 ezitolo njll Nokho, ngisho nangemva kwalokho, i-corporation uhlala ehamba phezu nezicathulo emakethe Russian.

Nakuba abameleli "TsentrObuv" bathi kuvalwe Izitolo okudayisa - into yesikhashana, kule kunzima ukukukholwa. Kulinganiselwa we nabathengisi kule ndawo? intengo izicathulo amazwe lapho besekuhluphekeni liye landa ngamaphesenti 20-25%. Lokhu kusho ukuthi ngisho nombhangqwana eshibhe ballet nezicathulo kusuka Centro neze esithile izobiza ruble 299 - njengoba ezinsukwini zakudala.

Isimo phesheya

Ukukhuluma mayelana nokuthi kungani ivaliwe "TsentrObuv" eRussia, asikwazi sidebeselele izinhlinzeko zoMthetho izindaba yenkampani kanye kwamanye amazwe. Ekulungiseleleni oluzayo ukudayiswa umphakathi amasheya ayo abanikazi bezinkampani sezisungule amaphuzu abo futhi nakwezinye ezifundazweni eziningana. Kodwa akukho ndawo "TsentrObuv" akuzange kuphumelele, alinganayo Russian. Ngokuyinhloko izitolo ngenxa yokuntuleka ngokufunwa, uvaliwe eminyakeni embalwa. EPoland, "TsentrObuv" okulahlwayo mayelana $ 170 million umkhankaso "ukukhuthazwa" ezitolo zayo.

Kuze kube muva nje, ucishe kuyabekezeleleka, izinto zase kuphela republic ezwe elaliyiSoviet - Ukraine. Kuleli zwe, ukuthuthukiswa inethiwekhi 2011, inkampani wahlanganyela uhlobo "Treydshuz". Kodwa isikhathi esibucayi futhi wathinta ingxenye Ukraine emakethe nezicathulo - isidingo imikhiqizo kwehle ngo-30-50%, kuyilapho inani labantu okufanele ezitolo "TsentrObuv" ngenxa yalokho, kwehle kusukela 150 (2015) kanye ne-100 (2016)

Isikhulu ukuphathwa impendulo

Umbuzo othi "Kungani shaqa" TsentrObuv "e saseTomsk, eYekaterinburg, Novosibirsk, eMoscow nakwamanye amadolobha?" Corporation abameleli baphendule ukuthi le nqubo ezihlobene nokwenza nalehleliwe inethiwekhi ukusatshalaliswa. Babehlale sihlaziye inzuzo nje amahhovisi abo futhi ukuvala ezingenanzuzo kakhulu.

kakhulu isimo abanikazi ungazizwa eyesabisa kakhulu ngokwabo - inombolo avaliwe ezitolo Russian azinakwa inethiwekhi yabo. Isikweletu ukuba kulendawo "TsentrObuv" usola esidlule - abanikazi isikhala okudayisa esimweni esibucayi kakhulu anda izindleko iqashwe.

Yethula nesibikezelo

Isibikezelo sezulu sezinsuku wezazi mayelana ucabanga okuseduze "TsentrObuv" kungafaneleki. Nokudayisa Izitolo corporation, yize esezingeni elincane, umsebenzi ofanayo eziningana emadolobheni isiRashiya. Inkinga emakethe nezicathulo kwaba ngumkhuba yesikhashana.

Ezimakethe izicathulo ezishibhile kusuka Centro has a esincintisana entsha sina - Kari ukuhweba inethiwekhi. Nokho, TsentrObuv lomnikazi "akakholelwa ukuthi le nkampani ngeke babanike ngenani ezitolo nokutholakala umkhiqizo.

Kungani shaqa "TsentrObuv" edolobheni lakho? Lokhu kubangelwa obumbi luhlolwe kanye nalo ukwanda izindleko izicathulo amazwe, okuyinto ebangele ukwehla funa. Ngenxa yalokho - inkampani ezikweletini, ophoqelelwe ichashaza wakhe nokuqeda ezitolo zayo.