Kanjani ukusebenzisa isikhangiso ku "Instagram"? Uhlolojikelele nokulaywa

"Instagram" - ingenye amapulatifomu ehola kokuqukethwe ezibukwayo. Ngo-June 2016 isibalo abasebenzayo lidlule abantu abayizigidi ezinhlanu eziyikhulu, nsuku zonke ishicilelwe new posts ezingaphezu kuka ayisishiyagalombili million. Izikhungo ivumela abasebenzisi osheshayo idatha ukuwudlulisa has a lot of izinzuzo phezu nezinye izingosi. Esimeni semakhaya yesikhulumi ukukhangisa kuwusizo ukuthi okuqukethwe "Instagram" has a virality kuphezulu kakhulu uma kuqhathaniswa namanye amanethiwekhi.

imikhankaso Ukukhangisa aphumelela ngenxa ubukhulu enkulu ezilalelini, iinthombe yokuxhumana nganoma iyiphi isu marketing kuyoba isinqumo enkulu yebhizinisi. Lesi sihloko - umbono eningiliziwe ukuqala indlela ukukhangisa "Instagram".

nezithameli

Ikhono ukusebenzisa izikhangiso siqala ngo-Okthoba 2015. Abantu Russian yizilaleli eyisishiyagalolunye million, abaningi kubo abasekhona intsha (iminyaka 15-25). Inani lamadoda nabesifazane mayelana ngokulinganayo. Ngaphambi ungaqalisa okukhangisa "Instagram" okubhekiswe, kuhle ukucabangela isici esiyinhloko le platform - ukuze wabelane nabasebenzisi izithombe ezinhle abuye esekele ingxoxo. Le fomethi yesikhangiso esiwusizo ngokukhethekile izitolo inthanethi, izindawo zokudla, ifenisha ezitolo. Kafushane, wonke umuntu has a okuqukethwe asezingeni elifanele.

izinhlobo zezikhangiso

Labo abafuna ukusebenzisa ukukhangisa okubhekiswe ku "Instagram", isitatimende ku-website uzokutshela ukuthi udinga uzijwayeze isikhangiso. Ababili babo: static futhi ashukumisayo ( "Carousel"). izikhangiso Static - it is a post njalo futhi kuzovumela umkhangisi ukwakha strip ashukumisayo izithombe lapho umsebenzisi ungakwazi ukuzulazula.

Imigomo Nezindlela Izinhloso

Kanjani ukusebenzisa isikhangiso ku "Instagram" futhi asenze siphumelele? Kuyadingeka ukuba usubeka imigomo eqondile kanye nezinhloso ecacile. Ngokwesibonelo, kungase kube kumiswa ulwazi ngomkhiqizo, ukwanda yokuthengisa, ukuheha izivakashi site, Lida umkhankaso, ukuguqulwa eyengeziwe kwisayithi, abantu baba nesithakazelo umkhiqizo, ikhathalogu ukukhuthazwa, huskies kanye Schering, ukwanda isibalo ukufakwa kohlelo lokusebenza, ukubukwa kwamavidiyo, khona umphakathi nemisebenzi .

Vele yimpumelelo kangakanani okukhangisa "Instagram" okubhekiswe kuncike kuphela umkhangisi, futhi ekhonweni layo ukwakha umsebenzi oqhubekayo. Udinga ukwazi ukuthi lokhu emsamo, kodwa ngaphandle ukuthi kudingeka umqondo fresh, okungaba okunqumayo empumelelweni lonke umkhankaso. Ngaphezu kwakho konke, ngaphambi kokuba uqale ukukhangisa "Instagram" nge-Facebook, kufanele sibeke ukuze ahlaziye amathuba isayithi futhi ukuqinisekisa ukuthi kukhona konke okudingayo. Ukuba brand noma isevisi, izinga design, i-akhawunti ye-Facebook (ukudala izikhangiso kungaba of the yokuxhumana).

ukulungiswa

Manje ake sixoxe indlela step by step ukuqala yokukhangisa "Instagram". Umsebenzi iqala ukubhalisa umphathi zebhizinisi "Facebook". Lokhu kukuvumela ukudala ubuhlobo umkhankaso womphakathi kanye ukufinyelela evulekile ke, ngisho nalabo abangakholelwa i-akhawunti "Facebook". Khona-ke udinga ukubhalisa ngokusebenzisa akhawunti umphathi ibhizinisi e "Instagram" futhi ubopha ku-ukukhangisa iphrojekthi ngokusebenzisa "ukukhangisa akhawunti Nikezela." Ngemva kwalokho kungenzeka ukuya ngqo ukudalwa umkhankaso yokukhangisa.

In the izilungiselelo udinga ukucacisa ngenye yezinjongo bezingelwa lesi sikhangiso-ukuchofoza kusayithi, amavidiyo, ukufaka isicelo mobile. Ungabese ukushintsha ezinye izilungiselelo kokuqala, ezifana igama leqembu isikhangiso, nokunye. Ngemuva ewindini ngokufaka ulwazi. It isethwe isabelomali umkhankaso ezingeni - lemali ukuthi uzobe wachitha kwi-Public Relations umkhankaso ethize. Eenqhemeni isikhangiso ecacisiwe izinga ngamunye wabo, futhi ungakwazi ukubhalisa hhayi kuphela ukusetshenziswa nsuku zonke kulo lonke iqembu, kodwa izitobhi futhi ehleliwe futhi siqala.

Lapho behlangana izilungiselelo abasebenzisi eziningi, nawu umbuzo, uyini-pixel elingu izilaleli. Ngemuva leli gama efihla ikhodi ekhethekile-JavaScript ukuthi zingafakwa kusayithi. Yena iqoqa idatha mayelana izivakashi esizeni bese uthumela ulwazi mayelana nomsebenzi umsebenzisi ngqo ku-akhawunti yakho ku "Facebook". ukuthi izethameli kuzosiza ethungatha kwe-pixel ngemva kokwethulwa yokukhangisa "Instagram" nge-Facebook? Uphelile! Kuyinto lokhu ithuluzi kuzovumela abakhangisi ukubonisa izikhangiso kuphela kubasebenzisi abaye baba namabhizinisi kusayithi ngoba isenzo ethize noma uvakashele Amakhasi efanele. Ungahlola futhi izibalo zika website yabo ngqo "Facebook".

izilungiselelo eziyisisekelo zenziwa, kodwa ngaphambi kokuthi idlale izikhangiso zakho ku "Instagram", kumelwe futhi ichaze kwemigomo kanti nabantu abahlosiwe. I interface ikuvumela ukuba ukhethe amaqembu ekhona yezibukeli, okuyinto lula kakhulu umsebenzi, ikakhulukazi uma eziningi izikhangiso, noma imikhankaso, kodwa izilungiselelo ikhululekile, futhi ungakha iqembu elisha, ekahle umkhankaso okuhloswe.

Indlela bona izethameli eziqondiwe? Umkhangisi kumelwe akuqonde ngokucacile ukuthi ngubani kufanele abe nesithakazelo umkhiqizo ezihlongozwayo. Indlela elula ukudala isithombe "umthengi ejwayelekile" khona-ke umbuzo izilungiselelo zababukeli ngeke besakwazi ukuvuka. Ngokwesibonelo, othile angase athande indaba isiphakamiso ukukhangisa abahlosiwe ku "Instagram" futhi imiyalelo ukuqala kanjani? Lokhu izilaleli kungaba ubanzi kakhulu, kodwa isikhangiso ngeke kukwenze isithakazelo kubantu abangenayo okwabo, ukuthengisa iqembu noma izinto zokuchitha isizungu, engenayo ezikhiqiza. Le mfanelo zokuziphatha futhi kufanele ucacise.

isethaphu Izithameli nezimo kakhulu, ngaphezu yendawo eshiwo nezintshisekelo zakho, ubudala futhi imfanelo kokuziphatha. Nasi esinye isibonelo.

Indawo: eMoscow nesifunda eMoscow.
Okuthandayo: amaseva ikhompyutha, amanethiwekhi computer, izinhlelo ukuphatha kwamarimothi, isihlahla zokuvimbela, ulwazi lokuphepha, ibhizinisi elincane, ukuphepha ikhompyutha.
Ukuziphatha: abanikazi bamabhizinisi amancane.
Ubudala: iminyaka 23-45.

Lona omunye ongakhetha ahlinzekwa ngokwakhona. Wonke amaqembu ukulondolozwa ingabonwa "Amathuluzi" ithebhu. Musa wencike kunoma ikuphi neqembu elilodwa, ukuhlola izethameli ukuhlonza amasu okusebenza kangcono. Yakha izikhangiso ezimbalwa ukuze izethameli: okuhlangenwe nakho okubonisa ukuthi okuqondiswe emincane futhi isithembiso zokudala kuzoqinisekisa impumelelo yokukhangisa "Instagram".

Kanjani ukuqala nokuthi kubiza kangakanani?

Ngemva sokunquma izilaleli bangakhetha imodeli yokukhokha. Ezimweni eziningi imodeli efanelekayo elungiselelwe CPM. Intengo isikhangiso esithile kuzoncika hhayi kuphela ngohlobo isikhangiso, kodwa futhi kokuqukethwe izinga. "Facebook" kufuna ezithile nokuqukethwe okuyingcaca. usayizi letiphakanyisiwe 1080 x 1080 Amaphikseli, futhi ifomethi - omunye komunye. Lesi sithombe kufanele akuhlanganisi amaphesenti angaphezu kuka amabili kombhalo.

Okulandelayo udinga ukusetha inkinobho isinyathelo, bese ukhetha umkhankaso wethagethi. Singasho benziwa "kwe-pixel ukuguqulwa" imenyu. UMT-amalebuli adingekayo zonke izikhangiso, kungenjalo ngeke ukuqapha umkhankaso wokukhangisa analytics kusuka ku-Google futhi "Yandeks.Metrike". Ukuze ufunde umbiko, ukuya "Imithombo Traffic".

By endleleni, ungakhohlwa ukuthi eziningi amathiphu ukuqala indlela ukukhangisa "Instagram", imiyalelo zokumisa namanani babe emsamo ngokwayo, ngakho ukuze uvuselele zonke inkumbulo kungaba ngokushesha uma udala umkhankaso.

In the photo ngezansi ukuze uthole isibonelo ukukhangisa umkhiqizo we ukudla imifino.

amaphutha Evamile

Funda indlela ukusebenzisa izikhangiso zakho "Instagram", abaningi bayazibuza ukulinganisela kungani isikhangiso awuphasiswa? Ngokuvamile omengameli umbiko we yikuphi ukuphulwa ukuthi ziyatholakala kule saziso, kodwa ukuqedwa kwabo ngendlela efanele usaqala zizonciphisa isikhathi. Ngisho ukuhlukumeza ezincane kakhulu imithetho kungaholela ngeziphambeko njengoba omengameli ngokucophelela futhi ngesandla hlola isikhangiso ngasinye. Kumele kukhunjulwe ukuthi ukubuyekeza enjalo kungathatha kufika amahora amabili amane noma ngaphezulu.

Imbangela njalo kakhulu izikhangiso ukuphambuka kanye umbhalo izithombe. Njengoba kushiwo ngenhla, umbhalo esithombeni besamukela amaphesenti angaphezu kuka amabili ivolumu. Yiqiniso, ukwethulwa ulwazi umbhalo kwenza nezikhangiso ulwazi, kodwa ngesikhathi esifanayo, kunciphisa elikhangayo jikelele kanye nekhwalithi. Le mfuneko osebenza ngokuphelele ukuba zonke izinhlobo yokukhangisa okuthunyelwe, ngisho isiqophi yesikhumbuzo. Ukuze uthole ukuthi ngabe isicelo oluthathwa, sebenzisa ithuluzi-bar.

Futhi, ngaphambi kokuthi baphuthuma "Instagram" Ukubuyekeza yokukhangisa, isiteshi noma iwebhusayithi ukuthi likhangisa umkhiqizo kokuba umkhawulo yobudala, kufanele uhlole ukuthi izilaleli ezikhethiwe uhambisane ngokucacile ngala izingqinamba. Ngokwesibonelo, omengameli ngeke bavunyelwe ukushicilela isikhangiso ugwayi noma utshwala imikhiqizo, uma engu-isibonisi ezikhethwe izithameli engaphansi nesishiyagalombili.

Kanjani ukusebenzisa isikhangiso ku "Instagrame" ngokusebenzisa "Facebook" ukulungisa "inkomba"? Ezinye izikhangiso zidinga ukuthi umkhangisi wancika "Facebook" futhi ukuhambisana nalo mthetho, kufanele sikhumbule ukuthi igama kufanele licaciswe yokuqala, okungukuthi Facebook, kuba ngesiNgisi futhi ukanye capital F. Igama kumele babe usayizi ofanayo wefonti izinhlamvu ngokubhala isitayela njengoba eyombhalo ezizungezile kufanele kube ngokugqamile.

Ayikwazi ukusetshenziselwa esikhundleni logo isignesha, kanye nganoma iyiphi indlela ukushintsha izwi (isibonelo, wafaka ubuningi noma ukusika). Uma, esikhundleni original e isikhangiso version modified of logo, ukukhangisa onjalo nazo ilahlwe.

amasevisi ikhokhwe

Kunoma ikuphi, kukhona ezinye umehluko wemisindo nemiqondo yamagama, futhi ngakho kwenzeka ukuthi bayaziqonda singekho kwanhlobo isikhathi. Kulokhu, indlela elula uthemba ochwepheshe abenza ekukhuthazeni umphakathi ekuxhumaneni nomphakathi. Yiqiniso, lawo masevisi wabonakala "Instagrama. Amanye amasevisi ethandwa kakhulu kuyinto InstaPlus futhi Aitarget. Kanjani ukuqala yokukhangisa" Instagram "ngaphandle kokuvala Adblock noma unqulo wesi arab kuphela? Ngeshwa, kubalulekile ukuba cisha cishe sonke isivikelo lapho esebenza khona lezi zinkonzo. Lokhu Esaba baxwayisa kusengaphambili, noma omethembayo isofthiwe third-party -. kuyindaba yangasese umsebenzisi ngamunye.

ukuhlolwa

Hubspot Ongoti (isevisi isofthiwe ethandwa, okuyinto has a Ukukhetha enkulu amathuluzi ukumaketha inthanethi) olwenziwa ukuhlolwa yabo yokukhangisa "Instagram". Ngezansi idayagramu ukuhlolwa kanye nemiphumela.

Hubspot ihlolwe izithombe, umbhalo, kanye nabezindaba izinhlobo. Ukuhlola ukusebenza yokukhangisa eyenziwa esebenzisa amamethrikhi ezikhethekile ezifana ukuchofoza, ukuthandwa, i-CPC, CTR (chofoza ukukhangisa), izindleko Lida, CPM (izindleko ngalinye thousand) yezindleko. Ukuhlolwa abathintekayo ezintathu izinhlobo umbhalo kanye nabezindaba okuqukethwe ekukhangiseni (okuvezwa, namanje isithombe kanye video).

wayephakathi izinhlobo ezihlukahlukene eziyisithupha izithombe: isithombe nge esenzweni okucacile, isitokwe izithombe, lolo ukuchofoza (izithombe cute, ezifana amakati, akuhlobene umkhiqizo zimenyezelwe), isithombe equkethe ulwazi umsebenzisi uzothola emva ushintsho ku isikhangiso sakho. Futhi ekuhlolweni sihlanganyele izithombe zemvelo ezibukeka ukuthi umsebenzisi kungenzeka wafaka siqu sabo "Instagrame" nezithombe ngesitatimende noma lesisho.

Njengoba ukuhlolwa okuqukethwe umbhalo futhi esetshenziswa izinhlobo eziningana umbhalo ukuchaza isikhangiso. Nazi ezinye izibonelo.

Isihloko: "Indlela ukusebenzisa isikhangiso ku" Instagram "ibhizinisi". Isihloko - lena umbhalo esibhekiswe umfundi, ochaza naziphi izinzuzo uyakwamukeliswa uma ulanda noma ushintsho.

Njengoba esenzweni kungaba umbhalo othi: ". Bese ekhiphela ibhizinisi labo" "Hlola idatha kusuka kulesi sihloko kokuhlangenwe nakho kwawo siqu, qala yokukhangisa" Instagram

Ngokuvamile kukhona izikhangisi ukudlala, imibhalo bezijabulisa ukuthi kukhona kuphela ingxenye efanele umkhiqizo zimenyezelwe.

Ngo Hubspot yokuhlola yonke imibhalo esetshenziswa isithombe esifanayo.

okutholakele

Imiphumela zazimi kanje. Uhlobo eshibhe yokukhangisa - isithombe nge esenzweni okucacile, ishibhile 45% isitokwe photography, kodwa ngesikhathi esifanayo ube CTR okusezingeni eliphezulu (izikhathi ezimbili obukhulu kunobukaJohane ukukhangisa kusukela isitokwe izithombe).

Stock izithombe babe kunazo zonke CTR, lo kodwa CPC eliphakeme. Ukukhangisa isithombe has izindleko eliphakeme ngokuchofoza, nezikhangiso "isithombe-lolo" le engabizi kakhulu intengo Ukuthanda.

okutholakele

Isikhangiso "esenzweni" ingenye the ningi NEMPUMELELO NGAPHAKATHI ngokuya intengo / izinga. In the test, kwaba ezibizayo okungenani, wakora isibalo esiphezulu ukuchofoza kuqhathaniswa nezinye izinhlobo zokukhangisa. Ochwepheshe baye baphetha ngokuthi abasebenzisi "Instagrama" afana nezikhangiso ne esenzweni okucacile, ngoba ngokusobala ukuthi uzothola emva ngokuchofoza isixhumanisi.

"Instagram" babegcina siphathelene ikhwalithi yokuqukethwe ukukhangisa yesikhulumi bheka zemvelo.

Stock izithombe cishe akukho isithakazelo abasebenzisi Internet, ezokukhangisa zabo kungcono hhayi ukuyisebenzisa.

Yemvelo-ngifuna izithombe njengoba okuthunyelwe njalo "Instagram" Asisho kahle yini kakhulu zokukhangisa, nakuba izazi Hubspot aphakanyisiwe ngenye indlela. Mhlawumbe kungcono ukuthi izithombe elula emsamo akuyona ichofozeke, kanye nabasebenzisi nje abazange bakuqaphele lezi ukukhangisa izikhundla inkinobho chofoza. Kubhekwe le, umkhangisi kumelwe enze isimemezelo ngendlela izivakashi waqonda ngesikhathi esisodwa ukuthi yehlukile.

"I lolo ukuchofoza" - izithombe cute, okungekho maqondana okuqukethwe main akusho liye lazibonakalisa ngezindlela ezimbili. Ngakolunye uhlangothi, bazuza ukuthandwa kane kuka izikhangiso njalo. Ngakolunye uhlangothi, kungaba okwesabisa izethameli.

Imiphumela imibhalo esingangaleso esingalotshwa esenzweni okucacile lapha futhi yabonisa kube nomphumela omuhle kakhulu. Ngaphambi kokuba unqume ukuthi mabazisingathe kanjani isikhangiso ku "Instagram", marketer has ukuchitha isikhathi ecabanga ibinzana, sabakhuthaza umsebenzisi uchofoze izikhangiso.

Lokhu kuhlola ingenye eziningi kuphela. Mhlawumbe kwezinye izilaleli abanye ayeseke kubonise imiphumela ezahlukene, ngakho-ke ungakwazi kucatshangelwe, kodwa musa ukuqondiswa njengenhlangano iqiniso elimsulwa. Inketho engcono kungaba ukuthi ngokuzimela uqinisekise isu kanye ukuhlonza ephumelelayo yokuba i izethameli kanye lo mkhiqizo. Nokho, noma kunjalo, le ikhwalithi yokuqukethwe kanye nokukhangisa avulekile abaluleke kakhulu.