Izindlela zokuhlaziywa kwezinkampani zanamuhla kanye nokubaluleka kwazo

Izinkampani ezinkulu zaseYurophu zaseYurophu ziyisibonelo sendlela inkampani yokukhangisa efanelekayo eyithinta ngayo ngqo impumelelo yokwandisa izimakethe zezimpahla nezinsiza ezenziwe, kanye nokwehluka kwemikhiqizo uma kunesidingo. Izindlela zokuhlaziywa kwezinhlelo ezinkampanini enjalo zisetshenziselwa njalo, ngoba ngenxa yabo, indaba yomnotho ingakwazi ukuhlola ngokucacile imakethe ye-assortment yezimpahla ngaphansi kokucwaninga nokuhlanganiswa kwayo nemikhiqizo ethile. Ngaphezu kwalokho, kunethuba lokuhlaziya imisebenzi yabamncintiswano futhi uthole imikhakha emakethe emisha ongayenza ngayo imikhiqizo yakho.

Ukuhlaziywa kweqhinga kuyisici esiyinhloko sokuhlela, okwenza njengethuluzi lokuphatha amasu, ngosizo ongakwazi ukuhlola ngokucacile imisebenzi yenkampani bese ubona lezo zindawo ezizuzisa kakhulu ukutshala izimali zezimali. Izindlela zokuhlaziywa kwezinto ezihlelekile zakhiwe ekuqaleni kwawo-1970, kubonisa ukuqala kwenkathi entsha yokwenza ibhizinisi ngesisekelo sokufuna nokukhomba izidingo zabantu, kancane kancane ukushiya izimiso zokuthengiswa kwezimpahla nezinsiza emhlabeni jikelele. Ngaleso sikhathi, ezinye izingxenye zomakethe zazigcwele ngokwezimpahla nezinsizakalo, kuyilapho abanye bephikisana nokubhekana nokuntuleka okukhulu. Ukwengeza, kwakukhona nokushicilelwa kwentuthuko esheshayo nokwethulwa kobuchwepheshe bekhompuyutha, okwakudingeka ukudala izindlela ezintsha zokusebenza, kanye nokukhomba izindlela ezintsha zokuthuthukisa izinsizakalo.

Ukuhlaziywa kwamasu kwebhizinisi kufaka phakathi ama-vectors amaningana, okuyinhloko kuwo okulandelayo:

1. Vector Growth, okuyinto enquma izinga kanye nezinga umsebenzi wokukhiqiza esizayo. Ingxenye eyinhloko yalo mhlahlandlela ukukhuliswa kwemakethe nokudala ibanga lomkhiqizo omusha. Izindlela zokuhlaziya okucubungula zihlanganisa i-plan-matrix, equkethe lezi zinto ezilandelayo:

- ukungena emakethe (imikhiqizo emisha, amanani aphansi, amasheya, ukumunwa kwabancintisana nokunye);

- cinga izingxenye ezintsha zamakethe ;

- ukudalwa kwezimpahla ezintsha namasevisi;

- ukuhlukahluka kokukhiqiza (ukuthuthukiswa kwezinhlobo ezintsha zezimpahla, kanye nokwanda komsebenzi wezomnotho ezindaweni ezintsha).

2. Ukuncintisana Kokuncintisana - yiyona vector ebaluleke kakhulu yokuhlaziywa kwezinhlelo, okubandakanya ukuhlaziywa kwabancintisana abakhona nabangase babe khona, kanye nokuhlonza izinzuzo zabo kanye nokungalungi. Kulokhu, i-firm yenza ukuhlaziywa ngokucophelela kwezinzuzo ukuthi ibhizinisi lingasebenzisa ukufeza imigomo nezinhloso zalo. Izindlela zokuhlela amasu zihlanganisa nokunciphisa izindleko, ukungena ekuqaleni emakethe, kanye nokuhlukaniswa kwempahla kanye nezinsizakalo. Ukuze ufeze lo msebenzi, umnyango wokuthengisa webhizinisi uhlela isu eliyinhloko, ulidwebe ngesimo sexesha elide nokuphazamiseka ngezinsuku ezithile zokuqalisa imisebenzi ethile.

Kumele kugcizelelwe ukuthi akunakusiza ukuthembela kuphela ekuthuthukiseni kwemikhiqizo emisha, ngoba izikhundla zabaholi bezinkampani zokuzivikela ziba buthakathaka ngokushesha, futhi abancintisana bazama ukukopisha lo mkhiqizo ngokushesha futhi bakhiqize ukufana kwazo, ngokushesha bagcwalise abantu abavela kulolu dingo.

3. I-synergy noma umphumela 2 + 2 = 5. Kuyinto into ethakazelisayo kakhulu, okuye kwaqashelwa abathengisi isikhathi eside. Isisekelo salo sisezingeni lokuthi ngenxa yokusetshenziswa okubambisene kwemithombo yezabasebenzi, imali engenayo ingaphezu kwalokho okungase kufezwe ngamunye ngamunye. Ngamanye amazwi, ngenxa yokusebenzisana kwezici ezimbalwa zokukhiqiza, umphumela wonke wanda izikhathi eziningana. Noma kunjalo, umuntu kufanele futhi acabangele iqiniso lokuthi synergism angeke nje kuphela emihle kodwa futhi negative. Isibonelo yisimo lapho inkampani ingena ezimbonini ezinokuncintisana kakhulu ngaphandle kokuthola ulwazi olwanele kule nsimu.

4. Ukuziphendulela ekusetshenzisweni kwecebo lokuhlela, okuyinto iphuzu elibalulekile ebhizinisini lanamuhla. Namuhla, ubuchwepheshe bezobuchwepheshe buqaliswa ngokushesha emkhakheni wezamabhizinisi ukuthi ukuze kusetshenzwe ngempumelelo kunoma yimuphi inkampani, kubalulekile ukulungisa imigomo nemisebenzi ngesikhathi, ukuletha phambili ebaluleke kakhulu kubo.

Ngaphandle kwezindlela, kubalulekile futhi ukuhlukanisa izinhlobo zokuhlaziywa kwezinhlelo ezivumela ukuqoqa lonke ulwazi oludingekayo mayelana nempahla, izinsizakalo, ukufunwa, ukunikezela, abathengi, ukuncintisana njalonjalo ngesilinganiso esiphelele.

Ngakho-ke, izinhlobo eziyinhloko zokuhlaziywa kwezinhloso zihlanganisa lokhu okulandelayo:

1. Ukuhlaziywa kwe-STEP (noma ukuhlaziywa kwe-PEST). Kuyifuna ulwazi mayelana nemvelo yangaphandle, ungathola ukuthi kuthinta kanjani ukukhuthazwa kokugcina kwezimpahla namasevisi. Lapha, imvelo yezenhlalakahle, ezomnotho, ezombusazwe kanye nezobuchwepheshe ibhekene nokuhlaziywa ezweni lapho kuhlongozwa khona ukuthengiswa kwezimpahla ezintsha.
2. Ukuhlaziywa kwabancintisana.
3. Ukuhlaziywa kwesiko lomhlangano.
4. Ukuhlaziywa kohlelo lwamanje.
5. Ukuhlaziywa kwephothifoliyo yebhizinisi.

Ekuphetheni, ngingathanda ukugcizelela futhi ukuthi kuphela isu elimaketha lokuthengisa elivumela ukuphumelela ekuthuthukiseni izimpahla kanye nezinsizakalo ezimakethe zezomnotho, ngoba okwamanje indlela efanele iyingxenye enkulu yokuphumelela, futhi izindlela zokuhlaziywa kwezinhloso zidlala indima ebalulekile lapha.