Izimonyo "ukuqhuma" - ukubuyekezwa. Lush - zemvelo izimonyo ngezandla. amanani

On emashalofini ezitolo ezivamile ukuthengisa amakha kanye nemikhiqizo ubuso nokunakekela umzimba izimonyo ayitholakalanga "Lash". Bayidayise kuphela izikhungo ezikhethekile emadolobheni ahlukene wezwe lakithi. Izimpahla ngithengiswe ngaphansi lokhu brand - ezenziwe eNgilandi. Abadali amafemu ukulandelela umlando wabo kusukela ngo-1970. Ngo ambalwa nje eminyaka izimonyo "ukuqhuma" wakwazi ukunqoba nokwethenjwa ngamakhasimende ezivela emhlabeni wonke. Yini ekhethekile ngale ke? Ekukhiqizeni yayo izithako zemvelo futhi eliphezulu kuphela esetshenziswa: izithelo nemifino, amafutha abalulekile, nokunye. Kubonakala lokhu izimonyo hhayi ngempela lokho bakujwayele ukubona ku esitolo amashalofu thina. Yayidayisa ikakhulukazi ngobuningi. Amabhomu ngoba okugeza ngokuthi "sparkler", "Northern Lights" insipho "Ring Fairy", "Yog-nog", "Alaska" imoto "Span", "Beer for Cynthia" facials "Iqiniso Ongcwele" "i-Amazon," 'Wothanda isaladi ": lena kuphela ingxenye encane imikhiqizo eyenziwe ngezandla ehlukile ubuhle emzimbeni nasemphefumulweni.

A amazwi ambalwa mayelana nenkampani

Ngo-1970 e-England trichologist Mark uConstantine wahlangana kwelinye ubuhle salon beautician Liz Uier. Isihloko ingxoxo yabo kwaba zemvelo izimonyo ngezandla. Eminyakeni embalwa ngemva kwalowo mhlangano, baye bavula ubambisane womshini yalo. Umthengi eyinhloko yokuthutha izimpahla isibe inkampani eliyingqayizivele The Body Shop, okuyinto ngokushesha atholwe sha futhi Liz ifomula izimonyo futhi ilungelo indalo yayo kanye nokuqaliswa. Ngokwe inkontileka sokuthengisa, abadali sha, "Lash 'iminyaka emihlanu yayingenalo ilungelo lokuthola ukuvula izitolo zabo. Ngakho-ke, uMark Liz Sinqume ukudala inkampani entsha ebizwa nge Izimonyo To Go, ukuthengisa izimonyo ngeposi. Ngeshwa, kungcono inkampani wakhe ubhidlika. Kodwa yenza ngokuphelelwa yithemba uMarku Liz abazange badumazeke. Futhi igama yesivumelwano yabhujiswa. Khona-ke, kanye nabanye abalingani eziningana, ngokushesha kwenziwe ngokwenza kusuka imikhiqizo yakho makeup uthenge emakethe wasithengisela esitolo okudayisa. Kwakungenxa 1995. Yingaleso sikhathi, futhi laqanjwa igama inkampani entsha - Lush. Zonke Eminyakeni eyalandela, inethiwekhi izikhungo ukudayisa izimonyo yandile, kwavula amagatsha amasha e-America, Canada nakwamanye amazwe. Abakhi mikhiqizo namuhla ngokucijile melanani nokucwaninga isilwane, ukulwa alondoloze ukuhlanzeka kanye nemvelo, bachitha izindodla zemali abahluphekile.

Ukubunjwa izimonyo "Lash '

Abadali wale mikhiqizo abathi bayalisebenzisa izithako zemvelo kuphela uma ngokuyisisekelo. Baze cishe ishiywe isembozo imikhiqizo yalo namakani nezinti amabhodlela epulasitiki. Yingakho lokhu ikakhulukazi ekhiqizwa kwezimonyo ifomu okuqinile. akuyona intengo encane. Ake sibone ukuthi yini izithako zemvelo afakiwe ngezithako zawo. Glycerol, uwoyela ubhamubhamu, orange, uwoyela Jojoba, ylang-ylang, amahlamvu violet, patchouli, umcako, okukhishwe Gardenia, jasmine, lavender nokunye. Kodwa uma ngokucophelela ukufunda ukwakheka wale mikhiqizo, kumele kuphetfwe ukuthi ukukhiqizwa izimonyo, "ukuqhuma" akuzona izingxenye kungokwemvelo, kodwa futhi zokwenziwa: ezihlukahlukene imibala, mica, utshwala kanye nokunye. Lokhu kungenziwa ukuyichaza ngokubheka ngokuchichima imibala imikhiqizo. Bright blue, pink okhanyayo, blue ... izimonyo wemvelo akukwazi ezimibalabala ngakho. Mayelana iphunga layo eqinile nokuphikelelayo, kungenzeka ukuthi unikeza amafutha abalulekile, okuyinto, ngisho lokuhlala encane kakhulu ukunikeza ukunambitheka kukhanye kakhulu.

Izimonyo izinwele

Sasebenzisa ukuthenga imoto bese conditioner e amabhodlela futhi izitsha eziyisikhombisa. abakhiqizi izimonyo, "ukuqhuma" sisinika mikhiqizo ngefomu okuqinile ngisho ngaphandle emaphaketheni. Ngokuvamile amashampu lapha ibukeke amaphilisi ezinkulu multi-anemibala. Phakathi kwabo singaqokomisa ezifana "green oluhlanzekile 'nge herbal ingxube" Aweshubhu "ngamafutha ukunambitheka kanye zokhuni itiyela," Neptune "izimila zasolwandle uLwandle Lukasawoti. Abesifazane bhala ukuthi ukusetshenziswa okunjalo yokuhlanza ejenti ukuze izinwele - nemnandi. Ukuze wenze lokhu, nje imanzise "ithebhulethi" ngamanzi, ukusebenzisa ingxube ekhanda amagwebu ngaphansi kwamanzi agelezayo. Izinwele ngemva lezo zinqubo ithambe kakhulu futhi shiny. Kodwa kwakukhona abesifazane amakhasimende ayenganelisekile nge izimonyo nezinwele ye-brand. Kumayelana zehena. Kubukeka lo mkhiqizo herbal like chocolate bar, enephunga izinongo zaseMpumalanga. Kodwa lokhu, ngokusho kwabanye abathengi, amaphuzu omuhle ukuqeda. Ngemva yokudweba izinwele zehena baba abantamo futhi zomile. Izindleko umkhiqizo owodwa plitochki kuyinto ruble angu-700. Engingakusho nje izinqubo eziningana. Kubi lomkhiqizo kanye overpriced? Kungenzeka ukuthi zonke akukubi ngakho. Iqiniso liwukuthi i-umbala Henna asihambisani abesifazane nge izinwele owomile thinning, njengoba dubit futhi ngaphezu kwalokho bome kubo. Kodwa ukubaluleka umkhiqizo ngokucacile overstated. Plain zehena iphakethe kubiza ruble 10 kuphela. Abesifazane abaningi like imaskhi izinwele kanye skincare kwekhanda yenkampani uya. Ngokusho izimpendulo zabo, mikhiqizo abe ukunambitheka ethize, kodwa emnandi. Ngemva ukusetshenziswa izinwele wabo abe namandla, abe kukhanye enempilo futhi kuyaqina. Izindlela ezinjalo njengoba superbalzam sezinwele, kusiza ukulwa ngempumelelo dandruff. Yiqiniso, amanani lezi izimonyo ziphezulu - ruble 600 1000 jar ngayinye.

wokuxubha okuqinile

«Shu Shu - I love you", "Ultrablast", "Atomic", "Sparkle" ... Abantu engaqaliwe Kuyoze ukuqagela ukuthi iyiphi imikhiqizo basonta idatha isihloko. It kuvela ukuthi kungcono zonke toothpastes okuqinile, okuyinto ekhiqizwa yinkampani ngesimo tabletochek encane. Ukusebenzisa kwabo, nje kudingeka ukubeka iphilisi emlonyeni wakhe, moisten ngamanzi, bese, uma iqala ukuba Foam, ukuxubha amazinyo akho ngokuvamile ukuxubha. Ngokuthakazelisayo, futhi yeka ukuthi kwaphumelela kanjani lama thuluzi inhlanzeko yomlomo? Impendulo evela kumakhasimende basikisela ukuthi Foam ezinjalo "amaphilisi" okuhle. Ukuzizwa ngemva ukuxubha amazinyo iyafana emva ukwelashwa nanoma iyiphi enye wokuxubha. Abanye bathi, sibonga lula ukusetshenziswa, kuhle yokukhalaza ohambweni olude, kuleli zwe nokunye. Izindleko zokufaka kuyinto ruble 220.

Ukunakekela umuntu

Zokugeza, toners, okhilimu, Scrubs, serums ... Imikhiqizo sisebenzisa ukunakekelwa kwesikhumba. Konke lokhu kungenxa kukhathalogi yenkampani, elinikeza izimonyo zemvelo Lush. Uma ubheka Izibuyekezo lokhu ikhasimende umkhiqizo, it lingahunyushwa baphetha ukuthi imibono yabo zihlukaniswe lapha. Othile ecabanga izimpahla ngazozonke izindlela ngoba isikhumba ukunakekelwa. Phela, ukwakheka izithako ikakhulu zemvelo namanzi okuhlanzekile entwasahlobo. Abesifazane bhala ukuthi cream tonics lokhu brand ngokushesha futhi enokwethenjelwa akhulule induna, ububomvu, fat ngokweqile noma isikhumba ukoma. Kodwa abanye abathengi kuphela ukungezwa izinkinga. Bavele ngemva kokufaka izimonyo ukuqubuka futhi ukuluma ngobuso. Ezimweni eziningi, lokhu kungenzeka kube khona yokungezwani komzimba imali ngenxa izithako zemvelo. Worth Face "Lash" engama-ruble 800 kuya 2,000 noma ngaphezulu.

imikhiqizo ehlukile okugeza

Indlela uphumule ngemva kosuku umatasa? Abadali izimonyo Lush yazi ukuthi kungenziwa ngendlela elihlanza ngokuligeza ngamanzi afudumele, igwebu egcwele ithenda nokunambitheka okumnandi. Ububanzi imikhiqizo yenkampani ukuze bayothola ukwelashwa amanzi sibanzi ngokungavamile: kanye insipho bubble zokugeza, namafutha, ngisho "ibhomu". Kuyini futhi siyini ukuthandwa umkhiqizo phakathi abathengi, kungenzeka ukuthola kusuka imibono yabo. Abantu bayathanda "ukuqhuma" izimonyo, bhala ukuthi insipho kumane emangalisayo: wephunga mnene nezimnandi must nezimbali, imibala yemvelo egqamile, ukonga kakhulu. Kodwa umkhiqizo elinjalo, like ibhomu ngoba okugeza, abaningi badumala. Kubukeka sengathi ibhola elincane noma disk. Leli bhukwana lithi lapho wehlise ibhomu ku okugeza kufanele ikhwelo amagwebu ukushintsha umbala amanzi. Kulesi yokugezela uyogcwala ngephunga emangalisayo bemvelo: ezisawolintshi, izimbali, izithelo, vanilla nokunye. Yini kuvela emsebenzini? Abathengi bhala ukuthi ibhomu ancibilikisa ngokushesha okukhulu, nento encimfelwayo eyisipesheli hhayi kukhiqizwa, amanzi Ufika hhayi pink noma aluhlaza, kodwa kube namafu liluhlazana noma ugodo luhlaza onsomi, Foam ubalekela ngokushesha, futhi nephunga Ngemva kwakho konke lokhu "isenzo" kushiya okuningi okufanele oyifunayo. Kukhona le "simangaliso" ye-oda ruble 220-390. Abathengi abaningi unxusa umbuzo: "? Mhlawumbe kungcono ukuthenga Foam futhi okugeza nosawoti" "Ngingakhuluma ukuthenga lezi" namaqhinga

Okukushoyo umphefumulo

Abanye abantu bakholelwa ukuthi ukuze ahlanganise izimonyo Lush - lokhu kuyisipho esikhulu nowesifazane indoda, futhi umbhangqwana onothando noma ngabe isiphi isikhathi. Futhi kukhona ongakhetha kuzo. Shower si ivezwa, Scrubs, mousse, ijeli nensipho. Ukuze usebenzise le mikhiqizo, kubalulekile ukuba wazigqokisa isiponji Foam ngaphansi kwamanzi agelezayo. Amagama ethembisa yabo: jelly "cherry pie" si "Pink ujamu", "igatsha lomnqumo" nezinye mousses "Amaphupho Sweet" futhi "Oriental okunethezeka" khuhla "Young Skin" umzimba insipho "Ring Fairy" nokuningi ngaphezulu. Nice kakhulu. Kodwa bheka, Ingabe Ngethemba lezi ezinamagama angavamile yabathengi. abantu abaningi bayavuma ukuthi, njengesipho, mikhiqizo zinhle kakhulu. Kodwa wena, ungakhetha okuthile futhi singabizi. Phela, intengo lezi izimpahla kunalokho enkulu: kusuka 220 ruble 1260. Ngesikhathi esifanayo abathengi bhala ukuthi kulindeleke okuthile ngaphezulu kusukela izimali umphefumulo lokhu brand. Ngemva kwakho konke lokhu izimonyo - ngezandla. Lokhu kusho ukuthi kufanele kube izithako zemvelo kuphela. zonke izingxenye efanayo zokwenziwa ukuthi zisetshenziselwa ekukhiqizeni ezivamile eshaweni si Kuye kwatholakala ingxenye efanayo kugcwele lezo zimpahla. "Kungani ayebiza kangaka?" - lo mbuzo wabuzwa abathengi eziningi izimonyo.

eseyintsha

Zonke izitolo ezintsha emhlabeni wonke wavula inkampani ukukhiqiza izimpahla ubuhle. Umsebenzi ngokuqinile akemi namanje. Kukhona imikhiqizo emisha esiyingqayizivele ezijabulisa abathengi osevele wathandana izimonyo, "ukuqhuma". Yini abathengi abaningi bakhangwa? Okokuqala, bubble okugeza "ithanga Brilliant" futhi "UHolly oneminyaka engu". Abantu bathi, ekuhlakazekeni mikhiqizo emanzini lishintsha umbala, foams, futhi yokugezela ligcwele ngephunga ylang-ylang, ezisawolintshi, rose ... Futhi ithengiswe lo mkhiqizo awukho esimweni uketshezi kule amabhodlela evamile kithi, kanye ucezu okuqinile okuyinto edingekayo ukuze akuqede Foam kule jet namanzi ngesikhathi ukusetshenziswa. Kodwa eseyintsha elilandelayo - okuqinile yangasese insipho ngokuthi "Reindeer" futhi "Yog-nog" - hhayi ethandwa namakhasimende ethu. Esikhathini Ukubuyekeza Kukhulunywa ngawo ukuthi lo mkhiqizo uneconomical kakhulu. Lokhu insipho cwilisa ngokushesha, ukulahlekelwa ukuma. Ngemva kwalokho, kuba nzima ukusebenzisa.

Kuyini umlandeli?

Kodwa lo mkhiqizo ezithakazelisayo kwezinye brand yezimonyo kukalutshwana kakhulu. Ibizwa ngokuthi fan. Kuyini futhi uyini? Ngokwe impendulo amakhasimende amaningi abasebenza izimonyo zemvelo "ukuqhuma" fan - isipho ephelele ingane. Phela, lokhu kuhlangene kusho "4 1" - insipho, okugeza Foam, imoto futhi umkhiqizo yokumodela. Kubukeka sengathi plasticine. Abantu abaningi batshelwa mayelana nendlela ukugeza kuba yokuchitha isizungu intandokazi ngisho izingane ezingezwakali kakhulu. Dazzle kumnandi ubuso, bese usisebenzisa ekhanda nasemzimbeni ukugeza - yini kube mnandi kule okugeza? Izingane ziyakuthanda lo mkhiqizo yezimonyo.

izipho

Izimonyo Lush yaqaphela ikakhulu ngobuningi. Lokhu kuyasiza uma uyithenga ngokwakho. Kodwa kuthiwani uma ufuna ukwenza isipho abathandekayo, noma abantu bomdabu? Kuleso simo, inkampani uye walungisa ngomumo eyenziwe, zahlanganiswa ngo iphepha enhle uphawu, sethule: ukuqhakaza Beautiful (Foam futhi ibhomu ngoba okugeza), Life Lush (cleanser, ijeli, eshaweni khuhla, ibhomu, umlandeli, insipho, imithi yokugeza izinwele, okhilimu kanye amafutha ngoba umzimba) nokuningi. Izindleko lezo zipho ezisukela 600 ruble 9100. Abantu bhala mayelana lokuthi abaningi babo, esikhundleni egijimela izitolo befuna ofanele isipho bakhetha ukuthenga isethi ezifana njalo futhi ulethe injabulo kubo futhi babambisane abasebenzi kanye nomqashi, nesihlobo sakhe, futhi othandekayo.

amnandi

Kukhona umugqa izimonyo "Lash 'namakha okuqinile futhi amanzi yangasese. ububanzi sabo sincane. Ezinye flavour kakade wabanjwa fancy amakhasimende ethu. Kodwa uma libhekwa lilonke, ukuthi le mikhiqizo akuzona bemthanda labantu. Thenga kubo ikakhulukazi abesifazane. Babhala ukuthi flavour acace kakhulu, hhayi wonke umuntu othanda: ukuthi endaweni ethile phakathi iphunga amakhambi, i-oki namagxolo, izinongo ... Ngokombono, aphethwe amakha endaweni ethile e amahora 5-6. Into kuphela Kuhle kokusho kule line umkhiqizo - amakha okuqinile "Karma" nge ukunambitheka zaseMpumalanga. Abesifazane abaningi babe lo mkhiqizo ethile isehlane ukubuyekeza yabo.

makeup

Yini enye ukujabulisa amakhasimende abo izimonyo "Lash '? Izibuyekezo amakhasimende ayo basikisela ukuthi ifemu esanda kutholakala ikhiphe uchungechunge izimonyo zokuhlobisa ngokuthi Brilliance ngokomzwelo, eziningi imikhiqizo lasavele bathandile kubo. Siqukethe izithako zemvelo ezifana cocoa Jojoba uwoyela, akhiphe rose amacembe kanye wax pink. Ngokuyisisekelo izinsiza iphimbo. Yiziphi izinzuzo nezingozi le makeup? Amazwana abesifazane bathi base ngaphansi ukwakheka kanye isisekelo sale brand mikhulu: izindlela kukhona ukonga, amanga flat, engabonakali ngokuphelele esikhumbeni. Kodwa Mascara akukuhle kakhulu: esingesihle ukusebenzisa (isibambo lifushane kakhulu shayela), ethe njo ndawonye ngemva isicelo futhi emva ukuwasha, ine nephunga ezingezinhle.

liphetha

Futhi manje ukuba afingqe konke okungenhla. ukwakheka ezinhle kakhulu "Lush". Izibuyekezo abathengi bathi funa. Kodwa uyithenga ikakhulukazi izipho. Ukuze ngokwabo futhi kuyoba khona kusho izinga eshibhile futhi kangcono. Izinzuzo zalezi izimonyo zihlanganisa: wephunga elimnandi kakhulu ukumelana, ukuntuleka nezivimbelakuvunda lichaza ekwakheni (ngokuvumelana umenzi), ne ukutholakala izithako eziningi zemvelo. Nebubi: Intengo High, ongaphakeme eshalofini yokuphila, akukhona njalo asezingeni elifanele.

Siye sazama sicabangele, kusukela ekubuyekezweni amakhasimende zonke ngebuhle nebubi ukuthi babe izimonyo "Lash". Amakheli yokuma ezitolo nje abakwazi ukuletha esihlokweni, ngoba kukhona engaphezu kweyisithupha kweshumi, futhi ingabe emadolobheni amaningi eziyinhloko zezwe: (. St Skakovaya, 9, Dekabristov str, 12.) eMoscow, eYekaterinburg (st Mashi 8, str .. otradnaya, 129), eVoronezh Novosibirsk (st. Vokzal'na umugqa, 4), Ryazan nokunye. Ngakho-ke, ukuthenga izimpahla kanye nokuqinisekisa izinga yabo akunzima.