Isuphamakethe "Silpo": lobuya abasebenzi kanye namakhasimende

E-Ukraine, omunye wabaholi emakethe e ukudla okudayisa kuyinto esitolo "Silpo" inethiwekhi. Izimpendulo ngakho ngokuvamile zitholakala kwi-inthanethi. Ake sibone ukuthi yini uhlobo umbono ezitolo ezidumile yakhiwa izivakashi salesrooms. Nakani umbono, okuyinto waveza umqashi abasebenzi "Silpo".

Mayelana inkampani

Inethiwekhi nezitolo ezinkulu "Silpo" kungokwalabo iqembu "Fozzy" inkampani ngokudayisela kusukela 1998. esitolo lokuqala brand owaziwa kwavulwa Kyïv ngo-2001, okuyinhloko umnikazi webhizinisi (51%) - Kostelman uVladimir Mihaylovich, itoho imbongi kanye rock guitarist iqembu "Ukulungisa yamanzi." Co-abanikazi inkampani kukhona Oleg Sotnikov, amaRoma kanye Yuri CHigir Gnatenko - ofunda Kostelman, abangane bakhe lokusungula zomculo.

Nakuba usengumfundi, abangane kahle ibhizinisi Shuttle. Eminyakeni engaba ngu-beza eRussia futhi ithengiswe kusukela emathileyi kashokholethi, ushingamu kanye neminye imikhiqizo ezidume ngo-90s. Kancane kancane ibhizinisi elincane futhi ebonakala engenangqondo siguqulelwa inkampani esimile nokobana ukudla ngobuningi. Ngo-1998, waqala lo msebenzi "Fozzy", lapho nezitolo ezinkulu "Silpo" avuleka.

Ngaleso sikhathi samanje e-Ukraine has ezingaphezu kuka-150 izitolo senethiwekhi. Zokudla "Silpo" linikeza izinto ezingaphezu kuka-20 eziyinkulungwane ukudla, amakhemikhali yasendlini, utshwala, imikhiqizo zezingane.

Izitolo, bavame ukuba luthathe indawo 800 sq. m and more. Eminyangweni okukhethekile kukhetfwe tinhlobo letibanti letikhetsiwe inyama, imifino, izithelo. Ukuhweba inethiwekhi nge okunezinhlobonhlobo ecebile izibiliboco ezingavamile, njenge umoba, umdolofiya izithelo, shallots, banana obomvu, granadilla, kumquat, carambola.

Lapho nezitolo ezinkulu "Silpo" usebenze ukupheka abo, workshops ekulungiseleleni sushi, ebhikawozi, khekhe esitolo.

Izitolo of inethiwekhi ukusatshalaliswa zitholakala ikakhulu ezingxenyeni ezimaphakathi amadolobha. Akumangazi-ke ukuthi abantu abaningi abahlala Ukraine wavakashela "Silpo" ku sekhefu, ukuthenga isaladi noma isidlo esikhulu.

Ezitolo zokudla, zikhona izingxenye ezinkulu izimpahla izingane. Lapha ungakwazi ukuthenga ngesikhathi ezinengqondo izindleko amathoyizi, zokwakha yezandla, izinto zokubhala, candy, amabhisikidi, umntwana esula.

Izitolo zinikeza anhlobonhlobo izesekeli epikinikini. Fans of uyoshaywa umoya Kulula eyolanda lapha hlupha compact, skewers, hlupha for izoso.

Kusukela ngo-2008, udayisa imikhiqizo eyenziwe ukuze leqembu izinkampani "Fozzy" esikuziphathimandla esitolo. It imelelwa okulandelayo zokuhweba :

1. "Prize". Bangaphezu kuka-1,100 izinhlobonhlobo izimpahla Yenzelwe ngezibonakaliso esikhethekile yibhange lomkhiqizo. Ngakho, njengoba kwabikwa kuyi network wokukhangisa yokuthengisa uzama ukwehlisa umsebenzi ngokukhetha umthengi futhi ngaleyo ndlela wonge isikhathi sakhe.
2. "Inkomishi esigcwele". Kuhlanganisa amagama angaphezu kuka-450 we ewusizo kakhulu ekuphileni kwansuku zonke izimpahla (amafutha sunflower, tableware alahlwayo nokunye. N.)
3. "Ingilazi Okugcwele." Champagne futhi iwayini engabizi intengo iphuzu.
4. Premiya Khetha. Delicatessen, ngokuvamile imikhiqizo ephezulu ontengo yakhe yayinqunyiwe, kuhlanganise Sturgeon yemvelo ne-salmon esethinini caviar.
5. "Izwe Green." Isithelo ziwusizo ikakhulu nemifino aqukethe esiphezulu amavithamini.
6. Zonk. Apple cider.
7. "Lo mklomelo Riki Tiki». imikhiqizo Izingane ethandwa kakhulu sika: ukudla, amaswidi, zokugeza.

Kukhona Le Silpo nezitolo ezinkulu kuthiwa ingxenye inethiwekhi zokuhweba, eziphathelene isigaba ephakeme intengo. Ziklanyelwe amakhasimende ocebile. Lapha ungakwazi ukuthenga izinhlobo ezingavamile of ushizi, nezithelo nemifino emibalabala, iziphuzo okukhethekile oludakayo.

Ukuhweba Network ishicilela yayo umagazini siqu Umfanekiso zokupheka. Emakhasini alo ukunikela yingcebo imibono, ukuthi izitsha okulungiselelwe usebenzisa imikhiqizo ephuma ezinkulu.

Group of izinkampani "Fozzy" ubizwa nangokuthi asathuthuka inethiwekhi amathilomu ngaphansi kwesihloko esithi "Silpo Resto". Akuve izindawo ethokomele lapho nawe ungadla simnandi futhi engabizi.

Imininingwane yenkampani zezimali isimo "Fozzy"

Naphezu kweqiniso lokuthi nezitolo ezinkulu "Silpo" inethiwekhi ingenye abaholi okudayisa ukudla ukuhweba, ayikwazi kubhekwe isimo sezimali iqembu izinkampani ezinhle.

Njengoba wazi, Julayi 12, 2016 inkantolo yayalela kuboshwe bonke imali kule nkampani, "Fozzy-Food" akhawunti inkampani, umnini-sitolo. Le nkampani ine izibopho sekwephuzile phezu sokubolekwa PJSC "VTB Bank" in inani 239 100 000 hryvnia. Ngokolwazi atholakale abahlaziyi ebhange, umboleki uyakwazi ngempela ukukhokha nezibopho zayo, kodwa ngenxa yezizathu okungacaci evades inkonzo izikweletu.

Okwamanje, ama-akhawunti Kuboshwe ibekwe kwezigidi ezingu-70 nge-USD.

Naphezu Ukuvinjwa of izimali, "Fozzy-Food" inkampani uyaqhubeka esebenza nokuhweba. Kungenzeka, njengoba kumazwana abasebenzi ebhange, kuphela ephula umthetho Ukraine.

Sinjani isimo sezimali samanje iqembu izinkampani - ayikaziwa. Kungenzeka ukuthi nezitolo ezinkulu lizoyeka ukusebenza.

Umthengi umbono mayelana namasevisi e inethiwekhi ukuhweba

Izivakashi eziningi omuhle njani isimo kule "Silpo" ezitolo. Uphenyo amadoda nabesifazane abaningi ikwenza kucace ukuthi kule esitolo kumnandi.

In the network ukuhweba ephethwe yinkampani "Fozzy", zikhona eziningana izimbangi eqinile ezifana "Auchan", "Cocktail", "i-Eco-Market." Kodwa lokhu akulona isizathu abathengi ukuyibalekela ezitolo "Silpo". Izibuyekezo Customer aqukethe ulwazi mayelana nokuthi wayeqinisile yini uma elandelayo inethiwekhi zokuhweba:

1. Ayimi msebenzi. Lokhu kubalulekile ikakhulukazi abesilisa nabesifazane, ngasekupheleni enkonzweni.
2. indawo ekahle ezitolo. Ungahlala ukuthenga ukudla endleleni ekhaya evela emsebenzini.
3. Isuphamakethe izakhiwo igqamile, libanzi futhi ihlanzekile.
4. Imele nge umkhiqizo kukhona kude enkulu komunye nomunye, ukuze abathengi ungagxambukeli nomunye.
5. Ububanzi enkulu yemikhiqizo, ungathenga konke endaweni eyodwa.
6. amanani ezingabizi.
7. Ezingosini zezingxoxo zokuhweba kukhona izimpawu-imicibisholo ukusiza ukuthola iminyango efanele.
8. Abasebenzi liziphatha affably.
9. Uhlelo ibhonasi ikuvumela ukuba ugcine imali.

Kusukela "Silpo" amaphutha abathengi uqaphele lokhu okulandelayo:

1. Imikhiqizo kufanele akhethwe kahle. Phakathi kwazo kunezinye spoilt, yisikhathi.
2. Onogada liziphathe ngokuziphatha okubi, futhi ngokumdlinzekela ubuka ikhasimende ngalinye.
3. kunuka kabi igcinwe uMnyango inyama.
4. Ngo "Silpo" nezitolo ezinkulu anganika isisindo iDemo.
5. Uhlelo ibhonasi sinzima kakhulu. Kuyinto akuvami kucaca lapho amaphuzu ezicela ngokuthenga futhi uzisebenzise kanjani.

Kwemikhiqizo

Ngokuphathelene izinga kwemikhiqizo ithengwa nezitolo ezinkulu "Silpo", izibuyekezo zamakhasimende zingatholakala ezimbi. amakhasimende amaningi we-intanethi ukubika ukuthi musa nje kwenzeke ukuze uthole ezitolo, "Fozzy" izimpahla ezilimele. Lokhu kuyiqiniso ikakhulukazi ngokuphathelene nemikhiqizo inyama. Kungenzeka ukuthi kule ndaba, iminyango lapho ukuthengisa yengulube kanye yenkomo, nephunga edabukisayo. On emashalofini ubisi, ushizi, ayi phambili embukisweni imikhiqizo, impilo eshalofini sizophelelwa yisikhathi ngaphakathi elilodwa kuya kwamabili zinsuku.

Cishe kuzo zonke izinyathelo Ukrainian "intengo nciphisa" yaziwa, okuyinto njalo agcinwe kule "Silpo" esitolo chain. Izibuyekezo Customer ikwenza kucace ukuthi izaphulelo ezinkulu zivame ukufakwa umkhiqizo ezitolo ufuna ukuthengisa ngokushesha ngangokunokwenzeka. Isikhathi isenzo - mayelana 2 amaviki. Phakathi nale nkathi, falling izintengo izithelo nemifino, okuyinto waqhubeka ukudayiswa isikhathi eside ngokwanele, futhi sezinhlobo ezithile inyama, inhlanzi, esemathinini. Abantu abaningi abahlala e-Ukraine ngempumelelo ukusebenzisa isenzo "ukuwa amanani" ukuze wonge imali. Phakathi imikhiqizo ukudla, okuyinto isaphulelo, ungathola eliphezulu, lempilo ende.

Ingabe sicabanga ukwaziswa okunokwethenjelwa ukuthi livela "Silpo" abasebenzi? Buyekeza ngaphakathi eqenjini, equkethe ulwazi mayelana ukhwaliti ongaphakeme imikhiqizo sibonakala sethusa. Kukhona izinsolo abasebenzi wangaphambili bayathukuthela ngesikhathi umqashi yeduna ukuthi imizwelo engakhi. Baxwayisa abathengi ukuthi inyama ezitolo amile izinongo kusetshenzwe, ukuze izinga layo ongaphakeme kwakungelona lubonakale. Asikwazi ukwazi ngokuthe ngqó, ngabe "abamangaleli" Uqinisile. Nokho, kulandela imithetho elula ungasiza kanjani ukuzivikela ebugebengwini ukuthenga imikhiqizo yekhwalithi ephansi:

1. Njalo sinake usuku okudlulelwa ngalo isikhathi isembozo. Uma izimpahla anamatheliswe ngemva kwenye namalebula amaningana, kufanele uqaphele: kungasho ukuthi usuku lwangempela womshini izimpahla ufuna ukufihla.
2. Khetha ukudla emashalofini abaseduze odongeni. Njengomthetho, bayizithunywa sha.
3. Lapho uthenga inyama noma inyama yenkukhu, mcele ukukunika isheke nephunga.
4. Musa ukuthenga izithelo ezipakishiwe nemifino: e amaphakheji izithombe umbala grid, zingabantu ekhangayo, ngisho nalapho spoilt.

Umbono amakhasimende mayelana namanani kanye ibhonasi uhlelo

Like iningi ukuxhumana ukuhweba, "Silpo" ubeka intengo kweminye imikhiqizo ngezansi, kanye nezinye - kancane ephakeme ukwedlula mncintiswano. Izinga isiyonke amanani ezitolo uyamukeleka abathengi.

Ngaphezu kwalokho, izakhamuzi eziningi Ukraine sidonsa khona ibhonasi amakhadi. Lapho uthenga inombolo ethile amaphuzu uyasho ukuthi i-akhawunti yakho ye-iklayenti. Ngo ukuthenga okwalandela ingasetshenziswa ukukhokhela izimpahla.

Njengoba Silpo ezinye amakhasimende ' "Kulula ukuqonda ohlelweni ibhonasi. Lutho neze esitolo isivakashi ingakwazi ukubala inani amaphuzu zanqwabelana "piggy bank" yakhe futhi ibhekwa ngabathile algorithm. Ngaphezu kwalokho, akucaci ngasiphi iphuzu amabhonasi zanqwabelana kungenziwa wachitha. abathengi abaningi bakhetha ukulandela ikhadi isaphulelo lapho kubanikeza ilungelo iphesenti esinqunyiwe isaphulelo. Ezinye amakhasimende 'Silpo "bakhale ngokuthi amabhonasi wathembisa abangu enqwabelene. On umugqa ashisayo ukuphendula ezimweni ezinjalo, ukuthi ukuthengwa ongabhalisiwe database.

Umbono abathengi mayelana ukukhushulwa, inkanuko ukufunwa izimpahla

Ezitolo zokudla "Silpo" ukuze andise zabathengi isidingo njalo aphethwe ezihlukahlukene izenzo: ngesonto izaphulelo, sweepstakes, Raffles. Phakathi kwabo, eziningi zokudala futhi okungavamile. Ngokwesibonelo, e "Silpo" izitolo e Kharkiv isheke ngamunye kusukela yemali ihlinzeka ukuqagela emfushane esizayo. abathengi abaningi nge nesithakazelo sabo ekufundeni.

Futhi eKharkov nezitolo ezinkulu emva 20-00 isethi izaphulelo kuma imikhiqizo Culinary kulabo ungathandi ukuhlala Ukudla, kodwa ukhetha kusihlwa dinner okumnandi. Njalo ngoLwesine kulo lonke inethiwekhi "Silpo" kuyinto isinyathelo "Fish Day": kuyo yonke imikhiqizo kusukela imifula nolwandle kuyinto Isaphulelo ukufika kuma-20%. In the izitolo ungakwazi ukuthenga izaphulelo isipho value ngokulinganisa of 100, 200 noma 500 hryvnia. Kuyinto elula kakhulu abantu base-Ukraine, abafuna ukwenza isipho esiwusizo othile ajwayelekile.

Ngokuvamile, abathengi ukubuka imisebenzi yokuhweba "Silpo" omuhle. Kodwa ezinye amakhasimende ukhumbule umlando ezingemnandi, lapho nezitolo ezinkulu ungahambisani nemibandela nokwabelana.

amakhasimende amaningi besabela kahle nabathengisi futhi izisebenzi. Ukubuyekezwa libike ukuthi abasebenzi "Silpo" friendly futhi bekulungele ukuphendula imibuzo yamakhasimende.

Ezinye izakhamuzi Ukraine aveze ukuthi ngesikhathi sekhefu isikhathi kusuka kwabaphathi bemali 12-00 ukuze 12-30 ezitolo bese unyakaza ekushintsheni ngalesi sikhathi kufanele ulinde emigqeni emide ngesikhathi checkout.

Abaningi okudayisa uchungechunge amakhasimende abathukuthele ngenxa yokuthi nabathengisi uthinte imikhiqizo angakathululwa (ezifana inyama) izandla ngaphandle amagilavu.

Ngokuvamile imizwelo engakhi kubangele onogada "Silpo". Izibuyekezo bathi unogada ephelezelwa cishe njalo isivakashi ukubukeka osolisayo.

Imisebenzi kule "Silpo". izimo zokusebenza

Labo abafuna ukuthola umsebenzi ohloniphekile, kubalulekile ukufunda indlela abaqashi. "Silpo" njalo ishicilela abathengisi abaningi imisebenzi, izisebenzi kanye nonogada. Iningi lazo kuhilela ukusebenza kokubili imini nobusuku amashifu. Komholo "Silpo" abasebenzi cishe 800 USD. ngesonto, impela kancane esekelwe amanani ukudla nendawo yokuhlala.

Kuyathakazelisa ukuthi band "Fozzy" inkampani inikeza esiyingqayizivele luhlelo lwekutfutfukiswa career abafundi abasanda kuphothula umatikuletsheni. Ukuze bahlanganyele ke, abafana namantombazane amancane benza kungaba ugcwalise ifomu kuwebhusayithi esemthethweni "Silpo". Endabeni ka kokuphothula interview ikhandidethi ukusebenza athabathe Iwentuthuko ngamanye inkampani yakhe, "Fozzy". Wonke lo msebenzi namacebo lifundisa imfundamakhwela labahluleli. Ngemva edabula izigaba eziphakathi kwe-zaseyunivesithi usekhonze njengephayona induna wemboni, umnyango noma imenenja esitolo.

Ukubuyekeza ku ubunjalo umsebenzi

Bani ezibulala ngomsebenzi Real lingase uthanda ukuthi asebenze "Silpo" okudayisa inethiwekhi. Impendulo evela abasebenzi lwaleli qembu izinkampani indawo emfanele ucije amakhono amaningi. Abasebenzi ezitolo kanyekanye ukukhonza izivakashi, obeka izimpahla ku-counter we planograms unikezwa, salesroom ehlanzekile, ukuthi kwakungekho ukweba. Ngisho abameleli ubulili buthaka kufanele bakulungele ukuthwala ikesi esindayo kwezimpahla, uma kunesidingo.

Amazwana mayelana ezingeni amaholo

Kulabo abafisa ukuthola umvuzo bayaphana umsebenzi ongatheni, embi kunazo zonke umqashi - inethiwekhi ukuhweba "Silpo". Impendulo evela abasebenzi ngale ndaba aqukethe ulwazi olufanayo: imali enkulu band "Fozzy" inkampani ayizange wathola imali. Kungani? Njengoba yaziwa, ngo-2015 le nkampani lidlule isifinyezo isimo. Isibalo sabasebenzi kwehle ngo-20%. Ubukhulu bomsebenzi izisebenzi ezisele liye lenyuka. Ulwa ngesikhathi esifanayo encishisiwe.

Ngaphezu kwalokho, abasebenzi "Silpo" avame bahlawuliswa ngokwephula amacala amancane. Amanani yenhlawulo 500 UAH. Abasebenzi ezitolo empeleni buyisela ekhukhwini zonke ukushoda esitolo. Inhlawulo lesibekiwe ngasekupheleni, ukubonisa engalungile kwezimpahla, lokudlela emashalofini yezitolo ezinkulu "Silpo". abasebenzi lezivakashi esibi kakhulu eziqukethe ngayo ukwaziswa abaphathi izitolo ukuthengisa izimpahla, hhayi isibhakela amasheke esandleni. Isibopho buyisela eshodayo ngenkathi ngesikhathi esifanayo onikezwe wonke amalungu ethimba.

Nokho, kukhona okubuyayo mayelana umsebenzi "Silpo". Abasebenzi abake basebenzela inethiwekhi isikhathi eside, bathi phakathi naleso sikhathi zisuke angakaze bahlawuliswe.

Ezinye Izibuyekezo abalobi baxwayisa ngokuthi iholo e "Silpo" ngokuvamile imisiwe. Ngezinye izikhathi akwenzeki, futhi isikhathi esisukela kumhla zi yomsebenzi.

Intsha kungukuthi burdened nga ngalindelekile umndeni wakhe, ukulungele ukusebenza ebusuku abafela nangezimpelasonto uma kudingeka, cishe, uzokwenza umsebenzi omuhle e inethiwekhi ukuhweba. abasebenzi abazikhandlayo ohlelweni lenani uzikhokhele sasivumela ophanayo.

Izibuyekezo zesimo sengqondo abasebenzi

Sengqondo maqondana abasebenzi akuyona ehloniphekile kakhulu iqembu izinkampani "Silpo". Izibuyekezo abasebenzi aqukethe ulwazi ukuthi abasebenzi abavamile ingelashwa nge phansi.

Ngaphezu kwalokho, abasebenzi yangaphambili "Silpo" ulwazi share ukuthi ngempela eziningi imikhiqizo esiphelelwe yisikhathi ezinkulu. abasebenzi yenkampani bephoqeleka ukuba akubuyise ngokukuhlenga bakha ingxenye enkulu yabamemezeli ukudla osekonakele. Kuleso simo, uma bengavumelani, basuke isamba esingu-wancishwa amabhonasi.

Kwakukhona nobufakazi abasebenzi ukuthi lapho mizi yayisendaweni isinyathelo sezempi, abaholi awavunyelwe ukushiya emsebenzini. Umsebenzi "Silpo" kwadingeka ukuba afake ukuphila kwawo engozini ukuze singalahlekelwa umthombo wabo kuphela imali.

Waneliseke kangakanani ukusebenza inethiwekhi ukuhweba "Silpo" eKiev?

Phakathi edolobheni kukhona mayelana 50 izitolo bohlanga izinkampani "Fozzy". izakhamuzi Ukraine baye bazwakalisa ezihlukahlukene izibuyekezo "Silpo". Kiev - idolobha okuyinto iyisonto isikhungo ukulawula yonke inethiwekhi ezitolo.

Kunengqondo ukuphetha ngokuthi lokhu lapho inkonzo ezinkulu kufanele isungulwe kahle. Nokho, zikhona izibuyekezo Kiev abahlali ukuthi abasebenzi "Silpo" Ziphathe ngendlela yokwedelela ekufezeni amakhasimende. Abaningi futhi ezikhala ngezinhlungu emigqeni emide ngesikhathi yemali.

"Silpo" nezitolo ezinkulu eNingizimu Ukraine. Impendulo evela abasebenzi

Zaporozhye - idolobha lapho kukhona kekulu chain iimfesi ezitolo eningizimu yezwe. Abasebenzi bathi benze esingesihle isheduli ukuqhela. abadayisi abaningi futhi izisebenzi ukusebenza isikhathi eside, izinsuku eziyisikhombisa ngesonto. abasebenzi uMbumbi amanethiwekhi zokuhweba kaningi futhi ushiye impendulo engeyinhle. "Silpo" (Zaporozhye) kubhekwa "kunzima" ngumqashi.

Abasebenzi ezitolo banomuzwa wokuthi amandla yemfanelo. Ngisho abaphathi nezitolo ezinkulu ngokuvamile kufanele sikhonze amakhasimende kwikhawunta noma esiphikisayo.

impendulo engeyinhle umsebenzi "Silpo" (Zaporozhye) aqukethe izikhalazo ngesimo luhlaza lwabaphathi ukuze abangaphansi. abasebenzi Ordinary ucabanga ukuthi abaphathi ezitolo basuke ekukhohlisweni, ngokungafanele ukubala inkokhelo, kodwa ukulwela amalungelo azo, abanakho ithuba.

isiphetho

Thenga ukudla umndeni imikhiqizo - inqubo kujabulise futhi ngesikhathi esifanayo enzima. Ngifuna ukuthenga zonke okumnandi kakhulu, umlomo-ukuthambisa, fresh. Kakade ehamba ihholo esitolo, singamakhosikazi emizi eziningi ngokwenqondo, indlela uyobheka pan Vending kubo inyama tincetu lihambisana imifino kanye ezinuka kamnandi.

Manje une ulwazi olwanele mayelana "Silpo" nezitolo ezinkulu. Izibuyekezo abasebenzi kanye namakhasimende ukumela eziningi kokubili amaphuzu emihle nemibi umbono. Have ulwazi, wena ngokwakho ngeke anqume ukuthi inethiwekhi commercial ewusizo ukwenza ukuthenga epulazini ukuthi ukuya emsebenzini.