Isu lokuthuthukisa inkampani

Ngokuvamile, abaholi bamabhizinisi asekhaya baqondisa yonke imizamo yabo yokuxazulula izinkinga zamanje futhi banakekele kuphela ukuhlela isikhathi esifushane. Futhi izinkinga zokwakha izinhlelo zesikhathi esizayo zingaphandle kwemisebenzi yezomnotho yebhizinisi.

Namuhla kuthathwa njengokuphumelela uma umphathi analo mathuluzi okuphatha njengokuthi "ukucubungula", ukwakha "umuthi womgomo" nokusebenzisa ukuhlaziywa kwe-SWOT. Ukwakhiwa kwesistimu yokuhlela amasu kwenkampani yesimanje kuyisidingo esibalulekile. Ngokuqondene nezinguquko ezingapheli emvelweni wangaphandle, izenzo zokuphatha kuphela zokusebenza eziphathelene nokwenza isimo sezinkampani zangempela zanamuhla azanele.

Isu lokuthuthukisa lenkampani akuyona nje i-algorithm ekwenzeni ibhizinisi, kodwa isethi yezimpahla nezinsimbi ezithwala izimo. Ukuze uqinise isikhundla salo sokuncintisana, inkampani idinga nje ukunakelela isu elizayo ngokunembile ezingeni lobuchwepheshe.

Isu lokuthuthukiswa kwenkampani ukuthuthukisa indlela ethile, eqondiswa yiyo, ngokuhambisana nezinqubo ezihleliwe, i-model yekhampani yenkampani yakhiwe. Kumele kube khona inqubo yokuguquka kusuka esimweni samanje se-firm to model model.

Yonke imisebenzi eyinkimbinkimbi ehlobene nokuthuthukiswa nokuqaliswa kweqhinga lokuthuthukiswa kwebhizinisi ingahle lihlukaniswe ngezigaba ezilandelayo:

- ukuhlaziya ukukhangiswa kokutshala izimali komkhakha lapho inkampani isebenza khona;

- ukuthuthukiswa kwesimo sokuthuthukiswa okuklanyelwe embonini efanayo;

- ukubikezela izinguquko ekuhlinzekeni nasekufuneni isimo ezimakethe zangaphakathi nangaphakathi;

- ukuqhuba ukuhlaziywa kwamandla ebhizinisi (isikhundla sokuncintisana yenkampani embonini);

- ukuqaliswa kokuhlaziywa kwezezimali kwamasu okuhlela amasu kanye nokwakheka kwesithombe esizayo senkampani;

- ukwakha isethi yezinyathelo zokuqalisa isu elithuthukisiwe.

Ukuthuthukiswa kohlelo lwentuthuko yenkampani luqala ngokuhlaziywa kokukhangiswa kokutshala izimali embonini ethile. Ukusetshenziswa kwalolu hlelo kuhilela izinyathelo ezimbili zokuhlola:

- isigaba sokuthuthukiswa komncintiswano;

- izinga lobukhulu balo.

Indawo ebalulekile kule nqubo inikezwa ukutadisha okuningiliziwe nencazelo yemithombo yokuncintisana, kanye nokuhlolwa kwamandla okuncintisana. Ukuze wenze lokhu, imodeli yamandla okuncintisana eyakhiwe nguProfesa M. Porter , ebonisa ukuthi izici eziyinhloko ezithonya izinga lobukhulu yizici ezilandelayo:

- ukungena embonini yabakhiqizi abasha;

- ukuncintisana ngaphakathi kwezimboni;

- Ukuhlinzekwa kwengcindezi evela kubaphakeli kumkhiqizi nabathengi abavela kumkhiqizi.

Kuzo zinto ezibalulekile zingabikwa kanye nenqubomgomo yomphakathi.

Isu lokuthuthukiswa kwenkampani ngeke likwazi ukuthuthukiswa ngaphandle kokuhlaziya isimo sokuncintisana salolu shishini embonini. Ukuhlola isimo sokuncintisana embonini, inkampani isebenzisa ukuhlaziywa kwe-SWOT, engasetshenziselwa ukuhlukanisa izici zendawo yangaphakathi nangaphandle.

Kungenxa yelesi thuluzi ukuthi uhlu oluyinhloko lwezenzo zebhizinisi oluhlose ukuqinisa isikhundla salo nokuthuthukiswa okuqhubekayo kungenziwa.

Futhi-ke, isu lokuthuthukisa lenkampani linomgomo walo, elimelelwa yimisebenzi yokwakha imisebenzi ehloswe ekuthuthukiseni umsebenzi wenkampani nentuthuko yayo elandelayo, besebenzisa inqwaba yezinqubo ezenziwe ngokusemthethweni. Isimo esibophezelayo sokusebenza kwalesi sigaba yisithombe esiyiqiniso sebhizinisi elizayo.