"Isibongo" (izitolo): nokubuyekeza amakhasimende. Inkampani "Igama": abasebenzi Izibuyekezo

Pants 60 p, 399 p izicathulo, umntwana amathoyizi - .. 50 k. Imikhiqizo ngamanani ezingabizi kakhulu usinikeza namuhla inkampani zokuhweba, "Isibongo." Umthengi uthola umbuzo okuphakade: ukuthatha noma kungenzeki? Ake sibone ndawonye lokho esitolo "Isibongo," nokuthi angasinika.

Mayelana inkampani

inkampani Ukuhweba "Isibongo" - umthengisi ngobukhulu yaseRussia. Eyokuqala umnyango esitolo yokuthengisa, "Isibongo" lavulwa ngo-2000 e-dolobha. Namuhla kule nethiwekhi, ngaphezu isikhungo ukusatshalaliswa, ukuthenga nokusekela ibhizinisi amasevisi, has ezingaphezu kwekhulu ezitolo eRussia futhi eyandisa ngenkuthalo. EMoscow akhawunti kwesifunda izitolo ezingaphezu kuka-40 e-St Petersburg - engaphezu kweyishumi. The main ukusatshalaliswa phuzu esifundeni esise-Ural - a eYekaterinburg, Perm, Chelyabinsk, futhi iVolga Federal District - Kazan, Samara, Ufa. Shop "Isibongo", amakheli kanye nezinombolo zocingo ongatholakala ezitholakala bhukulwazi komuzi, njalo elinde amakhasimende ayo ukubenza bajabule nge novelties nemfashini futhi izaphulelo ezinkulu. Futhi believe me, nakhu ukukhetha!

Yonke imikhiqizo "Familia" umagazini abe nesitifiketi izinga. Inkampani unesibopho izinga imikhiqizo adayiswa, kuhambisana nemithetho yohwebo futhi umthetho "Ngo Ukuvikelwa kwamaLungelo Abathengi. Abathengi aqinisekisiwe kunoma iyiphi ethengwayo nge kule nethiwekhi.

Emkhakheni ukuhweba yokugqoka esigabeni intengo "isaphulelo" (off), inkampani ungumholi. Lugxile umthengi neenarha emali lengenako lesemkhatsini ongaphakeme futhi, ngakho ithengiswe kakhulu ngokusebenzisa izitolo, "izibongo" imikhiqizo, kuhlanganise brand owaziwa emhlabeni wonke ziyamukeleka, futhi ngezinye izikhathi amanani "iwubuphukuphuku". Umkhuba yokuthengisa avamile, ukukhushulwa, kanye nokusetshenziswa uhlelo izaphulelo, onikeza umthengi ithuba ugcine kakhulu bese ugcine imali ibhajethi umndeni.

A esincintisana ngqo le nkampani kuyinto "StokTsentr" nokobana ibanga afana eduze lebanga lentengo "Isibongo" inethiwekhi. esitolo se-Inthanethi inkampani ungakaqali.

okunezinhlobonhlobo

umnyango yokuthengisa linikeza abathengi izinkulungwane eziningana SKU. Izimpahla esitolo "Isibongo" - anhlobonhlobo ezikhululekile, ibhizinisi, ezemidlalo, jini izingubo wonke umndeni, kanye nezicathulo, izimpahla fancy, izimpahla zasendlini, izesekeli, izimonyo kanye amakhemikhali yasendlini. Lapha ungakwazi ukuthenga ezinhle izingubo izinga namathoyizi izingane. Kuthengiswe izikhwama, scarves, izigqoko kanye outerwear: amajazi, jackets.

umugqa umkhiqizo imelelwa brand untwisted global, ezifuywayo, elaziwayo elincane. "Isibongo" (izitolo e Moscow) ethengisa lemikhiqizo ezifana: Finn Flare, Motor, Puma, uColin sika Wrangler, Savage, Patrol, Baon, Usuku Ngalunye, Motivi, Soul ubudala, Ralf Iringa, Terranova, Quelle, «Etti Detti" , "yakho" kanye nabanye. Abaningi engabizi ukuthenga izinto uphawu ithunyelwa ngqo esitolo "Isibongo." Izibuyekezo kwamakhasimende ukuqinisekisa ukuthi brand ethandwa kuthiwa, njengoba besho, "kubhoka." Ngakho-ke, ingxenye enkulu kuphothifoliyo ugajwe hhayi ukunyusele imikhiqizo Chinese isi-Turkish. brand Brand ngokuvamile ibekwe iziphanyeko okhethiwe. Eceleni izingubo ithengiswe ndawonye ngokusebenzisa idatha ilondoloza zasendlini izimpahla - a Cookware kanye nekhishi izinto, izindwangu, izinto eziyizikhumbuzo izipho.

Ukuthola ulwazi mayelana ukukhuphula kanye izaphulelo, sicela uxhumane esitolo "Isibongo." Amakheli izitolo eliseduze asezindaweni eziningi yezitolo lwemibhalo ukuthi ayatholakala emadolobheni amakhulu.

inqubomgomo zamanani

umnotho ekilasini Good - a "Isibongo." Izitolo, okuyizinto Izibuyekezo okuxubile kwi-inthanethi: omuhle kusukela kubavakashi wanelisekile ngiyothatha brand ngodenariyu, futhi omubi evela kumakhasimende badumazeke namanje kuhluke ezinye inzuzo. Isizathu siwukuthi inkampani into ngamanani aphansi, kunokuba induduzo umthengi. Abantu abaningi ngokushesha evusa izinsolo ukuthi kungani izinto zingendlela ezishibhile ngakho. izimpahla ezilimele, isici? Cha On lokho kusekelwe zamanani "isibongo"?

• Ukuthengwa kwezimpahla kamakhi ngaphandle nomlomo.
• inzuzo High kwezimpahla - ngesisekelo wonke esitolo isitokwe. Revenue wenza ngenxa inzuzo enkulu, intengo iyunithi ingadlali indima namandla.
• ukushukuma njalo isidingo, uhlelo yokuthengisa inani, ne amanani falling sisonke ngo-30%.
• Off-isizini, izimpahla ngonyaka odlule zidayiswa ne izaphulelo ezinkulu.
• Londoloza konke: ethenga izikhungo nge iqashwe encane, Homely Interiors izitolo ukuthi ayimjabulisi abathengi. izindleko Abasebenzi kunganciphisa uhlelo self-service.

Banikezwe okungabizi price tag, futhi uma siqhathanisa nabanye isitokwe esitolo, kunenkolelo yokuthi esitolo izingubo "Isibongo" muhle ngokwanele. Futhi izimpahla ngesikhathi esinjalo ngamanani aphansi azikwazi ukuthengwa at nokunye komthombo.

Izaphulelo kanye ukukhushulwa

Ukuthenga "Igama" ukunikela umthengi "amanani falling" phakathi yokuthengisa zonyaka kanye Thenga ikhadi nomphakathi. Isaphulelo Uhlelo unikeza amakhasimende abaqotho ithuba ukusebenzisa 7% isaphulelo ngeMisombuluko, nezinye izinsuku 5 noma 3%. Kubalandeli of abakhwabanisi-yezitolo futhi yokuthengisa ukumangala ezinhle kuyoba ikhadi lesipho ukuthengwa izingubo. UMnyango ezitolo, "Isibongo" (izitolo e Moscow) ukuvumela izakhamuzi inhlokodolobha ukuze uthole ku "Muscovite ibalazwe social" Isaphulelo: 5% ngezinsuku zeviki, 3% ngezimpelasonto. On imithetho yokuthola ikhadi Isaphulelo kungatholakala yi-consultant, uya esitolo "Isibongo."

Business Partners ...

Le nkampani iye phansi abahlinzeki usumisiwe, bese kuthi inengi lawo sisebenze ekusungulweni kwenhlangano ukuhweba "Isibongo". Izitolo, ukubuyekezwa elibonisa kwatheleka njalo amakhasimende neze awunalutho. Ngakho-ke, kubalulekile anhlobonhlobo imikhiqizo Bathengisa nge kule nethiwekhi, njalo agcwaliswa ngokusebenzisa tekusabalalisa kanye nabaphakeli. "Isibongo" inikeza eziningana abalingani unomphela izimo ezikahle: * kwetfula ezihlukahlukene izimpahla, izinto ngazinye, noma ngabe lungakanani noma ububanzi imikhiqizo ephuma wahlukana.

Through inethiwekhi ezitolo "Igama" lingathengiswa:

• emfashinini noma imikhiqizo illiquid, izingubo, kungukuthi ukusebenza ngo isizini;
• Imikhiqizo 'ziphukile "Usayizi ububanzi;
• izinto ezingekho ziphoqa phakathi kwabantu;
• imikhiqizo ekhiqizwa noma amazwe izinto eziningi ngenhla uhlelo.

izinzuzo ukuncintisana inethiwekhi, "Isibongo"

Ukuze ubone uhla izitolo akusho ukuthi funa "Isibongo" esitolo yenkampani inthanethi, once kwanele ukuvakashela esitolo mnyango uphinde ubone wonke amehlo. Lapha ungakwazi ukuhlola izinzuzo yenkampani ukuncintisana phezu kwezinye discounters.

Okokuqala, "Isibongo" ethengisa off-inkathi iqoqo ontengo yakhe yayinqunyiwe ngezansi emakethe. Okwesibili, ukusebenza abakhiqizi abaningi ngaphandle labalamuli. iklayenti wayo base - ezingaphezu kuka-40 brand. Okwesithathu, izindleko eliphansi umkhiqizo ngokunciphisa izindleko: Izisebenzi izindleko, irenti, ukudalwa ingaphakathi ezibizayo. Minimalism kanye rationality - isisekelo yokubhaliswa inethiwekhi ukuhweba kwaleli hholo.

inkampani Ukuhweba "Isibongo" iyakwazi ukuthuthukisa futhi ukusebenza kunoma iyiphi imvelo kwezomnotho, kungakhathaliseki kobukhulu crisis. Imodi ukonga manje noma ngokuhamba kwesikhathi iba yingxenye isu ezikweletini kwanoma yimuphi umqhubi emakethe. Ngakho-ke, isikhundla yenkampani sisihle kakhulu, kungakhathaliseki isimo umnotho: evumayo noma ehlelwa yinhlekelele.

Thenga "Isibongo". Izibuyekezo ikhasimende

Ngiphakathi ibhizinisi ukuhweba abakwazi kuphela ngesandla esinamandla, siyohlale "ubuthakathaka" ukuthi ukubamba emehlweni ezivakashi. Inethiwekhi "Isibongo" - izitolo, okuyinto libuyekeza ushiye asebenzayo ngokwanele njengoba amakhasimende njalo, kanye uvakashela esitolo mnyango esisodwa. izindaba Negative mayelana umkhankaso kule "isibongo" ezingaphezu kuka okubuyayo. Yini bokwenza ngokuvamile wazi abathengi?

1. "Ubuningi okungenamsoco kusuka China." Uma ungafuni ukuthenga izingubo ezivela abakhiqizi Chinese noma isi-Turkish, woza ngokushesha zezitsha, lapho izingubo uphawu uyahlanganyela. Yiqiniso, uhla isitokwe esitolo kungase kungabi 100% yakhiwa izimpahla uphawu. Akumelwe sikhohlwe ukuthi phakathi izimboni eChina Turkey abe abakhiqizi ehloniphekile.
2. "Ezitolo lokudlela, izingubo sidindilize, izinhlangothi emuva, hhayi tidied, etc ..." Ukudideka emakamelweni yokuthengisa - umphumela ongenakugwenywa ukuthutheleka amakhasimende. Abantu abaningi abazi acabangele ukuthi "Isibongo" - Isitolo (Petersburg), self-service, ngakho isivakashi Uzithola futhi othatha izinto Kuyakuba kufaneleka, bese kufanele abeke zonke izindawo. Ekupheleni shift ngamunye, futhi ihora elilodwa ngaphambi kokuqala kosuku yokuhlanza emnyangweni nabathengisi phansi zokuhweba: hang izingubo osayizi, umkhiqizo ebuyiselwa ensimini.
3. "Esikhathini ihholo azikho nabathengisi." Umthengisi kosuku - amahora angu-12, futhi phakathi naleso sikhathi engikhiphela plan, reassesses, ukwamukela umkhiqizo omusha, kuhlanzwe entabeni ehlakazekile izinto. Lokufuduka giant usebenza, lapho 1500 m ² lwabelwe amalungu amabili kuphela (ekulondolozeni kubasebenzi).
4. Umnotho ekilasini - "Isibongo" - izitolo, okuyizinto Izibuyekezo ephikisana kakhulu. Abathengi wakhononda: "Ihholo libukeka izimpahla zomile, ngeke asibuke lesi, izingubo unuka lokukhunta." Savings and Minimalism emahholo avumele ukuba silondoloze ngamanani aphansi, ukuze ahehe izivakashi. Stoke-esitolo self-service - la mazwi libike ukuthi umthengi akuyona Boutique.

Izibuyekezo Okuningi kusuka amakhasimende ehlaselwe nezindaba ezifana umthetho ku ukubuya kwezimpahla, emigqeni emide, yokuntuleka kwabasebenzi, abasebenzisi emthethweni "Sesha", ukuntuleka intengo tags noma khona ezimbili ezihlukene intengo amathegi, akukho irharideni amakamelo kufaneleka nokuningi.

Lokhu lenethiwekhi akakaze athi ulingana okukhethekile noma ezingeni lelisetulu izinga. "Isibongo" - esitolo Izibuyekezo okuvumela ngamunye ukwenza isiphetho sabo. Kubalulekile ukwazi ngaphambi kokuya esitolo ukuthi kuwufanele ngempela ukuthenga discounters futhi kanjani uzigcine laphaya.

Kungakhathaliseki ukuya emsebenzini kule "isibongo"?

inzuzo Big futhi engu- okusezingeni eliphezulu - iyona ngokucacile umsebenzi ku "Isibongo". Thenga abasebenzi Izibuyekezo ukuthi udinga ukufunda, idinga njalo ozimele entsha. inkinga Network uba ukusweleka njalo kwabasebenzi kanye lokushiya kwabasebenzi. Ziyini izimbangela nokuthi yini weneliseka abasebenzi inethiwekhi?

• Ulwa phakathi esifundeni 12 th, nalapho kugcwaliseka plan - .. premium okuqinile. Loluhlelo Kwenziwa unyaka wonke by izikhathi 4-5, nakuwo lonyaka - "uwela." Zonke ukushoda kanye ukwehluleka uhlelo iyadonswa kusukela iholo.
• Siyofika isishayo zonke izitolo kanye self-service ukugeleza kwabodokotela omkhulu kanye nokweba. Qondisa "Isibongo" ngazisile ngisindisile futhi ibahlomisé ukuhweba amakamelo amakhamera, futhi kukhona izimo angakhululeki lapho unogada ngokoqobo uhudo zonke umthengi.
• Ukushoda ezinye izisebenzi izitolo inethiwekhi kuholela yokuthi cashier wenza imisebenzi nabathengisi nabaphathi - onogada.
• ugqozi okuphansi kwabasebenzi kuyinkinga kwezinye izitolo, "Isibongo", okuholela ukungayihloniphi amakhasimende.

Amaqembu izitolo zihlukile komunye nomunye, ezinye zazo eqinile ngempela futhi isondelene, ukusebenza kusukela ngosuku wokuvula. Abaningi, kuhlanganise kohlelo kuxhomeke ekutheni nabathengisi nge umsebenzi womnyango izivakashi.

Imfihlo ukuthandwa "Isibongo" ezitolo?

Amanani zezinto ezinhle akukwazi ongaphakeme. Nge kuvulwa esitolo mnyango bona "Isibongo" abathengi abaningi baye baqaphela ukuthi ngempela lesi sitolo ukuthola izinto ezithakazelisayo, ngisho uphawu ngemali ephansi. Holiday noma ilokwe amahle ikakhulu ezingajwayelekile kakhulu, kodwa eziningi izingubo ngesitayela zakudala, kukhona okuthile eyolanda ehhovisi, emsebenzini, ezihlukahlukene enkulu izinto ukusetshenziswa nsuku zonke ekhaya noma cottage. izinto Female eningi kakhulu kunamadoda, bahlale olusha.

Njengami, abaningi umnyango izimpahla zasendlini. Kuyinto elula kakhulu ukuthenga kuyo izinto ezincane, emabhokisini kanye izesekeli izipho. Ungase futhi ukuthenga izinto design: isitsha sezimbali, nezitsha, amapuleti.

inqubomgomo zamanani evumayo abawenze aziwa ezingaphezu kweyodwa brand. ukuqashelwa National ithole inethiwekhi "Isibongo." Thenga izibuyekezo ukutshela kanjani izaphulelo ehloniphekile olumnandi amakhasimende sikhulela njalo futhi ivela. Umnyango "Isibongo" ngaphandle ihaba ubizwe discounters, lapho wonke umndeni kungaba ugqoke. Ubani ngeke uthanda intengo ngalelo nani eliwubala imikhiqizo izinga? Kuyinto kunenzuzo kakhulu uma ungakwazi ukuthenga zonke izimpahla ezidingekayo ukuze lendlu nomndeni endaweni eyodwa.

Underwear, izingubo zokulala usetha kusuka 100 k., Ohlakaniphile, amahembe kusuka 150 k., 500 p izicathulo. - konke lokhu nokunye okuningi amathuluzi esitolo "Isibongo" (Kazan). Izibuyekezo zisikisela ukuthi umnyango ungakhetha izinto eliphezulu, ikakhulukazi ngemva kokufika kwabakhi imikhiqizo emisha. "Isibongo" - Isitolo (Petersburg), okuyinto njalo ekuthuthukiseni uhlelo izaphulelo kanye intengiso. Ngokwesibonelo, u-20% isaphulelo on ukuthengwa ezimbili izinto yegama lomkhiqizo ngesikhathi ngentengo efanayo. abanikazi ikhadi izaphulelo ayatholakala nsuku zonke kusuka 5 kuya ku-7%.

Ngo "Igama" ungakwazi ngokuvamile ukuthola izinto ngendwangu engokwemvelo ezibizayo. Nokho, amanani aphansi ngokushesha kubangela umthengi wacabanga ukuthi umkhiqizo ayiphelele. Lapha kumelwe kukhunjulwe ukuthi implementer usekela inqubomgomo ukuhweba kuka izindleko yonke into eyodwa, kodwa izinga inzuzo.

ITHOLAKALA KUPHI I-namakheli abo bonke esitolo umnyango?

Funda indlela ukuhlela ikhadi isaphulelo amakhasimende njalo, abanye amaphromoshini ezithile zonyaka kanye izaphulelo manje usebenza, ungakwazi abaphathi, sicela uxhumane esitolo "Isibongo." Amakheli abo bonke esitolo mnyango ingatholakala kwi-website esemthethweni. Izitolo zitholakala ukuze yimuphi ikhasimende likwazi ukufinyelela khulula nabo futhi kalula engafinyelelwa ezokuthutha zomphakathi.