Imajini Gross: definition futhi ukubala

margin Gross - umehluko etholwe phakathi ukuqhutshwa kusukela ukudayiswa kwezimpahla kanye nezindleko onhlobonhlobo. Ngezinye izikhathi basebenzisa igama elithi "inzuzo wekhasi". Lokhu Linganisa ayivumeli elichaza nesimo esingokwezimali inkampani, kodwa kuyadingeka kulesi sibalo izinkomba eziningi.

Ngakho, i-ratio engenayo eziseceleni inani ukuqhutshwa etholakele ukudayiswa kwezimpahla, inquma ratio ohlangothini okwedlulele. Ukuze izindleko variable zihlanganisa izindleko ngezinto zokwakha kanye izinto zokusetshenziswa for ukukhiqizwa main, izindleko yokuthengisa, amaholo abo abasebenzi zokukhiqiza, njll

Izindleko (variable) kukhona ithunzi elehlayo yenqwaba ukukhiqizwa. Inkampani unesithakazelo ukuba izindleko ngalinye iyunithi ukukhiqizwa ziphansi, njengoba ikuvumela ukuba uthole inzuzo ngaphezulu. Uma Ukushintsha ivolumu wokukhulula kwezimpahla, ngokulandelana, ukwandisa (ukwehla) izindleko, kodwa iyunithi okukhipha ngayinye banalo unomphela ukubaluleka ezingaguquki.

Izimali ezivela yokuthengisa ibalwa ikhumbula zonke izimali okuhlotshaniswa izibalo obonakaliswe uhlobo noma imali yezimpahla, amasevisi, usebenza noma amalungelo impahla.

margin Gross kubonisa indima efezwa ukuba inzuzo yenkampani kanye nokubika komhlaba izindleko fixed. Inani wekhasi okwedlulele kunqunywa izindlela ezimbili.

Esimweni sokuqala semali engenayo wathola izimpahla ithengiswe is sisuswe iyiphi nezindleko ngqo noma izindleko variable futhi overheads (ukukhiqizwa jikelele) izindleko ziyahlukahluka futhi ancike ivolumu zokukhiqiza. Indlela yesibili ohlangothini okwedlulele ibalwa ngokungeza imali kanye nezindleko lenkampani unomphela.

Kukhona into okuthiwa i-margin isilinganiso okwedlulele. Kulokhu, umehluko esithathwayo phakathi intengo kanye izindleko isilinganiso (variable). Lesi sigaba sikhombisa lokho umnikelo iyunithi umkhiqizo inzuzo, futhi ibandakanya ukuthi izindleko fixed.

Ngaphansi ejwayelekile wekhasi okwedlulele ukuqonda ukubaluleka isabelo engenayo wekhasi enzuzweni, noma izinto ngazinye - engenayo isabelo izindleko umkhiqizo. Lezi zinombolo asivumela ukuba uxazulule izinkinga ezihlukahlukene ukukhiqizwa. Ngokwesibonelo, usebenzisa okuza echazwe kungase kutholakale azuze ngoba amavolumu ahlukahlukene okukhiqiza. Ukuze uqonde kangcono okushiwo kwezomnotho we inkomba "wekhasi ezinkulu", ungase ucabangele inkinga elandelayo.

Ake sithi, inkampani yokukhiqiza ukhiqiza futhi udayisa imikhiqizo for the nokukhangiswa zazo ine izindleko isilinganiso okuguquguqukayo inani $ 100 per unit. Umkhiqizo kakhulu efanayo okuthengiswa ngentengo ruble 150 per unit. izindleko Fixed afika ku-150 eziyinkulungwane. ruble nyangazonke. Udinga ukubala kanjani inzuzo kakhulu siyoqina ngenyanga, uma yokuthengisa kuyoba amayunithi 4,000, amayunithi 5,000. Amayunithi 6,000.

Ngo esigabeni sokuqala yesixazululo udinga ukuba anqume ukuthi yikuphi ukubaluleka ngeke ohlangothini sina inzuzo for esimweni ngasinye, njengoba izindleko fixed kungukuthi kuya ngevolumu zokukhiqiza. Inzuzo ye-ibhizinisi kungaba azimisele ngasiphi ukukhiqizwa umthamo. Ukuze lokhu kuyadingeka ukuze wande nenani isilinganiso ohlangothini okwedlulele okukhiphayo, umphumela uba inani wekhasi ngezimali.

Ngaphezu kwalokho, eziningi Imininingwane kufanele athathe izindleko esinqunyiwe. Umphumela uba ukuthi nezinzuzo ibhizinisi kuyoba 50, 100 kanye 150 ayizinkulungwane., Ngokulandelana, ngoba esimweni ngasinye.

Of isibonelo kuboniswa kuyabonakala ukuthi nesanda inzuzo ingatholakala ukwanda wekhasi okwedlulele. Ukuze wenze lokhu, ukunciphisa intengo ukudayiswa kanye ukwandisa ivolumu yokuthengisa, noma ukunciphisa izindleko fixed kanye ukwandisa yokuthengisa, noma ngokulingana ushintsho izindleko (fixed kanye variable) kanye okukhiphayo.