Franchise "Pyaterochka": ukubuyekezwa. umehluko wemisindo nemiqondo yamagama ukuvulwa Lebhizinisi

Franchising kuyindlela yesimanje futhi elula kakhulu ubudlelwane phakathi osomabhizinisi. Ready inesandla kakhulu ekuqondeni umbono.

Ikakhulukazi ethandwa eside it zuza franchise "Pyaterochka". Lokhu uchungechunge esitolo kuyinto Russian sha Corporation X5 nokudayisa Group.

Okunezinhlobonhlobo esidayisa ngamunye luncike nsuku lomthengi ngokufunwa, nendawo yokuhlala siseduzane. Target iqembu - abantu nomholo Ngokwesilinganiso, ngakho zonke esitolo ezama unamathele ngamanani aphansi. Ukuheha amakhasimende amaningi kwenziwa ngokusungula isaphulelo kumkhiqizo othile noma iqembu esitokisini iyiphi inkathi ethile yesikhathi.

Umlando ukuthuthukiswa esitolo "Pyaterochka"

Kuvulwa esitolo sokuqala "Pyaterochka 'kwenzeka ngo-1999 eSt. Ngaleso sikhathi, inkampani "Lek" ngokushesha kakhulu savela - ke kuphela Kwathatha izinyanga eziyisithupha ukuba anqobe emakethe eMoscow futhi kuvulwa 15 ezitolo.

Ngo-2002, ubuholi "Lek" banquma ukuzama enye umugqa yentuthuko kwebhizinisi - lokhu kwaba Franchise "Pyaterochka". Ngo-2005, kwaba khona uxhumano kunethiwekhi "Kopeika" ezitolo, "ngisho nesenti Yabantu" futhi "Crossroads." Khona-ke into efanayo okwenzeka ukuqanjwa kabusha we eliyifa X5 nokudayisa Group.

Okwamanje, Russian emakethe igcwele izitolo ezingaphezu kuka-6,000, ngokusobala ukuvulwa kwaleyo iningi okuyinto eye yaba nomthelela Franchise "Pyaterochka". amakhasimende ukubuyekezwa kwelinye ibhizinisi akhayo kakhulu, ngoba umphathi wenkampani lusekele oluphelele luthela osomabhizinisi kuzo zonke izigaba yentuthuko.

Imininingwane Franchise. Umgomo we operation

Ngokuqhubekayo athuthukiswe kusukela 2002 franchise "Pyaterochka" siguqule isu zalo eziyisisekelo ngo-2009, futhi kuye kwaba yinto eyivela induku yokuqondisa (emuva) Franchise.

Ukubambisana okunjalo kusekelwe lesi simiso esilandelayo: lokuqala, franchisee futhi ikhanda ihhovisi yenkampani X5 nokudayisa Iqembu yasayina isivumelwano ejensi, owawuthi usomabhizinisi luthela uthola ngaphezulu kuka-90% izimpahla (ngaphandle isiphuzo equkethe utshwala) kanye nokuphathwa esitolo ephelele.

Umkhiqizo ukudayiswa uqeda ukuqaliswa kwe-ukheshe eqoqwe bese ulithumele akhawunti ye franchisor. Usayizi Imali Agency 13 kuya 17% of sales esewonke.

Of imali oyitholile franchisees kufanele inkokhelo abasebenzi, bakhokha intela, izimali, yezinkonzo zikamasipala, futhi ushiye imali ukuze ulondoloze okuqukethwe.

Yonke enye into kuyoba siqu engenayo franchisee.

izindleko Franchise

Yeka ukuthi kuyinto franchise "Pyaterochka"? ruble 1 million. Futhi usayizi utshalomali kokuqala ruble abangaba yizigidi ezingu-8.

Nakuba kunezinkolo ezifana input okusezingeni eliphezulu embundwini esitolo payback kwenzeka phakathi neminyaka engu-1-2.

Izinzuzo edayisa izipesheli

osomabhizinisi umuntu Uvule zokudla bebodwa izitolo ngokuvamile abakwazi ancintisane amaketanga okudayisa, ngoba abanawo izinsiza ezanele. X5 nokudayisa Iqembu liyaziwa ngendlela ukunciphisa izindleko - ukuhlanekezela edayisa uhlelo. Lena yebhizinisi lapho umthengi (franchisee) uthola kusuka umdayisi (franchisor) ilungelo lokusebenzisa sha owaziwa nobuchwepheshe ebhizinisi esiyingqayizivele nokudluliswa ngenzuzo nyangazonke ku-akhawunti lenkampani umzali futhi ithola esikhethiweyo Imali ejensi inkontileka ejensi.

Imininingwane Franchise "Pyaterochka" has izinzuzo ezilandelayo:

• Sebenza brand ethandwa, nakho kuqinisekisa isiqalo okusheshayo ibhizinisi;
• proven imodeli ukuthuthukiswa esitolo;
• software kanye nezincwadi;
• ukuhweba kuqinisekisa ngokugcwele inkampani umzali;
• ukwesekwa ukumaketha egcwele;
• kokuqhuba ukuqeqeshwa yenkampani.

umqondo franchise

Vula isitolo "Pyaterochka" Franchise yiliphi omele amabhizinisi amancane kanye naphakathi. Ukuhlanekezela edayisa franchisee kudinga ukuqaliswa esingaguquguquki izenzo ezilandelayo:

1. Lolu cwaningo futhi basayine iqoqo imibhalo.
2. Ukukhokhwa yinhlama-sum yokukhokha.
3. Ukukhethwa izakhiwo ezifanele, ngokuhambisana izindinganiso inethiwekhi.
4. Ukuthola nezinto ezidingekayo zobuchwepheshe kanye nezohwebo.
5. Ukwamukelwa umsebenzi abasebenzi, balandela ngokuqeqesha esikhungweni sokuqeqeshwa ka X5 nokudayisa Group.
6. Ukuvulwa esitolo, emakethe.
7. Ukuphatha abasebenzi, ukulawula yokuthengisa ezimali ezikhona.
8. Ukuhlonipha ubuchwepheshe idluliselwe inkampani umzali, futhi kokulalela ngokungathandabuzi oda ebhaliwe umqondisi zesifunda ngasinye.
9. Okuqukethwe esitolo e sesimweni esifanele, ukukhokhelwa njalo inkokhelo kanye nokukhokhwa esifike isabelomali.

nemisebenzi franchisor

Ngokuhambisana ifomu ekhethiwe Franchise esitolo ukuhlanekezela "Roundabout" kungamenza alahlekelwe kusuka 6 mln. nangaphezulu. Kulokhu, lo franchisor kumele:

1. Dlulisa idatha mayelana inqubo ngamunye ibhizinisi, uhlelo documentary, incwadi brand, kanye ukwazisa franchisee ubuchwepheshe kanye nokwazi indlela yokwenza amaphrojekthi ubuchwepheshe esitolo, izixazululo ubunjiniyela, nokunye. D.
2. Faka iphakethe software bese ubamba ke olusha njalo.
3. Ukweluleka usomabhizinisi ngokuya ukulungisa, ukwakhiwa nokutholwa izingcezu ledzingekako imishini.
4. Hlela inqubo supply futhi uqiniseke ukuthi ukubambisana nawo angeniswe abahlinzeki kungase kutholakale kuphela noma siqu ukusatshalaliswa isikhungo salo.
5. Ukuze bayisize ngokusemandleni ethu ukuze siqinisekise ukuthi imikhiqizo utshwala kwalethwa abahlinzeki franchisees.
6. Akuthintayo esitolo franchisee ekukhangiseni inethiwekhi kanye nokukhangisa mkhankaso.
7. Gada kuhambisana nemibandela franchise.
8. Khokha ejensi izimali.
9. Feza audit okuhleliwe.

Izimfuneko umthengi

Franchise "Pyaterochka" kwenza lo osanda kwenziwa umlingani uthembele hhayi kuphela ngeholo esethembisayo, kodwa futhi ukuze uqinisekise ukuthi ngeke ushiye esimweni esinzima.

Ngakho bezikhali lomthengi kumele bahlangabezane mibandela elandelayo:

1. Ifa ukutshalwa siqu noma bakhangwa.
2. Ukuze eyakho noma ukuqasha isikhala commercial efanelekayo.
3. Franchise esitolo kumele itholakale yezindawo ezilandelayo edolobheni: abaphilayo / ingalali / indawo elinabantu abaningi noma ematasa, okuyinto uhlushwa okusezingeni eliphezulu wokuthenga patency.
4. imigwaqo emikhulu Eduze kungenziwa akhiwe.
5. Kumele kube imigwaqo nokusingatha isikhala.
6. Ukunika amandla Pallet ukulethwa.
7. yokupaka elula amakhasimende.
8. ucingo kanye internet.
9. Amanzi, ophoqelelwe emoyeni ukupholisa, air-conditioning, ukukhucululwa kwendle, ukuphepha alamu, Ukushisa.
10. Signage "Pyaterochka" kumelwe kubonakale ngokucacile nhlangothi zombili iwashi.

Izimfuneko izakhiwo

Ukuhlolwa izinzuzo kanye nezindleko izakhiwo ekhethiwe olwenziwa ochwepheshe X5 nokudayisa Group. On indawo isikhala okudayisa, labantu wesifunda, inani izimbangi nengqalasizinda incike isici esibaluleke kunazo zonke yenqubo ibhizinisi - indlela ngokushesha asule franchise "Pyaterochka". Izibuyekezo eMoscow ngo ngokubambisana neNhlangano kule nethiwekhi lingama omuhle.

Okuwukuphela kwento ephambanisa abalingani engaba - kuba dolobha okusezingeni eliphezulu ngokwanele kokuqala, ngoba emakethe yesimanje inikeza ezihlukahlukene franchise ngezindleko eziphansi kakhulu.