Ezemidlalo brand - ngabanye kanye nezinkampani

Kuyinto imfihlo ukuthi manje buthola makhulu udumo ezemidlalo. Uma eminyakeni emihlanu edlule kwakungekho uthando okunjalo uyahlanya sokufaneleka, i-snowboarding, yoga, ibhola kanye yoga umzimba, kodwa manje ngomzuzwana sifuna ukuchitha isikhathi sakho e ejimini noma kwi amacansi. Futhi njengoba wonke umuntu uyazi, funa kudala supply. Akumangazi ukuthi ezemidlalo brand baye landa ivolumu zokukhiqiza.

Ngaphezu izinkampani ukunikela izingubo nezicathulo, ukukhula okusheshayo nokuthuthukiswa kwenhlangano wathola, odala okusezingeni eliphezulu funa yokusungula kanye nemishini. Kasibili zonke zomhlaba ezemidlalo adumile brand kungaba ozibongayo udumo ezinkulukazi anda. Lezi zihlanganisa kokubili abakhiqizi kwezemidlalo izimfanelo (kusuka amasokisi ukuze imishini ejimini), kanye izinhlelo zethelevishini ngokungenanjongo, amakilabhu kanye amaqembu, kanye abasubathi abadumile. Yebo, it is ithenisi abadlali, abadlali bebhola, abadlali basketball owaziwa nabadlali igalofu waletha imali angakaze abe khona izinkampani zokukhangisa ngemikhiqizo yabo.

Eqolo 'ongumuntu "ezemidlalo brand - umdlali igalofu Tayger Vuds. Kuyinto ngenxa yempumelelo yakhe emasimini, le hosny the club kuyinto "ayelingana" abayizigidi ezingu-38 amanothi oluhlaza. Lokhu ucabangela imali izinkontileka esayinwe abaxhasi kuphela. indawo Okwesibili uya umdlali ithenisi kusukela sezintaba Swiss Roger Federer. ukuhlasela kwakhe ibhola yellow ihola imali engaba ngu-10% kuphela imali yabo Imininingwane. Inani elisele iya ku-akhawunti yakhe ye-inani elikhulu izinkampani bayaphumelela abanamakhono ithenisi umdlali.

Kuvalwa abantu babe bathathu kakhulu ikhokhwe ezemidlalo brand, Phil Mickelson. Ethandwa igalofu umdlali uthola izinkontileka ezivela ezinkampanini ezahlukene izizumbulu ivumela abahlaziyi ukulicubungula million 26 izikweletu American.

Okunjalo ezemidlalo brand like Nike, Adidas, Puma nabanye abaningi uthole izigidigidi ngokusebenzisa ngokubambisana neNhlangano abasubathi abadumile. Nokho, hhayi kuphela umuntu odumile, flitting ekukhangiseni, umkhiqizo edonsela lenqwaba abalandeli. Umuntu wokuqala uyazinaka izici ezifana izinga nenduduzo. Kuyinto lezi nemingcele zibalulekile lapho ukhetha umkhiqizo, enganikeza ezemidlalo brand of izingubo nezicathulo.

Izwe lonke ujwayelene lwazi ezifana Kumagazini i-Forbes. Kuyinto lolu hlobo idume uthando lwakhe ngokubala imali yabanye abantu futhi kwakhiwa izinhlobo ezihlukahlukene zezindwangu ezingaba izilinganiso. Ngakho ekupheleni 2012, lo magazini wanyathelisa uhlu ebandakanya eqolo ezemidlalo brand. Umholi in the "umbukiso hit" kuyinto inkampani omhlaba bodumo Nike. Izindleko ezilinganiselwa cishe $ 16 bhiliyoni. Idume ukukhiqizwa kwe izingubo ikhwalithi izicathulo abadlali professional hhayi kuphela, kodwa futhi abalandeli nabalandeli bezemidlalo.

Indawo yesibili kulolu hlu iyona ESPN sokusakaza sethelevishini. Ngaphezu kwalokho, ukuthi lowo mbuso ezemidlalo abezindaba zithandwa kakhulu hhayi kuphela e-US, kodwa nakwamanye amazwe, kwenze nokuba wadala lenqwaba ezemidlalo izicelo omakhalekhukhwini. Kuyinto lokhu inkampani kuletha engcebeni iziteshi ikhebula, njalo wesine dollar American. ESPN Izindleko kuyinto 11.5 amaRandi ayizigidi eziyizinkulungwane ezingu-North American.

Indawo yesithathu ku simo "brand kakhulu ezemidlalo ezibizayo" kuthatha Adidas. Le nkampani alidingi isingeniso. Izinto lokhu ngokuqinile kokuzihlanganisa kaningi. Nokho, lokhu akubavimbeli inkampani Adidas ukuba ubhedu emhlabeni wonke futhi uvule izitolo zemidlalo, ngisho emagumbini ezikude kakhulu zaleli iplanethi. Inani Brand esicishe $ 7 billion (hhayi ayizinkulungwane ezingamakhulu amabili).