Chain izitolo "VkusVill": izibuyekezo zamakhasimende, umkhiqizo uhla

Ngaphandle nezivimbelakuvunda, colorings kanye izithasiselo yokufakelwa - ukuthola imikhiqizo enjalo emashalofini nezitolo ezinkulu yenhloko-dolobha cishe akunakwenzeka. Phakathi naleso sikhathi, izakhamuzi ngokwethukela ecabanga impilo yabo - isiqalo "eco" futhi "bio" Selokhu kwathi nhló yabakhanga abathengi.

"VkusVill"

Uphenyo izitolo ezidayisa real "ubisi", inyama, imikhiqizo inyama, inhlanzi, imifino kanye nezithelo, kwaqala ukuvela eminyakeni emine edlule. Yingaleso sikhathi-ke ukuthi abaholi "kungokwemvelo" brand "indlu" by ngokufunwa kakhulu isinqumo bandise.

Capital zokudla emakethe osomabhizinisi wayeshesha ukuwulalela. Eyokuqala esitolo "indlu" lavulwa ngo-2009, kodwa ngenxa isu ngokungalungile okhethiweyo ukukhuthazwa lonke phrojekthi wasongelwa. Kancane kancane, inethiwekhi usethe ubuwena zenkampani, laqala ukuhlela samaholide ukuvulwa ezitolo futhi waqala ukulalela amakhasimende.

Lapho inethiwekhi "indlu" yayinama Izitolo 100, osomabhizinisi wanquma ukwethula iphrojekthi "VkusVill". Izibuyekezo Customer namuhla kuphela ukuqinisekisa ngokunemba indlela ekhethiwe. Embargo kwimikhiqizo amazwe yodwa qinisa isikhundla yenkampani emakethe futhi abantu abaningi baqala ukuzwa mayelana ezitolo lapho ungakwazi ukuthenga imikhiqizo esihlwabusayo zemvelo.

mayelana abahlinzeki

Ukholo nomkhiqizi Russian - yisiqubulo nezitolo ezinkulu "VkusVill". Kwemikhiqizo itjheje izinga okusezingeni eliphezulu, okuyinto akumangazi Ochwepheshe. Ubuchwepheshe umsebenzi unezigaba ezintathu:

1. Ukuthola nomkhiqizi okuthembekile. Okulinganisiwe ukulawula izinga uhlelo namandla, imibhalo iyenziwa.
2. Tasting. Amasampula imikhiqizo engena ehhovisi main, lapho iqala isifundo nokuhlola ukunambitheka. Kulesigaba amathiphu zingenziwa ukushintsha ekwakhiweni. Imiphumela yokuhlola ithunyelwa umenzi.
3. umbono Isazi. Ngemva ukwamukelwa iresiphi eMoscow waphinda waletha amasampula ukuthi kulesi sikhathi ihlola i-laboratory ezimele.

impendulo

Njalo ebusuku, ngaphambi kokuthumela emashalofini nezitolo ezinkulu "VkusVill" ukudla party ihlola umnyango ayo izinga. Ngaphezu kwalokho, indima abaqondisi isinyathelo nabathengisi abasinakekele kokuhambisana ukuphila yomkhiqizo.

Futhi ekugcineni, omunye wemithombo eyinhloko zolwazi, abathengi ngokwabo. abaphathi inkampani zilungele yokuxoxisana - ngokusebenzisa ukuxhumana nomphakathi, izinkundla kanye hotline wathola amakhulu amazwana nsukuzonke, iziphakamiso kanye umbiko.

Idumela "VkusVill" - umphumela umsebenzi omkhulu, ngakho kukhethwa abahlinzeki lapha kufanelekile umthwalo omkhulu wemfanelo. Abalimi Uyokhashelwa ukuzethemba kwabathengi kusaba kusukela uhlu amaklayenti.

ubisi

Umkhiqizo wokuqala, ngawo abathengi uqale ubungane - ubisi "VkusVill". Izibuyekezo usho ajwayelekile ebuntwaneni ukunambitheka kanye ukuphila eshalofini encane (izinsuku 5), okuyinto waphinda kufakazela engokwemvelo komkhiqizo. Lokhu ubisi kungaba muncu, ngakho aphume silula ukupheka cottage shizi noma yogurt.

Njengoba sishilo, abaphathi inkampani walalela ukubukwa amakhasimende, ngakho website esemthethweni "VkusVill" izimpendulo emelelwa okuhle nokubi. Ekupheleni 2015 ke imakwe Oqala ukungezwa aze agcine izinga ubisi lonke - esikhundleni Foam at abilayo i "ngezizathu" ezingemnandi oily. Iningi badumise ubisi kusukela abahlinzeki we Kaluga esifundeni.

Njengoba amanani, ibhokisi ubisi (900 ml), kuncike iphesenti lokucuketfwe fat, izobiza ruble 45-55. Izibuyekezo Sisikisela ungeta letinye iziqukathi - 250 kanye 500 ml.

ingane ukudla

I "ubisi" kwesigaba ethulwa ukhilimu "varonka", "Ubisi olujiyile" ubisi Baked, izinhlobo ezahlukene ushizi, iyogathi, ushizi nebhotela, kanye imikhiqizo ephuma mare nobisi imbuzi.

A uhlobo olukhethekile abathengi - abazali abasha odukisa Ukungathembani izingane evamile cottage shizi nge wemaviki lamabili eshalofini yokuphila futhi ukungaguquguquki eziyinqaba. Ukuze ukuzithoba esigabeni yezingane "VkusVill" umkhiqizi ngizodabula izitifiketi ezidingekayo.

Dairy ukudla okukhiqizwe kuphela kusuka pasteurized ubisi premium. Njengengxenye izithelo nemifino ayo kanye purees uthola esikhundleni ezishibhile kanye izithasiselo. Idumile gourmet abasha uyawuthanda izaqheqhe nge ezahlukene izithelo flavour (apula, ithanga, sitrobheli, ibhilikotsi kanye eliphakathi kwe), usuku lokuphelelwa yisikhathi okuyinto izinsuku 6.

ushizi Yemvelo ngaphandle fillers eyenziwe imvubelo kanye ubisi zifane ngumuntu ubuchwepheshe esikhethekile. A ingxube ubisi, izinhlobo eziningana ayo, amazambane ecubuziwe nge imifino zonyaka kanye izithelo, yogurt namangqanga - abazali abanolwazi belokhu beqhubeka bekhetha imikhiqizo baby ukudla "VkusVill".

Izibuyekezo Customer itjheje eliphezulu yogurt kusukela Bryansk esifundeni. Lapho ezitolo, umnikeli entsha Tatarstan, kulandele umnyakazo osheshayo. Izingane wenqaba ukuphuza yogurt fresh kanye nabantu abadala ngaphawula ukunambitheka omuncu. Ngenhlanhla, "Microbe uJohane 'wayengumfundi emuva emashalofini.

okunezinhlobonhlobo

Imikhiqizo yobisi, yebo, uhlala isisekelo izitolo "VkusVill". Izibuyekezo amakhasimende njalo usitshele ngokuningiliziwe mayelana abakhiqizi elihle. Yiqiniso, ukuchaza lonke uhla e ukubuyekeza okukodwa akunakwenzeka.

IziPhuzo, kwasolwandle nenhlanzi, izithelo nemifino, ukupheka, gastronomy inyama, kophudingi kanye amaswidi, utshwala, inyama kanye nezinkukhu, okusemathinini nokudla - engxenyeni ngayinye imelelwa engaphezu kwengu-20 izikhundla. Nokho, isidingo njalo phakathi izakhamuzi emadolobheni amakhulu zisebenzisa ukudla eqandisiwe.

Kusukela ravioli ezivamile futhi meatballs imikhiqizo "VkusVill" unempahla eningi abasebenzi - ngaphandle baking powder, soy, thickeners, ukunambitheka enhancers kanye izithasiselo amanzi esaziwa.

Quality amadombolo nge yenkomo kanye ingulube kusuka umkhiqizi ku Kaluga esifundeni waqinisekiswa ezimele laboratory ngobuchule. Ochwepheshe eqoshiwe ukungabi khona isitashi nemifino amaprotheni kanye okuqukethwe aphansi sikasawoti lo dumpling "VkusVill".

Izibuyekezo

Izibiliboco inyama nengulube nge izinongo, balolonge nokugcinwa emva ukupheka umhluzi flavorful - kuwo wonke nemingcele kuyinto ravioli "okuzenzela".

Omunye nemiphumela ethile engathandeki main imikhiqizo Semi-siphelile siyimali. Kulabo ukukhokha ruble 450-500 kilogram of pelmeni ngamunye okunezinhlobonhlobo ongakhetha ezishibhile eyodla ezisheshayo inkukhu, squid ne-cod nge udali, nedada kanye ne-cranberry.

Isigaba sibuye ukuthengisa pancake lulwimi ofakwe ezahlukene, amadombolo, burger ne inyama yemifino, meatballs, eyayigcwele pepper eyayigcwele inhlama eqandisiwe.

IvaVerde

Sithole eziningi wokubuyekezwa okuvumelekile abaphathi enkampani, lapho isiqondiso 'VkusVill "- izimonyo. Izibuyekezo entsha umphakeli - IvaVerde lab - kahle kakhulu.

Lezi zinto ezilandelayo amelwe iqoqo:

- lip balms;

- deodorants;

- ukushuka;

- ngezandla insipho;

- okhathalelayo izimonyo zokuhlobisa.

Yonke imikhiqizo zihlukaniswa isakhiwo esihle. Ngo esitolo njalo ungakwazi neze ukuthola ukhilimu ubuso ngokuphila eshalofini lezinyanga 4. Cream "humidification nokunakekela" IvaVerde yakhiwa nenye amafutha (alimondi, ukwatapheya), Aloe vera juice, isitshalo ezikhishwe namanzi emthonjeni zasolwandle. Ithuluzi ephelele ebusweni nasemzimbeni.

Izibuyekezo uqaphele ukuthungwa ukukhanya akukho sheen oily. dispenser Kalula ikuvumela ukuba kukhishwe lemali edingekile of ukhilimu. Vial (ivolumu 30 ml) abiza ruble 380.

Ukuqaphelwa abathengi esihle ezihlobene iphunga othize (ngenxa ukungabi khona amakhemikhali isithokela) kanye tube plastic (izithako zemvelo eside "friendly" nge glass amabhodlela).