"BJ Alexandrov," ushizi ojiyileyo: zinhlobo Ukwakheka, ukubuyekezwa, intengo

Abantu abadala abaningi wangabaza ahlukahlukene ezicwebezelisiwe curd ushizi ngoba isakhiwo sabo kuphephile kakhulu umntwana. Emthethweni, ukunambitheka enhancers futhi ukunambitheka, kunganambitheki futhi ompofu izinga ocwebezelayo - kuba ingxenye mass enkulu yemikhiqizo efanayo ezitolo. Noma kunjalo, kunezizathu kilomlayo, futhi empunga mass ongaphakeme-ebangeni ushizi ushizi umkhiqizo brand okufanelekelayo "BJ Alexandrov. " Yiziphi izinzuzo imikhiqizo yalesi brand kusukela lowo owawunikelwe izimbangi?

Alexandrov B.YU:. Ungubani wena?

"BJ Alexandrov "- ingenye brand" Rostagroexport iqembu izinkampani ". Namuhla umkhiqizi elikhulu imikhiqizo yobisi eliphezulu kakhulu eRussia. Le nkampani "Rostagroexport" yasungulwa ngo 1994 by usomabhizinisi Borisom Yurevichem Aleksandrovym. At ekuqaleni womsebenzi yenkampani wagxilisa ukukhiqizwa kwe ezicwebezelisiwe ushizi ushizi, okuyinto manje banezikhundla okusezingeni eliphezulu kule simo imikhiqizo efanayo ngenxa Ukwakheka zemvelo.

Kodwa inkampani abayekanga ngesikhathi impumelelo, futhi engu-12 kamuva, ngo-2006, wasungula brand new emakethe Russian, okuyinto yethiwa umsunguli wayo - "BJ Alexandrov. " Yiziphi imikhiqizo kwaqala ukukhiqizwa ngaphansi kwalesi brand?

Ubisi, kefir, ukhilimu omuncu, cottage shizi, iyogathi, yogurt neminye imikhiqizo yobisi ekhiqizwa ngaphansi kwegama abadumile Alexandrov. Cottage shizi ocwebezelayo kufanele ngokufanelekile ukuba kwenzeke lokho kuqala kulolu hlu ngoba umkhiqizo oyinhloko inkampani. Kungani kuba njalo?

Kwaba umqondo yokudala okungcono ezicwebezelisiwe ushizi ushizi premium izinga nomlando brand waqala. Wabe eseqala yokusesha nokuthuthukiswa ubuchwepheshe ukwenziwa ushizi singokwemvelo, ngoba sifakwe nokucwebezela okuzothile esiphelele chocolate Belgian, okungadingi crack bese akusho ancibilike, nokwakha amaphakethe. Ngenxa impumelelo nokuphawula ukudala i umugqa yonke imikhiqizo yobisi premium, okuyinto imakethwa ngaphansi "B.Yu.Aleksandrov" lokuhweba.

Izinhlobo ezicwebezelisiwe ushizi ushizi

Brand "BJ Alexandrov "ukhiqiza izinhlobo eziningana ushizi: ushizi, okuphekwe ngezitsha ezinamekwe ngomthofu futhi yemvelo ngaphandle nopende ocwebezelayo. Ziyahlukahluka kuye ngokubukeka, ukwakheka kanye ukubaluleka calorific.

amangqanga ezicwebezelisiwe zihlukile:

• ushokoledi esimhlophe;
• e oncibilikile ( "souffle"; ubisi olujiyile abilisiwe, "amazambane" 20%; 5% fat);
• in dark ushokoledi ( "souffle" 5% amafutha).

Ukuze glaze lisetshenziswe ukukhiqizwa ushizi wangempela ushokoledi: ezimhlophe futhi omnyama Belgian, ubisi kanye caramel nobisi olujiyile. Kuyinto ngenxa enjalo yizicukuthwane izithako izaqheqhe umkhiqizo liphenduka dessert gourmet "BJ Alexandrov. "

Ushizi ekhiqizwa enesisindo amagremu 50 ngamunye ngaphatha ibhokisi elinezincwadi ezithi ukuma unxande. Impilo izinsuku ezingu-15. Isisindo cottage shizi ushizi ezicwebezelisiwe "soufflé" 40 amagremu ngamunye.

Cottage shizi no ingane ezicwebezelisiwe

Cottage shizi noshukela vanilla okuqukethwe amanoni 16.5%. Dedela iziqukathi - wamaqhuqhuva ibhokisi. Kuye isisindo ezahlukeneyo amabili akhipha ushizi ushizi ne ukwakheka efanayo: 40 no-100 amagremu ngokulandelana.

Ngaphezu kwalokho, i-trade mark "BJ Aleksandrov, "kuveza enezingane ezinezidingo ezikhethekile sika uchungechunge ushizi ushizi. Basuke okuthengiswa isethi ngethoyizi. Ngamunye ushizi ngokuqukethwe namanoni 15% ine ijamo okungavamile, wathela oncibilikile. Vele iqoqo 6 izingcezu 25 amagremu ngamunye. isisindo esiphelele ibhokisi nge toy 150 amagremu. Impilo eshalofini ezingu-15.

izaqheqhe ezicwebezelisiwe: Ukwakheka kanye nokuqukethwe caloric

Uma ucabangela izibuyekezo zamakhasimende, kungashiwo wagomela ukuthi imikhiqizo ethandwa kakhulu iyona izaqheqhe ezicwebezelisiwe ngobisi okuqukethwe ushokoledi namanoni 26%. Muhle omunye kakhulu okunama-kilojoule amaningi - 419 kcal 100 amagremu.

ukunambitheka obucayi caramel futhi olujiyile ubisi noshizi ihlukile 'ngo-Aleksandru ". Ukwakheka kwalo futhi kungokwemvelo. I amangqanga aqukethe ushizi, ushukela, oncibilikile, ibhotela, vanilla akhiphe. Ayikho colorings, nezivimbelakuvunda, stabilizers nezinye "yokuthakwa kwamakhemikhali". Oncibilikile, esetshenziselwa glazes, Belgian, izinga okusezingeni eliphezulu. Ukwakheka kwalo: ushukela, cocoa ibhotela, cocoa mass, ubisi powder, vanilla, yemvelo, emulsifier isoya lecithin.

Kukhona uchungechunge ezicwebezelisiwe ushizi amangqanga kancane ongakhetha okunama-kilojoule amaningi. Maningi efanelekayo izingane ngenxa yabo amafutha okuqukethwe okungukuthi 5%. Lokhu kuyinto elula ushizi ushizi avalele noma shokolethe. Ukwakheka umkhiqizo efanayo ekubukweni wangaphambilini, kodwa ngokusebenzisa yokukhiqiza ubuchwepheshe ekhethekile, kuvela fat kancane.

Ushizi "Alexander", okuyinto 286 ikhalori kcal, izingane ukudla ubumnandi. Libuye kulungele abadala ababukele ukudla kwabo.

Ukwakheka kanye nokuqukethwe caloric ushizi ushizi

Ngokungafani ezicwebezelisiwe ushizi ushizi abe Ukwakheka lemvelo. Ekulungiseleleni imikhiqizo efana asetshenziswa: ushizi, ushukela kanye vanilla akhiphe. Ayikho flavorings, nezivimbelakuvunda, emulsifiers futhi ukunambitheka enhancers lichaza ekwakheni ushizi ayitholakali.

Cottage shizi ibhalwe usebenzisa lakudala Russian ubisi fresh, ukuze alondoloza amavithamini esiphezulu namaminerali. Lokhu calcium ukukhula kanye nokuqinisa amathambo, futhi uvithamini A umbono, isikhumba enempilo, izinwele futhi amasosha omzimba, namanye amaminerali wusizo ukusebenza evamile umzimba.

Curd "Alexander" has a caloric okuqukethwe 242 kcal 100 igramu komkhiqizo ngamunye. okuqukethwe amanoni 16.5 amagremu (it is lokuphekiwe isembozo njengoba amaphesenti), amaprotheni - 12.8 amagremu carbohydrate - 10.5 amagremu.

Izinzuzo ezicwebezelisiwe ushizi ushizi "Alexander"

Zikhona izinzuzo eziningana ukuthi ukuhlukanisa amangqanga ezicwebezelisiwe imikhiqizo premium kusuka nezinye brand.

1) kuphela okungcono ushizi yemvelo isetshenziswa womshini imikhiqizo "Alexandria".

2) Imikhiqizo embozwe hhayi ocwebezelayo confectionery ushokoledi yangempela waseBelgium.

26% no-5% - 3) imikhiqizo has a lokucuketfwe fat ezahlukene ethulwa.

4) Ngo womshini ushizi usebenzisa vanilla zemvelo, ukunambitheka yokufakelwa esikhundleni "Vanilla".

5) abahlukile amakhadibhodi emaphaketheni, okuvumela ukuba alondoloze ubuqotho umkhiqizo.

6) izaqheqhe ezicwebezelisiwe "Alexander" ikhiqizwa ngokuhambisana GOST we Russian Federation.

Izinzuzo imikhiqizo brand ngokugcwele abathengi mayelana nalokho ukubika phakathi izibuyekezo zabo.

Ushizi "Alexander": wokubuyekezwa okuvumelekile

amakhasimende amaningi baye bawuthatha ngokungathí sina lo ushizi evamile futhi ezicwebezelisiwe amangqanga premium. Kuyabajabulisa akudle ngokwabo futhi unikele abantwana babo, ngaphandle ngenxa yokwesabela impilo yabo. Cishe nje-ke futhi ushiye okubuyayo.

• Ukwakheka Yemvelo imikhiqizo "BJ Alexandrov. " Curd iqukethe amafutha yemifino kanye amafutha esundu.
• Okuhle ukunambitheka olinganiselayo, ngokulinganisela amnandi.
• Delicious, ikhwalithi yangempela ushokoledi Uqweqwe. It akabashiyi i ezingemnandi aftertaste, akusho zimfundiso ziba yize.
• Ideal for kwasekuseni: esiphundu futhi unempilo.
• Ngokucophelela vanilla ukunambitheka ushizi zemvelo. Ngisho izingane abenqabayo imikhiqizo yobisi, ujabule ukudla lokhu ushizi enempilo.
• izinguqulo ezahlukahlukene lokucuketfwe fat kulabo abathanda pokaloriynee, futhi, kunalokho, kwenza uqiniseke ukuthi isisindo esengeziwe.
• Ukunambitheka premium kusuka ebuntwaneni.
• emaphaketheni elula.
• A kukho olukhulu dessert okumnandi "BJ Alexandrov. " Ushizi "soufflé" ikakhulukazi esifanelana le ncazelo. Kuyinto ukukhanya kanye Airy, nge ukunambitheka emnandi futhi Ukwakheka zemvelo.
• Akesabi ukunikela ingane yakho.
• Impilo eshalofini ezingu-15 eqinisekisa ukuthi umkhiqizo iqukethe akukho nezivimbelakuvunda.

Ezicwebezelisiwe ushizi ushizi bayindlala kakhulu ezitolo. Kunzima ukuthola umkhiqizo nge eside ophela mhla zingama-ukuqaliswa, ngoba badayise kweso.

Negative Izibuyekezo ikhasimende

Phakathi Izibuyekezo eminingi emihle kwakukhona nalabo ezitholakala imikhiqizo ethulwa nemibi. Lezi abathengi kusele ezicwebezelisiwe ushizi ushizi imibono engakhi.

• Akuwona wonke umuntu abakwaziyo ukuthenga lo mkhiqizo. Ngokwe-ubukhulu nesisindo ushizi encane, futhi intengo yalo isethelwe eziphakeme ngokwedlulele.
• Okunama-kilojoule amaningi. Ushizi 26% lokucuketfwe fat asifanele labo abazama ukubukela sibalo sakhe.
• Ushizi amafutha amaningi ukuze ulinike ingane.

Ngokuvamile, impendulo ikhasimende kubonisa hhayi ukuthi mkhiqizo eliphansi noma okuqanjiwe angadliwa. Inani namafutha ushizi yemvelo - iyindaba ukunambitheka kanye esikhwameni amathuba. Ukuthi umenzi womuthi, zonke izimangalo ngeke zidingeke futhi engenabulungisa.

Ushizi "Alexander": intengo

Kusahlaziywa yakhe edikibalisayo, abathengi ngokuvamile akhononde Izindleko eziphezulu zokuthola izidingo ezicwebezelisiwe ushizi ushizi. Bona wazi ukuthi abakwazi njalo ukuthenga, ngisho noma lokho mkhiqizo okumnandi kakhulu. Okwamanje, izaqheqhe ezicwebezelisiwe "BJ Alexandrov "kubiza ruble 30-35 kuncike esifundeni WaseRussia. Amanani akuzona ezishibhile, yekhwalithi ephansi nozakwabo izimbangi uqale ruble 10 apiece. Yini ukukhetha: inzuzo noma impilo - kuncike umthengi.