Beer "Shihan" - indaba ukubukeka, ububanzi imikhiqizo, kanye neminye imininingwane ezithakazelisayo

Beer - baphuze emazweni amaningi emhlabeni wonke. Kuyinto ingilazi yalesi ephansi utshwala oludakayo munyu Uhobhane futhi lwemithombo umthunzi okumnandi ukuba uphumule ngemva kokusebenza kanzima usuku lonke noma uhleli inkampani nezimnandi abangane abakhulu. Futhi njengoba kukhona emangalisayo isidlo esimnandi nge ubhiya! ICalamari, amaphiko, ushizi amabhola Izinduku, chips, ama-crackers, ngabhema nenhlanzi, amantongomane, nokuningi omisiwe!

Kuze kube manje, kukhona nje inani Amazing of izinhlobo kanye brand of isiphuzo. Kulesi sihloko, sinikeza wena bajwayelane Bashkir nomkhiqizi ubhiya - sokuphisa "Sheehan", inkampani ephethwe inkampani "United Heineken Brewery". Thina kulandiswe ukubukeka kwakhe, cabanga uhla ubhiya ekhiqizwa futhi ufunde izinto eziningi ezithakazelisayo ngalokhu brand.

History of the lapho kudayiswa khona utshwala

Igama ngokuba ubhiya ikhethwa hhayi ithuba, behlonipha ezintabeni ezine oyedwa Bashkir Urals - Yuraktau, Kushtan, Shahtau, Toratau, ngaphansi kwesihloko esithi jikelele "Shikhany". Sterlitamak, Salavat, Ishimbai - edolobheni, eduze lapho kukhona okwakheke rock, okuyinto akhiwa eminyakeni eyizigidi edlule, izinsalela zamakhorali isithiyo.

Sterlitamak ngo-1956 waba edolobheni, okungukufa Bashkir ASSR Council of Ministers wakhetha ukwakha lapho kudayiswa khona utshwala. Ngaleyo minyaka, inkampani ebizwa ngokuthi "Sterlitamak Beer and Beverage Isitshalo". Amandla lapho kudayiswa khona utshwala kakade zaba amalitha ayizigidi ezingu-150 ubhiya ngonyaka.

Ngaphezu izinhlobo ejwayelekile, njengokuthi "Zhiguli", "Riga" futhi "eMoscow", lesi sitshalo kwaveza ubhiya walo brand - "Sterlitamak", "Usawoti pier", "Ubumpunga Ural" futhi "Shihan". Kakade ngo-2004, lesi sitshalo baba ingxenye yenkampani Dutch "United Heineken Brewery". Namuhla, "Sheehan" - iyona yegatsha elikhulu embonini yokuphisa ekhatsi Bashkortostan.

Ububanzi umkhiqizo

"Shihan" Namuhla nkampani inyathelisa eziningana zikabhiya :

• "Ukukhanya Sheehan."
• "Sheehan eqinile."
• "Emnyama Sheehan."
• "Sheehan uyaphila."
• "Ubumpunga Ural".

Ngaphezu izinhlobo zayo nokuphathelene, lesi sitshalo kuveza izinhlobo eziningana lemikhiqizo yenkampani "umgodi", "Ukuzingela", "The Three Bears" futhi "Bochkarev", kanye ezintathu izinhlobo kvass, lemonade kanye lamanzi esiphethu.

ukunwetshwa ububanzi

Okusanda, inkampani "Heineken" unqume bandise besizulu kukhululwa ezihlukahlukene entsha, "Sheehan Buckwheat." Ngo-June ngonyaka odlule, emakethe okokuqala wangena isiphuzo, ukwenziwa nokunye okufana nokolweni. Lokhu ungqa ukukhanya, kokuba ngamandla 4.5 degrees kanye kwabantu hhayi ningi than 11 amaphesenti. Sici ekhethekile ka ubhiya egqamile amber umbala, ukunambitheka nobuntu nokunye okufana nokolweni nentukuthelo ukukhanya.

Ngokusho komqondisi George Gubeladze isitshalo, ukwethulwa izinhlobo ezintsha ubhiya - yilokhu ncamashi kuzosiza ukuqinisa yokuma inkampani phakathi izimbangi zayo emakethe. Kusukela ngesikhathi sokugcina, abathengi ngokuya kokuphuma imikhiqizo ekhiqizwa ngaphakathi ezweni, ukwamukelwa kwenkolelo-nokunye okufana nokolweni ubhiya isinqumo ngalolu daba, "Sheehan" kwaba lula impela futhi fast. Kungani Buckwheat? Ngoba Russian Federation - umkhiqizi elikhulu nokunye okufana nokolweni groats, futhi umthengi.

Buyekeza ubhiya design

Njengoba ukubukeka ilebula ubhiya, ekhiqizwa kusukela ngo-1986, kakade kakhulu yisikhathi, ayisekho esizicabangelayo njengezaba sithakazelise futhi, abakhiqizi ubhiya "Shihan" wathatha isinqumo ukushintsha nomklamo walo. Ukuphathisa ukudalwa ilebula yesimanje yenkampani isinqumo Soldis. Ngenkathi usebenza kuma-"ubuso" esisha ibhodlela isiphuzo foamy, kwanqunywa ukuba banamathele brand name of Ukuziqhenya Bashkiria - Intaba Shikhany. Amabhrend ejensi wakwazi ukufeza zonke imisebenzi ukufeza okhangayo, lula ukufunda futhi ngekhanda amalebula.

Umkhosi "Suku Lwezindaba sokuphisa Shihan"

Kwakuyisenzo esasibonisa ukugubha Amazing kokuzalwa isitshalo, "Sheehan" Juni 18, 2016. Sterlitamak izakhamuzi zalo nezivakashi sesinomkhuba leli holide yonyaka, kungijabulisa bajoyine show, olwenziwa ngqo esakhiweni. umculi Russian Stas Kostyushkin futhi Ababongela abadlali leqembu hockey "Salavat Yulaev" wanikeza izilaleli ngokushaja real omuhle futhi isimo enkulu. umcimbi Oholela ngokwesiko waba merry-showman azamat Muratov.

Ngaphandle kohlelo main ukuzijabulisa, ngoba izivakashi ayatholakala Streetball imidlalo nomoya hockey. Yebo, futhi elambile ngesikhathi ukuhlala umkhosi nzima, ngoba abagqugquzeli waqiniseka ukondla izivakashi ngokusuka enhliziyweni kebab, pilaf namakhekhe. Ngisho nabalandeli ukudla okusheshayo yayiyindawo ukuzulazula.

Kusukela ekuqaleni kwalesi senzakalo futhi ekupheleni kwawo egcwele yonke indawo ngaphansi kweso lonogada. Ngakho njalo guest bazizwe bephephile.

Izibuyekezo likabhiya

Ngokusekelwe Izibuyekezo eziningi, singaphetha ngokuthi ubhiya ukhiqizwa kule isitshalo, ngempela ezihlwabusayo, kodwa uye kungekho okuthiwa "ukusonta". Ngenxa ngamanzi acwebileyo kanye eliphezulu umkhiqizo eluhlaza etholwe ngokwemvelo kungenzeka ngaphandle kwalokho kwanoma iyiphi i-chemistry nezingahlobene nendaba.

Beer "Sheehan ukukhanya" - omunye ethandwa kakhulu ekukhiqizeni uchungechunge sokuphisa. Kulula kakhulu, naphakathi kwabantu ubhiya, kokuba amandla 4.4%. Ukunambitheka iwayini libhekene ne amathoni ukukhanya.

Beer "Ubumpunga Ural" has an esijulile utshani umbala. Ngeshwa, ukunambitheka okukhulu ocebile iphunga isiphuzo lihlukile. ubhiya Abaningana impela aminyene ne aftertaste we ukufutheka esifushane nobumnene of Uhobhane. Ngamandla ubhiya kuyinto 6%, okuvumela ukuba ukuyibiza anamandla lonke uhla.