Beer "Krombacher": ukunambitheka Imvelo uqobo lwayo abanakekela

Njengoba wazi, Germany idume ezihlukahlukene yayo ubhiya, bese udlulisa amaJalimane ngenxa Ongoti isiphuzo kweqiniso. Breweries "Krombacher" ingenye best eJalimane. Brewers "Krombacher" uthi: "Asizami ukuthuthukisa, nokukhulu kangako ukunambitheka ubhiya. Kithi, lokhu kwenza isimo akunika ukwenziwa Uhobhane ephelele namanzi okuhlanzekile entwasahlobo. Kuyinto ngenxa umfula entabeni ngamanzi crystal ubhiya "Krombacher" eyatholakala kulokhu okubabayo, kwephestri ecebile ukunambitheka. "

Umlando omncane

Izimpande ukuvela lapho kudayiswa khona utshwala "Krombacher" ulahleke ezikude 1722. Umhloli ore Affairs, wafuna ezintabeni Rothaar ezifakwa of amatshe ayigugu, bakhubekile phezu umthambo ezibalulekile. Kwaba ngamanzi acwebileyo entwasahlobo, uvela ezintabeni. Abangaphezu kwesigamu sekhulu leminyaka lalisetshenziswa kuphela ngezinhloso jikelele. Kuphela 1803 umnikazi we-Inn, kwanqunywa ukuba uvule inkampani kulezi zindawo ngoba ukukhiqiza ubhiya.

Beer "Krombacher" ezivezwa iresiphi lasendulo, wakhipha evela kumnikazi yaseBohemia ubhiya Ongoti. Kodwa le nkampani yanquma ke yethiwa edolobheni, lapho kwakukhona khona lapho kudayiswa khona utshwala - Krombacher. Njengoba sekunama-sokuphisa emhlabeni futhi namuhla ukukhiqizwa has a umndeni.

Le nkampani okwamanje "Krombacher" unyaka nonyaka kwandisa amavolumu ukukhiqizwa kuphela. Eminyakeni yangemva kwempi, esalulama umonakalo kanye nemiphumela ubutha, sokuphisa German waqala athole umfutho. "Krombacher" ngalesosikhathi khiqiza ayizinkulungwane eziyikhulu hectoliters likabhiya ngonyaka. Okwamanje, amavolumu zithé kancane (5,500 hectoliters ngonyaka), kodwa isiphuzo sika udumo akuzange kwehle noma ilitha.

brand ungubani

I uwuphawu inkampani yokuphisa lakhiwe ku-emfushane ngamunye. Ibonisa ethandwa e Siegen umbhoshongo. Workshop, esikhiqiza ubhiya, zitholakala endaweni engaphezu kuka abayizinkulungwane ezingamashumi ayisikhombisa square metres. Inkampani ungalokothi elisetshenziswa ukukhiqizwa nezivimbelakuvunda enamakha izithasiselo yokufakelwa.

I "Krombacher" izinkampani ukukhiqiza izinhlobo eziningana isiphuzo: ukukhanya, omnyama, ubhiya premium. Futhi wenza zinhlobo esiyingqayizivele ne ukwengeza lemonade ne-ginger utshwala. Beer abathandi uzothola phakathi ezihlukahlukene imikhiqizo ahlinzekwa iyona isiphuzo, okuyinto intandokazi iminyaka eminingi.

Imfihlo ukuthandwa

Beer "Krombacher Pils" iyona ethandwa kakhulu ingxenye emakethe "premium". Futhi akumangalisi. Brewers ukukhiqiza ubhiya, banamathele eminyaka ubudala amasiko kanye nomthetho ku ubhiya, elanyatheliswa ngekhulu leshumi nesithupha. Ngo zokukhiqiza zisebenzisa unezithako ezine kuphela kwi: imvubelo, Uphinde agibele izinga, amanzi ahlanzekile kanye entwasahlobo ibhali.

survey eziningi olwenziwa phakathi abathandi ubhiya, baye babonisa ukuthi lesi uhlobo ubhiya uphelele yokuzijabulisa nabangani. Party amaJalimane ngokuvamile sikuzuze inqwaba. Inketho elula - ubhiya "Krombacher". 5 ilitha - esitsheni, okuyinto kubhekwa eliphezulu inkampani ethokoza.

Abathengi elingwa Ukwakheka kwemvelo ubhiya owenziwa njalo akuguquli ngeminyaka ifomula. Kuyaphawuleka ukuthi ubhiya "Krombacher" wenza lapho kudayiswa khona utshwala yangasese. Kule minyaka edlule, uye baba ngaphansi kokucindezeleka esindayo bese ucindezela bezinkampani ezinkulu YeSizwe, lasinda maelstrom ka wagan 'unwabu emakethe mncintiswano. Futhi useyinto ethandwa phakathi ubhiya Ongoti.

ukunambitheka ephelele

Kuyini ukuze ukunambitha le ubhiya adumile "Krombacher"? Okokuqala, lolu hlobo ubhiya umbala mnandi kakhulu segolide. Foam eqinile, nokuma eside kumbuthano abalandeli abaningi bayakwazisa. ubhiya ukunambitheka mnandi kakhulu, kwaba oludakayo, hhayi aftertaste oludakayo. Lapha-ke ingafaniswa elite iwayini French. Njengoba Bathi, uma uzama, ikhwalithi isivele nalokho akakwazi kudidaniswe. Naphezu kweqiniso lokuthi share Imininingwane utshwala ukukhanya ubhiya "Krombacher" singamaphesenti angu 4.8, hop sisakazeka umzimba igagasi emnandi. Krepkovatoe Ukwakheka, ke akakubangeli ukudakwa ezinzima futhi ikhanda ekuseni.

Beer futhi izici ngesivinini esesuthi ukufutheka. Lenza kahle Ungadla neziphuzo, kodwa akusho ukuphazamisa inhliziyo. Abathengi bathi "Krombacher" kangcono eziphumulele yokuzijabulisa nabangani, ukukhuluma kwi imiphefumulo. Ukuze inkampani ezinomsindo, kungenzeka ngeke zisebenze. Wayengafuni ukuba baphuze ngokushesha, Gulp, toast. Injabulo sokuphuza le ubhiya kungafiseleka yokwelula.

abathengi uthando

Njengoba wazi, eJalimane, lenqwaba izinkampani wahlanganyela ubhiya. Ubani nje omunye ngaphandle amaJalimane ukuthi kuningi sasithola lesi siphuzo. Ubani nje omunye ngaphandle abantu eJalimane, zama futhi ukhethe uhlobo ubhiya elihlangabezana nazo zonke izidingo zabo: Ukwakheka zemvelo, intengo engcono ezingabizi, izinga izithako, emaphaketheni elula. Beer "Krombacher", okuyinto impendulo kuhlale omuhle kakhulu, amaJalimane kubhekwa isibalo esisodwa ubhiya.

Ingenisa imikhiqizo kwamanye amazwe, inkampani "Krombacher" esethole yothando nokusekelwa abathandi ubhiya emhlabeni wonke. Izwe okwethembayo amaJalimane okukhethiwe. AmaBrazilians ukuthi kuningi football, futhi Swiss - enkulu ekwakhekeni amawashi, ngoba amaJalimane kukhona nabashaya imithetho "ubhiya imfashini."