Asos: ukubuyekeza nezincomo

Kuze kube manje, omunye edume kunazo inthanethi izingubo ezitolo, izesekeli izimonyo kuyinto "Asos". Impendulo kulabo abaye esetshenziswa yosizo lwakhe, ingxenye enkulu omuhle e: Ukuqondiswa kwemikhumbi lula, okunezinhlobonhlobo ebanzi, ukukhushulwa njalo kanye izaphulelo, ngaphansi kwezimo ezimvunayo kwezidingo, uhlelo ukubuya - konke abathengi baziswa. On the website esemthethweni, kukhona izigaba eziningi: Madoda nezingubo zabesifazane, izicathulo, izesekeli, ukuhlanza imikhiqizo, izikhwama, tembatfo ubucwebe. Ngokusho kochwepheshe, ngokuvamile lapho imelelwa angaba yizinkulungwane 50 imikhiqizo abakhiqizi bodumo, kuhlanganise ngaphansi brand ayo "Asos". Izimpendulo ziqoqwa esigabeni ekhethekile. ukusatshalaliswa isikhungo yenkampani itholakala Barnsley (UK) - kungakho imikhiqizo ithunyelwa emhlabeni wonke. Ngaphezu kwalokho, isitolo uye yenziwe yaba yasendaweni amasayithi e-US, eJalimane, eNgilandi, eSpain, eFrance nase-Australia. Zonke amaqoqo akhiwa izingxenye ezintathu: izinto eziyisisekelo, mkhuba amamodeli nemikhiqizo nge "uhlamvu", onesibindi engavamile.

nezithameli

On ukuthi amakhasimende ngamakhasimende "Asos"? Izibuyekezo zisikisela ukuthi ngesisekelo izethameli eziqondiwe kukhona amantombazane nabafana ephakathi kwengu-kwabaneminyaka engamashumi amabili asebenzayo abasebenzisi Internet, ukuqonda brand kanye fashion Amathrendi zamuva.

Lo mkhuba umkhiqizo

Ngokusho kochwepheshe, abakhangisi, ungafaniswa nge umlando lemikhiqizo ezifana Apple futhi Starbucks. umqondo Asos ekuqaleni ufunde kanje: «Njengoba kubonakala On Screen». Akunzima ukuqagela ukuthi inkampani wayehlose ukuqala ukudayisa izingubo, efana osaziwayo. Nokho, ngokuhamba kwesikhathi, uhla yandile: namuhla "Asos" (izimpendulo abathengi uqinisekise lesi) sekuyinkinga giant Okuyınqo, esehlanganise zonke izinhlobo, kusukela yeningi kakhulu premium. Iminyaka engu-13 esitolo kwase njalo wenza kwaba izinguqulo American, isiJalimane nesiFulentshi. Okusanda kwaziwa ukuthi esikhathini esiseduze brand ukufinyelela esizayo emakethe Chinese. Esikhathini isitoreji isikhathi eside yonke imikhiqizo oyokwenziwa khona.

izingubo umugqa

Yeka ukuthi luhlobo luni design izimangaliso inama uqobo "Asos"? Nezingubo, ukubuyekezwa zazo kushiya avame ihlukaniswe ibe imigqa kweshumi. Ethandwa kakhulu phakathi amantombazane asemancane uyawuthanda Vuselelani - igqokela amaqembu kanye nezinye ngezikhathi ezikhethekile. Lapha ungakwazi ukubona sequins, rhinestones, izintambo, lace, yezicathulo. Ongoti uthanda Japanese avant-garde ulayini White, wenza ngokuvumelana nomoya Minimalism. Abaklami Umeme okudaliwe zingatholakala esigabeni Black, Futhi wabophula Vintage is a real amagugu afihlekile kubathandi ubudala - lapha liveza izinto vintage, kusetshenzwe ngendlela yesimanje. Kukhona futhi izingubo ngesitayela yobuhlanga - ulifune ibe Afrika sigaba. By the way, ithungwe ngesandla, futhi hhayi nje kuphi, kodwa Kenya, zasebenza.

izicathulo

Shoes "Asos" (izibuyekezo ahlukahlukene kuye) is yethuliwe anhlobonhlobo: izicathulo Ballet, izicathulo flip-flops, amabhuzu nasemaqakaleni amabhuzu, amabhuzu kanye nezicathulo. Uma wayefisa, umuntu angabona ufake izicathulo wembathise up and down, unezela isikhwama ikhabethe nezinye izesekeli.