Ama-Wildberries - ukubuyekezwa nemibono

Isitolo senethiwekhi sokuthengiswa kwezingubo, izicathulo nezesekeli ze-Wildberries, impendulo esizozama ukuyiqoqa, iyaziwa ngokuba emakethe iminyaka engaphezu kwengu-8. Ezimweni zokungazinzi kwezomnotho, lokhu yisikhathi eside kakhulu. Konke kwaqala ngo-2005-2006, lapho owesifazane webhizinisi uT. Bakalchuk evula iphuzu lokuthengisa elinikeze imikhiqizo embalwa futhi lalinabasebenzi abangaba ngu-5. Namuhla inkampani isebenzisa cishe abantu abangu-1800, futhi isitolo sithengisa izihloko ezingaba ngu-100 000. Njengoba kuboniswe ukubuyekezwa, ama-Wildberries njengeprojekthi ethuthukiswa ngaphandle kokutshalwa kwezimali kwangaphandle, ngenxa yokubamba ibhizinisi nokunakekelwa kahle komphathi, owanikezela abathengi amamodeli athandwa kakhulu.

Ewebhusayithi yenkampani ungalawula izinhlobo ezilandelayo zezimpahla:

- izingubo zabesifazane zamamodeli ahlukene kanye nemikhiqizo, kubandakanya ukuguqulwa, amasampula wabesifazane abakhulu, izihloko ezikhethekile zabesifazane abakhulelwe;

- izingubo zamadoda - kusuka ezingaphansi zangaphansi kuya kumahhashi nezesekeli;

- eziningi zezimpahla ezinganeni (izinto zesikole, imidlalo, izesekeli zezingane, njll);

- izicathulo - kusuka ku-sabot kuya ezibhothini;

- izesekeli zokudala induduzo ekhaya, izindlu zokuhlala, njll;

- izimpahla zemidlalo;

- izimpahla zokunethezeka;

- izibonelo ezinhle zentsha yanamuhla yentsha.

Ukuze uqonde ukuthi yini namuhla isitolo se-Wildberries esitolo se-intanethi, ukubuyekezwa mayelana nale nsizakalo kungenziwa kufundwa ngokoqobo ngemuva komkhiqizo ngamunye onikezwa kusayithi. Udinga nje ukubheka ekhoneni elingenhla eliphezulu lekhasi, lapho kukhona "izinkanyezi", bese uchofoza isixhumanisi ukuze ubuke imibono etholakalayo noma ushiye eyakho. Imithombo iyathakazelisa ngoba ukugxeka akususwanga futhi kungenzeka njalo ukuthola umqondo walokhu noma leyo ngxenye ngaphambi kokuyithenga.

Uma ubheka isimo sonke, ama-Wildberries, okubuyekezwa kwawo emakethe ye-Yandex ahlelwe ngamaphuzu angu-5 kwangu-5, namuhla kubalwa kuqala embonini yefashini ye-intanethi. Amakhasimende amaningi azilinganisa ezingeni le-4-5, ukubuyekezwa kwamaphoyinti angu-2-3 kuncane kakhulu.

Labo abashiye impendulo kuma-Wildberries ngokuqinisekile babecabanga ngezikhathi ezinhle ezifana nokulethwa mahhala cishe kuzo zonke izifunda zaseRussia, kuhlanganise nezindawo zokuhlala zasehlobo, amathuba okuthutha kulabo abadinga izimpahla ngokuphuthumayo kakhulu, ukutholakala kwezitifiketi ezidingekayo kanye nokumenyezelwa kokuhambisana kwazo zonke izimpahla. Okulula kuyabonakala futhi kukhokhwa: kokubili ukheshi nemali ye-elektroniki, ngekhadi lebhange. Kukhona ithuba lokubonga nokwethula izimpahla ekhelini elibikiwe. Umsebenzi wokugcina usetshenziswa yibo abafuna ukwenza isipho.

Le nkampani inikeza izaphulelo zonyaka ngeziqephu zenkathi ephumayo, lapho ungathenga izinto ezinhle 40-50% ezishibhile. Kukhona nesistimu yokuqoqa ngokuqondene nokuthi umuntu oyala futhi uthenge izimpahla ngenani elithile angathola isaphulelo esingaba ngu-20% (kumakhasimende e-VIP enza amasheya ama-ruble angu-250,000). Njengoba kunikezwe ukuthi impendulo ngekhwalithi yezimpahla ngabanye ihle futhi inkampani inomlando omude, akunzima ukuqoqa ukuthenga okunjalo eminyakeni embalwa.

Kulabo abazoba nje iklayenti le-Wildberries, ubufakazi bukhombisa ukuthi inkampani kalula ngokwanele ithatha izinto ezingakaze zifike. Zingabuyiselwa ku-courier ekhethekile, ezilethwe enkampanini yenkampani, ezithunyelwe ngeposi futhi zamukelwe imali ngekheshi noma ngokudluliselwa kwebhange noma i-oda leposi.