Ukucinga angukhiye ku "Yandex". Izibalo angukhiye. "Yandex"

Ukuze uthole ulwazi unesithakazelo imikhiqizo kanye namasevisi-Inthanethi, abasebenzisi ungene izinjini izicelo zabo - angukhiye nemishwana. Isicelo ngasinye kunendingeko futhi nizondelele ethile search umsebenzisi injini. Lezi zicelo ziyahlaziywa izinjini ngesisekelo Imiphumela yabo banikwa ezifanele amasayithi umsebenzisi.

ukukhangisa kwemgomo

Ukuze uqonde ukuthi yini ukukhangisa kokuqukethwe, kubalulekile ukuba sicabangele izici zako ezisemqoka:

1. okuqukethwe Ad ukuboniswa kuphela kubasebenzisi abangase sibe nesithakazelo kuyo.
2. Umkhangisi okhokhela ilungu ukwedlulela isixhumanisi ukukhangisa hhayi ngesikhathi show wakhe kuphela.
3. Umkhangisi inquma izindleko ukushintsha umthamo kusayithi lakho.
4. Fashion izikhangiso zenzeka kuye izindleko umkhangisi okhokhela ngokuchofoza kuso.
5. Ukwencika nalo mkhankaso evela ezithamelini umbukiso, njengoba izimpahla izikhangiso ngokusekelwe Umbuzo wosesho yomsebenzisi.
6. isilawuli eqondile ukusebenza kwenkampani. Isibalo ukuhwebelana kusukela izikhangiso kuwebhusayithi ibalwa kalula. Ngesikhathi esifanayo, ukuhlaziywa njengendlela yesikhulumi ukukhangisa, futhi iningi isikhangiso isilinganiso sesibalo yokuvela kuya amavesi amaningana kuwo.
7. Fast ukubuya ezitshaliwe.

Ukucinga Analytics

Izinzuzo ukuthola nekuhlatiya nemibuzo yosesho oyifakile noma iyiphi ibhizinisi ezisebenza ku-intanethi nawo njengomnyango mkhulu kakhulu. Ngokusebenzisa ukuhlaziywa walezi zicelo abelwe ukuthuthukisa imigqa zebhizinisi, futhi umkhiqizo ingashintshwa ukuze izethameli eziqondiwe abasebenzisi. Ngenxa yalokho, le site kugqugquzelwa ukuthi amazinga enjini kule komugqa wokuqala futhi uyakwazi ngaphezulu bavamise yizivakashi.

Ngokwesibonelo, inkampani ethengisa microwave Ohhavini. Ukuze uthole indawo yakhe ku-intanethi, umsebenzisi kumele ufake umbuzo "ukuthenga microwave."

Ukuze website ibhizinisi lakho njengoba eliphezulu ngangokunokwenzeka kumiphumela yosesho, elisemqoka, ukubekwa, kufanele kube zihlobane ngendlela esingakwazi (uhambisane niche elalihlala inkampani). Wabe beat obschetematicheskie amasayithi futhi uvakashele abathengi ezingaba ngaphezulu.

Indlela ukhethe angukhiye

Kulula kakhulu ukufinyelela, kodwa enamandla kakhulu yayo ithuluzi ukusebenza obusiza elisemqoka efuna ukuba "Yandex" linikeza Planner elingukhiye "Yandex. Vordstate".

Ekhasini eyinhloko "Yandex. Vordstate" kuyinto elisemqoka yakho, eziningi imisebenzi akukhetheki kanye inkinobho "Khetha". Iyunithi langena ibinzana elisemqoka ukucinga, futhi inkinobho "Fit" kuyadingeka ukuze uyisebenzise.

amaphuzu Okubalulekile:

• ilandelana avunyelwe opharetha zamagama asemqoka;
• ukubeka eceleni amazwi ezingadingekile nakho kungaba ngokuqondile emgqeni.

Ukucinga intuthuko ewusizo njalo ucacise isifunda lapho uzobe umkhiqizo noma isevisi ukuseshwa. Phawula baliklasi lonkhe ngxenye yezwe ngokuvamile kuveza uhla enkulu kakhulu ongakhetha, ngakho kungcono ukhawule emadolobheni.

Emva kokukhetha idolobha udinga ukubeka inkinobho endaweni "ngokuvumelana" bese uchofoza "Khetha." ithebula ezimbili zekholomu luvele esibukweni.

Ngakwesokunxele zitholakala labo imishwana ukuthi uvumelane nombuzo angene ngawo, athola ilungelo - amagama ofakwa abasebenzisi nge isicelo sethu. Okungukuthi, kule ikholomu kuyizinto angukhiye ukuthi nazo zifakwe ohlwini. Isevisi efanayo "Yandex", ungakwazi ukuhlola umlando izicelo kanye ukucacisa ukufunwa iyiphi inkathi. Lokhu kuzodinga kuphela ukubeka inkinobho endaweni "umlando wosesho."

Ekuhloleni lolu lwazi, kungenzeka ukushintsha isu zesimo ukukhangisa eguquguqukayo kokunquma indlela yokuqhuba ukukhangisa imikhankaso edolobheni ngalinye.

lula-plug-in eyenzelwe ukukhethwa kwamagama angukhiye eyenzelwe-Chrome - isevisi Yandex Wordstat Helper, okuyinto ungagcina isikhathi esiningi nomzamo omkhulu ukucinga angukhiye ku "Yandex". It ingafakwa kusuka ku-Chrome Web Store.

Siyini "Yandex. Direkt"

Kuyinto uhlelo kuhlala ukukhangisa wenethiwekhi yakho "Yandex" nokusesha yayo injini. Ngomsebenzisi ngamunye, lezi zikhangiso ahlukile ngenxa uhlelo indawo yabo isebenzisa amagama okusesha ukuthi umsebenzisi ufake ohlelweni ngaphambili. Ngakho-ke, ukukhangisa ezinjalo kuba zesimo.

. "Yandex okuqondile" kanyekanye ibonisa izikhangiso hhayi kuphela imiphumela yosesho "Yandex", kodwa futhi kwamanye amasayithi:

• "Ofunda nabo";
• "Imizwa Live";
• iphephandaba inthanethi "Buyisa Hand";
• injini "Altavista";
• Mail.ru. portal

Indlela ukukhangisa

. Strategy umkhankaso afanele zesimo ukukhangisa umkhiqizo "Yandex okuqondile" uhlelo siqukethe izingxenye ezintathu:

• yokufunda kanye kumiswa izicelo ukhiye;
• indalo isisekelo yabo izikhangiso ngempumelelo;
• ukuhlaziywa ngemiphumela.

Kumiswa imishwana ukhiye

Isinyathelo sokuqala kumiswa umkhankaso yokukhangisa ukunquma obabhekile isevisi zimenyezelwe noma umkhiqizo, izici zayo jikelele.

Inhloso ngqangi yalo mkhankaso ukudala i traffic esebenzayo, okuyinto bungatholakala kuphela lapho esebenza kwesokudla abakhethiwe nezithameli. Uma iphutha kwenzeka kulesi sigaba inkampani nezingozi sokuchitha ibhajethi yakho ukukhangisa ku traffic ongaphakeme futhi ngenxa yalokho ukuthola kahle njengoba ongaphakeme esiningi lonke umkhankaso.

Ngokusekelwe imiphumela Kulesigaba, usesho elisemqoka the "Yandex", okuyinto akhiwa izici komkhiqizo zimenyezelwe. Athuthukisiwe amasu ukunxenxa eziningana, kodwa ukusetshenziswa imibuzo medium- kanye ongaphakeme-imvamisa saziwa ngochwepheshe ephumelela kunazo.

Ukuthuthukiswa izikhangiso

Ngemva ukuseshwa angukhiye ku "Yandex", esihlelwe ngomumo izikhangiso. Kubalulekile ukusebenzisa imishwana ukhiye atholakala izihloko nombhalo lesikhangiso. Ngaphansi ibinzana ngalinye elisemqoka ukwakha isikhangiso ehlukile.

isikhala Ukukhangisa

ukukhangisa kwemgomo afakwe udaba embodiments eziningana.

Ukubekwa Premium

Ngaphansi le ndlela, ukukhangisa iyona phezulu ekhasini, olubonakala umsebenzisi ngokushesha emva kuvulwa, ngakho enenzuzo kakhulu. Lapho ukubekwa ekhethekile ekhasini kungekho izikhangiso ezingaphezu kwezintathu isetshenziselwa ukugqugquzela amasayithi ngokusebenzisa izidingo emincane.

okuvelayo yibhange

Ukuze ukusetshenziswa okubanzi kwekhasi ucela ilungelo block of okukhiphayo. Kube ibekwe kuze kube amabhlogo amane static elihambisana nombuzo elingukhiye.

Izikhangiso ngokushintshana

Lezi zikhangiso babe izindleko aphansi. Nokho, ngendlela abazizwa ngayo ayiqinisekile. Kukhula inani izikhangiso ibekwe oluhambisana nesicelo, mancane amathuba ukukhombisa ngamunye wabo.