Incazelo meta tag isayithi: indlela yokugcwalisa

Kungani abantu badala amasayithi? Abanye kudingeka yilo ngokuqinile wakho noma inkampani, nezinye - ngokusebenzisa namabhulogi. ingase ibe khona ehlukile Izizathu, kodwa yinye into ngokuqinisekile - ubuciko isakhiwo kanye nekwenyusa site kudinga isikhathi nokuzikhandla.

Futhi ekugcineni, ungakwazi ukwakha ibhulogi lakho lokuqala noma iwebhusayithi: inqume ukuthi iziphi izihloko Uyobizwa enikelwe ngokuqondile, sanquma umklamo futhi waqala ukugcwalisa. Manje yisikhathi sokuba eze ukuze uhlele kahle meta tags "incazelo" futhi "angukhiye". Kuyini futhi uzisebenzise kanjani?

Kuyini incazelo ithegi meta

Ukusho okungenani, incazelo - incazelo emfushane kwekhasi, okuyinto ngesimo amazwibela umsebenzisi ubona ohlwini imiphumela yosesho ye-Google, Yandex nezinye amazwibela -. Incazelo isibonisi kwimiphumela yosesho. Nakuba kuba pheze efanayo, kulesi sihloko siyokwazi ukubona umehluko.

Esikhathini ikhodi yomthombo kwekhasi meta incazelo maki e inhloko html-ikhodi. Libukeka kanje:

igama = le-meta "incazelo" Content = "text ukukhangisa ukudlula."

Emva "okuqukethwe" ithimba ubeke uphawu "=" futhi wacaphuna ukubaluleka ebekiwe meta incazelo ithegi. Indlela ugcwalise le nkambu ikhodi yakho ye-html? Konke kuncike okuqukethwe emakhasini futhi isayithi isihloko.

Indlela ugcwalise meta incazelo ithegi

Naphezu kweqiniso lokuthi abanye unquma ukusebenzisa yesikhangiso efanayo ngcaphuno, ngokuvumelana saytostroiteley elitheni, kubalulekile ikhasi ngalinye ukubhalisa umbhalo wakho wonke amakhasi wesayithi. Kungani? Kuthinta isipiliyoni yomsebenzisi ezibukwayo. Ngaphezu kwalokho, uma incazelo kulotshiwe ngempumelelo - kuzoba ukuheha izivakashi ezingaphezu kuwebhusayithi yakho. Iphuzu elilodwa elibalulekile okufanele kucatshangelwe, - incazelo akufanele kube eside ngokwedlulele noma elifushane ngokwedlulele - ngokwesilinganiso, kungesiwo ngaphansi kwezinhlamvu ezingu-380. Nakuba, ucabangela Ukukhishwa umphumela wosesho, ungabona izimpawu 200-300, eqinisweni, u-Google isebenzisa yonke mavesi, abhalwe nguwe.

Ngakho, emfushane emfushane, kufanele uchaze ukuthi umsebenzisi uzothola kusayithi lakho. Ngaphezu kwalokho, ingabe kufanele yenziwe yini kangangokuba wafuna ukuza kini ncamashi. Cabanga ngezinye izibonelo ezibonisa design yokukhangisa umbhalo.

Izibonelo incazelo umbhalo

incazelo ithegi Meta -? ukugcwalisa kanjani Ukuze sithole impendulo yalo mbuzo, ake sixoxe ngezibonelo ezithile. Uma ungumnikazi isayithi Psychology, njengoba incazelo ungabhala into efana: "Thola wezengqondo onguchwepheshe, kanye ukuhlolwa, iseluleko, ukwelulekwa umndeni, nokunye okuningi." Ngakolunye uhlangothi, ungakwazi ukuchaza kafushane injongo yaleyo ngosi, uma iningi izivakashi kuyoba sobala lapho isikhungo noma inkampani embuzweni. Kungase ibukeke: ". EMoscow Lomonosov State University"

Uma isayithi yakho iqukethe umculo noma ividiyo okuqukethwe, kuyilapho encazelweni sombhalo kumele efakwe, okuyinto ingalandwa kusuka ekhasini lakho. Kukhona angase kulotshiwe ukuthi: "thwebula ama-movie nomculo mahhala ngekhwalithi ezinhle" noma "zakudala khulula nge twist zanamuhla - 128, 196, 320. Mahhala".

Lapho ebhalela incazelo, ungakwazi ukuthatha ingxenye kakhulu "namanzi" kwe-athikili (kulabo lazy kakhulu ukubhala isikhangiso ehlukile umbhalo ndima esiyingqayizivele). Kunoma yikuphi, kubalulekile ukuthi umsebenzisi uthole ukwaziswa ulindele ukuthola, futhi ubani wamthembisa uku kusayithi lakho. Ukuze ufunde indlela yokugcwalisa incazelo ithegi meta, izibonelo bangakhumbula noma babhale phansi.

uhlelo othomathikhi indawo isizukulwane

Uma ukwakha website usebenzisa umakhi, incazelo ithegi meta isayithi ke kufanele ifakwe emkhakheni ezifanele kumhleli. Kanye imibhalo engezansi "h1", "isiqu" futhi "angukhiye", lapho kukhona iseli ne "incazelo" yombhalo oqoshiwe. Njengoba kunjalo nezinye izinhlelo othomathikhi izakhiwo, meta tag incazelo opencart kufanele ifakwe a agodliwe ngokukhethekile kule nsimu.

incazelo ukugcwaliswa esingalungile

Kungcono hhayi ukusebenzisa uhlelo yesizukulwane izingxenye ezisebenza ngokuzenzakalela ne ikhasi. Kungani? Akunakwenzeka ukuthi unesithakazelo umbhalo elaliklanywe umshini, ngoba iningi la izinhlelo ukusebenzisa imisho embalwa yokuqala ikhasi, futhi kuba ayizwakali. Hhayi ngaso sonke isikhathi esigabeni sokuqala esithatha okushiwo amathulusi onawo ukunikela.

I -meta angukhiye ithegi lihlukile incazelo

Ngokungafani incazelo, angukhiye - uhlu emagama lalula, zidingeka ukuze kwenziwe amakhasi akho. Nokho, angukhiye - futhi akufani njengoba ukhiye injini imibuzo abasebenzisi - lawo mazwi ukuthi langena phezulu ibha yokusesha ye-Google, noma Yandex. Nokho, namuhla, "Yandex" cishe akasebenzisi la mazwi Ukukhishwa semibuzo yakho yosesho. "I-Google", njengoba kwasho umumele, bamshaya indiva kubo. Kodwa incazelo ngcaphuno ukukhangisa kubaluleke kakhulu - ke esabonwa abasebenzisi, bese usebenzisa i-crawlers injini. Ngakho-ke, ukunakekelwa okukhethekile kufanele zikhokhelwe imibuzo esemqoka bese meta incazelo ithegi. Nokho, uma ufuna ucacise angukhiye amakhasi kusayithi lakho, khona-ke ngendlela html-ikhodi ngamunye wabo udinga ukufaka meta tag:

igama meta = "angukhiye" OKUQUKETHWE = "faka elisemqoka ngoba website yethu."

Njengoba kunjalo nge incazelo ithegi, itholakala ku "ikhanda" ekugcineni kwekhasi.

imibuzo Key injini yokusesha "Yandex"

Nokho, uma isikhangiso sakho isinqamu ekhona eziningi amagama abasebenzisi uthayiphe kubha yokusesha. Ukuze "Yandex" kwencazelo izibalo izicelo okokufaka udinga ukuya website: http://wordstat.yandex.ru/. Ukusebenzisa isevisi kumele ubhalise. Ngemva kwalokho, bar phezulu ekhasini, faka inkonzo yakho noma umkhiqizo. Ake sithi kusayithi lakho ngomlando. Faka igama elithi "emlandweni." Ngenxa yalokho, sibona amakholomu amabili: "search key" futhi "Inani lezikhathi ngenyanga." Ngokwesibonelo, igama elithi "sezomlando" ngifuna izikhathi ezingaphezu kwengxenye yesigidi ngenyanga. Phakathi evame kakhulu iqondiswa imishwana singabona "sendzaba", "horror indaba", "American umlando", "Umlando Russia", "Landa umlando", "Umlando 6" futhi "Indaba 5." Ngaphezu kwalokho, Yandex Wordstat ungakhetha isifunda noma indawo ngoba okuzoba izibalo ukuboniswa. Kuyinto elula kakhulu, ngoba kungenzeka imikhiqizo ehlukene abanesifiso izifundazwe ezahlukene kanye nemizi amadoda.

Uma incazelo-incazelo ukusebenzisa imibuzo yosesho edume kakhulu, ungenza kusayithi lakho ivele Amakhasi wokuqala izinjini. Ukuze wenze lokhu, kufanele ngisebenze kanzima ukuze - lena iwumgomo oyinhloko zonke saytostroitelya.

kumiswa amazwibela

Njengoba sishilo, sikhuluma okufanayo incazelo umbhalo. uhlelo search Bing, Yahoo! -Google futhi okukhipha for snippet umsebenzisi Inthanethi, okuboniswe encazelweni ithegi meta. Kodwa "Yandex" lithole ehlukile kancane. E. Lokho ukubhala izingcaphuno ithegi ngeke esasiboniswa ensimini ngamazwibela kwimiphumela yosesho ikhasi ethile. Kanjani ukukulungisa? Umbhalo le ndima kungenziwa wamisa ehhovisi webmaster "Yandex". Nokho, kunobufakazi obubonisa lapho asikwazi nomthelela, njengoba singathanda bathande, isibonelo, inani lezinkanyezi ehhotela. Ukushintsha idatha ikheli ezinye izinkampani noma izinhlangano, kumele kwesokunxele kuya isicelo esikhethekile. Kwezinye izimo eziningi, yini ongayenza ukuze ngokwezifiso isikhangiso sakho isinqamu. Lapha umehluko kubalulekile is e Ukukhishwa kwemiphumela yosesho "Yandex". Kungani odinga ukukwazi? Nalapha futhi, futhi, uma sifuna ukuheha izivakashi ezingaphezu kusayithi lethu.

Yini esiyifundile

Ngakho, njengoba sesibonile, umuntu angabona kahle ugcwalise incazelo ithegi meta isayithi. Izibonelo indlela yokukwenza, ichazwe ngokuningiliziwe kulesi sihloko. Ngaphezu kwalokho, siyakwazi ukuthi yini umehluko e ngokugcwalisa izingxenye injini "Yandex" futhi i-Google. Siye safunda, ufunani izicelo ukhiye kusuka kubasebenzisi nokuthi ukukhetha kwabo, kanye lusizo cishe ingqikithi angukhiye. Ukusebenzisa zonke iseluleko esinikezwe kulesi sihloko, uyokwazi impumelelo ephelele, futhi dexterity ngaphezulu indawo yakho kungathatha ngisho indawo kwi-top ten wokuqala ukuthi abasebenzisi bazobona World Wide Web. Khumbula into eyodwa: ukukhuthaza isayithi kanye, kubalulekile ukuba liqhubeke nokwenza ngcono ke okunye, ukuze singathwesi ulahlekelwe isilinganiso zidayelwe.