Tourister American - ipotimende, eyaziwa emhlabeni wonke: umlando sha

Omunye abakhiqizi endala futhi aziwa kakhulu ase-imikhiqizo umthwalo emhlabeni kuyinto American Tourister. Ipotimende, okuyinto uveza inkampani, waqaphela njengoba enokwethenjelwa kakhulu. Ubizwa licwebile bakhone kuhlangabetana nemigomo lemisiwe eqinile. Kufeza indima ebalulekile futhi intengo okungabizi komkhiqizo. Akumangalisi ukuthi izivakashi ezivela emazweni amaningi ngenxa bevakashile ukhethe lokhu brand.

Ngokungangabazeki, akunakwenzeka othile namuhla akusho uphawu stylish, ukhululekile futhi functional ipotimende Sibona American Tourister. Kodwa-ke zonke kwaqala kanjani? Umuntu wasungula inkampani manje abadumile-1930, kwaba Sol Koffler. Bethuthele e-United States, waqale wasebenza efektri, ukwenza iziqu emgwaqweni, bese efektri izikhwama. izindlela yokukhiqiza umthwalo imikhiqizo, mayelana nokuthi iziphi izinhlelo aziyo ukuthi ejwayelekile ukuthi zaziyokwenzeka ngaleso sikhathi. izicezu ngokhuni noma ipulangwe ethe njo ndawonye, bese bona zambozwa iphepha (indwangu) ngoba umthwalo engabizi noma isikhumba onobuhle ezibizayo. Nge kwesikhathi Koffler wanquma ukuziqalela amabhizinisi abo ngenhloso ngokuqinile ukwenza umkhiqizo okuhlala isikhathi eside. Le nkampani yasungulwa ngo-1933 ne kuvulwa zokudla esitolo sokuqala enhlokodolobha yase Rhode Island, Providence.

Nakuba isampuli lokuqala ayenzi revolution design, Koffler wayeqiniseka ukuthi UKUQINA umkhiqizo intengo efanayo lebanga neze kunoma iyiphi enye inkampani kungenzeka ancintisane Tourister American. ipotimende It ethengisiwe dollar elilodwa. 5000 amakhophi kwathengiswa ngonyaka wokuqala wokusebenza. Ingakapheli iminyaka emibili Koffler waqasha izisebenzi eziningana, kodwa waqhubeka ukusebenza umklamo imikhiqizo futhi wasebenza yokuthengisa. Umugqa umkhiqizo yandile kancane, sakhishwa ezimbili onobuhle letingemasayizi lahlukene (zamaRandi ezimbili noma ezintathu) ngamunye omnyama brown umbala wesikimu. Imikhiqizo adayiswa kuso sonke isifunda kusuka Providence eBoston.

Ngemva nje kancane kwalokho imishini Koffler ingashintshwa ukuze akhiqize panel (plywood) ngoba abamukelayo uyakwazi cranking izinto. Lokhu kwamvulela ithuba lokunikeza ukufohla inkampani enkulu Tourister American. sibonga ipotimende ukuthi lokhu kwakwenqatshelwe silula kakhulu umklamo imigomo, kodwa yanyuka ngamandla alo. izibonelo esivamile kwemithwalo ngesikhathi uya ezingxenyeni eziningi lokho kwawenza ongaphakeme futhi nzima, ngaphezu kwalokho, bona babe ukuthambekela crack bese creak. Koffler imodeli kwadingeka umklamo elula kodwa okwamanje nenhle nge ajikelezayo, izici ezifana ulwelwesi kanye emaphaketheni bensimbi ukuthi nakanjani kwandisa liyasiza. Ukuhlukanisa lo mugqa kusuka kweminye imihlobo yawo, umsunguli wawuqamba American Tourister. Lapho ipotimende impumelelo enkulu, indinganiso entsha embonini umthwalo. umugqa Inkampani siye sanwetshwa ngo-1940 okuqala ukuba izitayela ezine, ngemibala emine futhi osayizi eziyisishiyagalombili. Phakathi kwempi yezwe yesibili, inkampani okwesikhashana production umthwalo, abasebenza emizamweni yempi. Naphezu ukululama ngokushesha kusukela ngo-1945, kube yayisalokhu ifemu lesifunda. Kodwa Koffler Sales wafuna yonkana Melika, futhi hhayi kuphela lapho. Weza ukuqonda ukuthi kubalulekile ukukhuthaza brand ngokusebenzisa inkampani yokukhangisa.

Phakathi neminyaka emibili eyalandela ukwethulwa ubuchwepheshe ezintsha ekukhiqizeni kakhulu ukunyusele inkampani phambili emakethe kazwelonke. Waqale asetshenziswe ekukhiqizeni plywood ecindezelwe (yokwakha yaseGrisi), kanye ukuqaphela izinto wamavukelambuso athuthukile phakathi neminyaka yempi - vinyl. Ngemva ukwethulwa emgqeni olandelayo, isiqinisekiso amandla indinganiso entsha ngo-1954, ukwakheka kwamakhemikhali umkhiqizo American Tourister iye ngcono. Ipotimende, ukubuyekezwa zazo bahlangana ngokucophelela, ephethwe ukuze aphumelele kulesi sivivinyo yangempela futhi afakazele amandla akhe ngendlela engakholeki. Kwesinye isenzakalo, ngesikhathi ewa ukuphuma emotweni, ehavshey ngesivinini cishe 100 amakhilomitha ngehora, bese zawa ngaphansi amasondo enye imoto. Ngaphandle imihuzuko ezimbalwa ebusweni elingaphandle, liye lalondolozwa njengoba yayinjalo.

Ngo-1970, inkampani wathenjiswa ekhumbulekayo TV yentengiso gorilla (empeleni kwaba umlingisi okucashile), ebelikude ethandwa zonke iminyaka eyishumi nanhlanu kuze kube yabonisa. Lesi silwane, ngokuba yezinyoni, kuphosa ipotimende elinesinqe wonke amandla akhe phezu kodonga, gxuma kuso. Lokhu kwakumelwe abonise amandla komkhiqizo.