«Starbucks» (Starbucks) - Thermomug. Izithombe kanye nokubuyekeza of the abanikazi

Akuseyona bamangale, uma ubona ikhofi indoda ukuphuza ekuhambeni, kungaba ingane egijima ku evala, noma umnumzana okuqinile abagqoke, ubambe ngesandla esisodwa icala ibhizinisi, kanti kwesinye - inkomishi yekhofi. Manje lokhu kuyinto evamile, njengasezulwini nineties kwakwamukeleka ukuvela endaweni yomphakathi nge ibhodlela likabhiya. Manje, ngibonga uNkulunkulu, utshwala esikhundleni ikhofi ewusizo. umkhuba ngalinye kufaka ukuvela izesekeli ezintsha zemfashini. Isiko ikhofi elilodwa kwalezi zimfanelo kuyinto Starbucks - Thermomug, umkhiqizo ezaziwa American corporation.

Mayelana inkampani

ibhizinisi elincane "Starbucks", wadala ngo-1971 futhi esekelwe ukudayiswa okugazingiwe ikhofi okusanhlamvu ubhontshisi, ngo-2015 waba inkampani kunawo futhi iningi owaziwa emazweni 66 nge inethiwekhi ezitolo ezingaphezu kuka eziyinkulungwane 22. Diversification nomthelela ukuthola ukuqashelwa ezifana nodumo.

Manje, ngaphansi brand omhlaba ithengiswe hhayi kuphela ikhofi kodwa futhi ehla, itiye, Smoothies, ikhalori ongaphakeme iziphuzo ngisho izitsha. Esikhundleni izinkomishi alahlwayo beze nge mini-thermos lid ukuvulwa sokuphuza ekuhambeni. Okokuqala, kuba imvelo - ungasebenzisi plastic, futhi okwesibili, yesimanje kakhulu. Trendy ikhofi ngemfanelo Thermomug "Starbucks" ivumela amahora amane ukugcina edingekayo isiphuzo lokushisa ozithandayo futhi ujabulele noma kuphi, ngisho ukuya emsebenzini.

"Starbucks" ngesiRashiya

Abanye abantu bathambekele ukwenza imali nge imali lula. Ngakho-ke, kukhona inkohliso amagama brand kanye nokusetshenziswa jikelele ukuze bazizuzise bona. Starbucks inkampani uye njalo wafuna ukungena emakethe Russian, kodwa hhayi ezihlobene inkampani ikhofi umkhakha "Starbucks" kubhaliswe ku wophawu owaziwa ngo-2004. Khona-ke lo izikhalazo American Chamber of Commerce inethiwekhi Kwama-Patents uye bancishwa okulingana waseRussia ukuba amalungelo brand, futhi ngo-2007 Mega-Khimki Izivakashi ' "Sekutsenga ababeyozijabulela," Starbucks "inkomishi yekhofi.

2015 likhona Russian Federation 100 brand American yekhofi izindlu, eziningi zazo zitholakala eMoscow Petersburg. Bear nge ikhofi asanda ukwenziwa izinkampani US may futhi izakhamuzi zedolobha of eYekaterinburg, Krasnodar, Tyumen, Yaroslavl, Samara futhi Sochi.

Kute kwetfulwe "ikhofi sendleleni" futhi Starbucks izinkomishi zenzelwe. Thermomug le nkampani - kusindiswe abantu abanayo isikhathi baphuze isiphuzo esiqabulayo ekhaya. Futhi khona inethiwekhi amaphuzu - ikhono ukugcwalisa mini-thermos yekhofi izinga.

logo

Inkampani eminyakeni yokuqala khona, kwadingeka uphawu ehlukile esibonisa basezinganekwaneni mermaid zesifazane, Siren nge amabele elingenalutho. Kusukela 1987, i-logo walishintsha kancane by ekudluliseleni izinwele inhlabamkhosi, ngaleyo ndlela lokumboza ubunqunu bakhe.

Okwamanje, imikhiqizo yenkampani, kuhlanganise Starbucks - Thermomug, babe okuwuphawu ngesithombe ezandisiwe intombazane wasenganekwaneni on isizinda eluhlaza. Uma kuze 2011 inkampani esetshenziswa logo okudweba nombhalo othi ke nge obhekwe uphawu entsha asikho isidingo ukubalula ngaleli qiniso. Ngokuhamba ikhofi corporation ngokucacile wanamathela isithombe inhlabamkhosi.

Okunezinhlobonhlobo, intengo

Ububanzi izitsha ukuze baphuze edume brand American iziPhuzo elikhulu: ngephepha izinkomishi ukuze thermos encane. Jabulela ikhofi, itiye noma ijusi emoyeni opholile isibe isiko imfashini okuyinto ubophekile abakhiqizi banakekele indalo akusho igeleze ingilazi Yiqiniso. Lokhu okusungulile baba Thermomug "Starbucks." Izithombe zezwe nge udumo ifeshini esandleni sakho ngenkathi ehamba itheleleke umphakathi ukuthengwa izitsha edume.

Thenga ngemfanelo Ukugunda esizeni esemthethweni noma amaphuzu ezikhethekile sokuthengisa. Design ekhangayo we lokunyenti, ngabe tinkomishi zahlukahlukene kakhulu: kusuka ezinombala ofanayo amakhophi, elinongwengwezi lwezilwanyana Swarovski amatshe, zenani ruble ayizigidi 9.5 kuya izesekeli, lapho ungakwazi ukufaka isandla siqu sakhe. ikholaji Wadala. Intengo lokugcina acrylic impahla izindleko Ongoti ruble 850.

Thermocup Starbucks lensimbi izindonga double, Friend isivalo 470 ml ivolumu ruble 1500. Popular Tumbler (igama lesibili izindebe ngci) nge umfanekiso onodoli lokushutheka izobiza abalandeli "ikhofi sendleleni" ngaphakathi ruble 700-800, kuya ngevolumu umkhiqizo.

Thermomug Starbucks: Izibuyekezo

Umbono lilonke izesekeli Ukugunda "Starbucks" omuhle, yesimanje komuntu nice ukwazi ukuthi lapho kuba njalo isiphuzo oyintandokazi, ngisho lokushisa ezimnandi okuphuza.

Amalungu attribute nemfashini ikhofi inothi hhayi kuphela kube mini-thermos, kodwa futhi imali. Ngemva isiphuzo akanayo ukuthenga emgwaqeni, kungenzeka ukuba ugcwalise Thermomug ekuseni ezosebenza ukuze athokozise. By the way, ezitolo okudayisa lapho isaphulelo kulabo izivakashi abathatha isiphuzo ukuze asuse e ingilazi yakhe. Libuye elula amahora ibhizinisi sithole ikhofi ntambama ukujabulela isiphuzo esishisayo.

Starbucks - Thermocup yazalwa insimbi engagqwali kodonga olubhangqiwe olungasensimini ihlinzeka ukuphuza ukhululekile ngaphandle ingozi ashise izandla futhi ugcina ngaphakathi 4 amahora kumele yente lokushisa uketshezi. Le mfuneko is hhayi bahlangana inguqulo izindlu plastic. Special ikhava Friend ivumela umsebenzisi Ungakhathazeki mayelana iziphuzo egeleza, ngisho noma umkhiqizo osesimweni ovundlile.

izinzuzo Of ikhofi

Kulabo namanje akungabaze ukuthenga thermos-izinkomishi, nazi amathathu Eqinisweni ngokwesayensi kungase kutholakale ukuthi ukusetshenziswa ikhofi.

1. Ivimba soHlobo II. Quinine e ikhofi kusiza glucose faka cell, ukuthi, kubangela insulini ukusebenza.
2. Izifundo eHarvard University baye babonisa ukuthi uma uphuza 4 izinkomishi evuselelayo isiphuzo ngosuku kwabesifazane kunciphisa ingozi yomdlavuza wesibeletho ngo-25%, futhi amadoda ngama-60% kunciphisa amathuba nomdlavuza wesinye. Lokhu kusekelwe isenzo isiphuzo isisu.
3. Coffee kuthinta synthesis Dopamine, kwentiwe lula isiphetho ngabantu ene-Parkinson.

Ngakho-ke Thermomug "Starbucks" - akuyona kuphela ithuba lokujabulela isiphuzo esiqabulayo nganoma isiphi isikhathi sosuku noma kukhanye up ingxoxo kudlule isikhathi sezimoto, kodwa futhi isizathu ukugwema izifo eziningi.