Konke ubuchule "Yandex"

Ngenxa yentuthuko yezobuchwepheshe, kwaba lula ukwenza imisebenzi edingekayo ngaphandle kokushiya ekhaya. Manje ungasebenza ngisho noNethiwekhi, futhi abaningi sebezizwa behle kahle kule nsimu. Ifomu elivame kakhulu lokuthola kwi-Intanethi ukudala iwebhusayithi yakho noma ibhulogi. Ngenxa yokukhangisa okuthunyelwe kumthombo, umnikazi wayo angathola inzuzo enhle. Kuyiqiniso, lolu hlelo lusebenza kuphela uma isayithi noma ibhulogi emakhasini okuqala okusesho. Kulula nje, inani lezivakashi kulomthombo lincike ezingeni lemali engenayo yomnikazi walo.

Futhi into yokuqala okudingeka ukwazi ukuthi uma uqala umsebenzi onjalo ukuthi i-algorithms yosesho isebenza kanjani, ikakhulukazi ama-algorithms we- "Yandex", i-Runet enkulu yokusesha injini.

Yimaphi ama-algorithms wokusesha?

Sesha ama-algorithms, yi-algorithms ye- "Yandex", uhlobo oluthile lwefometha, lapho isicelo somsebenzisi singaziwa khona. I-robot yokusesha ixazulula le fomula: izikhundla zamanani ahlukene angaziwa futhi ikhetha ezifanele kakhulu.

Uma wenza lula incazelo, ungafaka ngale ndlela: i-algorithm yokusesha uhlelo olukhethekile olususa "inkinga", esimweni sethu umbuzo wosesho, futhi inikeza "isisombululo" sayo, okungukuthi, kubonisa uhlu lwamasayithi ngolwazi umsebenzisi adinga.

Ukuxazulula "inkinga", i-algorithm ibheka kuwo wonke amagama angukhiye emakhasini, ifaka idatha etholakele futhi ifometha umphumela wosesho oludingekayo kumsebenzisi. Ngenxa ye-algorithm yokusesha, ama-robot angahlaziya okuqukethwe komthombo ngamunye. Ngokusekelwe kolwazi olutholiwe, isikhundla sesayithi ku-SERP sinqunywe.

Yini ethinta i-algorithm yokusesha?

Njengoba usubonile kakade, imiphumela yokusesha yombuzo ofanayo kuzinjini ezahlukene zokusesha zihlukile. Ngakho, i-Yandex algorithm ihluke kakhulu kusuka ku-Google. Isibonelo, ngokuhlanzeka kokuhlolwa, sizovula amathebhu amabili: injini eyodwa yokusesha evela ku-Yandex, enye evela ku-Google. Uma ufaka umbuzo "ukuthi ungaya kanjani eJapan ukuze uhlale unomphela" enkundleni yokusesha, ungabona ukuthi isayithi lokuqala enkingeni ye- "Yandex" yindawo yesibili ekukhishwe kwe-Google.

Ama-algorithm search engaphansi kwemfihlo eqondile, ahlaziya imingcele efanayo yesayithi, kodwa kunakekelwa kangakanani, futhi kungakanani - akekho owaziyo. Ngisho nama-SEO-optimizers abuza lo mbuzo.

Amapharamitha okusebenza ngayo ama-algorithms

Njengoba kushiwo kakade, ukulungiswa kobuchule bokuthi "Yandex" buqondiswa yimingcele ethile. Ngokuvamile, zingahlukaniswa ngamaqembu amabili. Amanye amapharamitha anesibopho sokugcwaliswa okunenzuzo kwensiza, bangabi ngokomzimba okuthiwa "umbhalo". Ezinye - zichaza izici zobuchwepheshe (ukuklama, ama-plug-ins, njll). Ngokwemvelo, singabhala ngokuthi "ubunjiniyela-ukusebenza". Ukuze kucaciswe, kuzuzisa ukuphula yonke imingcele ibe ngamaqembu bese uwabeka etafuleni.

Usezingeni

Lezi zimingcele zidlala indima ebalulekile ekuhlelweni kokuhlelwa kwemigomo. I-algorithm ye-simo yindlela ongathola ngayo inani lekhasi ngalinye. Mane nje, uma isayithi inezinkomba ezinhle kuzo zonke lezi mingcele, khona-ke kuyoba ngaphezulu kumphumela wosesho.

Amasu algorithms asezingeni "Yandex" ashintshe cishe minyaka yonke. Okuyinhloko kuthiwa ngamadolobha. Igama lomqondo omusha wosesho luqala ngencwadi yokugcina yegama le-algorithm yangaphambilini. Ngakho-ke, injini yokusesha idale izilungiswa:

• I-Magadan (2008).
• "I-Find" (2008).
• "I-Arzamas" (2009).
• "Snezhinsk" (2009).
• "Konakovo" (2010).
• Obninsk (2010).
• "Krasnodar" (2010).
• "Reykjavik" (2011).
• "Kaliningrad" (2012).
• "Dublin" (2013).
• "Nachalovo" (2014).
• "Odessa" (2014).
• "Amsterdam" (2015).
• "Minusinsk" (2015).
• "Kirov" (2015).

Ngaphezu kwabo, eminyakeni emibili edlule kwakukhona ezinye izixazululo ezintathu zokusesha ze- "Yandex". Kanti futhi kukhona ukulungiswa okukhethekile kwe-AGS-17 kanye ne-AGS-30, umsebenzi oyinhloko okumele ufune izinsiza ezingahlangabezane nezidingo. Mane nje, lezi zindlela zokuhlela zifuna amasayithi ngokuqukethwe okungeyona eyingqayizivele nokuningi kwamagama angukhiye, bese usebenzisa izijeziso kubo. Futhi manje mayelana ne-algorithm ngayinye kancane.

I-Algorithms ka-2008-2011

Iminyaka emibili, "i-Yandex" idale izilungiswa ezine zokusesha, ezahluke ngokulinganayo kusuka ezinguqukweni zangaphambilini, zokuqala. Ngonyaka we-2008, okokuqala ngqangi kusezingeni lokusesha, okuhlukile kokuqukethwe (Magadan) kwaqala ukucatshangelwa. Ngokokuqala ngqa uhlelo olusha lwalusungulwa, olwakucabangela ukuba khona kwamazwi okuma ("Nakhodka").

Ngonyaka ka-2009, i-algorithm yokusesha "Yandex" iqalile ukucabangela isifunda somsebenzisi, isigaba esisha se-geo-dependent kanye ne-geo-ozimele imibuzo ivele. Kwenziwe ngcono ifomula yesifunda ngokukhethwa kwezimpendulo ("i-Arzamas"). Ukuqothulwa kweqile kuye kwashintsha kakhulu, izigaba ezintsha ezingu-19 zesimo sezindawo zivele futhi isimo sezinga le-geo-independent libuyekeziwe ("Snezhinsk", "Konakovo").

Ngo-2010, izilungiswa zezinjini zokusesha i-Yandex zakha amafomula amasha ngemibono ye-Geo-dependent ne-geo-ozimele (Obninsk, Krasnodar). U-2011 wabonakaliswa ekuqaleni kokudala ukukhishwa komuntu siqu, ukukhethwa kwezilimi zabasebenzisi be-intanethi kwaqala ukucatshangelwa.

Sesha usezingeni le-2012-2014

Ngo-2012, ukukhishwa komuntu ngokwezifiso kuye kwashintsha kakhulu: baqala ukucabangela izithakazelo zabasebenzisi esikhathini eside, ukufaneleka kwamasayithi avakashelwe njalo (Kaliningrad) kwanda. Ngo-2013, i-algorithm ye-Yandex ishintshe ngokuhlakanipha ngemiphumela yokusesha ngezintshisekelo zomsebenzisi othize phakathi neseshini, inakekele izithakazelo zesikhashana ("i-Dublin"). Ngonyaka we-2014, ukufakwa kwezinkomba zezindaba zezohwebo ezisezingeni lezimpendulo kukhanseliwe ("Nachalovo").

"Amsterdam", "Minusinsk", "Kirov"

Emiphumeleni yokusesha, ikhadi elinolwazi liqale ukuvela eduze komphumela, uma uhamba phezu kwesixhumanisi se-cursor ("Amsterdam"). Ngokokuqala ngqa, umsebenzi we-algorithm ye-Yandex wawunciphisa esimweni sezinsiza, okwakunezixhumanisi eziningi ze-SEO. Ukuba khona kwiphrofayli yokuxhumanisa ebanzi kwakuyisizathu esiyinhloko sokulahlekelwa kwezikhundla. I-Algorithm "i-Minusinsk" "Yandex" yaqala ukuxosha kakhulu izixhumanisi ze-SEO, ngemuva kwesikhathi kancane ukubalwa kwezinto ezibhekiselwe kuzo, kodwa kuphela esifundeni saseMoscow.

Ngonyaka wesithathu wale algorithm, ukungahleliwe kwemibuzo efanele kuqalisiwe. Kalula nje, lapho ukhipha izicelo ongahlela ngohlobo, ukuthandwa noma isifunda ("Kirov").

"Vladivostok" no "Palekh"

I-algorithm "i-Vladivostok", eyaqala ukusebenza ekuqaleni kuka-2016, yaqala ukucabangela ukujwayela kwemithombo kumadivaysi eselula, imiphumela yokukhishwa kweselula yanda.

I-algorithm "Palekh" ifanele ukunakwa okukhethekile, okwethulwa ngoNovemba. Okubaluleke kakhulu ukuqhathanisa incazelo yombuzo kanye namakhasi ngosizo lwamanethiwekhi e-neural - ukuhlakanipha okufakelwayo, okubonisa umsebenzi wengqondo yomuntu. Ngenxa yalokhu, ukulethwa kwezikhathi ezingavamile kwanda. Okokuqala, le algorithm isebenze kuphela ngabathengisi bekhasi, kodwa njengoba abadali bethi, ekugcineni bafunde "ukuqonda" umbhalo ngokwawo. Umsebenzi we-algorithm kanje:

• Uhlelo lucabangela izibalo zoxhumana phakathi kwesicelo kanye nekhanda, ngaleyo ndlela ukwandisa ukunemba kwe-SERP.
• Sebenza ngezincwadi ezinjalo kuthiwa "i-vector semantic." Le ndlela yokucinga isisetshenziswa iyasiza ukuthola izimpendulo zemibuzo ehlukumezayo. I-algorithm efunde ukuqonda umbhalo ingaveza imiphumela lapho kungeke kube khona igama elifanayo elifanayo nombuzo, kodwa, noma kunjalo, lihambisana ngokugcwele nomunye okuqukethwe.

Kulula nje, i-Yandex izame ukwakha ubuchwepheshe obunengqondo obufuna izimpendulo ezisekelwe kumagama angukhiye, kodwa ngokuqukethwe kombhalo.

U-Baden-Baden

I-algorithm entsha ye-Yandex, ekhishwe ngo-March 2017, yaba yimpumelelo yangempela ohlelweni lwesistimu yokusesha. Emiphumeleni yokusesha, amasayithi anokuqukethwe okuwusizo, okuqondakalayo nokufundeka aqala ukuvela kuqala. Umsebenzi oyinhloko wale algorithm ukuhlinzeka umsebenzisi hhayi umbhalo ohambisana nombuzo, kodwa ulwazi oludingekayo.

Phakathi nesikhathi somsebenzi "weBaden-Baden", izinsiza ezinolwazi oluhle kakhulu nolwazi olubi kakhulu zehla emiphumeleni yosesho. Ochwepheshe babeqiniseka ukuthi izindawo ezitolo ze-intanethi zizowa, njengoba kunamagama amaningi aphindaphindiwe kanye nezincazelo zezimpahla, okufana nokufanayo. Kodwa abathuthukisi be-algorithm bacatshangelwa ukuthi kunezihloko eziqondile lapho ukuphindaphinda kwamagama ayisipesheli okungenakugwemeka. Ngakho yimaphi amathekisthi ahambisana nezigwegwe? Kungcono ukubheka isibonelo.

Umbhalo ongahambisani ne-algorithm yokusesha

Ngaphambilini, ama-robot wokusesha alethwe ezikhundleni zokuqala lapho kunamagama angukhiye. Kodwa imibhalo ezakhiweni ezinjalo ngokuvamile ibukeka njengezicelo ezihlanjululwe "ngamanzi" ematheksthi angaphansi. Futhi isibonelo esingezansi siwubufakazi:

"Unyaka ngamunye, iNike ikhiqiza imikhiqizo engenamkhawulo yezemidlalo. Ama-sneakers, ama-sneakers, amabhuzu, i-suit ye-Nike, i-Nike T-shirt, ama-shorts, i-suit ye-sports ye-Nike, ibhulukwe, amabhola we-Nike ezemidlalo, amabhola webhola lezinyawo - lezi neminye imikhiqizo ingatholakala kunoma isiphi isitolo. I-Nike yabesifazane, amaqoqo wabesilisa nabantwana abonisa isihloko esiyinhloko salowo mkhiqizo. I-Nike yembatho ihlukile kulowo mkhiqizo ngamunye oveza isimo sengqondo. "

Amatheksthi anjalo awawusizo, azikho nje amabhokisi anezicelo eziyinhloko. Lapha nabo nabo i-algorithm entsha ihlushwa. Okuqukethwe ngekhwalithi ephansi ngokuqinisekile kuzolahlekelwa isikhundla. Kunezinqubo ezintathu zokuqukethwe okuphansi kwekhwalithi:

• Ukungabi nalutho kumbhalo.
• Inani elikhulu lamagama angukhiye.
• Ubukhona emibhalweni yemibandela engavamile, evele ngenxa yokuvela okuqondile kwamagama angukhiye.

Ngokwemvelo, ukuhlelwa kwe-SEO-optimalization akukhanseliwe, izimiso eziyisisekelo zezinjini zokusesha zihlala zifanayo. Nansi nje indlela, lapho kunezicelo ezincane ezingu-15-20 ngezinhlamvu ezingu-1000, sekuyisikhathi eside yisikhathi esiphelelwe yisikhathi. I-algorithm ye-Baden-Baden igcizelela ikhwalithi yokuqukethwe.

Ukusesha okukhiphayo

Indawo ebalulekile inqubo yokuthola i-algorithm kuthatha Imininingwane Ukukhishwa. Ukukhishwa - ikhasi lemiphumela ezihlangabezana isicelo esithile. Ukukhipha i-algorithm "Yandex" kwakhiwa ngendlela yokuthi kungaba ukubala ematfuba lukhulu ngokuthola impendulo yalo efanele kakhulu futhi ukhiqize Ukukhishwa imithombo eziyishumi. Esimweni lapho isicelo eziyinkimbinkimbi, udaba ingatholakala 15 izimpendulo.

Eqinisweni, okusebenza kanje: uma algorithm "ajwayelekile" nesicelo, futhi kuso kukhona impendulo efanele kakhulu, kwakheka Ukukhishwa izimpendulo eziyishumi is. Esimweni lapho injini yokusesha ngeke bathole izimpendulo zemibuzo enganginayo 15 izixhumanisi izokwethulwa inkinga.

Lapha, empeleni, futhi zonke izinto eziyisisekelo injini algorithm. Ukuze isayithi Ngizizwa okuhle ngaso serp kudingeka usigcwalisa eliphezulu, ulwazi kanye nokuqukethwe esifundekayo.