Inhlangano ukusebenza imvelo: ukuhlaziya imvelo yangaphandle

Noma iyiphi inhlangano (inkampani) noma itholakala futhi usebenza endaweni ethile, okuyinto, ngokwemvelo, kunomthelela omkhulu futhi ngokuqondile kakhulu lo msebenzi.

Yonke inhlangano imvelo (ibhizinisi) siqukethe amasethi ezimbili ezihlobene:

1. imvelo yangaphakathi.

2. imvelo yangaphandle.

Imvelo yangaphakathi luphakathi inhlangano (ibhizinisi), ngaphakathi, futhi kunomthelela oqonde ngqo futhi ngokushesha kule nhlangano. izakhi zayo ndawonye ukuchaza ezingaba namathuba ukuthi inhlangano has. Ucwaningo imvelo yangaphakathi, kanye nokuhlaziywa yayo ukucacisa amandla, ngempela, ubuthakathaka esivela enhlanganweni ethile (ibhizinisi). Kuyinto ngaphansi kokulawula ukuphathwa wenhlangano.

Izakhi oyinhloko imvelo yangaphakathi yilezi:

- Inhlangano kanye ukukhiqizwa ubuchwepheshe;

- uhlaka lwenhlangano ;

- ukulawula isakhiwo;

- izinhlangano ezezimali;

- imisebenzi marketing ;

- isiko yenhlangano lenhlangano;

- abasebenzi abasebenzi.

imvelo yangaphandle yenhlangano (ibhizinisi) inezigaba ukuthi bangaphandle ke, kuso kanye nabangaphandle.

Ukuhlaziya imvelo kwenza kube nokwenzeka ukuba uthole ukuthi yini inhlangano bangathembela, uma usebenza ngempumelelo. Yiziphi izinkinga kumelwe kulindelwe, uma ayikwazi ukuvimbela ngokuphelele imikhuba emibi emisebenzini yayo.

Ukuhlaziya imvelo bangaphandle ebonisa ukuthi liqukethe amasethi amabili amakhulu:

1. makrookruzheniya (umphumela ngokungaqondile);

2. microenvironment (ngqo).

Ngokuvamile, isimo sokungakhethi kwesikhwama ethile vumelekile imvelo futhi kudala izimo jikelele wenhlangano (ibhizinisi) e imvelo bangaphandle.

Ukuhlaziya imvelo bangaphandle lenhlangano kubonisa ukuthi izakhi eziyinhloko we Macro:

- isimo umnotho;

- Inqubomgomo senhlalo nesomnotho isimo ;

- Inqubekela (STP);

- izici zezombangazwe;

- izenzakalo International;

- izici eziphathelene nenhlalo namasiko (amasiko, amasiko, imikhuba, njll).

Ukuhlaziya imvelo bangaphandle ibhizinisi kubonisa ukuthi ibhizinisi ngokwayo cishe akukho ithuba basebenzisane izakhi kwemvelo. Umthelela ongaqondile imvelo kuthinta umsebenzi ibhizinisi kuphela esikhathini eside.

Ngo kunomthelela oqonde ngqo ngqo, izici nomthelela imisebenzi yenhlangano, kuyilapho inhlangano ngokwayo kungaba ngenkuthalo uxhumana izakhi kule ndawo.

Izakhi eyinhloko umthelela ngqo imvelo zihlanganisa:

- abathengi;

- abasabalalisi nabadayisi;

- mncintiswano;

- izinyunyana;

- umthetho;

- isiqondiso isimo.

Ukuhlaziya imvelo bangaphandle, imvelo yangaphakathi, lapho kukhona inhlangano (inkampani) iyona kokuqala inqubo nokuphathwa amasu. Ngo nokuqaliswa kwalo usebenzisa izindlela ezahlukene kanye models okuhloswe ngaso ukutadisha imvelo (ngaphakathi nangaphandle) yenhlangano (ibhizinisi). Ikakhulukazi, ISINYATHELO ukuhlaziywa ugxila Ukutadisha imvelo, ezithinta ngokungaqondile. Izindlela eziningi futhi Gap, eqinisweni, kuba ukuhlaziywa efanayo imvelo bangaphandle. Bavumela izinhlangano ukuzivumelanisa nezidingo emvelweni kwehle igebe elikhona phakathi kwalokho ufuna ukufeza, futhi yini empeleni. PIMS ndlela ivumela quantification yomthelela we amasu marketing inzuzo. McKinsey Matrix kukusiza ukulinganisa yeka ukuthi kukhanga kangakanani kuyinto emakethe, ekahle lenkampani kule makethe, ngesisekelo okuyinto, kwenza izincomo emasu senzo. Ngosizo McKinsey imodeli ingahlaziya imvelo yangaphakathi kwenhlangano, ngesisekelo okuyinto izincomo ezihlongozwayo ekushintsheni izakhi sangaphakathi imvelo ekuqhutshweni kwezinhlelo namasu.