Indlela yokuqonda ukuthi yini umkhiqizo

Abaningi abakuboni umehluko omkhulu futhi bavame ukudidisa imibono ye "brand" ne "brand." Kumelwe ngitshele ukuthi lezi zincazelo ezifanayo, kepha sizama ukubona izici ezihlukanisa.

Kuyini umkhiqizo?

Lo mqondo obanzi ohlanganisa incazelo esemthethweni yenkampani enezinhlobo eziningi zezici, izinhlangano kanye nokulindela okutholakala kwamakhasimende ngokusekelwe ezithembisweni ezenziwe abalobi benkampani. Ngamanye amazwi - incazelo yangempela, eyabekwa ngokukhethekile ngabadali.

Uma uzama ukuqonda ukuthi umkhiqizo ungubani, ufika esiphethweni sokuthi lokhu kungumfanekiso ohambisana nomkhiqizo othize. Lapho udala umkhiqizo, umsebenzi oyinhloko ukuwenza ube ohlukile, ungakhohlwa futhi ukhanyise.

Uma sigxila emlandweni, singabona ukuthi ngisho nasezikhathini eziphakathi zabadwebi bazama ukubhala izimpahla zabo ngesibonakaliso sangempela futhi esiyingqayizivele esenza umsebenzi weNkosi uqaphele. Amanye amadolobha amadala aseYurophu, njengeRothenburg naseSalzburg, namanje ayinezinsimbi "zokuhweba" zensimbi, ezibeka umsebenzi "wabanikazi" bezimpawu zokuthengisa. Amamaki ayingqayizivele afakwa emikhiqizweni yokubhaka, izitsha zobumba ezidwetshiwe, amathipiti aqoshiwe, njll.

Njengamanje, ezinye izinhlobo sezivele zakha isithombe esizimele, esingazitshela ngokwayo izinga lokuchuma noma amanye amathuba omuntu. Ngakho-ke, isibonelo, singakwazi ukubona kalula ukuthi ubani ongabawo umoto wePorsche, futhi ohlala ngemuva kwesondo likaHundai.

Ngokuvamile abathengi ngokwabo baphendula lo mbuzo: "Kuyini umkhiqizo?" Futhi unqume izinga "lesimo" sawo. Yiqiniso, wonke umuntu unezilinganiso zakhe eziza kuqala, futhi sonke sinombono wethu, okungenzeka ukuthi awuhambisani nombono wabanye abathengi.

Noma kunjalo, abathengisi ngokwabo bazama ukwenza lula abathengi, ngoba inani elikhulu lezimpahla ezikhona emakethe yanamuhla, zibeke umthengi umsebenzi onzima. Qonda le ngcebo yezimpahla akunakwenzeka, ngakho-ke amaphakheji anemikhiqizo enza "amalebuli" aqhakazile futhi aqondakalayo akhuthaza ukuba uthenge, isibonelo: "25% ephumelelayo kangcono kunangaphambili," "ukonga," "inzuzo," njalonjalo. E.

Noma kunjalo, noma yikuphi umkhiqizo emakethe yanamuhla kunomncintiswano futhi, ngokuhamba kwesikhathi, ngokuziphatha, futhi ezimweni eziningi ubuchwepheshe bungasebenzi. Ngakho-ke, izinkampani eziningi zenza izindlela eziphumelelayo zokunyusa umkhiqizo, okubavumela ukuba "banqobe" ingxenye yabo yemakethe namakhasimende.

Ukuheha abathengi kungaba ngemikhankaso yokukhangisa, evame ukuqhutshwa izinkampani. Ukuphumelela yiyona ndlela, efaka ukusabalalisa kwamahhala okuthiwa "abashintshi" bemikhiqizo. Akukho miphumela encane etholakala ngokuncipha kwenani lezimpahla okwesikhashana, ngamanye amazwi, ukusungulwa kwentengo yokuphromotha.

Indlela yokubonisa izimpahla ivame ukuqhutshwa, ngaleyo ndlela iphakamisa umkhiqizo futhi ikwazi ukuthenga abathengi abangekho nabenkampani. Ngesikhathi esifanayo, umuntu uhileleke ukuthi ubani ongaphendula ngokucacile futhi ngokucacile yonke imibuzo yamakhasimende mayelana nalolu hlobo.

Futhi, isu lokugqugquzela lingase libandakanye amakholi wefoni abasebenzisi abafundisayo.

Ukukhangiswa kwezimpawu kuqhutshwa ngokucwaninga ngokujulile amandla kanye nobuthakathaka bezincintisana. Iyasebenza kakhulu inqubo yomcwaningi wabathengi. Lokhu kukuvumela ukuba ulungise ukungaphumeleli okwenziwa amakhasimende emikhiqizo yomkhiqizo futhi uthole ukuthi bangathanda ukubona emikhiqizo yenkampani.

Ukwakha uhlobo kwanoma yimuphi inkampani kufanele uhambisane nesithombe sakhe esihle. Noma yikuphi ukuthuthukiswa komkhiqizo kudinga ukutshala izimali ezibalulekile, ngoba inqubekela phambili eqhubekayo ayinakwenzeka ngaphandle kwalo.

Lezi yizici eziyisisekelo nezici ezizokusiza ukuthi uqonde ukuthi umkhiqizo ungubani nokuthi yiziphi izindlela zokukhuthazwa kwamakethe.