Ikhasi Landing: copywriting Effective isenzo

ikhasi Landing (Landing) - isibonelo kunazo yesiteleka marketing ngqo, "lo mgadli" amaqiniso umthengi ukwazi neshaya izinzuzo ekwenzeni isenzo esithile:

1. Ukuthengwa kwezimpahla noma amasevisi.
2. Ukuchofoza isixhumanisi ukuze uthole imininingwane kusayithi (umkhiqizo).
3. Okubhaliswe izibuyekezo izindaba nge-imeyili.
4. Imigomo Izincomo (umkhiqizo) kwabanye abasebenzisi.
5. Ephawula noma inikeze ngempendulo.

Ukusebenza kahle ukuguqulwa yokulinganisa Landing, kuyinto lihlela isilinganiso phakathi kwama ukuchofoza inkinobho esemqoka kanye inombolo yezivakashi ezahlukile kanye inhloso lekhasi lokufikela - turning isivakashi okungahleliwe kumthengi (obhalisile umfundi umhlaziyi).

Dala ikhasi lokubikezela iqala efuna esiyingqayizivele ethengisa isiphakamiso (USP) - isici okuyinto ihlukanisa umkhiqizo othize (isevisi indawo) kusukela naleti. Ngezinye isitatimende wayo:

1. Qala kusuka izidingo kanti nabantu abahlosiwe.
2. Khuluma ulimi izinzuzo, hhayi izici.
3. Qhubekela kusuka embonweni imigomo qualitative - yokuthi owaziwa ukuthi zonke projecting isithenjwa iphuzu zonke ukuphikisana.

USP kusekelwa ukubhekisela ezibalulekile. Lokhu kungaba amanani aphansi noma isaphulelo, ibhonasi khulula, yesikhathi eside noma izinzuzo ezisheshayo, uma kuqhathaniswa nabangu-umkhiqizo ayesevele aziwa futhi ngempumelelo.

USP isisekelo ngokubhala lonke okuqukethwe Landing. Ingxenye yokuqala, esemgwaqweni phezulu kwekhasi kuhlanganisa:

1. Kuvele ukuthi isihlokwana ezikhangayo ukuthi 2-4 imizuzwana ukukholisa abasebenzisi ukuthi sesifikile ekhelini.
2. isihlokwana ezilingayo ishukumisa isithakazelo futhi kubangela umuntu ukufunda okuqukethwe ku.

Ingxenye yesibili okuqukethwe, anikezelwe ubunjalo umkhiqizo, kusekelwe izinzuzo isivakashi. Kufanele ukhethe izinzuzo ezinkulu 3-5 of ezisebenza "asobala" yomuntu: fix esheshayo, inzuzo uhlangana okulindelwe kanti nabantu abahlosiwe. Ukusebenzisa lwamachashazi uhlu, isiqophi kanye infographics ikhuthaza ukubonakala kanye nempumelelo Landing.

A esenzweni - into ithumela ikhasi lokubikezela, ngoba kuwo kudingeka ibenze off okuqukethwe ekubumbaneni kanye nomklamo. Ngo ukuthuthukiswa inkinobho noma iwindi ukuthi lihlangabezana Landing target, kumelwe siqondiswe yiwo malula lungeneke:

1. Sula imiyalezo ( "Bhalisa manje," "Bhalisa").
2. Imibala egqamile, ahehe.
3. Kutholwe phezulu ekhasini.

Ikhasi lokubikezela kumele aqukethe ubufakazi obanele ukuthi umkhiqizo ezihlongozwayo kuletha ngempela umphumela. Ukusetshenziswa izibalo izibalo, izibuyekezo zamakhasimende kanye nabasebenzisi, kanye amagama owaziwa, noma amagama izinhlangano kuzosiza ukuba baqinise ukuthembela.

Umbhalo yokugcina Landing has ukuba ukudamba ukungabaza zokugcina nokwesatshwa indoda, okuyinto igxile kwekhasi lokubikezela. Isibonelo esisemthethweni: kungenzeka kubuye izimpahla ikhokhwe imali ngemuva kokuthola inkokhelo, ubumfihlo idatha oyifakile.