Ikamela - usikilidi elinomlando eside

Ikamela - osikilidi ungomunye odumile kakhulu ugwayi brand emhlabeni. Umlando waleli brand - hle bonakaliso ukuthi ungasebenza eminyakeni, ngenkathi sigcina okusezingeni eliphezulu, cishe lizinga izinga. Ngaphezu kwalokho - umlando lonke emakethe ugwayi namuhla ihlukaniswe ezimbili okuthiwa esiteji - ngaphambi kwakukhona ikamela, ngemva. By the way, ososayensi baye baphawula ukuthi umkhakha kushintshe kakhulu ngaleso sikhathi. Kafushane, ikamela - osikilidi, okuyinto "engenza eziningi ukulungisa" emlandweni. Futhi lokho kusho okuningi ...

Ikamela - osikilidi Bebelokhu baziwa

Ngakho, lapho ukuqala indaba? Ikamela - usikilidi, bavela okokuqala ngo-1913. Khona-ke Richard uJoshuwa Reynolds wavula ukukhiqizwa wakhe siqu. Ukuze usikilidi wokuqala zisebenzisa izinhlobonhlobo esithambile Virginia, exutshwe kwephestri Turkish ugwayi amnyama. Kamuva kwakhiwa kuyothiwa Blend American futhi babe emhlabeni odumile. Leresiphi kuzophindwa eziningana abakhiqizi ugwayi emazweni ahlukahlukene.

Kancane nokukhangisa

Ikamela - osikilidi, okuyinto ukungena ngisho umlando ukukhangisa. Inkampane yokuqala, wethula ejenti, kwaba eliqhakaze ngempela. Ngaphambi ukudayiswa kwakukhona lo mkhiqizo, ngokuphelele zonke izinhlelo American uvele amakamela isithombe. Isiqubulo wawulula: "Amakamela." Ngakusasa, isiqubulo baba kancane xaxa. Kwezwakala kanje: "Amakamela ziyeza." Ngosuku lwesithathu Babhebhezela abantu nakakhulu. Isikhangiso ufundeka kanje: "amakamela Kusasa kuzakuba khona ngaphezulu." Abantu ezimele into engavamile kakhulu. Ngosuku yokuthengisa nasemaphephandabeni kwalandela isimemezelo esingagudl ':. "Amakamela kakade lapha" Lokhu gimmick yokuqala ngokushesha alethwe lokhu brand eziningi abalandeli abaqotho. Iculo le-Cigarettes babé liyabonakala futhi yokuthengisa - okuqinile. Cishe bonke abantu ababhemayo wafuna ukuzama brand new.

ukuthandwa

Ngenxa yalokho, ngesikhathi kunalokho iDemo Hollywood izinkanyezi kakade ukubonile ikamela. A iphakethe likagwayi naye wayekhona ezandleni osopolitiki eziningi. Ngokwesibonelo, kuye kwaphawulwa ukuthi Roosevelt, ilungiselela yokubiza inkulumo mayelana entry Melika empini, esikhundleni ukubhema ke Ikamela Marlboro evamile ngaye. Ngakho, lezi osikilidi baye baba "amasosha" ngokushesha. Babheka like madoda endlu, wabakhuthaza. Ngale ndlela yokuma brand uye waqinisa kuphela.

Esikhathini esithile ngemva kwempi, izithakazelo abantu yaqala ukushintsha. It waqala ukusebenza bomele adventure kanye Wanderlust. Kuyinto nalemvelaphi kamela wakwazi ukwakha isithombe esisha. Ukwakheka kwabo kokugcina kwenzeka ngokusebenzisa ezemidlalo - izinga ugwayi ngoba amadoda nge uhlamvu. Adrenaline, izimoto, isivinini, wokugijima, travel ...

Ngo-1999, umnikazi omusha we nkampani yanquma ukuthi isithombe ephelelwe yisikhathi isihambi singahlangabezani indoda yesimanje. Tutu waqala ukuthatha ukuma lesifinyetiwe, ekubeni nje yegolide. Yiqiniso, nge ikamela. Phela, ubudala kanye nokuqashelwa brand - izingxenye zalo ezibaluleke kakhulu. Nakuba namuhla i-brand isivele efuna zokufuna izinto ezintsha, bezama ukulondoloza isimo sabo ngesikhathi esifanayo.

Ikamela eRussia

ERussia, lezi osikilidi avele 1992. Kuze kube yilapho efika lapha kuphela ngemigudu emthethweni. Kusukela 2000, baye baqala kwenziwe Petersburg.

Kusukela ngo-2008, omunye kabusha yokubeka uphawu kwenziwe yinkampani. Waguqula ukubunjwa ingxube ugwayi, iphakethe design. Akwaziwa Ikamela baba akucace ngaphezulu futhi upholile. Kwakukhona usikilidi Ikamela «blue».

Ngokuvamile, umlando sha okhula ngesivinini esikhulu. Ikamela akesabi zamukele izixazululo ezintsha njalo ukuthola abalandeli abasha. Futhi lokhu Yebo, kuyinto ibhonasi enkulu kithi. Nokho, lutho isimanga. Ezimakethe ugwayi, lokhu brand uyathandwa ngesizathu esithile. Ikhwalithi ephezulu, umkhiqizo ethandwa futhi intengo impela ezingabizi - isilinganiso ekahle ikhasimende.