I Cola kuhlukile Pepsi? Coca-Cola futhi Pepsi-Cola: Ukwakheka, ukubuyekezwa, intengo

Namuhla, wonke umuntu emhlabeni kungakhathaliseki ubuzwe, uhlanga, futhi isimo sabo emphakathini unganqikazi ukusho ukuthi lokhu isiphuzo "Coca-Cola". Futhi baseNtshonalanga lezincwadi 8 ngesizinda elibomvu futhi bonke njengengcwele.

Indlela Bonke baqala

Indaba iqala e-US-Atlanta e-May 1886. Ukuze ngandlela-thile ukusinda kokunqotshwa kulwiwa, abantu baqala ngenkuthalo ukusebenzisa izidakamizwa. Khona-ke kwakungeyona ithebhulethi, futhi ezihlukahlukene liqueurs, eyasebenza njengodonga ngesisekelo utshwala. Njengoba abantu esikhathini esindayo ngabo ukulandela indlela yokuphila enempilo, osokhemisi sinqume ukudala isiphuzo entsha okwelapha, okungase kufakwe enye into e-utshwala, ukuze singathwesi balahlekelwa amakhasimende. Isithako, owaba esikhundleni sakhe, ebizwa ngokuthi i-cocaine.

Temperance umphakathi kwenza wemithi okuthiwa Steve Pemberton ukushintsha indlela yokwakheka isiphuzo "French Iwayini Coca." Ubelokhu ngifuna isithako ukuthi Ungashintshanisa utshwala, kodwa it has ezifanayo kodwa ngesikhathi esifanayo tonic. Futhi, ngenhlanhla, iyithole e uhlelo Cola izitshalo nut. Ukuhlanganisa isiphuzo "Coca" futhi akhiphe Cola, wemithi uthola ithuluzi elinamandla toning umzimba, kodwa ephethe ukunambitheka ezinjengendle. Kuzothatha isikhathi eside ukuba alenze minza futhi amnandi. Isiphuzo kwaba uketshezi obukhulu, okuyinto ladayiselwa amabhodlela kabhiya. Abantu walithenga tonic (nakuba umbhali yena touted ke njengoba isiphuzo okwelapha elaphe iyiphi iloli) ukusetshenziswa ngesikhathi hangovers futhi buhlanjululwe ngamanzi kusukela empompini ukwenza kube lula ukuba baphuze.

Kanjani elikhazimulayo "Cola"

Uma uhlushwa a Hangover umthengi waya ekhemisi ukuthenga isiphuzo non-carbonated "Coca-Cola". Inani isimangaliso kusho okuyinto kweso okudambisa ubuhlungu ngemva kokuphuza, eseneminyaka engu-25 amasenti. Njengoba wathenga tonic, wabuza wemithi ukuba alulaze ngamanzi. Njengoba umdayisi yakhombisa ubuvila kakhulu ukuya komunye umkhawulo ihholo, lapho kwakukhona khona empompini, ucela ukuba alulaze isiraphu yayo soda. Isivakashi ngaleso sikhathi kwakuwukuthola ngokuphelele ayibalulekile, kuka alulaze isiphuzo sakhe, uthisha wavuma. Tasting isiphuzo effervescent, umthengi wathi ukuthi tastier okuningi kuka amanzi. Izindaba lokhu landizela yonkana County ngezinsuku ezimbalwa, futhi wonke umuntu wayefuna ukuthola ukunambitheka entsha "Coca-Cola". Kusukela ngaleso sikhathi waqala inkathi entsha - inkathi of soda "Cola".

Ukubukeka logo abadumile

Frank Robinson - indoda eyanikeza emhlabeni logo edumile, ngemva kweminyaka engu-130 ka sebenzisa lokuhweba Coca-Cola. Ngenxa ithalente lakhe kohwebo phakathi "umthetho ezomile" e-Atlanta ethengisa iziphuzo 25 amalitha ngonyaka lakhuphuka lafika ku-1049. Kuyinto kuphela umuntu bakholwa bezikhali inkampani kanye umkhiqizo kukhiqizwa wahlala inkampani kuze kube sekufeni kwakhe, kuyilapho umdali isiphuzo, yithemba, ithengiswe 2/3 of wemithi alulaze le "Coke" soda.

Isisekelo ukudalwa logo waba Spencerian lokuqala wefonti. Kusukela 1850 kuze 1925 wawumatasa esetshenziswa ekunyatheliseni omagazini ibhizinisi kanye namaphephandaba. Robinson yena ngokudala ilebula ukukhangisa, wathi la mazwi esiprofetho: "uhlamvu C 2 uyobheka elikhulu ekukhangiseni." Kodwa akazange elahlekile. Kuyo yonke leyo minyaka yempi mncintiswano Coca-Cola womkhiqizo ngeso lokhozi njengoba mosque futhi usebenzela ukudalwa logo entsha abaphikisi babo obomvu-blue. Inkampani kakhulu efanayo wagwazwa kuphela ngo-1980, kokuba wethule ezweni isitayela entsha yokubhala aziwa 8 izincwadi. Njengoba ungathandi, futhi abantu abazange lokubhala fancy awukuqondi, sha wabuyela ifonti ubudala.

Ngo-1958, ngesikhathi Coca-Cola logo ibonakala ngemuva abomvu.

1969 ungeze wave elimhlophe ngaphansi izinhlamvu. Kwaba iminyaka eminingi kuphela kamuva, okungukuthi ngo-2003, igagasi elilodwa sengezwe ophuzi nokukhanya eyodwa ngaphezulu. Futhi kokuvela Bubbles onamileyo.

Wayeyisazi entsha logo, wadala ngo-2007, abaningi bayabukana sengathi bafuna ukuhleka. wave White kuba futhi enesizungu.

2011 kwaba iminyaka engu-- inkampani yayigubha iminyaka engu 125th. Futhi akulona isizathu ukudala logo entsha? Ku-kungemuva elimhlophe sikhombisa ibhodlela isiphuzo Umbhalo ngesiNgisi «iminyaka engu-125».

Legendary ingilazi ibhodlela igubha unyaka wayo 100th - nesipho kudala logo entsha.

Namuhla, i-logo eyinhloko sha elahlekile ngesizinda sakhe nokuthi kuyinto izinhlamvu oyindilinga abomvu.

Ukwakheka lokuqala isiphuzo, futhi ukufa kumdlali

Ngisho nalapho ukudayiswa isiphuzo kukhuphuke ngo-izikhathi ezingu-40, imali akwanele ukuba abe inkampani ezimele. Futhi sibonga isinqumo ukuba lithengise iningi inkampani, iqoqo eyabhalwa Pemberton, esivulela emhlabeni imfihlo iresiphi tonic "Coca-Cola". Izithako kuhlanganisiwe: lemon, amakinati nomcako uwoyela, akhiphe amakinati, vanilla, elixir orange, i-caffeine, uwoyela ekhishwe imbali orange futhi, yebo, i akhiphe of the coca isitshalo.

Agasti 16, 1888 Pemberton, ngokuba ompofu eshiya kuleli zwe. Futhi eminyakeni engu-70 kuphela kamuva ethuneni lakhe itshe ethuneni lakhe kubhalwe ukuthi yavela.

Ukuthandwa eside elindelwe

Ompofu Irishman Aza Kendler, owafika e-Atlanta eyomsebenzi owawenza sikwazi nje $ 1.75, naye wayekholelwa ukuthi izwe elisha ngempela injabulo. Ngemva kwesikhashana ihola imali imali eningi futhi unquma ukuthenga uNkk Pemberton iresiphi idume isiphuzo. Ukuthengwa kwamlahlekisela imali eningi. Wayefanele ukuthenga it for $ 2,300.

Nge umfowabo nabanye abantu ababili bathola ekhona kuze kube The Coca-Cola Company. Lezimpahla amafemu uphawu, okuyinto belilokhu likhona kusukela 1886, Aza bhalisiwe January 31, 1893 e-United States.

Phakathi nonyaka wakhe wokuqala inkampani ebhalisiwe ngokusemthethweni waletha ukulahlekelwa. Kwaphela izinsuku ezingu-365 ukuqhutshwa zaba $ 50, lapho umnikelo 70.

Kodwa Aza bakholwa inkampani yakhe, futhi ngempela, emuva lé ngawo-1902 kwaba ethandwa futhi wathola ayizinkulungwane 120 zamaRandi ngonyaka.

Uma uMdali isiphuzo ubhekwa Pemberton, inkampani ungubaba Kendler ukuthi kusukela kwasungulwa lesi siphuzo, okungukuthi kusuka 1886 kuya 1912, zishintshe Coca-Cola kule isiphuzo ethandwa kakhulu kwezincwadi eNtshonalanga.

amaqiniso ezithakazelisayo

inombolo Iqiniso 1. kuqala billboard ukukhangisa umkhankaso, wadala Frank Robinson ngo-1904, kuthé esifundazweni saseGeorgia - emzini Cartersville.

inombolo Iqiniso 2. Meyi 2013 uzokhunjulwa ende izakhamizi ngesikhathi Singapore. abedlula ngendlela Ordinary ithole iziphuzo mahhala kusuka inkampani Coca-Cola. Bank banikeza "Cola" yayinama izingxenye 2, kanjalo ekhuthaza abantu ukuba nabanye injabulo.

inombolo Iqiniso 3. "Coca-Cola" - isiphuzo ethandwa kakhulu. Njalo izibuko yesibili odakiwe ka 8000.

inombolo Iqiniso 4. Beka endishini "Coke" Steak ziyoncibilika ngokuphelele ezinsukwini ezingu-2.

inombolo Iqiniso 5. Uma uthele lonke ichibi Manufactured ngu isiphuzo "Coca-Cola" ke kungase kuthathe cwilisa ngesikhathi esifanayo abantu abayizigidi ezingu-512.

inombolo Iqiniso 6. Uma isiphuzo wadala for sonke isikhathi khona, uthele amabhodlela kanye ukubeka ofanayo emgqeni, uchungechunge isiphuzo ngacela ethandwa izikhathi 4334 izovuleka iplanethi yethu.

inombolo Iqiniso 7. Lena yinkampani yokuqala ubeke ukukhangisa layo ku Pushkin Square ngo-1989 eMoscow.

inombolo Iqiniso 8. Le nkampani yomnikeli ende kunazo zonke emidlalweni yema Olympic. Baqala a ukusebenzisana ngo-1928.

Coca-Cola isiphuzo carbonated

Izibuyekezo mayelana ukunambitheka walesi siphuzo ikhona yonke indawo omuhle, kodwa ingxoxo ehlukile izinkundla eziningi won harmfulness komkhiqizo. Yiqiniso, kubalulekile ukuba avumelane iqiniso lokuthi lokhu akuyona umkhiqizo ewusizo, kodwa siyini isizathu ukugeleza omkhulu izibuyekezo ngezingozi futhi ngesikhathi esifanayo mega yakhe ezimakethe Russian kanye angaphandle? It kuvela, abantu ememeza ethi kungcono embi, kodwa akusho abenqaba ukuthenga. Iphuzu ekukhangiseni kanye nekhono isithakazelo abathengi. Abaningi Ubhale izibuyekezo ukuthi bathenga, "Coke" kuphela ngamasheya, ngoba wonke umuntu ufuna ukuba uthole isipho. Futhi singasho ngokuqiniseka ukuthi lokhu brand uyakwazi kahle ukuthuthukisa umkhiqizo wakho. Kwanele ukukhumbula lokho injabulo okubangelwa isenzo ngesikhathi iMidlalo Yama-Olympic ngo Sochi. Abantu ukhukhulwe kusukela emashalofini iziphuzo ezinesoda kusukela Coca-Cola, bezama ukuthola isipho bear-Olympic, t-shirt noma izibuko. Manje, khumbulani, yini ukuhlobanisa uNyaka Omusha WamaShayina?

Yiqiniso, nge red "iloli injabulo", okuyinto minyaka yonke usibonisa ukukhangisa "Coca-Cola". Ngakho-ke, kungakhathaliseki ukuthi Izibuyekezo omubi izinkundla kubantu noma ememeza ngezingozi isiphuzo, abantu bayohlala njalo uyithenga!

I imbangi okuphakade

16 Juni 1903 Inkampani PepsiCo, kamuva kwatholakala ukuthi esincintisana eside brand Coca-Cola yabhaliswa.

IMpi Yezwe Yokuqala, noma kunalokho nemiphumela yayo, idlalwe ngo-1921 yi-ihlaya elibi. Imikhiqizo nsuku zonke waletha imali engenayo sincipha isibalo sawo. Ngenxa yalokho, inkampani waya yimali futhi ngo-1928 kuqala kwazo ukuba nibe ngabakaJesu isimo. Kodwa ngemva kwesikhathi esithile ke outbids Charlie Gut.

Phakathi Yokuwohloka Okukhulu 30s waqala kuhlaselwa the brand "Coca-Cola". Inani 6-ounce ibhodlela kwaba 5 amasenti, PepsiCo amacebo okuthengisa ongawacabanga sasihlanganisa yokuthi baqala ukuthengisa amabhodlela 12-ounce ngentengo efanayo. Impumelelo uthathe leso sinyathelo yaziwa kusengaphambili. Le nkampani "Coca-Cola 'ephethe wakhe washiya 1 bhiliyoni kuphela 6-ounce ibhodlela, futhi lincane kakhulu, futhi imishini ukuthi ukuthengisa lezi iziphuzo, thatha zemali kuphela amahlelo 5 cents. A Coca-Cola Inkampani bakwazi ukuqinisekisa i-value ehlukile. Ngakho, Ukuthandwa kwezindlela esincintisana. Kwaba ukunqoba phezu Umphikisi, ngoba ngaleso sikhathi, PepsiCo wakwazi ezithengisa amabhodlela angaphezu kwezigidi eziyizinkulungwane ezingu-5 "Pepsi".

Kodwa ngaphezu kwakho konke usindwa umkhankaso wokukhangisa we-1970 ngaphansi kwesihloko esithi "Kuhle iqoqo abakhethiwe zifa." Yilelo nalelo lungu wazama "Cola" futhi "Pepsi", bese uyakhetha isiphuzo ozithandayo. Nge amaphuzu 3: 2 win brand PepsiCo. Ngemva kwalokho, le Ukuthandwa kwezindlela nakakhulu.

Ngisho ukukhangisa "Coca-Cola" ayikwazanga ubuthe ithelevishini izimakethe zabo abadlali abaningi kangaka, abasubathi nabahlabeleli, njengoba kwenza inkampani PepsiCo. Esikhathini izimakethe Starring osaziwayo ezifana Lionel Messi, Pink, Ayshvariya Ray, Fergie, Beyonce nabanye abaningi. Ukuthandwa "Pepsi" ngesikhathi sabo nomthelela Khrushchev yena. Emhlabeni wonke, ukusakaza isithombe zokusebenza yakhe ukuvakashelwa e-United States, lapho ephuza sasithola lesi siphuzo elikhazimulayo. ukukhangisa engcono eU.SSR wayengekho, bese eziningi abantu bagijimela ukubheka emashalofini umkhiqizo zimenyezelwe.

Kodwa ngaphezu kwakho konke izinkanyezi ku izimakethe singers and abaculi. Omunye wabo kwakungu-King of Pop Maykl Dzhekson.

impi carbonated

Phuza "Pepsi-Cola" yavela kuyi-1890, kulandela "Coca-Cola". Futhi ngemva kweminyaka eminingi kangaka ukubangisana le mikhiqizo akugcini, kodwa kunalokho, buthola isivinini more and more. Inani eliphakeme labamemezeli ukuthandwa "Pepsi" weza 30-40s, lapho inkampani wadala ukukhangisa, ukugxila Afrika baseMelika.

Eminyakeni eminingi kamuva, inkampani waya yimali, futhi umdali isiphuzo "Pepsi-Cola" Inkantolo noKalebi Bredema ophoqelelwe ukutshela iresiphi, okuyinto iminyaka eminingi kangaka igcinwe iyimfihlo zigadiwe.

Uma indlela yokwakheka "Coca-Cola" kusese efanayo, "Pepsi-Cola" ukulishintsha kaningi. Akuwona wonke umuntu liyajabulisa uphuzo carbonated ukusho kuka "Cola" kuhlukile "Pepsi." Izinga likashukela kuyo yomibili le mikhiqizo kuyinto 11%, kodwa ngasizathu simbe, "Pepsi" iwine amasheke eziningi? Iqiniso ukuthi "Pepsi-Cola" akukho amafutha kanye amaprotheni. Kodwa lokhu akusho ukuthi ziwusizo kakhulu "Cola". Futhi ngaphambi kokuthenga noma iyiphi yalezi iziphuzo carbonated, khumbula ukuthi inani ushukela (11%) kwaba isiqalo esihle ukuthuthukiswa sikashukela kanye ukuphelela, futhi kancane kancane ubhubhisa izinyo koqweqwe lwawo.

Uma ubheka i-impendulo yombuzo kuka "Cola" kuhlukile "Pepsi" in the kwezepolitiki, singasho lokhu: ukusekelwa Republican kuqala, futhi eyesibili - the Democrats. Futhi kuphela "Pepsi" inqubomgomo wakwazi ukunqoba, njengoba inkampani uye wasekela u-Barack Obama. Kodwa ethandwa kakhulu kuze kube manje kungokwalabo nkampani "Coca-Cola". Kufanele kuqashelwe ukuthi zombili izinkampani ukukhuthalele uxhasa imfundo ukunikeza ngonyaka ukuze abafundi basekolishi mayelana 3,000 izibonelelo.

Uyini umehluko

umthengi Ordinary abasoze baqonda ngaphandle "Cola" kuhlukile "Pepsi." Namuhla banayo nephunga efanayo futhi ukunambitheka. Ochwepheshe bakholelwa ukuthi uma ubeka ingilazi isiphuzo nomunye ke, ukuzilinga, ngeke uphawule umehluko phambi kwakho. Futhi uma bayoba ilebula ukhetha "Coke". Umthengi ekhetha umkhiqizo othize ngethonya ukukhangisa, futhi ukubiza lolu inkampani negalelo elinamandla kakhulu ebuchosheni bethu.

Phakathi neminyaka impi brand ezimbili ethandwa yombuzo: "Kuyini" Cola "kuhlukile" Pepsi - futhi asikwazanga ukuthola impendulo eqondile "?". Umzabalazo for mkhulu okukuthinte ngayo kuphela umehluko ukumaketha kanye nokukhangisa uhamba, kodwa ukwakheka uphuzo kwasala leyo mfihlo efanayo futhi. Futhi ngezindlela ezintsha wadala ukukhuthaza Pepsi kanye Coca-Cola izinkampani kufakwe ngesisekelo abaningi nokukhangisa nokumaketha izincwadi.

kakhulu, futhi omubi Ubungazizwa kanjani asabela ngayo umphakathi noma ukusetshenziswa okweqile ezihlwabusayo, kodwa yingozi iziphuzo carbonated brand ezimbili, okuyinto isikhathi esingaphezu kwesigamu sekhulu leminyaka, zonda nomunye, abantu emhlabeni wonke unyaka ngamunye, uqede nabo inqwaba.

Ayikwazanga befa eminyakeni eminingi edlule e ubumpofu Mr Pemberton sicabange ukuthi kamuva isikhathi esithile esungulwe ngenhloso zokwelapha isiphuzo iba ethandwayo, nokuthi i-United States of America, lapho kubhaliswe ngohlobo lwakhe babehamba phambili ohlwini ngokufa lamazwe ukuthi iningi kudliwe isiphuzo, okuyinto kudala edumile inkampani Coca-Cola?