Famous emhlabeni wonke amakha Lancome

Perfume futhi inkampani yezimonyo in "Lancome" kufanele ngokuthi omunye ethandwa kakhulu ezweni lethu, njengoba ngempela ezweni lonke. Eminyakeni ecishe ibe ngu ayisishiyagalombili abadali eziqinile futhi abasebenzi umsebenzi walo eziningi ukuze agcizelele ubuhle bemvelo abesifazane, ukuze alenze sihle futhi kancane bajabule kakhudlwana.

Lapho ngo-1935 i-komthaki abanamakhono Ptizhan Arman, umsizi we Coty abadumile, eyasungulwa inkampani yakhe, cishe okwamanje, wayengase acabange ukuthi ungaba umsunguli amakha giant yezimonyo 'Lancome'. Kusukela esemncane Ptizhan bayahlonishwa kakhulu, bakhuleka phambi owesifazane kuye wanikezela emsebenzini nasekuphileni kwakhe kwasemhlabeni, ngoba wadala ukunambitheka esiyingqayizivele.

Kakade ngasekupheleni kwekhulu nesishiyagalolunye, France waba esasiwafanele imfashini trendsetter, ujabula abesifazane emhlabeni izingubo zabo namakha. In Paris kusukela emhlabeni wonke babuthana Ongoti imfashini, ithintane nge amahle.

Kube couturier ilingane French emhlabeni, okuyinto idume ikhono lakhe ukudala yobuciko kweqiniso. Musa zisale ngemuva kanye bamakha French - babuza imfashini amakha. Kodwa ngasekuqaleni kwekhulu lamashumi amabili, i-United States ashaqe entendeni, kanye France kanye enamandla ezindabeni imfashini esebohlile.

Abancane beziphakamisa Arman Ptizhan kuhanjiswe ku Paris futhi laqala ukusebenzela Maître Fransua Koti amakha. ngokushesha Kochi uyalibona ikhono umsizi kwakhe okungavamile, futhi esabela ukuba umqondisi endlini amakha Coty. kodwa abasha abantu ephupha ukudalwa, ngokushesha washiya okuthunyelwe okusezingeni eliphezulu avule ibhizinisi.

Kumele sikhokhe intela kwabase-umuzwa inhloso Ptizhanu abanamakhono kakhulu - wakwazi ukwenza into engase enze Kochi elikhulu: wabuyela eFrance yakhe ethandekayo, isihloko imfashini dolobha.

Ukudala Lancome amakha Ptizhar njalo ukukhumbula eemfundweni uthisha wakhe omkhulu, ngakho sokuthuthukiswa iphakheji engavamile futhi ngandlela-thile eyingqayizivele lapho bakhangwa umsebenzi edumile ngesikhathi umculi Zhorzha Deloma, owayekhonze Kochi. Kamuva waba art umqondisi wenkampani kanye engamashumi amathathu wayesebenza ku ukudalwa amabhodlela ehlukile Lancome.

Ngo-1936, inkampani ukhiqiza kakhulu futhi engavamile ukuba French amakha Lancome - Magie futhi Cologne Cachet Bleu. Lancom - imimoya esiyingqayizivele, abakwazi udidekile namanye flavour kuze kube yilolu suku.

Ngo-1952, izitolo amakha kukhona eseyintsha kumakhasimende ayo - amakha esiyingqayizivele Lancome Tresor. Iphunga yanqoba hhayi kuphela abalandeli sha, kodwa futhi ochwepheshe kwamakha. Inani eliphakeme labamemezeli ukunambitheka baba raspberry wavuka. Sisho amanothi ukukhanya amakha njengoba peony, jasmine, Madagascar pepper pink, black currant. amanothi Base - I Virginian umsedari, must, vanilla, edonsa futhi bazuzise ebukekayo.

Ngo-1964, inkampani ihlanganiswe ne-L inkampani 'Oreal, futhi ngesikhathi esifanayo izindaba akhe alandelayo: amakha Lancome, le Climat edume elicwengiwe nehlukile Eau de Lancome.

Lancome amakha ku njalo ukufuneka kakhulu abesifazane babo bonke ubudala emhlabeni wonke, ngoba Arman Ptizhan etshaliwe kanjalo nenzalo yabo ubungqabavu ongashi kanye nentsha okuphakade. Empire Lancome siyaqhubeka ngesandla esivulekile banikele ukuba bakhe njalo kakade futhi entsha ukuze amaklayenti emhlabeni jikelele.