Amazing impumelelo indaba umsunguli Coffee "Starbucks"

Govard Shults engamashumi amathathu edlule kwaba ibhizinisi ikhofi, ukuphishekela zinenjongo eyodwa vó: ukuba aqinise ubuhlobo obuhle phakathi kwabantu phakathi abantu phezu inkomishi yekhofi. "Starbucks" Manje yena kusuke CEO. Kodwa endleleni eya phezulu Kwakungelula. akazange Schultz, umfana evela emkhayeni ompofu ukusebenza kwekilasi, wanqoba kanjani bonke ubunzima futhi wasungula uchungechunge elikhulu ezitolo zekhofi emhlabeni?

umlando omncane

Schulz wazalwa ngomhla ka-July 19, 1953, eNew York. Umndeni wakhe akuhlukile ukuphumula. Lapho exoxa ne-Bloomberg, wathi esakhula ezingomakhelwane abantu abampofu. Ngakho, engumfana yena waphonseka ezweni ukungalingani womuntu, ubumpofu nakho zisencane. Lapho Schultz wayeneminyaka engamashumi 7 nje ubudala, uyise, umshayeli weloli, owayehlangene ukuletha namanabukeni, yena abalimala umlenze wakhe ngesikhathi zazindiza ngendlela engavamile. Ngaleso sikhathi kwakungekho umshuwalense wezempilo kanye isinxephezelo, ngakho umndeni wasala ngaphandle engenayo eyisisekelo.

Lapho efunda esikoleni esiphakeme, Schultz ngenkuthalo kudlalwa ibhola futhi uthole i-scholarship yabasubathi University, elise Northern Michigan. Khona-ke le nsizwa yahamba ekolishi, futhi ekugcineni wanquma enhliziyweni yakhe yayingeke iqhubeke ukudlala ibhola. Yesikole kwakumelwe ikhokhwe, ngakho guy kwadingeka ukuya emsebenzini. Waqala ne uweta wotshwala enkantini, futhi ngezinye izikhathi ngisho ukunikela.

Ngemva kokuphothula kulesi sikole ngo-1975, Schultz uye wasebenza unyaka wonke zezemidlalo base e Michigan. Wamenywa ukuba aye inkampani "Xerox", lapho bathola okuhlangenwe nakho ekubhekaneni amakhasimende. Kwaphela isikhathi eside wahlala lapho unyaka nezinyanga esezinzile inkampani Swedish ezihambisana lezitsha yasendlini.

Kwaba kukhona ukuthi Schultz seyakhe umsebenzi waba umphathi wokuqala jikelele bese iphini likamongameli. Wakwazi ithimba yokuthengisa ehhovisi e-New York. Kuyinto kule nkampani, waqale ihlangabezane igama brand "Starbucks", wagxilisa ingqondo yakhe yonke wakhangwa inqwaba ukuvuza ikhofi abenzi. Unentshisekelo Howard wanquma ukuvakashela Seattle, wenze aphoyintimenti kusengaphambili ethilomu abanikazi: Gerald Baldwin uGordon Bowker.

Ukujwayeleka nenkampani "Starbucks"

Ngemva konyaka, le Baldwin ke engu-29 ubudala (umsunguli we "Starbucks"), ekugcineni, abamenyiwe Schulz ukusebenza, ukumnika isikhundla sokuba imisebenzi okudayisa nokumaketha. Khona-ke "Starbucks" kwadingeka ezintathu kuphela izitolo lapho isisindo ikhofi ithengiswe ukusetshenziswa ekhaya. Eyokuqala Starbucks esitolo namanje likhona futhi phezu Pike Indawo Imakethe e Seattle.

uhambo kwesibhamu Milan

Schultz Isiphetho sashintsha ngokuphelele lapho kuvela wathunyelwa Milan zombukiso. Ukuhamba uzungeze umuzi, le nsizwa yabhekisela Amabha espresso, lapho abanikazi wayazi wonke amakhasimende akhe ngegama walikhonza ezihlukahlukene ikhofi iziphuzo, kungaba cappuccino noma Latte. Schultz ukuthi liyiZwi nobuhlobo bomuntu siqu kuyosisiza ukuthengisa ikhofi.

Ngo-1985, uHoward ushiye "Starbucks" ngemva umqondo wakhe Italian akalithabathanga abasunguli. Ngokushesha wanquma wathola inkampani yakhe, Il Giornale (eyahunyushwa isuselwa izindlela Italian "nsuku zonke"). Ukuze uthenga indawo ikhofi, Schultz kudingeka ukuqoqa ezingaphezu kuka $ 1.6 million. Wasebenzela ngonyaka kule nkampani 'Strakbars ", ezama ukuvula uchungechunge ikhofi izindlu ngendlela Italian.

Ngo-August 1987, Schultz wanikelwa isikhundla Jikelele Umqondisi Starbucks, eyayihlanganisa ikhofi eziyisithupha.

Ukuthandwa inethiwekhi, "Starbucks"

Melika benamandla ngokushesha uzwela inkampani. Ngo-1992, "inethiwekhi Starbucks 'yaphuma Nasdaq Stock Exchange. Inkampani wayevele amaphuzu 165 evulekile, imali kwaba $ 93 million ngonyaka. Ngakho, ngo-2000, "Starbucks" sekuyinkinga Inethiwekhi yomhlabajikelele, ivule ezingaphezu kuka 3,500 ikhofi izitolo lithole $ 2.2 billion ngonyaka ngenzuzo yonyaka. Schultz wayengomunye wabantu abanethonya kakhulu eMelika.

"Starbucks" wayengekho phezulu njalo, kwakukhona ukuhluleka. Ngakho, ngo-2008, Schultz uvalwe okwesikhashana engaphezu kwekhulu ezitolo ukufundisa uweta wotshwala enkantini ukulungiselela i-espresso.

Njengengxenye kabusha Schultz yamemezela ukuthi "Starbucks" uhlose ukuqasha ex wezempi. Ngonyaka odlule, le nkampani waqinisekisa amahemuhemu okhokhela ekolishi yesikole abasebenzi babo.

Phakathi nomsebenzi wakhe Starbucks Schultz iye yagxila kakhulu njalo ukuze abasebenzi bayo, okuyinto libize abalingani. It unikeza zonke ukwelashwa olunzulu kanye umshwalense, ingaba nomthelela Kulokhu noyise.

Schultz ikhiphe incwadi engavamile, "Thela it enhliziyweni yakhe njengoba indebe ye inkomishi eyakhelwe Starbucks».

Starbucks liyaqhubeka likhula, manje has yokuthengisa yonyaka engaphezu kuka $ 16 bhiliyoni, ngakho Schultz has a isimo ocebile. ukubaluleka kwakhe inetha balinganiselwa ku $ 3 billion - isicebi kweqiniso.