Amawashi-Oris - sha Swiss nge esiyingqayizivele emlandweni weminyaka engu-ayikhulu ukuthuthukiswa

Wochwepheshe nabaqambi ufuna ukuqinisekisa ukuthi hhayi kuphela ukudala izingubo egqamile futhi Flamboyant, kodwa futhi zakudala, ibhizinisi kanye nezemidlalo izithombe. Nezingubo - iyingxenye ebalulekile ukubukeka noma yimuphi umuntu, kodwa, ngaphezu ukuthengwa izinto ezinjalo, kubalulekile ukuba banake yayo nezinto zokuhlobisa. Kuyinto lezi izingxenye zesithombe kungaba umphelelisi isiphi isambatho evelele, dala ukuthi kube nombono ofanayo. Kodwa onjani izesekeli kufanele ukhethe kwabesifazane nabesilisa? Impela, kungcono Iwashi. Oris - kuyinto enye inkampani owaziwa Swiss wahlanganyela imikhiqizo enjalo iminyaka engu-100. Le nkampani ngokuvumelana isiko izinga, ngoba lezi amawashi bayindlala kakhulu emhlabeni wonke. Kodwa luyini ngempela uye wathola ukuthandwa lokhu inkampani?

mayelana nomkhiqizo

Umsuka umlando wale nkampani kuthatha kusukela 1904. Labe wathola inkampani esitolo yokuqala yenziwa oda futhi ephaketheni amawashi. Oris eyasungulwa ezimbili kumklami abanolwazi uPawulu Katen noGeorge (George) e Emaphethelweni yobuKristu Basel. Igama lalesi brand wakhethwa ithuba, ngoba igama emfuleni ezigugile egeleza eseduze edolobheni. Kusukela 1904, waqala ifektri ukusebenza amahora. Ngokuphathelene inqubo esetshenziswa, kwaba mechanical ngomkhiqizo ngamunye, futhi inkampani namanje kuhambisana isiko, ngaphandle kokushintsha izisekelo imikhiqizo yabo. Ngo-1925 uqala kwenye imboni, lapho kungenzeka ukuba akhiqize ephezulu ekupheleni izesekeli kakade: zegolide, ne-nickel.

isikhathi ngcono

Ngo-1938, i-brand ukhiqiza izitolo ukuzwa real: iwashi, umcibisholo ebonisa ngosuku ukuthi. Kusukela ukukhiqizwa kwemikhiqizo esinjalo kumisiwe. Ubuchwepheshe bukhicite njalo amawashi nge ezengeziwe emaphakathi umcibisholo-date.

Kuze 1952 Swiss watchmakers izinkampani ziye zathuthukisa imikhiqizo yabo, angase afakwe emzimbeni alamu amawashi abo izesekeli ukuthi ziyadingeka ukuze kuqalwe zonke izinsuku 8. Kodwa lokhu womkhiqizo akayekile, futhi ngemva nje kweminyaka embalwa ubelokhu ekukhiqizeni izesekeli ngalo mshini othomathikhi.

umlando ephakeme kanye onobuhle ezithandwayo

ukuthuthukiswa yenkampani waqhubeka kahle nangokuqhubekayo enjongweni, kodwa kuphela kuze kube seqophelweni lapho kwaqala crisis omkhulu e-Switzerland. Cishe zonke izinkampani baye babhekana nobunzima nalesi sikhathi, futhi iyathinteka lokhu ngokuqinile. Ngo-1985, omunye iqala isu ekukhuleni wenkampani futhi kufanele sibheke indlela iwashi lakhe. Oris bazifundela wonke amamodeli yayo ukukhiqizwa, isakhiwo okuzoba siyisinqumo esinzima kunazo zonke. Abadlali Ngakho bazalwa Buka ifakwe esiphikisayo. Le mikhiqizo zavezwa eziningi limited futhi abahlakazekile ngamanani aphezulu. Ngo-1994, behlonipha weminyaka engu 90 yokuqoqa yenkampani engamashumi ayisishiyagalolunye uyakuzala eqondene design kanye isethulo onobuhle wadedelwa. Ngo womshini onobuhle ezifana wasebenzisa 18-Carat igolide. abanye iwashi namanje okuthakazelisa kakhulu - Worldtimer. Zibonisa isikhathi zokuzamazama ezimbili. Umkhiqizo ifakwe kube inkomba yokuthi imini nobusuku, futhi kushintshwe ngokucindezela izinkinobho ezithile.

Ngokuvamile, yonke imikhiqizo lenkampani zingahlukaniswa zibe izitayela ezifana:

• Autosport.
• Diving.
• Classic.
• Aviation.

Phakathi kwalabo emelela imikhiqizo yenkampani bebelokhu abadumile Formula 1 abashayeli ezifana Nico Rosberg, Nico Hulkenberg nabanye. Namuhla-ke ithandwa kakhulu iwashi Swiss. Oris - inkampani wakwazi ukusinda obumbi hhayi ukuyeka ukukhiqizwa yabo, futhi uqhubeke nayo, ekuthuthukiseni imikhiqizo yayo.

mayelana izimpahla

Ngokwemvelo, inkampani ngayinye ukhetha ukwenziwa imikhiqizo kakhulu ngendlela ngezinto ezinamandla kungenzeka, futhi "Auris" hamba ngendlela efanayo. Esikhathini izesekeli ukukhiqizwa ezisekelwe ibiza amatshe ayigugu kanye amatshe. Watchbands kuthiwa ayenza avame eyenziwe lesikhumba noma titanium. Kukhona imodeli ezemidlalo, akhiwe ngerabha futhi high quality plastic. Ngokusho umenzi, izinga lomkhiqizo wabo, futhi kungase kungadingeki ukuba size ukubukela ukulungisa. Oris uzama ukudala izinto ezisebenzayo ezingasetshenziswa yibo lula ukuzivumelanisa usayizi wesithombe sakho esihlakaleni, ulungise isikhathi noma usuku, setha i-alamu.

ikhasimende Impendulo

Yiqiniso, umkhiqizo ngamunye likhangisa umkhiqizo wawo njengenhlangano enhle futhi ephelele, futhi ngokuvamile kakhulu kulezi zitatimende ephikisana labo abathi abathengi. Empeleni, izinga Swiss kwalesi sigaba bekulokhu kubhekwa njengendlela accessory, ngakho-ke brand eziningi zikuvumela ukuba usethe amanani entengo aphezulu, kuhlanganise iwashi Oris. Impendulo evela kumakhasimende abaye bakwazi ukuthenga imikhiqizo enjalo, ngithi umklamo ekhethekile. Ngempela, kukhona ngokuvamile njalo zeJiyomethri ne okukhulu ikakhulukazi ngomkhiqizo ngamunye. Thenga imikhiqizo enjalo kungaba, cishe, abantu abacebile kuphela, ngoba ngezinye izikhathi izindleko amahora eshibhe ezinye amaqoqo ongafinyelela izinkulungwane zamaRandi. Kodwa ngisho ngezindinganiso Swiss, le nqubomgomo zamanani kwamukelekile ngempela, ngakho-ke i-brand ethandwa kakhulu-Oris. Izibuyekezo amahora omuhle kuphela: amakhasimende ukugcizelela ukuthi izesekeli zawo zibonisa isikhathi esiqondile, musa zisale ngemuva futhi musa abaleke. Imikhiqizo yale nkampani Swiss uyokhonza iminyaka engaphezu kweshumi, ngakho ukuthenga enjalo kungaba ngokuphepha ngokuthi esisebenzayo.