Amakhansela ahloniphekile e-Puma amadoda, abesifazane nabantwana.

I-Puma iyinhlangano eyaziwayo emhlabeni jikelele ekukhiqizeni izicathulo zezemidlalo, izingubo nezesekeli.

Umkhiqizo owaziwayo waqala umlando wayo kanye ne-Adidas eqinile eyaziwayo. Abasunguli bobabili ama-brand babengabafowabo ababili u-Adolf noRudolf Dassler, abantu baseBavaria. Ngo-1924 baqala ibhizinisi elihlangene ekukhiqizeni izicathulo. Ukuthandwa kwezicathulo ezikhiqizwa abazalwane bakaDassler kwanda emidlalweni yama-Olimpiki eBerlin, lapho abaningana begolide bezethusi bezindinganiso ezenziwe ngezicathulo zenkampani yabo yaseJalimane uGebruder Dassler Schuhfabrik.

Okuhlangenwe nakho okuphumelelayo ekukhiqizeni izicathulo zezemidlalo kwaqhutshwa abazalwane ngokwehlukana. Ngamunye wabo wazama ukuphuma emncintiswaneni. Le mpikiswano ivumele umhlaba ukuba ujabulele izembatho zemidlalo nezembatho.

URudolf Dassler waba umsunguli we-firm "Puma Schuhfabric Rudolf Dassler" ngo-1948. Kusukela kumabhoti okuqala ebhola elibhekene nobuchwepheshe besimanje ekwenzeni izicathulo zezemidlalo, inkampani yasePuma yenze umncintiswano wokuncintisana emincintiswaneni eminingi yezwe.

Abadlali bezemidlalo - abadlali bebhola, abadlali bebhola basketball, abadlali - bamele iPuma. I-sneakers brand brand eyenziwe nge logo "puma" kuphela ngo-1960.

Eminyakeni engamashumi ayisishiyagalolunye, uphawu lokuhweba lwe-Puma seluseduze ukuwa, kepha ubuchwepheshe obusha kanye nezixazululo zokuklama zavumela ukudalwa kwamamodeli amasha athandwayo.

Isibonelo, ubuchwepheshe be-amortization Trinomic. Yenza ngcono ukuthuthukisa amamodeli futhi ngo-1996 uPuma waba umnikazi wekhono lobuchwepheshe bokuqala bokungabikho kobuciko emhlabeni. Ngenxa yentuthuko entsha, inani lezicathulo ezikhiqizwa liye landa kakhulu.

Umhloli wezobuchwepheshe wasiza ukuguqula uchungechunge lwezicathulo zezingane "izigqoko ze-Puma, ezenziwe kule teznologii ezivunyelwe ukulawula ukuxhumana kobukhulu bezicathulo nemilenze yengane.

Futhi kulezi zinsuku ezingu-90 ubuchwepheshe bamuva i-Puma Disc System ikuvumela ukuba wenze ngokwezifiso izindebe ze-Puma ezinyaweni ngokushintshanisa i-disc. Isikhumba esisha semikhawulo yamanzi sisungulwa ngokuhlanganyela noPittards futhi sisetshenziselwa ukukhululwa kochungechunge lwePuma King.

Ngo-2000, uPuma waqala ukuthuthukisa imoto. Inkontileka yesikhathi eside neFerrari ngo-2004 yaba yisikhuthazo ekukhululweni kweqembu leqembu, izicathulo nezesekeli uPuma Ferrari.

Namuhla, izitolo zePuma zivulekile emazweni amaningi emhlabeni jikelele. Ukuthandwa okhethekile kwezingubo ze-Puma kusetshenziswa abantu abasha. Ezinkampanini zenkampani - uchungechunge lwezicathulo zesilisa, zezingane nabantwana.

Abaqambi benkampani bazama ukwenza izicathulo zangempela futhi eziyingqayizivele. Namuhla, ekwenzeni ama-mocillas, izinto eziphezulu ze-Gore Tex isetshenziswe, enezigaba ezintathu: indwangu yangaphandle, i-membrane kanye neyambani. Isici sobuchwepheshe yi-membrane - ifilimu encane yeTeflon enezigidi zezimbobo. Ama-puma amashiya, okwenziwe kulobu buchwepheshe, engcono "ukuphefumula", ukumelana nokunyakaza okungeziwe futhi ukugqoka.

Namuhla, inkampani ibhekene nokuqhutshwa okusha, ukuvuselela amamodeli we-Retro ngebuchwepheshe obusimanje, kulondoloze ukubukeka kwayo othandekayo.

I-Volleyball, basketball, izicathulo ezihamba phambili zezwe zihlale zifunwa phakathi kwama-professonals. Okubaluleke kakhulu ukuthuthukiswa nokukhiqizwa kwezicathulo zezemidlalo ezenzelwe ibhola.

Iqoqo lePuma linamamodeli amaningi kunoma yisiphi isimo sezulu. Ngakho-ke, izitebe eziphezulu zekhwalithi zamadoda zihlala ekwindla ezimvula zezulu, kanti imodeli yensimbi ifanele ebusika. Ehlobo, umklamo we-Puma unikeza amasinki aphansi nge-textile phezulu yesakhiwo semifino. Ama- sneke ama-Puma wesifazane ane-lightness, i-sole encane, ebulawa ngamathoni alula futhi alula.

Izingubo zikaPuma azidume kakhulu kunezicathulo. Namuhla kumvinini wezinkampani zenkampani, amafomu wokudweba athakazelisayo athuliswa: isibonelo, ijaji labesifazane elinemikhumbi yokushayela imoto noma imodeli ye-Avanti ekhanya ebumnyameni.

Yiqiniso, kungcono ukuthenga izingubo nezicathulo ezinkampanini ezitolo ezikhethekile noma ukusebenzisa amasevisi esitolo se-intanethi.