UDkt. Martens - izicathulo ezanqoba umhlaba!

UDkt Shoes I-Martens ezweni lakithi kuze kube yamuva yabekwa njenge-informal kanye nentsha. Futhi eminyakeni yamuva nje kuphela, ngenxa yokuphila kwabo kanye nokuphila isikhathi eside, baqhubeka bekhetha abantu abavuthiwe abakhetha ukugqoka nhlobo ngokungenasici. Kuvela ukuthi okokuqala uDkt. Martens - izicathulo zokuphila, hhayi ukuzwakalisa? Ake sizame ukuthola impendulo efanele kulo mbuzo.

Induduzo - ngaphezu kwakho konke

Umlobi wezicathulo ezidumile namuhla nguDkt. Mertens, isosha lebutho laseJalimane. Ngokushesha ngemva kokuphela kwempi, lapho bewela i- Bavarian Alps, insizwa ethile yaphule umlenze wayo. Ubuhlungu obungenakulinganiswa bokuhamba bamenza wacabange ngokuthunga izicathulo ezintsha, ezikhululekile. Yena ngokwakhe weza nomklamo wesimo esisha futhi ngokushesha waqala ukusebenza. Enye into emisha yayiyi-special air cushion kuphela, okwenza izicathulo zikhululeke. Lo mbono wawunembile ngempela. UDkt. I-Martens - izicathulo, okwamanje ngisho nesici esifanayo manje. Emibonweni yakhe mayelana nesikhathi sempi emva kokulwa, uMertens wabhala ukuthi ngaleso sikhathi ukuphanga kwaqhamuka. Futhi ngenkathi bonke behudula izinto ezibalulekile futhi bezama ukwenza okuningi ngangokunokwenzeka, yena ngokwakhe wathatha isikhumba, indwangu, intambo nezesekeli kuphela zokuthunga. Amabhuzu alungiselelwe aphelela konke okulindelwe kombhali wabo futhi wamthanda kakhulu.

Isiqalo sokukhiqiza

U-Klaus Mertens waziqhenya ngokusungulwa kwakhe ngaphambi komngane wakhe omkhulu uHerbert Funk. Futhi masinyane abantu abasha bavula ibhizinisi labo, baba abalingani. Lo mqondo wawuhle kakhulu - emva kwempi bonke ababefuna ukududuza, izicathulo eziphezulu kakhulu nezokunethezeka kwakufanele zithengiswe nge-bang. Ekuqaleni, izicathulo zenziwa emzini waseSeeshaupt. Abanomabhizinisi bathole imithombo emihle kakhulu yezinto zokusetshenziswa. Ekuqaleni, inkampani uDkt. Izicathulo zikaMartens zenziwe ngokukhishwa kwe-raft, kanye nemifolomu yempi. Isikhumba esiyinhloko sithathwe kumabhululo esiphathimandla, kusukela e-epaulettes sathola ama-insoles amahle. Impumelelo enkampanini yafika masinyane, kakade ngo-1952 inkampani yavulwa eMunich, futhi uhla lwemikhiqizo lwandiswa lwaba ngu-200 onobuhle.

Umlando waseMelika Martens

Ngo-1960, uBill Griggs, umnikazi weR. R. Griggs & Co., wathola ilayisensi yokwenza izicathulo ezikhululekile. Umnikazi omusha walo mkhiqizo wathande ngempela lo mbono, kodwa usuvele uguqule izicathulo ezithandwa kakhulu. Ama-Griggs afika negama elibizwa ngokuthi i-Air Wair ukuze anqume ukuklama kwe-innovative sole, athuthukise i-logo nge-Bouncing Soles. Kucatshangwa namuhla izicathulo eziyisikhombisa ezincane ezinamaphethelo amnyama abavikeli abodwa nabangenalutho - nakho ukuthuthukiswa kwayo. I-Model No. 1460 yakhululwa ngo-1960, futhi yonke imiklamo elandelayo ingacatshangwa ngokuqiniseka kuphela ukuguqulwa kwayo.

Ekuqaleni, lezi zicathulo zazivame kakhulu phakathi kwamasosha, amaphoyisa kanye nabantu, umsebenzi wabo owawuhlotshaniswa nokucindezeleka okukhulu ngokomzimba. UDkt. Martens - izicathulo, ngokukhululeka okukhululekile futhi okuhlala njalo. Izicathulo ezinjalo zingenakwenzeka ukuqeda, yedwa imelana namakhemikhali amaningi anonya. Izimfanelo ezinjalo kanye nokuklanywa kobuqili kwenza izicathulo zomculo zithandwa phakathi kwentsha engakahleleki. I-skinheads yokuqala eYurophu yayigqoka uDkt. Martens, lezi zicathulo ziye zaba yinye yezimpawu zokuhamba.

Umlando wanamuhla walowo mkhiqizo

Izikebhe, ezisungulwe ngaphezu kwengxenye yekhulu leminyaka edlule, zihlala zithandwa kakhulu namhlanje. Namuhla wonke umuntu uyazi igama lomkhiqizo. Martens. Izicathulo zesilisa ezifana nenkampani kanye nentsha, kanye nabamele abadala abakhulu bezocansi ezinamandla. Khetha izicathulo ezinjalo namantombazane nabesifazane abaningi. Izimpawu zekhwalithi nezenduduzo zalolu hlobo zisesezingeni eliphakeme kakhulu. Ngokuqondene nokuklama, lapho uthenga, kufanele ucabange kusengaphambili ngalokho okuhlela ukuhlanganisa into entsha. Ngaphandle kwamamodeli e-classic ekhathalogu yenkampani, ungathola izinketho ezivinjelwe kakhulu futhi ezinesizotha, noma, ngokuphambene, i-ultra-yesimanje, yangempela. Namuhla lo mkhiqizo uveza izingubo nezesekeli.

Ubani owugqoka?

UDkt. Martens - izicathulo, ukubuyekezwa mayelana nokuthi yiziphi ezihle kakhulu. Phakathi kwabalandeli bomkhiqizo kukhona izinkanyezi zesayizi lomhlaba. Ngakho, izicathulo uDkt. UMartens ujabule ukugqoka uQuentin Tarantino, uMadonna, u-Elton John. E-Russia, thenga izicathulo lo mkhiqizo ungabiza kusukela kuma-ruble angu-5-6 ayizinkulungwane. Futhi lokhu kuncane kakhulu izicathulo zezinhlamvu zekhwalithi eliphezulu. Ngaphezu kwalokho, nayo yonke imithetho yokunakekelwa, izicathulo zigcina ukubukeka okubonakalayo isikhathi esingaphezu kwesisodwa. Ungathenga izicathulo kumunye wabathengisi abasemthethweni noma ngokubeka i-oda kwiwebhusayithi yenkampani. Hlola usayizi wezicathulo zakho. I-Martens nayo ayinzima neze: umkhiqizi unikeza amatafula afanayo afana nobude bomunwe ngamasentimitha.

Amabhuzu alo mkhiqizo athandwa ngabaningi ngokubonga kwawo, wonke umuntu oye waba khona okwesikhashana okwesikhashana, uyazisa izici zokududuza. Izicathulo ezinjalo zingavamile ngokungajwayelekile, azigubisi, futhi isisindo emilenzeni asiveli ngisho nangemva kokuhamba okude.

Amamodeli ngensimbi "izibuko" ezisezintweni abakhethwa ngabantu abasebenza ezimweni eziyingozi nabameleli bokunyakaza kwentsha. Ngempela, ukuvikelwa okunjalo kuyakwazi ukuvimbela ukuhlukumezeka kunyawo lapho kwenzeka imithwalo esindayo iwela kuyo. Phakathi kokuncintisana okukhulu kwenkampanini, wonke umuntu uzothola idijithali elifanele ngokuphelele isitayela sakhe futhi iyakwazi ukujabulisa induduzo.