Sikhala "umxhumanisi" Avon ": imisebenzi kanye namaholo

Ukugcwaliseka kwazo yezimpilo zethu ziya ziba mandla ophoqelelwe ukucabanga mayelana nokuthola eyengeziwe futhi, kodwa kunzima nakakhulu, umthombo oyinhloko wemali. Futhi kulesi sikhathi esinzima ngendlela ngamunye noma enye ubhekene inethiwekhi marketing.

Inkolelo Yokuthi nineties

Oh, labo sokuxhumana kusukela nineties, okuyinto abaqondi ngempela ukuthi benzani, ekuphishekeleni yokuziphilisa ngokuqinile okhandwe ngesando ku ukwazi ezakhamizi zethu, ukuthi ukumaketha - kungcono embi. Okwamanje, siye safunda okuningi imigomo abadabuka kwamanye amazwe, futhi inethiwekhi marketing ayisekho kuyabethusa kithi, njengasekuqaleni. Thina kalula ukuthenga imikhiqizo izinhlu elimibalabala abalingani noma omakhelwane ngokushesha futhi zithandwa aneliseke izinga lenkonzo.

Namuhla, emakethe inethiwekhi usinikeza ezihlukahlukene kwezimpahla, kodwa mhlawumbe kunazo owaziwa zokuhweba yiwona amakha brand yezimonyo. Ngubani akazi namuhla, "Avon", "Oriflame", "Meri Khiye"? Le mikhiqizo manje eyaziwa kahle amakhasimende ethu, njengoba yayaziwa, "New Dawn". Nokho, lezi zinkampani besinikeza namuhla imikhiqizo izinga hhayi kuphela, kodwa ibuye inikeze ithuba imali. Omunye izikhala ezihlinzekwa inkampani, kuba umxhumanisi "Avon". yemfanelo Umxhumanisi nokukhokhwa iholo okuxoxiswene sivumelwano nokubambisana.

Kungenzeka yini ukuba uthole kunethiwekhi ukumaketha?

Le nkampani "Avon" weza laseRussia ngo-1995, kanye inkululeko ebanzi ekukhetheni izimali ezingabizi ngokwanele. Hhayi ichithekile abesifazane Russian amakhasimende ngokushesha wathandana imikhiqizo yalesi brand, omagazini ezimibalabala, iphenya encane.
Nokho, hhayi nje abantu bakithi kuhlulekile ukuqonda ukuthi, ngaphezu amaningi kwamakha izimonyo, "Avon" - liphinde ukuzinza kanye nethemba ngekusasa. Futhi akusiwona nje nomholo besikhashana kusukela umehluko phakathi amanani kwisikhangisi futhi distributor amanani kubhaliswe. Esikhathini eside kamuva, sathola ukuthi izinkampani inethiwekhi Ungase futhi iholo abameleli matasa.

Ngubani usebenza "Avon"?

Okokuqala, inani ngobujamo umxhumanisi ku "Avon" is neze beqonda esikhaleni post-Soviet. Kwaba umqondo angaphandle. Njengobe abengakwati konkhe loko ngempela ubani abaphathi kanye nabasabalalisi bawo abesifazane ayengenandaba kanye nabaxhumanisi corporations kwezilwandle.

Nokho, ulwazi nezindlela abahola kancane futhi zisakazeka ukungena ezingqondweni izakhamuzi bezentengiselwano. Maduze baqala ukuthi ubani umxhumanisi "Avon", izibopho kanye Umholo wawumncane futhi ahlale ezingaphezu kuka ezikhangayo.

Namuhla, umxhumanisi "Avon" - umuntu aphumelele, ukuhlela umsebenzi wabo siqu ibhizinisi, futhi nalo, futhi imali yabo. Futhi okubaluleke nakakhulu, inkampani isekela generously KLOMELA nabalingani bayo.

Ngubani umqondisi?

Eqinisweni, umqondisi - umholi ifuna amalungu amasha, beziqeqesha, ukubasiza ukuthola amakhasimende amasha futhi ngaleyo ndlela andise yokuthengisa. Ngokwesibonelo, umxhumanisi - iyinhloko abasabalalisi bhalisiwe, esesikhundleni wokuhlupheka umsebenzi abangaphansi.

Imisebenzi nenkokhelo umxhumanisi "Avon" esungulwe sivumelwano ukwethembeka futhi ngqo kuncike ukusebenza nethimba lakhe.

Uba kanjani umxhumanisi?

Umxhumanisi we "Avon" livulekele yisiphi isakhamuzi omdala yeRussia, lapho unezimfanelo ubuholi, isilungele umthwalo futhi, yebo, ekukhuleni siqu. Isipiliyoni kanye namakhono siqu yenhlangano kufanele futhi ube nenani umxhumanisi efanele "Avon".

Imisebenzi namaholo aqukethe nokwazi ukudayisa umkhiqizo futhi uchaze izinzuzo lo msebenzi ukuze amalungu iqembu umxhumanisi siqu. Ukuze athengise izimpahla, kudingekile futhi eyaziwa kumthengi, akunzima. Kuyinto kudingekile kuphela ngesikhathi azise umthengi izimvuselelo izipesheli esihle inkampani. Isifiso ukwandisa iqembu yimpumelelo labayali inikeza ithuba ukwandisa kanye umholo wakho.

Kancane kancane kwakuqala ukwanda phakathi kwabesifazane usithe ngaphambili sikhala "umxhumanisi" Avon ". Izinzuzo nezibopho zisengaphansi yokuthi umxhumanisi ngokwayo uhlela imisebenzi yabo ibhizinisi. Imihlangano ahlelekile kanye nemicimbi, amaqembu eziningi. I emikhulu iqembu, aba maningi ivolumu imikhiqizo ithengiswe, futhi ukusuka lapho wawuqala kuncike futhi umxhumanisi engenayo.

Umxhumanisi we "Avon": imisebenzi kanye namaholo

Impendulo evela kumakhasimende abalokhu ukubuyela ngenxa ikhathalogi entsha, intandokazi kwemikhiqizo ukuthi babeshaye esikhonkosini. Namuhla, amakhasimende ethu ayisekho balekela inethiwekhi abamakethi nentshisekelo izinzuzo nokubambisana. Ngenxa yalokho, abameleli yenkampani obhalisiwe usuku ngalunye oludlulayo ke kuba more.

Inkampani isekela nabalingani bayo bese uhlela esiza abantulayo izenzakalo. Ngakho, lapho ngonyaka Kunenkolelo mashi "Ndawonye Against wamabele" e Moscow, okuyinto ubuhanjelwe obhalisiwe abasebenzisi, izinkanyezi, isigaba, ifilimu nethelevishini, nje wonke umuntu. izenzakalo ezinjalo ukwandisa isilinganiso yenkampani kanye, Ngakho-ke, ukuthembeka.

Futhi kuthiwa inethiwekhi marketing uye iyomiswa iqine ezimpilweni zethu. Asazi nje ayekile wesabe imigomo angaphandle, sibhekene butholakala enqubweni eyinkimbinkimbi yokuthela ukwakha ibhizinisi lakho siqu, khetha ukuzimela, imisebenzi yebhizinisi kanye nenkululeko zezimali.