Schwinn Ibhayisikili - kukhethwa ochwepheshe

Schwinn ibhayisikili hit ezitolo ezweni lethu muva. Ngaphambili, base elisivulekelayo onobuhle elilodwa kwathengwa ngaphansi oda. Kuyini lokhu uphawu? Futhi kungani idume kangaka hhayi kuphela phakathi abathanda ukuhamba ngebhayisikili kodwa futhi phakathi ochwepheshe emhlabeni wonke?

Umlando omncane

Ngo-1895, u-Adolph Arnold Schwinn wadala Ignaz Arnold Schwinn futhi Compani. Kungakapheli neminyaka eyishumi, inkampani isibe ehola ibhayisikili nomkhiqizi eNyakatho Melika.

Eminyakeni eyikhulu kamuva, kusho le nkampani seyibe umholi emhlabeni ekukhiqizeni eliphezulu ezimbili ngesihlalo esinamasondo wayiswa "izimoto." Kodwa, ngeshwa ngisho yezinkampani yimpumelelo kakhulu, ngezinye izikhathi nezikhathi ezinzima. Naphezu kweqiniso lokuthi inkampani has a isikhundla okuholela veloproizvodstve, wayengenayo isikhathi ukukhulula emabhayisikili entabeni lokuqala, abenyukela le zokuthutha ziqhathaniswa nezimbangi zazo in the Eighties sekwephuzile. Lokhu kanye nezinye amaphutha ukukhiqiza kwaholela Schwinn inkampani ucabanga ngo-1993.

Ngo-1994, inkampani umndeni emuva kwezamabhizinisi. Sekube izinguquko ezinkulu ukuphathwa inkampani, ukukhiqizwa yasuka Chicago ukuba Boulder, Colorado. Ngu umholi onekhono, nje span esifushane inkampani ephethwe ukubuyela enkazimulweni yayo yangaphambili. Ukubuyekeza ukukhiqizwa futhi ububanzi, Schwinn wazalwa kabusha.

Schwinn ibhayisikili Kuyaziwa nabathandwayo e-United States. Ukuze abasubathi abaningi abangochwepheshe, he is a zakudala, velostroeniya ejwayelekile. Baye iwine imincintiswano ezinkulu zamazwe ngamazwe abasubathi abadumile. Njengezinye izinkampani baphumelele, Schwinn inezidingo ucwaningo centre yayo, okuyinto sivivinywa futhi yakhelwe zonke imininingwane ibhayisikili, ubuchwepheshe obusha eziphambili achazwayo.

Naphezu ukuthandwa kwakhe emhlabeni wonke, Scwinn emabhayisikili kuthiwa kancane eyaziwa eRussia, ngakho intengo wazo uvame ingaphasi kakhulu kunaleyo onobuhle lokhu izimbangi ekilasini. Ngokuthenga ithikithi phakathi ibhayisikili noma ibanga eliphezulu le-brand, ungagcina kusuka 5 kuya ku-20% yezindleko, okungekho lutho ulahlekelwe ikhwalithi noma design.

Umumo we hle kakhulu. It kuyabonakala futhi ibhayisikili professional Schwinn nge Uhlaka carbon, kanye racing onobuhle, uhamba amaphethini, izingane kanye zabesifazane izinguqulo, Cruisers kanye emabhayisikili kagesi. Kodwa lokhu akulona yonke imikhiqizo yenkampani. Ngo parallel, uveza inqwaba imikhiqizo sokufaneleka.

Isilinganiso izinga-intengo, inkampani ingase kahle balwela ukuthola isikhundla ubuholi velostroenii yembulunga yonke, ngakho uma ungenawo khumbulani ukuqashelwa brand hhayi kakhulu ezweni lethu, bese ungakwazi ukuthenga ibhayisikili Schwinn ngokuphepha.

Ingabe ukuthola imodeli efanelekayo ku ezahlukene izinkampani kanye abathanda ongaphandle. Kuzoba ibhayisikili entabeni Schwinn Mesa. Wadala ngo 2012, isampula onokwethenjelwa futhi engabizi efanelekayo sokuthuthukiswa cross country isitayela.

Wonke umuntu oye waba nokuhlangenwe inhlanhla ukuhlola onobuhle yalesi brand, bona baye bawuthatha ngokungathí sina. Kumele kuqashelwe ukuthi akukhona kuphela abalandeli, kodwa futhi ochwepheshe efana imikhiqizo lenkampani Schwinn. Amabhayisikili, ukubuyekezwa zazo nomdlandla kuphela, ujabule ukuthenga nangamabhayisikili abasha. onobuhle Ingane zahlukahlukene kakhulu. Basuke zihlukaniswa umklamo yesiteleka kanye nezinga elifanele zokuphepha. Uhlaka steel unamandla kakhulu, futhi ezindaweni umthwalo ekhethekile nakakhulu.