Pinterest - kuyini? Ingosi yokuxhumana nabantu Pinterest. "Pinterest" Russian

ERussia, it is Aya ngokuya ethandwa kakhulu yokuxhumana Pinterest. Kuyini - a ethembisa inthanethi ithuluzi ibhizinisi, noma ngokwezinga elikhulu ngohlelo olusha lwe-portal ukuzijabulisa?

Kafushane mayelana iphrojekthi entsha social

Pinterest ( «Pinterest" - isipelingi Russian) - isayithi (ngokuvamile pozitsioniruschy ngokwaso njengoba yokuxhumana), lapho abasebenzisi kungaba ulayishe uphinde wabelane ngezithombe zakho. Wenza njengoba "kukakhokho ebhodini", okuyinto ekahle ukwakha iqoqo lezithombe, ukwabelana nabo ngezihloko (izithakazelo, izindawo, izinto zokuchitha isizungu, nokunye. D.). Abasebenzisi Ungabuka "ebhodini" amalungu inethiwekhi, kanye nokusetshenziswa "inkinobho" virtual kwafinyelela umvuthwandaba ukunamathisela "ujamu" izithombe nemifanekiso. "Husky" zingafakwa.

Abadali Pinterest ukholelwa ekutheni leli sayithi uzokwazi ukuhlanganisa abantu ngokusebenzisa ithuba lokwabelana ngemibono kanye nemithombo ugqozi. Yakhiwe ngu- American Ben Silbermann iphethwe yi- Cold Brew Labs, usekelwa yi iqembu osomabhizinisi kanye abaqambi. manje Pinterest kubhekwa owodwa oguduka kakhulu emhlabeni abezenhlalakahle. Pinterest inenguqulo ngesiRashiya.

Umkhuba usebenzisa

Ngaphambi Pinterest abasebenzisi ukuvula ukusebenza olubanzi isayithi. I interface ikuvumela ukuba ulayishe izithombe bese ugcine kubo, ukuhlunga, uphathe amanye amafayela vidiyo. The main ithuluzi - anameva electronic "izihluthulelo" (izikhonkwane) izithombe nezithombe kungenziwa bufakwe ngazo imikhuba kwabefundisi ukuba "elimhlophe" ebonakalayo. Lesi sakamuva, njengoba umthetho, zihlukaniswe ezihlukahlukene, kanye nabezindaba okuqukethwe ngezigaba eziningana. Abanye abasebenzisi kanjalo ukuthola izithombe ezibonisa izithakazelo zabo nokuzilibazisa.

Ikhaya Pinterest ngokuthi pin okuphakelayo, ukubonisa izinguquko ebhodini lapho umsebenzisi obhalisile. Kukhona "Kunconywa" ikhasi ekuxhumaneni nomphakathi, lapho awokuthi okuqukethwe okuthunyelwe, uma sibheka iqhaza ezithakazelisayo. Pinterest has lokusebenza mobile for iPhone and Android.

ezicashile ukubhalisa

Kwaphela isikhathi eside iphrojekthi ubelokhu isimo beta futhi ubhalisele yokuxhumana kungenzeka kuphela ngenxa simemo Pinterest. Ukubhalisa imfundo elula. Nokho, ayikho imikhawulo ambalwa kulokhu kwakungelona - umsebenzisi lingacela noma yiliphi umngane ine-akhawunti, ukuthumela isimemo. Uma umsebenzisi olandelayo uthola khona, wayengase ukudala i-akhawunti yakho, bese wenza ngendlela oyifisayo ke, lapho kubhaliswa kuqedile. Pinterest bakwazi ukungenisa amaphrofayli ekhona kusuka ku-Facebook kanye ne-Twitter.

Ngemva kwalokho umsebenzisi ungena esigabeni kwencazelo isithakazelo. Elapho eseveza ukuthi abanye ungathanda ukubona izithombe. Wabe wadala "kukakhokho" komuntu siqu ebhodini. Kungaba kuhlanganiswe Facebook ne-Twitter. Nokho, ngo-2012, Pinterest ivule uqobo kubasebenzisi ngokuphelele. Isidingo izimemo ukuthumela wanyamalala. Kulandzelana kwalokucuketfwe lokuhleliwe ukubhalisa ne-akhawunti izilungiselelo, njengoba kuchaziwe ngenhla, liye lalondolozwa. Kwake kwathi ngo-Pinterest bakwazi ukwakha amaphrofayli wonke umuntu, inombolo yabasebenzisi liye landa izikhathi eziningi phezu. Uma, ukwenza isibonelo, maphakathi nonyaka ka-2011, lo msebenzi waba mayelana 1 million akhawunti, ngonyaka - angaphezu kwezigidi ezingu-20.

ukubaluleka commercial

Ingosi yokuxhumana nabantu Pinterest uye kwasheshe ibe yithuluzi ethandwa, elalisetshenziswa brand ehamba phambili. Phakathi kwalabo - izingubo ezitolo inthanethi. Pinterest - iwebsite isibe yabo ithuluzi ukukhuthazwa. Lezi amabhizinisi ngokwesiko asebenzayo wasebenzisa izici zokuxhumana. Ama-Akhawunti e-Pinterest banayo kanye namaphrofayela Instagram, Facebook nezinye amanethiwekhi omphakathi. Kakhulu ngenkuthalo ukusebenzisa "Pinterest" inkampani, onguchwepheshe travel. Ikakhulukazi, kwamanye amasevisi ukuthenga amathikithi ngenkuthalo ukusebenzisa ukuphathwa photo amakhono yamaphrojekthi yayo emphakathini. Phakathi asebenzayo "abadlali» Pinterest - enye imidiya Russian. Ikakhulukazi waphumelela kule isiqondiso amamagazini ubukhazikhazi, nokuyinto ezwakalayo - abayikho okuqukethwe main - lesi sithombe, okuyinto ukuphatha "Pinterest" ivumela induduzo imodi.

Kunama-akhawunti e Pinterest izindlu ukushicilela, abanikazi namabhulogi owaziwa. Kubo ukuya ikheli lakho ozithandayo ngokuthayipha "www.pinterest", nokubuyekeza okuqukethwe kwabezindaba sekuvame. Digital-ejensi futhi sizame hhayi yokusilela emsebenzini amathuba ukuthuthukiswa of the yokuxhumana. Kukhona izibonelo zalokhu "Pinterestom" Sebenzisa namabhizinisi asebenza emkhakheni yangempela.

Izindlela unyuse okuqukethwe kwakho

Kukhona izindlela eziningana eziphumelelayo ukuze ukukhuthaza umsebenzisi (njengoba nakuyicabanga, uphawu) okuqukethwe ku-Pinterest. Omunye ongakhetha - ukubekwa langempela okuqukethwe samaholide engase isithakazelo kubasebenzisi abaningi, kusukela iholidi nangezimpelasonto kuzosebenza kuwo wonke. Kanye izithombe namavidyo kwi samaholide indaba ephathwayo kungaba kwenziwe "komkhiqizo okhokhelwe" (nokubekwa izinto nomkhiqizo logo), noma linamathele okuqukethwe imiyalezo zokukhangisa oqondile. Enye - nokwenza kahle we yangaphakathi injini kanye Pinterest izincomo, ngomqondo ongokomfanekiso, "lendawo» SEO. Lo msebenzi nge angukhiye echaza okuqukethwe, ahlola kulona usebenzisa izithombe, infographics ahlukahlukene. Proper injini kuzosiza okuqukethwe "emehlweni 'zabanye abasebenzisi.

Okulandelayo ukukhuthazwa ithuluzi - Pinterest ukuhlanganiswa nezinye amanethiwekhi omphakathi. Imisebenzi esemqoka ehlobene nale ndawo, babeka phansi inethiwekhi okuzenzakalelayo komphakathi, wena kuphela Kumele sibhukule zisebenzisa leli thuba. Enye ewusizo ithiphu Abakhangisi - udinga ukubeka isithombe esiyingqayizivele. Ngokusho kodokotela abathile, mayelana 80% izithombe nemifanekiso Pinterest - ikhophi nezinye. Akhawunti likhanga ngaphezulu nge inani elikhulu okuqukethwe okuhlukile.

Ngingaba ukwenza imali ku-Pinterest?

Abanye abasebenzisi Pinterest wafunda ukubasa ekusetshenzisweni kwe-akhawunti yakho. Phakathi izibonelo yesiteleka - abadali zokuqala Pinbooster - a platform ukuthi akhokhe kubahlanganyeli ukuxhumana nomphakathi yokwanda imiyalezo zokukhangisa ezivela brand ahlukahlukene. Le ndlela nomholo - isimiso awumusha, sekuyisikhathi ukuqala sokuqalisa isivele isetshenzisiwe ngesisekelo nakwamanye amanethiwekhi omphakathi - ikakhulukazi ku-Twitter. Pinbooster Abadali bavuma ukuthi sezilufundile umqondo yako "Twitter" bese wanquma ukulisebenzisa Pinterest. I sokuqalisa isebenza nabakhangisi, amabhizinisi kanye ejensi, abenze iziphakamiso ku izingxenye msebenzisi criteria ehlukahlukene (Isibalo soxhumene nabo, indawo, nokunye. D.). Noma Pinterest ungenza kanye uqalisa. Pinbooster ongabonisa umsebenzi wakho ku-inthanethi kangakanani uyakwamukeliswa kushicilelwa okuqukethwe ukukhangisa.

Umlando sokudalwa

Omunye wabasunguli be Pinterest - Ben Silbermann kusukela Iowa. Abazali bakhe - odokotela, futhi wanquma ukuqhubeka ibhizinisi nomndeni ukubhalisa ekolishi wezokwelapha. Nokho, indlela yobuchwepheshe prolih American ngakolunye uhlangothi. Ben asithandayo kokufunda mayelana emisha portal TechCrunch, abanentshisekelo kubuchwepheshe, futhi ngokushesha ukwenza ekuthuthukisweni sewebhu ku-Google. Wayelethwa ikakhulukazi liphefumulelwe umsebenzi ngezithombe, futhi wathola ukuthi abantu abanazo, dala Pinterest uqalisa yakho, okuyinto wethulwa 2009. Okokuqala ehhovisi iphrojekthi esesekhaya Ben Silbermann. UMdali inethiwekhi entsha social wathumela izimemo kubasebenzisi abasha. Ekuqaleni, abalandeli abaningi ukuxhumana nomphakathi babeqiniseka ukuthi Pinterest yakho inthanethi ezithakazelisayo, akusiyo ngempela iphrojekthi ethembisa. Kodwa ngokuhamba kwesikhathi, uqalisa namanje wathola ukuqashelwa emhlabeni jikelele. Umqondo nokwbelana izithombe efana abasebenzisi abaningi Inthanethi. I indima ebalulekile kudlalwa ekukhuthazeni magazini Pinterest Times, yashicilela isihloko ngeprojecti, kanye umyalezo Pinterest - Iklelisa namawebhusayithi phezulu 50 best of 2011.

izilaleli

Izethameli elikhulu yokuxhumana Pinterest - abesifazane. Ziyakwazi mayelana 70% inani labasebenzisi. Yobudala abanikazi akhawunti - iminyaka 25-40. Ubuqhawe uyonika uqondakala kahle, ngoba izithombe - ke isekela izitayela fashion, futhi nje sokujabulisa izinhlobo iso zokugqoka, izimpahla zasendlini, ukuklama izinto ezintsha. Iqiniso lokuthi abesifazane - izethameli main Pinterest yakho, ukujabulela ezihlukahlukene amabhizinisi ekhuthaza usebenzisa izithombe imikhiqizo yabo nemisebenzi eyenzelwe esidingweni ladies. Pinterest kuphawuleka for giant ukukhula intuthuko izilaleli kusukela ambalwa amakhulu ezinkulungwane abasebenzisi eminyakeni yokuqala waba namalungu ayizigidi ezingu-50 ekupheleni 2013-th. ukukhula umxhwele ezinjalo ziyanda womgwaqo, abanye ochwepheshe elihlobene ne yokuthi ukubukeka iphrojekthi kwaqondana nenkathi lwempi asebenzayo eselula, ikakhulukazi amaphilisi. Ngosizo lezi zithombe ukubukeka wayevamile elula ezingaphezu kuka-PC. Ngokungaqondile kuqinisekisa inkolelo-mbono yokuziphendukela izibalo olunikezwa iningi ukuxhumana nomphakathi - cishe isigamu sezindela abasebenzisi Pinterest ungene ku nge-akhawunti ne-iPad.

Pinterest eRussia

abasebenzisi Russian okwamanje ngoba Pinterest enjalo wabonisa isithakazelo, njengoba ukwenza abashisekeli-Inthanethi emazweni angaphandle. Futhi lokhu, naphezu ukuvela inethiwekhi ehlukile kwezenhlalo (edume kunazo - Pinme.ru, okuyinto wathola izimali ezisukela Isikhwama owaziwa Fastlane Ventures). Ukuze amaRashiya amaningi, igama yokuxhumana kusha kakhulu, abazi mayelana Pinterest yakho, kungcono konke iphrojekthi. Kulinganiselwa marketing yenkampani ukuze ngabakwaTNS, izethameli Russian zokuxhumana kwaba mayelana 513 ayizinkulungwane. Abasebenzisi ngo-November 2013 (nakuba ezinye izazi lokucabanga ukuthi zinombolo azifaki abasebenzisi kwizinhlelo zokusebenza zeselula). Nokho, abaphathi Phezulu Pinterest ngesikhathi enengxoxo nabezindaba isiRashiya, waphawula ukuthi ulwazi lomsebenzisi Russian kungase kubaluleke inkampani.

Ngokusho abamele yokuxhumana American, amaRashiya unesithakazelo cuisines zomhlaba, abathanda ukuhamba, ukufunda izinto ezintsha mayelana kwamanye amazwe, uzama ukulandela izitayela zemfashini kanye nomklamo. Lezi imikhuba baseRussia kungenziwa kahle kuhlangene amathuba ukuxhumana nomphakathi "Pinterest", okuyinto aqoqana eziningi amasampuli okubonakalayo okuqukethwe. Kukhona nguqulo ye website Pinterest ngesiRashiya.

Izizathu ukuthandwa

Ochwepheshe ukuhlukanisa eziningana Isizathu esiyinhloko salokhu impumelelo lembulunga yonke elinezinto ezinhlobonhlobo Pinterest. Okokuqala, kungenxa ukubonakala. It ibangelwa ngeso ngesimo isengezo "elimhlophe," futhi ubuke kalula izithombe izithombe amaqoqo. Ngo "Pinterest" cishe akukho okuqukethwe umbhalo, futhi abasebenzisi skontsentirovatsya ukubuka omunye ngohlobo labezindaba. Okwesibili, Pinterest has a high emakethe okungenzeka. sokubekisa ochwepheshe ngokushesha baqaphela ukuthi "Pinterest" ezimweni eziningi kungase kuphumelele kangcono kunendlela nakwamanye amanethiwekhi omphakathi, njengoba ingxenye enkulu abantu lula futhi bekhululeke kakhudlwana ukuthatha isithombe, kunokuba umbhalo. Okwesithathu, Pinterest ivumela umsebenzisi sengathi ngalendoda.

Kukhona abalandeli ukuqoqa izitembu, zemali, nesifiso esinjalo kunalokho adluliselwe ngokushesha ku ifomu digital, sibonga amathuba zokuxhumana American. Akukhona konke ukukhula kodwa udumo eliphezulu kakhulu umsebenzi eRussia kungaba nomthelela kule phuzu Is lowo ashila inguqulo Pinterest Russian.

Izinhlelo sokuthuthukiswa

Ochwepheshe bakholelwa ukuthi Pinterest uthethe niche esitebeleni emhlabeni "ubudlelwane bezinto eziphilayo inthanethi" kusukela iphuzu ibhizinisi umbono - inethiwekhi yomphakathi ukudala ukulingana phakathi kokubona imfashini yezitolo njengoba enjalo. Ezinye izazi zisanda kuhlola ukuthi abasebenzisi Pinterest ukuchitha ngaphezu kwalabo abanama-akhawunti ku-Facebook, futhi leli qiniso libonisa ikhono elikhulu isayithi ukukhangisa. Ngokusho izibikezelo marketing, brand ngeke gravitate yokuthi ukusebenza Pinterest ngqo bese usebenzisa yokuxhumana njengoba kusiteshi sokusabalalisa. Ngenxa yalokho, ingxenye imisebenzi nguMkhandlu abathengisi, kuzothatha phezu yokuxhumana Pinterest. Umsebenzisi ekupheleni ziyozuza isayithi ukusebenza uthenge izimpahla. Kubalulekile futhi ukuthi amabhizinisi ukuzinqumela ngokwabo: Pinterest - kuyini? ithuluzi Marketing noma isiteshi elula yokuxhumana? Kungenzeka, ochwepheshe bayavuma, Pinterest yakho ukudala umkhiqizo ehlukile yokuhweba online. Inkinga eyinhloko kule ndawo, ukholwa abakhangisi kungaba ukusebenza nokusebenzisa okubhekiswe ukukhangisa izipesheli.