"Longines". Uyabuka. indaba yempumelelo

Sekuyisikhathi eside namawashi saphela bafeza umthwalo wabo wemfanelo oqondile - ukukhombisa isikhathi. Kunalokho, lo msebenzi banayo Yiqiniso, akususi, kodwa zaphetha iwashi ezinhle Swiss - liyisibonakaliso isimo, ingcebo kanye nesimo esihle ekhethekile emphakathini.

Ngisho phakathi Swiss ukubukela ezimbalwa zalezi, okungase ngizibonge umlando ocebile. Phakathi nekhulu le-19 kuleli zwe ekhazimulayo ke kwadingeka eziningi abakhiqizi ephezulu ukucacisa izindlela, futhi eziningi zazo ziye zaba abaziwa umhlaba wonke kuze kube yilolu suku. Kodwa phakathi ukukhetha kangaka kukhona ngokoqobo ambalwa brand, okwaqala ngokubekwa lutho. On umlando impumelelo "Longines" okuzoxoxwa ngayo lokhu kubuyekezwa.

Ake ubuyele emuva esikhathini esidlule ...

Kwasukasukela e ezikude 1832 laba bazalwane abathathu. Omunye wenza amagiya for the amahora, omunye Mechanics afunda, futhi eyesithathu yokuthuthukisa indlela. Kwakukhona abazalwane eshabhu lakhe, yonke imininingwane usukwenzile ekhaya, bese isibaluli ifektri, lapho iwashi uyahamba zibe munye.

Ngokuhamba kwesikhathi, kodwa le ndlela abazalwane ukhathele. Bathenga indawo futhi lakha isakhiwo esincane, okuyinto eyaba kamuva embonini enkulu womshini amawashi. Ngaphansi kophahla olulodwa, bakwazi ukuqoqa amakhosi best of izikebhe zabo, futhi wanika igama lenkampani yakhe "Longines". Amawashi kwathengiswa ngokushesha emva kokushicilelwa iphuma okokuqala. Bazalwane igxile emakethe US, futhi kwabasiza. Kuyinto kuleli zwe, bathola abaqaphela kuqala.

I impumelelo lokuqala

abahola Ngokushesha mpumelelo nge "Longines" inkampani. brand amawashi babé kuqala ngezindlela eziningi. Ngokwesibonelo, babethunjiwe kwamukwa nabo ukukhwezwa okokuqala indlela ukwenza ukushaja inhlukano kusuka isondo elilodwa, kuyilapho wonke amanye ukhiye edingekayo. Ukuze lokhu kwakwenqatshelwe, "Longines" waklonyeliswa ngendondo eWorld Isentha Paris.

Okuningi - ngaphezulu. Phakathi nekhulu le-19, cishe yonke amawashi babe ephaketheni. Le mikhiqizo ngeke kusimangaze umuntu, futhi kwadingeka baziqambela into entsha. Eyokuqala isihlakala ezizibeni awazange yamukelwa umphakathi. Kodwa ngokushesha ngemva yimpumelelo abasebenzisi batch sizinake emisha. Serial ukukhululwa ezizibeni futhi indlela entsha amahora kwaholela ekutheni izikhulu zibonise kabusha ifektri kanye nenqubo yayo ukukhiqizwa. Ngakho "amawashi Longines 'ungowokuqala ezingase igqoke esihlakaleni.

Njengoba Ukukhishwa kanye ukudayiswa amahora zazibheka kuya entshonalanga, kwadingeka thina beveza logo yayo okukhethekile. Ngemuva ke wayechazwa hourglass enamaphiko.

Kodwa akugcini lapho. Amafomu non-bendabuko kuqala ngokuvamile beveza isongo ku "Longines". Amawashi, eyenziwa emaphaketheni kuze kube manje babe ngokuqinile isiyingi. Kodwa inkampani yokuqala anikele design entsha ngokuphelele. Dials steel unxande noma isikwele. Ekuqaleni kwekhulu lama-20, umklamo omusha wawusakhangiswa nge kwesiqubulo esithi "Elegance". amawashi Eyokuqala zabesifazane ehlotshiswe ngamasafire namadayimane inkampani "Longines" isibe lokuma we ke imfashini.

Ekhulwini lama-20, ubuchwepheshe uye savela ngokushesha kakhulu. Akumangalisi ukuthi super-mncane iwashi kagesi ngo-1960 banikezwe kulo "Longines". Kodwa umkhiqizi akazange ufuna ukumisa khona, futhi ngemva kweminyaka engu-19 kuba umhlaba omusha, lekhethelo emlandweni wokubuka onobuhle - Feuille d'Noma. Leli bhokisi kwadingeka 2 kuphela mm ukujiya. Izimbangi kuphela alunywe izindebe zakhe futhi zingazi ukuthi kumelwe uvumelane indlela eziyinkimbinkimbi zedivayisi. Imfihlo ilula - konke eyayifihliwe emzimbeni.

"Longines" futhi Ezemidlalo

Okokuqala "Longines" langena emhlabeni kwezemidlalo ngo-1912. Kwabe sekuthi ngo-Basel imincintiswano abazinikezele iholide yase isiko ngokomzimba. Le nkampani iye ezihlongozwayo ukulinganisa uhlanga at ibanga 80 metres indlela yakhe entsha yokubhala - iwashi nge isikhathi okuzenzakalelayo. Uhlolo abaphumelela, futhi lokho kwakungenxa isinyathelo sokuqala ephasini mazombe.

Ngemva ukunqoba amawashi lokuqala babé kabanzi ezemidlalo, futhi ngo-1952 waba uphawu lokuhlala Winter Olympic e-Oslo. Kusukela ngaleso sikhathi, cishe zonke mncintiswano lokhu isikali senzeka ngokusekelwa "Longines". Buka le brand kwafakazela bona supertochnye.

"Longines" e zezindiza

Izibuyekezo amahora "Longines" wazungeza izwe. Kwathatha kuyo indiza ayimi lokuqala sinqamula i-Atlantic umshayeli oluvelele Charles A. Lindbergh. Ngemva nje kancane kwalokho, inkampani kukhiqizwa uchungechunge olukhethekile amawashi ukuba abashayeli asetshenziselwa ngubani kuze kube yilolu suku. I "Ihora engela" obutholakala umsebenzi.

Abesifazane pilot bayakwazisa hhayi kuphela izinga kodwa futhi ubuhle of sha. Esikhathini namathathu banesifo esibi kwekhulu lama-20 inkampani baba yomnikeli futhi abahambisana mikhankaso eziningi. Omunye kwemilindo lokuqala ihlolwe "Longines" U-Amelia Irhart ukuthi kwenziwe ngendiza yokuqala insikazi eNew Zealand Ireland, i-flying emhlabeni wonke kanye. Lo mcimbi waphefumulela ukudalwa nangenye uchungechunge amathuluzi izindiza - siderografa.

Star Trek

Namuhla, izinkanyezi eziningi ukhethe ukubukela "Longines". Izithombe nabo kungabonwa ku-inthanethi futhi ngo omagazini ecwebezelayo elikhanyayo. Abantu ukukhangisa izinkampani yilezi: Odri Hepbern, Oleg Menshikov, Olga Kapranova, Maria Sharapova, Keyt Uinslet. Kuyaziwa ukuthi umuntu othanda sha kwaba Princess Diana.