Jimmy Choo. History of the ukuthuthukiswa brand

Jimmy Choo - a ngokulinganiswa ayemncane, kodwa okumangalisayo ethandwa, owaziwa wonke umkhiqizo emhlabeni. umlando wakhe brand iqala ezikude 1996, phakathi nalesi sikhathi futhi kwakungekho izicathulo lomame kusukela Dzhimmi Chu futhi uTamara Mellon (umhleli British Vogue). Ngawo lowo nyaka livula esitolo sokuqala e-London. Ngemva kweminyaka emibili, inkampani iye yatha- e-United States futhi ngavula esitolo walo wokuqala khona. Kuhle kokusho ukuthi yena ngokwakhe inkosi Dzhimmi Chu nangaphambili wasebenza lapho kuvezwa izicathulo okukhethekile kwabesifazane, kodwa sibonga ubambiswano laso ne uTamara kuphela wakwazi ukwakha brand ephelele igama elifanayo. Shoe umklami iziqu London College of Fashion, futhi akazange atsi lesimangaliso udumo wezwe, kodwa indlalifa yowesifazane Mellon, uye uyinkosi ukuqala umkhiqizo wakho siqu, wabona amathuba abaphothula nasekolishi ngabe sengiqala ukugqugquzela sha.

Ngo kowezi-2000, ukuthuthukisa ingxenye yomnotho ye-brand, kukhona inzuzo, amasheya eNkampani zitholwa Equinox elibizayo Holdings. Le nkampani ezikhulayo nokuthuthukisa ngejubane umbani ngezinsuku iminyaka, Jimmy Choo iya isikhundla okuholela emakethe yayo ingxenye. Ngo-2001, ngo parallel emgqeni izicathulo ekhiqizwa izikhwama.

Ngemva kweminyaka eminingana, Jimmy Choo othenga Lion Capital. Lokhu kubambisana kuletha designer futhi akhe brand 23 izitolo ezingxenyeni ezihlukahlukene zomhlaba. Dzhimmi Chu Boutique yakhoselisa amakhasimende e-London, Madrid, Tokyo, Paris, e-San Francisco kanye namanye amadolobha amakhulu. Ngaphakathi inkampani futhi iminyaka emithathu umhlengile. Ngalesi sikhathi, abanikazi Tower Brook izitayela. Kusukela kulo nyaka, inkampani wawubhekwa njengendawo umbuso izicathulo. isiqu esinjalo ezinkulu ngephutha nje. Mark ngempela ngokufanelekile njengezidalwa ezingaphezu kwabantu umholi ancintisane Loboutin, Yves Saint-Laurent kanye nezinye brand.

Jimmy Choo izicathulo abizwa ngokuthi "imisebenzi yobuciko izithende zakhe." Wayegqoka nezimbadada ukuze sha, akungabazeki, kukhona nemfashini, asitholakali njalo intombazane stylish. Abaningi baye bezwa ngalokhu brand okokuqala kusukela ochungechungeni TV "Ucansi City" kusukela umlingiswa oyinhloko Kerri Bredshou, fanatically umklami izicathulo ngothando.

Niyakhumbula izimbadada zakhe onsomi ngezimpaphe? Yebo, bona imisebenzi yobuciko kusuka omkhulu Dzhimmi Chu. A izicathulo yalesi brand kuwufanele ngempela iphupho. Yini kungaba izicathulo sihle ngomusa, zikanokusho Akumangalisi ukhululekile kwi hairpin? Ngokuqinisekile wonke intokazi kunamaphupho umzuzwana uzizwe, uSara Dzhessikoy Parker, Princess Diana , noma Dzhuliey Roberts. Jimmy Choo izimbadada kuyokusiza ukuba uqaphele fantasies ibe yinto engokoqobo!

Okwamanje le nkampani Liyindawo inzuzo. Inethiwekhi ngezinye ekuchithweni kwayo Izitolo emazweni angu-30. In ngamunye kubo ochwepheshe we ekilasini eliphakeme, uyakwazi ukugcina inzuzo inkampani futhi amele brand ezingeni eliphezulu kakhulu. Eminyakeni embalwa edlule, ngokusho kweminye imithombo, imali yabo kwaba abantu abangaba yizigidi ezingu-150 amakhilogremu. Kuze kube manje, yokuthengisa ezikhulayo. Ozinikezele ukuthola hhayi kuphela izicathulo, kodwa futhi izesekeli, amakha, izikhwama Dzhimmi Chu. Phela, inkampani amakha waqala esanda kutholakala, kodwa batch lokuqala wadayiswa ngo ngezinsuku ezimbalwa. Okwamanje abasebenza amanzi anamakha uyaqhubeka, uhlela ukukhulula ngamakha entsha.