Izimonyo ze-Elf: uchungechunge lwemikhiqizo, lapho ungathenga khona, ukubuyekezwa.

Izimonyo zekhwalithi - akusho ukubiza. Yilokho umdwebi odumile owenziwe e-USA, uScott Vincent Borb, umdali we nkampani Elf, ukholelwa. Amakhemikhali avela ku-brand brand yaseMelika akhangisa ngezindleko zawo ezingabizi, futhi e-US kubhekwa njengento eshibhile kakhulu, kodwa kusadingeka futhi kudingekile.

Mayelana nathi

Inkampani yangaphandle "Elf" yaqala ukuthuthukiswa nokudayiswa kwemikhiqizo yezimonyo ngo-2004. Ngaleso sikhathi ku-assortment of the firm kwakukhona amagama angu-13 kuphela. Ngenxa yezindleko eziphansi zokukhiqiza nenqubo yokukhiqiza imvelo, inkampani ye-Elf (izimonyo) yathola ukuthandwa, futhi yaqala ukunikezwa emazweni amaningi emhlabeni.

Le nkampani ayihlolisi imikhiqizo yayo ezilwaneni, ivumele ukuba inqobe izinhliziyo zabantu abeseka ukulinganisela kwemvelo emhlabeni. Imikhiqizo evela ku-Elf iqinisekisiwe yi-PETA.

Igama lenkampani ngokwezwi nezwi lisho "amehlo (amehlo), izindebe (ama-lips), ubuso (ubuso)". Abadali bezimonyo, njengokungathi, bathi imikhiqizo yabo yenzelwe ukucabangela izici zendawo ngayinye yobuso besifazane. Namuhla, inkampani ikhiqiza imigqa emithathu ehlukene yokwehliswa:

• I-Series Studio. Imikhiqizo ehloselwe ukusetshenziswa okusetshenzisiwe.
• I-Series Minerals evela ku-Elf. I-Cosmetics, lapho izithako zemvelo nezamaminerali zikhona.
• Uchungechunge olubalulekile. Izimonyo ezishibhile futhi ezingabizi.

Line "Studio"

Umkhiqizo owuthandwayo kakhulu kulolu hlangothi yi: izizinda eziqinile zokuzakhela, izindlela zokulungiswa nokunakekelwa kwamehlo, izithunzi, izindebe zomlomo, izikhala zomlomo. Ukukhula kwesidingo sokwenza izimonyo abaculi basebenzisa amabhulashi ukuze basebenzise izimonyo kusuka ku-Elf. Amakhemikhali aphikisana kakhulu, futhi izesekeli zibhekwa ngento e-hypoallergenic esetshenziselwa ukukhiqiza.

Ukwakha amabhulashi asebenza inqwaba ye-antibacterial, eduze kwezinwele zemvelo. Lezi zinto ziyizindlela. Ama-bronta amathoni ahlala eqinile uma kuqhathaniswa nezesekeli ezenziwe emagqumeni wemvelo futhi azibangeli ukusizwa kwe-allergen.

Ochwepheshe, kanye nabathengi abavamile abasebenzisa ama-brushes kusuka ku-Elf, inothi ukuthi kulula ukuyihlanza, ukuchithwa kwezomnotho imikhiqizo yezimonyo, hhayi ukubola, ngisho nangemva kweminyaka yokusebenza.

Line "Amaminerali"

Lolu chungechunge, olwenzelwe ngokuqondile abalandeli bezimonyo zokuhlobisa eziphilayo nezithasiselo zamaminerali. Umkhiqizo owuthandwa kakhulu yi- powder yamaminerali ngokuthungwa okulula futhi okulula kusuka ku-Elf. I-Cosmetics line "Amaminerali" iyabiza kakhulu, uma kuqhathaniswa nemikhiqizo evela kwezinye izichungechunge.

Umzila "Okubalulekile"

Lo mgwaqo uhlanganisa: izindlela zokususa obomvu esikhumbeni, izintambo zomlomo, izithunzi, i-mascara, iziqholo, izimonyo zokunakekelwa kwe-eyelashes namashiya, i-powder, izisekelo ze-tonal. Naphezu kwezindleko eziphansi (kusukela ku-1 kuya ku-3 amaRandi), umkhiqizo uhlangabezana ngokugcwele nezidingo zokungcola nokuhlanzeka kwenhlanzeko. Ukuthuthukiswa nokukhiqizwa kwe-Essential kwenzeka emafrijini aseChina, kodwa ngaphansi kokulawulwa okuqinile kwe-Elf. Izimonyo zalolu chungechunge zidinga kakhulu eRussia nakwamanye amazwe e-CIS kokubili phakathi kwabathengi abajwayelekile kanye naphakathi kwabaculi abazenzayo abaqeqeshiwe.

Elf (izimonyo). Ukubuyekeza kwekhwalithi

Ikhwalithi yemikhiqizo yezimonyo, ngokusho kokubuyekezwa okuningi, ingaba nomona ngabakhiqizi abaningi bezimonyo zokuhlobisa ezibiza kakhulu. Inkampani ethi "Elf" ayisebenzisi ukumaketha okungeziwe okuheha amakhasimende ngangokunokwenzeka, isiqubulo sayo sithi: "Wonke owesifazane kufanele asebenzise izisindo eziphezulu, kodwa izithengiso ezingabizi futhi ezingabizi ukuze athole ubuhle bakhe bangaphakathi."

Ukuncishiswa kwezimpahla kuchazwa ngokulula kokupakisha komkhiqizo ngamunye we-Elf. I-Cosmetics (ukubuyekezwa okuyiyona iningi enhle) yenziwe ngokusetshenziswa kwepulasitiki evamile, engabizi kakhulu, ngakho-ke akuyona neze ingozi. Ingqikithi - izindleko ezincane zokukhiqiza zilingana namanani aphansi, angabizi.

Noma kunjalo, ungathola futhi impendulo engalungile mayelana nemikhiqizo evela ku- "Elf". Ngokuvamile, lokhu kubangelwa umshado wefektri wezimpahla, noma izici ezithile zomzimba wabathengi, isitoreji esingalungile sezimpahla, impilo yeshalofu esiphelelwe yisikhathi.

Elf (izimonyo). Ukubuyekeza mayelana ne-lipstick

I-lipstick ibhekwa njengenye yezimonyo ezifunwa kakhulu ezivela enkampanini yaseMelika. I-palette ebanzi embala, izinhlobo ezihlukahlukene zezinhlobo (i-classical, matte nezinye), i-lipstick-ipensela, i-lipstick liner. Lokhu kufaka phakathi ama-glosses nama-lip balms ahlukene.

Ukubuyekeza mayelana nokusetshenziswa kwemikhiqizo yaloluhlobo kuhluke kakhulu. Kukhona kokubili okuhle nokubi. Lokhu kubangelwa ukuthi ngenxa yobungqayizivele nomthunzi wesikhumba, umbala, kanye nokuthungwa kwe-lipstick akuzange kufanelane noma ikhambi laholela ekuphenduleni okweqile. Kufanele kuqaphele ukuthi izimonyo ezivela emgqeni we "Amaminerali" ekubunjweni kwawo kukhona okuqukethwe okungezansi kwezingxenye ezivusa ukwanda kwemizimba ngaphandle kwezimali ezivela ochungechungeni oluthi "Okubalulekile".

Lapho ukuthenga izimonyo Elf

I-Cosmetics, isithombe esinikezwe kulesi sihloko, ithengiswa kuphela ngokusebenzisa izitolo ze-intanethi. E-Russia, kubalulekile ukusebenzisa iwebhusayithi ye-Ayherb, ekhethekile ngokuthengiswa kwemikhiqizo yokunakekela umzimba. Iqiniso liwukuthi ukudiliva lapho ukuhleleka kusuka kwendawo esemthethweni yenkampani akukwenziwa ensimini yeRashiya Federation. Amanani kwiwebhusayithi yomxhumanisi aphakeme kakhulu kunelabo abahlinzeki ngokwayo. Futhi, kukhona ithuba lokuthenga izimonyo zika-Elf ezivela kubamele benkampani.