Estee Lauder - iphunga kubantu abakhulu

NgoJulayi 1, 1908 eNew York wazalwa uJoseph Esther Esto. Abazali bakhe basuka eHungary. Kusukela esemncane intombazane iphupho lokuba "owesifazane waseMelika wangempela." Abaningi bakholelwa ukuthi ukudalwa kwenkampani yakhe u-Esteri kwaxoshwa ngumalume wakhe, isazi samakhemikhali ngemfundo, owabambe iqhaza ekwakhiweni kwama-creams kwabesifazane njengendlela yokuzilibazisa. U-Esther waphothula iziqu. Ngo-1930, waba ngumkaJoseph Lauter. Kamuva lo mbhangqwana wanquma ukushintsha igama lawo kuLouder.

Namuhla umkhiqizo odume emhlabeni wonke ungumkhiqizi wezimonyo, amafutha, imikhiqizo yokunakekelwa kwezinwele kanye nesikhumba sokunethezeka.

I-Estee Lauder yokuqala - i-perfume, eyavela ngo-1953, yayilindele impumelelo emangalisayo. UDew osemusha, okuthiwa ukunambitheka kokuqala, wafinyelela ekuthengiseni ama $ 5 million ngonyaka.

Ngaphambilini, abesifazane abazange bazithengele ngokwabo, lo muntu wakhetha iphunga ayithandayo futhi walinika owesifazane othandekayo wakhe. Kodwa u-Esteri wayeqiniseka ukuthi wonke owesifazane kufanele azikhethele yena ngokuthanda iphunga lakhe.

Ekuhumusheni, igama loveli lisho ukuthi "Dew of Youth". Ukwakhiwa ngokucacile futhi ngokucacile kuzwakala impepho. Kuyinto iphunga elishisayo laseMpumalanga. Ochwepheshe bacabanga ukuthi yilokho ocansi kakhulu kuwo wonke amaqoqo amafutha enkampani. Amanothi okuqala ahlanzekile nehlanzekile we-orange, i-bergamot, i-peach kanye nezinongo abonakalisiwe, khona-ke kukhona amanothi angokwenyama yesinamoni, amaqabunga e-black currant, i-orchid, i-jasmine, i-ylang-ylang ne-rose.

Inkampani e- Estee Lauder iphunga i- Adventurous ekhishwe ngo-2011. Abathandi bomkhiqizo odumile abazange badikibale. Iphunga elikhanyayo nelinen elicebile aliphuli lokwakheka kumanothi ahlukene, i-bewitches, ikubuyisela kuyo ngokuphindaphindiwe.

I-Perfume Estee Lauder Adventurous - ukwakheka komuntu ohlanzekile, okuhlanganisa u-fragility no-tenderness, passion and energy. Ezinye izinto ezivezwayo zinikezwa yi-shades engabonakaliyo ye-lotus kanye ne-jasmine yenyama, inikeza ukuhlanzeka kwamanothi aluhlaza emaceleni angaphezulu, ithambisa iphunga le-caramel ngokuhlangana ne-musk ne-vetiver.

Iningi lamuva ezitolo zezimnandi kwakukhona isenzo esilandelayo esenziwe ngu-Estee Lauder - iphunga likaMonikazi weBronze. Babethanda abathandi bephunga elimnandi. Ukwakheka kugcwele i-vanilla elimnandi, kodwa akugcini. Lena iphunga elihle, elenzelwe iholidi elijabulisayo.

Owesifazane waseBron Estee Lauder - iphunga elikhumbuza elwandle lolwandle ngelanga elithakazelisayo, iziphuzo eziqabulayo neziqabulayo emakhakheni amancane ahlelekile. Amanothi okuqala ephunga avuselelwa ngophisi we-mandarin juice kanye neshidi le-currant emnyama. Ngemva kwesikhashana, kunamanothi athakazelisayo nesinezintandokazi ze-peony, i-jasmine ne-lily yesigodi.

Inkampani enhle kakhulu u-Este Lauder ithola izibuyekezo ezivela kubamemezeli bayo abavela emhlabeni wonke ngobuningi obukhulu. Ngokuvamile zithandekile, ngokubonga ngomsebenzi owenziwe, kodwa zikhona izibuyekezo nezibucayi ezisiza abasebenzi bekampani ukulungisa noma yikuphi amaphutha.

Uphawu oludumile alukwazi kuphela ngephunga layo labesifazane, libuye liqoqwe iqoqo lamadoda eliqinile. Amanoni amaningi amanoni asevele aqala ukuqala, kepha kunezentuthuko ezanamuhla. Amakha ama-classic afaka u-Estee Lauder for Men, akhishwa ngo-1985. Ababongi bokuthi ubuciko bemikhiqizo yamehlo babelindele ukubonakala kwakhe benesithakazelo esikhulu. Futhi abazange badumale.